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There’s been a batch of speculation of what Navboost is but to my cognition cipher has pinpointed an capable patent that could beryllium the archetypal Navboost patent. This patent from 2004 intimately aligns with Navboost
So I took the fewer clues we person astir it and identified a mates apt patents.
The clues I was moving with are that Google Software Engineer Amit Singhal was progressive with Navboost and had a manus successful inventing it. Another hint is that Navboost dated to 2005. Lastly, the tribunal documents bespeak that Navboost was updated aboriginal connected truthful determination whitethorn beryllium different patents successful determination astir that, which we’ll get to astatine immoderate constituent but not successful this article.
So I deduced that if Amit Singhal was the inventor past determination would beryllium a patent with his sanction connected it and so determination is, dating from 2004.
Out of each the patents I saw, the 2 astir absorbing were these:
- Systems and methods for correlating papers topicality and popularity 2004
- Interleaving Search Results 2007
This nonfiction volition woody with the archetypal one, Systems and methods for correlating papers topicality and popularity dating from 2004, which aligns with the known timeline of Navboost dating to 2005.
Patent Does Not Mention Clicks
An absorbing prime of this patent is that it doesn’t notation clicks and I fishy that radical looking for the Navboost patent whitethorn person ignored it due to the fact that it doesn’t notation clicks.
But the patent discusses concepts related to idiosyncratic interactions and navigational patterns which are references to clicks.
Instances Where User Clicks Are Implied In The Patent
Document Selection and Retrieval:
The patent describes a process wherever a idiosyncratic selects documents (which tin beryllium inferred arsenic clicking connected them) from hunt results. These selections are utilized to find the documents’ popularity.
Mapping Documents to Topics:
After documents are selected by users (through clicks), they are mapped to 1 oregon much topics. This mapping is simply a cardinal portion of the process, arsenic it associates documents with circumstantial areas of involvement oregon subjects.
User Navigational Patterns:
The patent often refers to idiosyncratic navigational patterns, which see however users interact with documents, specified arsenic the documents they take to click on. These patterns are utilized to compute popularity scores for the documents.
It’s wide that idiosyncratic clicks are a cardinal portion of however the patent proposes to measure the popularity of documents.
By analyzing which documents users take to interact with, the strategy tin delegate popularity scores to these documents. These scores, successful operation with the topical relevance of the documents, are past utilized to heighten the accuracy and relevance of hunt motor results.
Patent: User Interactions Are A Measure Of Popularity
The patent US8595225 makes implicit references to “user clicks” successful the discourse of determining the popularity of documents. Heck, popularity is truthful important to the patent that it’s successful the sanction of the patent: Systems and methods for correlating papers topicality and popularity
User clicks, successful this context, refers to the interactions of users with assorted documents, specified arsenic web pages. These interactions are a captious constituent successful establishing the popularity scores for these documents.
The patent describes a method wherever the popularity of a papers is inferred from idiosyncratic navigational patterns, which tin lone beryllium clicks.
I’d similar to halt present and notation that Matt Cutts has discussed successful a video that Popularity and PageRank are 2 antithetic things. Popularity is astir what users thin to similar and PageRank is astir authorization arsenic evidenced by links.
Matt defined popularity:
“And truthful popularity successful immoderate consciousness is simply a measurement of wherever radical spell whereas PageRank is overmuch much a measurement of reputation.”
That explanation from astir 2014 fits what this patent is talking astir successful presumption of popularity being astir wherever radical go.
See Matt Cutts Explains How Google Separates Popularity From True Authority
Watch the YouTube Video: How does Google abstracted popularity from authority?
How The Patent Uses Popularity Scores
The patent describes aggregate ways that it uses popularity scores.
Assigning Popularity Scores:
The patent discusses assigning popularity scores to documents based connected idiosyncratic interactions specified arsenic the frequence of visits oregon navigation patterns (Line 1).
Per-Topic Popularity:
It talks astir deriving per-topic popularity accusation by correlating the popularity information associated with each papers to circumstantial topics (Line 5).
Popularity Scores successful Ranking:
The papers describes utilizing popularity scores to bid documents among 1 oregon much topics associated with each papers (Line 13).
Popularity successful Document Retrieval:
In the discourse of papers retrieval, the patent outlines utilizing popularity scores for ranking documents (Line 27).
Determining Popularity Based connected User Navigation:
The process of determining the popularity people for each document, which whitethorn impact utilizing idiosyncratic navigational patterns, is besides mentioned (Line 37).
These instances show the patent’s absorption connected incorporating the popularity of documents, arsenic determined by idiosyncratic enactment (clicks), into the process of ranking and correlating them to circumstantial topics.
The attack outlined successful the patent suggests a much dynamic and user-responsive method of determining the relevance and value of documents successful hunt motor results.
Navboost Assigns Scores To Documents
I’m going to halt present to besides notation that this patent mentions assigning scores to documents, which is however Google enforcement Eric Lehman described successful the proceedings however Navboost worked:
Speaking astir the concern wherever determination wasn’t a batch of click data, Lehman testified:
“And truthful I deliberation Navboost does benignant of the earthy thing, which is, successful the look of that benignant of uncertainty, you instrumentality gentler measures. So you mightiness modify the people of a papers but much mildly than if you had much data.”
That’s different transportation to Navboost successful that the proceedings statement and the patent picture utilizing User Interaction for scoring webpages.
The much this patent is analyzed, the much it looks similar what the proceedings documents described arsenic Navboost.
Read the patent here:
Systems and methods for correlating papers topicality and popularity
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English (US)