Digital Marketing Statistics and Trends [in 2022]

Here’s our astir broad database of integer selling statistic and trends this 2022. 

I’ve made definite that each fig provided successful this station is existent and up-to-date. 

Even if we’re astir halfway done 2022, you tin inactive marque usage of and incorporated the pursuing information to amended your show and update your selling strategies.

SEO Stats 2022

81% of shoppers bash their probe archetypal online earlier they purchase. In this case, each important accusation astir your concern indispensable beryllium disposable online. 

Here are immoderate statistic that volition promote you to optimize your website for hunt engines now:

• Google tops its competitors arsenic the astir utilized hunt motor with an 85.55% marketplace stock successful Feb. 2022. (Datareportal)
• Google receives implicit 102,123 searches per second. (Internet Live Stats)
• 70% of hunt users ne'er scroll past the hunt engine’s 2nd page. (Hubspot)
• Google Chrome has the highest stock of web postulation by browser with 64.06%, followed by Safari astatine 19.22%. (Datareportal)
• Google ranks 2nd for a mobile stock of 58.1%, portion Instagram takes the apical spot astatine 63.3%. (Datareportal)
• There are implicit 200 ranking factors utilized by Google’s hunt algorithm to fertile websites. (Backlinko)
• 65% of Google searches ended without immoderate click. (Sparktoro.com)
• Web pages that instrumentality 5 seconds to load person an accrued bounce complaint to 38%. (Website Builder Expert)
• Web pages with debased bounce rates fertile higher successful hunt engines. (Backlinko)
• The mean fig of words to get to Google’s mean first-page hunt effect is 1,440. (Backlinko)

Also Read: Learn SEO: The Complete Guide for Beginners

Podcast

Over the years, we spot much and much contented creators, brands, and entrepreneurs jumping connected the podcasting bandwagon. The podcast has go a fascinating level for advertisers arsenic well.

But earlier you delve into podcast advertising, instrumentality this proposal from Ahref’s UX Writer, Rebekah Bek:

• The fig of podcast listeners astir the satellite is estimated astatine astir 424 cardinal radical (Insider Intelligence)
• 94% of podcast listeners are multitasking a.k.a. doing household chores, driving, moving errands, exercising, etc. This makes these listeners more receptive and engaging. (BBC)
• 40% of podcast listeners take to observe caller podcast channels via their listening app’s directory. (The Podcast Host)
• Apple is the astir fashionable podcast directory, with 38.7% of podcast listeners astir the world. (BuzzSprout)
• The apical podcast listeners are from North America and the Asia Pacific. (BuzzSprout)
• Podcast listeners notation to podcast transmission descriptions to cheque what it is about. (The Podcast Host)
• 45% of podcast listeners person an yearly income of $250,000. (Small Biz Genius)
• 73% perceive to the podcast connected their smartphones. (Edison Research)
• 69% of podcast listeners accidental podcast ads helped them go alert of brands, products, and services. (BuzzSprout)
• Advertisements work by podcast hosts are 3.5 times much effectual than scripted third-party ads. (DigiDay)
• Millennials and Gen Zs predominate the podcast listener demographic. (PRCA)

There is nary denying that societal networks person importantly changed the mode we bash our marketing.

Here are immoderate important figures that volition assistance amended your societal media selling and strategies:

• YouTube streams 694,00 hours of video per minute. (Statista)
• The mean magnitude of clip net users spent connected societal media is 2 hours and 27 minutes per day. (Statista)
• There are 4.62 cardinal societal media users worldwide successful January 2022. (Datareportal)
• Social media platforms successful the Philippines past twelvemonth 2021 saw an summation successful the fig of influencers led by Facebook (67.06%), Instagram (37.42%, and YouTube (35.96%). (Datareportal)
• Number of users per societal media level (early 2022) (Datareportal)
  Facebook- 83.85 cardinal users
  YouTube- 56.50 cardinal users
  Instagram- 18.65 cardinal users
  Tiktok- 35.96 cardinal users
  Facebook messenger- 55.15 cardinal users
  LinkedIn- 11.00 cardinal users
  Snapchat- 10.60 cardinal users
  Twitter- 10.50 cardinal users

• Facebook Live videos person 10 times arsenic galore comments arsenic regular videos. (99 Firms)
• Tiktok has astir 650,000 caller users each time oregon much than 8 caller users per second. (DataReportal)
• 73% of users consciousness a stronger transportation to brands connected TikTok than they bash connected different societal media platforms. (Newsroom.TikTok)
• TikTok has the highest 5.96% engagement complaint compared to different societal media networks. (Social Insider)
• Instagram Stories is utilized by 500 cardinal accounts each day. (Hootsuite)
• 70% of customers spell to Instagram to marque their adjacent purchase. (Instagram for Business)
• In 2022, short-form videos volition past an mean of 3 minutes and 23 seconds. (ReelnReel)
• Instagram Reels contented receives 22% higher engagement than emblematic Instagram videos. (EarthWeb)

Also Read: Social Media: A Comprehensive Guide

Mobile Marketing 

More than fractional of web postulation and two-fifths of email opens travel from astute phones oregon mobile devices. This means your hunt and email strategies indispensable beryllium aligned with your mobile selling strategies.

Here are immoderate important information you volition request to instrumentality enactment of for your mobile selling strats:

• A emblematic mobile telephone idiosyncratic spends 4 hours and 48 minutes per time connected average. (Datareportal)
• There are 3.5 cardinal smartphone users worldwide. (Website Builder)
• More than fractional (53%) of US shoppers similar to usage their mobile instrumentality to probe deals and offers earlier buying than talk with an subordinate in-store astir promotions. (Retail Me Not)
• Social commerce successful the Philippines is predicted to grow 30.4 percent each year, reaching US$681.6 cardinal successful 2022. (Research and markets)
• 80% of net users ain a smartphone. (Smart Insights)
• The planetary gross maturation of mobile applications is expected to scope $925 cardinal by 2023. (Digital Examiner)
• TikTok motivated 67% of its users to acquisition adjacent erstwhile they weren’t looking to bash so. (TikTok Newsroom)
• 62% of marketers judge that TikTok contented creators are the champion communicators with their customers. (TikTok Newsroom)
• Instagram is important to 68% of marketers for influencer selling initiatives, down from 80% past year. (Influencer Marketing Hub)
• 37% of consumers are much apt to acquisition from a mobile-optimized site. (Website Builder)

Video Marketing

Video selling is increasing due to the fact that it captivates the audiences’ emotions and stimulates the consumers’ psyche with effectual storytelling. 

If you privation to put your clip and vigor successful video marketing, present are immoderate of its important statistics:

• 96% of users ticker explainer videos to larn much astir a merchandise oregon service. (Wyzowl)
• 59% of executives would alternatively ticker a video than work texts. (Forbes)
• About 70% of millennials often ticker institution videos erstwhile buying online. (Animoto)
• 76% of millennials travel brands connected YouTube. (Animoto)
• YouTube contented creators (such arsenic absorption videos, instructional films, and thing of nationalist interest) thrived during the pandemic. (Adobo Magazine)
• Short-form video selling volition beryllium much prevalent than ever before, with much than 70% of marketers utilizing it. (ReelnReel)
• Marketers that utilize video make gross 49% quicker than those who bash not. (WordStream)
• Companies nutrient a wide assortment of videos. 42% similar live-action videos, 33% similar animated videos, and 15% similar surface recorded videos. (Wyzowl)
• 60% of YouTube videos are watched connected mobile devices. (Inc.)
• 88% of radical would similar to spot much videos from brands successful 2022. (Wyzowl)

Paid Search (PPC)

If you’re looking to Pay Per Click advertizing for your concern this year, present are immoderate statistic you mightiness privation to support successful mind:

• 59.7% of hunt users can’t archer the quality betwixt paid and integrated hunt results. (Varn)
• Over 50% of paid advertisement clicks travel from mobile. (Web FX)
• Google, Facebook, and Amazon clasp a 64% stock of full advertisement spending. (eMarketer)
• 33% of hunt users click connected paid ads due to the fact that they straight reply their hunt query. (Clutch)
• Over 90% of mobile hunt users volition apt click connected the archetypal 2 oregon 3 hunt results. (Search Engine Land)
• 42.7% of net users astir the satellite usage advertisement blockers. (Backlinko)
• The apical 3 ads astatine the apical of the archetypal hunt motor results leafage get each the clicks astatine 40%. (Techjury)

User-Generated Content

Many customers crook to user-generated contented (UGC) successful the signifier of adjacent reviews and recommendations earlier they marque a acquisition from brands.

• 92% of consumers astir the satellite spot the reviews and recommendations from friends and household implicit advertising. (Nielsen)
• 86% of companies usage UGC successful their selling strategy to marque them trustworthy.
• 78% of millennials accidental they similar lawsuit photos implicit nonrecreational photos shared by a brand. (Social Media Week)
• 57% of marketers accidental their biggest interest erstwhile it comes to UGC usage is copyright issues. (Social Media Week)
• 60% of consumers would emotion brands to archer them what benignant of UGC to usage and create. (State of User-Generated Content)

• 77% of shoppers are much apt to bargain from brands that supply a personalized buying experience. (State of User-Generated Content)
• 64% of users person utilized a hashtag oregon tagged a marque connected their societal media. 
• Emails that incorporate user-generated contented summation click-through rates up to 73%. (Salesforce)
• 48% of customers observe caller products done user-generated contented connected societal media feeds. (Taggbox)
• 78% of Millennials find a photograph and video user-generated contented highly adjuvant erstwhile it comes to their purchasing decisions. (BusinessWire)

Metaverse statistics

Metaverse is simply a shared virtual situation successful which users interact via avatars. In different words, it merges world with the virtual world. Some information you mightiness request to instrumentality enactment of:

• Metaverse is simply a web of virtual worlds successful 3D that radical tin link done Augmented Reality (AR) and Virtual Reality (VR). Some AR and VR games see Minecraft, Roblox, Pokemon, and Fortnite.
• Virtual world experts assertion that the fig of VR users successful the US is 57.4 million, portion the fig of AR users are 90.9 million. (eMarketer)
• Metaverse’s people audiences see young Millennial to Gen-Z professionals and C-level executives. (Statista)
• 11.3% of the Metaverse demographics are men, and 8.3% are women. (Statista)
• 35% of customers volition bash much buying online if they tin virtually effort connected a product. (BigCommerce)
• Virtual influencers are computer-generated characters that person astir been trending astatine the aforesaid complaint arsenic real-life influencers. To date, Lilmiquela, a virtual influencer has 3 cardinal followers connected Instagram.
• 35% of respondents person bought a merchandise oregon work promoted by virtual influencers. (The Influencer Marketing Factory)
• Many brands are taking virtual and augmented experiences extracurricular mobile phones already. (Smart Brief)

Take a look astatine Pepsi’s bus-stop run connected Talon’s YouTube channel:

• The authoritative YouTube Virtual Reality Channel has 3.4 cardinal subscribers to date. (Finances Online)
• Dimension workplace made $6.5 cardinal successful gross from their experimentation with metaverses for manner brands. (Vogue)

Cryptocurrency statistics

Do you privation to recognize the authorities of the cryptocurrency market? If you are a crypto enthusiast, present are immoderate figures that you mightiness find absorbing to enactment this year:

• Market segments for cryptocurrencies see banking, existent estate, the banal market, and virtual currencies. Over $500 cardinal of transactions took spot successful the banal marketplace and the virtual currency sectors successful 2019. (Facts and Factors)
• Vietnam has the highest 28.6% adoption complaint of cryptocurrency. (Finder)
• Bitcoin has gained 136,260% betwixt 2012 to May 2022. (Young and Invested)
• The terms of bitcoin went from $6,000 to $60,000 successful 12 months aft the pandemic deed successful March 2020.
• More than 14,000 posts related to cryptocurrency look connected Twitter each day. (Reuters)
• The societal media scenery volition play a large relation successful driving postulation to crypto-driven advertisement content. (The Wise Marketer)
• Almost 30% of US crypto owners had bought thing online with their integer assets past March 2022. (eMarketer)
• The manufacture with the highest 26.3% complaint of BitPay acceptance is prepaid debit/gift cards. (Statista)
• 67% of millennials (ages 24-35) similar cryptocurrency truthful overmuch that they similar it implicit golden arsenic an concern vehicle. (Finder)
• In presumption of vigor use, Bitcoin mining consumes much than Argentina and somewhat little than Norway. (BBC)

Influencer Marketing

Influencer selling conscionable keeps connected increasing and shows nary signs of slowing down. Check retired the numbers below:

• As of 2021, the planetary influencer selling marketplace size is astatine $13.8 billion, increasing 711.76% from $1.7 cardinal successful 2016. (Statista)
• 43% of respondents to a Statista survey successful Brazil person bought products due to the fact that of personage oregon influencer endorsement. China and India followed astatine 34% and 33% respectively. (Statista)
• As of July 2021, 75% of net users successful the United Arab Emirates travel 1 oregon much societal media influencers. This is intimately followed by Indonesia and India astatine 73% and 71% respectively. (Statista)
• There are betwixt 3.2 cardinal and 37.8 cardinal influencers worldwide connected Instagram, YouTube, and TikTok. (EarthWeb)
• With 49% of sponsored Instagram posts coming from the United States successful 2017, it is the world’s starring state for Instagram influencer marketing. (Statista)
• With 12.71% of TikTok influencers coming from the United States successful July 2020, the United States again leads successful TikTok influencer marketing. (Statista)
• Charli D’Amelio has the highest follower number astatine 140.6 million, followed by Khabane Lame astatine 138.1 million.
• Brands spent $603.9 cardinal connected YouTube influencer selling successful 2021, with the apical spenders being Honey, Express VPN, and GFuel. (Influencer Marketing Hub)
• India is starring the complaint with the biggest YouTube assemblage size of 467 cardinal arsenic of April 2022. (Statista)
• 111 cardinal subscribers marque PewDiePie the apical non-corporate YouTube relationship arsenic of March 2022. (Statista)

Affiliate Marketing

Affiliate selling is simply a benignant of online selling successful which businesses beforehand and merchantability products done third-party publishers. Here are the information you request to know:

• Global affiliate selling spending is forecasted to turn to astir $13 cardinal this twelvemonth and $15.7 cardinal by 2024. (Influencer Marketing Hub)
• Affiliate selling spending successful the United States is projected to beryllium astatine $8.2 cardinal this year, 2022. (Statista)
• £627 cardinal is projected to beryllium spent connected affiliate selling successful the United Kingdom this year. (Statista)
• Mobile devices thrust much than 50% of affiliate-referred traffic. (SaaS Scout)
• A survey successful 2016 by Rakuten recovered that 80% of advertisers and 84% of publishers had an affiliate program. (Rakuten)
• Amazon Associates dominates the marketplace with a 21.65% successful marketplace share. (Influencer Marketing Hub)
• The United States is presently starring successful Amazon Associates usage with 12,982 websites, intimately followed by Germany with 12,595 websites. (SimilarTech)
• The Amazon Associates website got 2.9 cardinal visits successful April 2022, 7.83% little than the 3.1 cardinal successful February and March of the aforesaid year. (Similarweb)
• 48.61% of Amazon Associates website’s views came from the United States, with India trailing down astatine 6.65% and Pakistan astatine 5.40%. (Similarweb)
• The mean affiliate nexus conversion is anyplace from 1% to 10%. (AffiliateWP)

Digital Marketing Trends successful 2022 to Watch Out For

Consumer Data Privacy

Apple’s extremity with the iOS 14 information update was to inquire iPhone users whether they wanted their information collected oregon to way their browsing habits to assistance third-party apps show applicable ads.

This determination done by Apple prompted galore tech companies and Google to marque akin changes erstwhile it comes to information privacy.

However, Google did accidental that its determination won’t beryllium disruptive; successful essence, it volition springiness existing companies astatine slightest 2 years to accommodate to Android software’s forthcoming changes.

What this alteration means for you is that you volition request to purpose your efforts astatine persuading your customers successful the signifier of much personalized experiences connected their end.

Create genuine relationships with your customers by providing existent worth and identifying the optimal transmission done which you tin connection your merchandise oregon service.

Zero-click searches

The zero-click hunt assertion has created a flimsy disagreement betwixt immoderate webmasters and hunt manufacture practitioners.

According to Similarweb and Sparktoro, a zero-click effect is simply a hunt effect that does not make a click-through to a website.

When radical usually hunt for answers online, Google shows an instantaneous reply successful the signifier of featured snippets, Knowledge Panel, and People besides inquire features.

While Similarweb and Sparktoro person provided well-thought-out research to enactment the claim, Google’s David Sullivan published a elaborate post that overrule the zero-search clicks claim.

Sullivan said Similarweb’s study did not decently relationship for however radical usage Google hunt and that their study was misleading.

As a hunt manufacture practitioner myself, I lone privation to laic accent connected gathering your online presence.

And to physique your online presence, you inactive request a website.

If you privation to amusement up connected immoderate of Google’s featured snippets, the Knowledge Panel, and People besides ask, you request to optimize your website.

And lastly, your eventual extremity is to supply the astir applicable contented to your web visitors, and to Google.

Want to optimize your website and marque your contented applicable to radical and to Google? Read: Technical SEO: The Complete Guide for Advanced Users (with Checklist)

Short-form videos

In 2013, Vine roseate to popularity arsenic its users were allowed to make entertaining 6-second short-form videos. Not agelong after, galore societal networks recovered short-form video content’s imaginable to captivate their users, including musical.ly (now TikTok).

Short-form videos person go a important portion of galore societal media channels and tin beryllium created, posted, and viewed crossed astir platforms by 2016.

Furthermore, short-form videos person played a important relation to summation marque vulnerability and physique lawsuit loyalty.

For brands, posting their caller station connected Instagram and Facebook stories tin assistance them scope and prosecute their customers.

Online gamers are showcasing their expertise successful playing circumstantial games by streaming unrecorded videos. Streaming unrecorded videos pull their assemblage to bargain and play the game.

Even tiny home-based businesses present bash live-selling connected antithetic societal media and e-comm platforms to interact with their customers.

When considering short-form videos, purpose for authenticity. Find and stitchery information and analytics that volition assistance you make campaigns effectively.

Seamless omnichannel experience

If your concern provides accordant and seamless acquisition to your customers, you’re connected the close track. Interacting with your customers crossed aggregate channels has present go the norm.

Customers person present go digital-savvy, truthful it’s nary astonishment if they’re looking for seamless buying acquisition online. A report done by McKinsey showed that 60 – 70% of consumers are buying the omnichannel way, with Instagram and Facebook acting arsenic the virtual model buying platform.

Positive impacts of an integrated omnichannel acquisition see enhanced lawsuit experiences and higher levels of engagement.

Key Takeaway

I rounded up these integer selling statistic and trends with the purpose of helping retired tiny and medium-sized businesses to either jumpstart oregon amended their selling efforts and strategies this 2022.

While this usher required large effort, I enjoyed and learned a batch from it astatine the aforesaid time.

If you person immoderate questions oregon suggestions connected however we tin marque this usher much all-inclusive, delight don’t hesitate to permission a remark below.