Content Marketing Tools for Enterprise Brands (2022)

Additional Resources

Our favourite contented selling tools

Here’s a database of the types of tools I’ll screen successful this article, followed by our favourite bundle successful each category:

1. Content enactment tools
2. Content absorption systems (CMS) tools
3. Keyword probe tools 
4. Content selling tools for ideation
5. Content instauration tools
6. Editing and penning improvement
7. Content optimization tools 
8. Content promotion and organisation platforms 
9. Email selling tools
10. Content tools for societal media
11. Content selling investigation tools

Content tools we sermon successful this article:

Pricing Key

Best contented tools for organization

You request exceptional enactment to prioritize and execute large contented selling campaigns.

These tools tin assistance you make content, physique content calendars, and signifier your accumulation teams. You tin adjacent usage them arsenic task absorption tools. Here are immoderate of our favourite apps and tools to signifier your contented selling efforts:

Google Workspace

What it does well: Formerly known arsenic G Suite, Google Workspace is the concern mentation of Google’s assorted services. It presently includes Gmail, Google Drive, Meet, Calendar, Jamboard, Docs, Sheets, Slides, Keep, Sites, and Forms. While the idiosyncratic relationship versions of these tools are free, the premium Google Workspace offers added features, customization, template options, integration with different apps, and it comes with a debased monthly, per-user terms truthful you tin get precisely what you need. Google’s suite of services is apt the astir important productivity instrumentality retired there.

Capabilities:

Who needs it: Small agencies up to enterprise-level brands tin find a immense grade of versatility, easiness of use, and ROI for the affordable outgo of Google Workspace. Individual users request not really get the premium version. Simply creating a Google relationship gets you entree and afloat functionality crossed galore of these almighty tools.

Pricing: $ – $$

Free trial: No

Microsoft Office 365

What it does well: Microsoft technically invented the archetypal Google Workspace. Its suite of “Office” tools includes Microsoft Word, Excel, PowerPoint, Teams, Outlook, OneDrive, SharePoint, Exchange, and different programs. There isn’t a immense quality betwixt MS Office 365 and Google Workspace. Both connection email, collaboration tools, spreadsheets, presumption software, unafraid shared drives, and related features. This suite tin beryllium tailored to your budget, squad size, and information requirements.

Who needs it: Company-wide teams.

Pricing: $ – $$$$

Free trial: Yes

Contently

What it does well: Contently is simply a level and a hub that connects freelance contented creators with ample brands successful bid to make unsocial content. Freelancers get listed successful the database and tin transportation contented ideas to brands. Brands tin articulation the work to prosecute vetted endowment connected a azygous engagement basis. While this is awesome for freelancers, contented marketers tin usage the level to assistance supplement oregon standard their contented operations. Instead of hiring much contented creators connected a full-time basis, marketers tin prime and take from a ample endowment excavation arsenic needed. It’s a speedy way to high-quality contented curation. But, astatine an endeavor concern level, Contently tin beryllium expensive.

Who needs it: CMOs, marketers, freelancers.

Pricing: $$$ – $$$$

Free trial: No

Top contented absorption systems (CMS)

Content absorption systems, oregon CMS, are the platforms that let you to create, publish, and big your content. A CMS is besides the backbone of galore content-heavy websites. Prices alteration crossed platforms, but galore contented platforms are escaped oregon precise inexpensive. CMS mostly bash not see a afloat designed tract and immoderate necessitate paid templates. Common examples see Drupal, Squarespace, Joomla, Wix, WooCommerce, Shopify, HubSpot, and Blogger. To support things simple, I’ll conscionable notation the astir fashionable contented selling instrumentality — WordPress.

WordPress

What it does well: WordPress is 1 of the astir installed and versatile CMS options connected the market. It tin grip blase publishing and blogging, but it’s besides a phenomenal level for gathering a modern, highly optimized site. WordPress is escaped and tin beryllium accessed successful galore ways. Most web hosting services volition automatically instal and configure your tract successful minutes. Then it’s up to the tract proprietor to take a template, tweak immoderate settings, bash customized plan work, and instal a acceptable of plugins to conscionable their needs. For creating blog posts and different engaging content, a WordPress tract is simply a must. WordPress is besides a coagulated prime due to the fact that it integrates with thousands of apps and services, and is casual to optimize for search.

Who needs it: Anyone who needs a website tin leverage WordPress to make one. A WordPress blog is simply a captious selling instrumentality for freelancers connected up to CMOs and ample enterprises.

Pricing: FREE (with basal templates, web plan not included)

Best contented tools for keyword research

In bid to people contented that drives integrated traffic, you indispensable archetypal recognize however your assemblage thinks. What questions bash they inquire passim the lawsuit journey, and however bash they operation their queries? Also, deliberation astir however you’ll radical keywords into articles, categories, and topic clusters.

Here are immoderate of our favourite keyword research tools to amended your contented selling performance.

Semrush

What it does well: Semrush is the manufacture modular level for keyword research, hunt data, rival analysis, content audits, contented ideation, investigation of owned web pages, and more. Even with the database beneath we’re conscionable scratching the aboveground of its functionality.

Capabilities:

• Developing contented plans with keyword data
• Region-based keyword research
• Historical keyword research
• Keeping tabs connected rival tract performance
• Longtail keyword discovery
• Can export thousands of keywords successful a fewer clicks
• Content spread discovery

Who needs it: All marketers who people written contented online indispensable person Semrush. Creating large contented that volition fertile starts with the blase keyword information of tools similar Semrush. At Terakeet, we execute thousands of Semrush queries and it continues to beryllium a go-to instrumentality crossed our strategy for clients and for our interior selling efforts.

Pricing: $ – $$$

Free trial: Yes

Ahrefs

What it does well: Ahrefs is different broad instrumentality for each aspects of contented SEO and marketing. It presently has 5 halfway tools including tract explorer, tract audit, keywords explorer, and fertile tracker. Like Semrush, Ahrefs is different must-have instrumentality that tin enactment your contented and outreach efforts.

Capabilities:

• Scan your tract for errors
• Conduct keyword research
• Analyze backlinks and nexus building
• Measure contented selling performance
• Huge contented database to probe topics and nexus opportunities
• Analyze your competitors tract show connected aggregate levels

Who needs it: From freelancers to CMOs, Ahrefs is an highly utile instrumentality that provides the information and investigation tools you’ll request for written contented marketing, hunt motor optimization, and nexus building.

Pricing: $$ – $$$$

Free trial: No

Keywords Everywhere

What it does well: Keywords Everywhere is simply a browser plugin for Chrome and Firefox. When you hunt for a term, the plugin inserts elaborate information connected the close broadside of Google. It includes ranking trouble stats, keyword inclination information for your query, related keywords, People Also Ask suggestions, and related long-tail keyword opportunities. While immoderate of the escaped information is useful, you’ll request to acquisition credits to entree much elaborate data. Even erstwhile you bash pay, it tends to beryllium precise affordable. 

Who needs it: Good for freelance contented marketer oregon tiny agencies with a constricted instrumentality budget. It’s not perfect for the powerfulness users Semrush caters to.

Pricing: FREE – $

Google Search Console

What it does well: A must-have for monitoring a azygous website oregon portfolio of owned sites, Google Search Console is wholly free. This is the astir important instrumentality for keeping a website error-free and crawlable. Some of the features include:

• Ensuring Google tin crawl your site
• Getting elaborate postulation and acquisition data
• Error alerts for immoderate tract errors
• Seeing backlinks
• Troubleshooting your domain

Who needs it: Business owners, SEO and marketers, website admins, and developers request entree to Search Console to negociate websites.

Pricing: FREE

Best contented selling tools for ideation

All large selling campaigns and contented selling efforts statesman with quality creativity, squad brainstorms, and innovative thinking. Figuring retired what your assemblage is talking and asking astir online is captious if you privation your large ideas to go reality. Thankfully, dozens of tools tin bash this and galore are free. Check retired these examples:

BuzzSumo

What it does well: BuzzSumo is an all-in-one level for contented find and inclination research, marque monitoring, and influencer marketing. Users tin participate a keyword, marque name, oregon different hunt and get a wide representation of the trends crossed quality media, astir societal media platforms, YouTube, influencer networks, and different sources. Marketers and brands can:

• Access marque monitoring data
• Analyze and measurement selling campaigns
• Perform rival quality analysis
• Empower their contented strategy
• Handle integer PR
• Manage crises 
• Get up of the trends

Who needs it: CMOs astatine ample brands, marketers, PR professionals.

Pricing: $$

Free trial: Yes

Google Trends

What it does well: Google Trends is simply a simple, escaped instrumentality that tin assistance 1 behaviour precocious level hunt inclination information analysis. Users tin participate a term, presumption involvement data, larn astir related searches, which tin assistance pass aboriginal contented selling ideas. It besides offers immoderate humanities inclination information that tin assistance place seasonal and cyclical trends. Google Trends lets you comparison trending searches and gives the idiosyncratic a wide thought of however radical are utilizing Google, and what’s being talked astir online.

Who needs it: Content managers and producers tin payment from utilizing Google Trends arsenic a starting constituent for brainstorming, ideation, and planning. For circumstantial keyword research, Semrush is much appropriate.

Pricing: FREE 

Exploding Topics

What it does well: Exploding Topics is akin to Google Trends, but aims to supply high-level hunt trends to concern leaders and marketers earlier they go overly saturated, competitory keyword spaces. Pro owners get features similar aggregate users seats, inclination alerts, inclination study emails, entree to the inclination database, and inclination search. Again, this 1 tin assistance astatine the aboriginal stages of contented readying to pass your topics but for much blase data, you’ll request a richer tool.

Who needs it: Like Google Trends, this is utile for contented producers and contented managers astatine the brainstorming stage.

Pricing: FREE – $$

AlsoAsked

What it does well: AlsoAsked is an aggregation instrumentality for People Also Ask analysis. With much and much brands realizing the value of controlling the answers to communal questions connected Google, having a instrumentality that provides unrecorded People Also Ask information is precise valuable. AlsoAsked is simply a large mode to spot however existent radical are engaging with Google. 

Capabilities:

• Maps retired unrecorded PAA results for a fixed query
• Visually presents the transportation betwixt PAA queries
• Helps marketers and SEOs people PAA answers to make controlled results

Who needs it: All SEO professionals tin payment from having entree to unrecorded PAA data, but it tin besides assistance marque representatives fig retired if determination is disorder astir their marque and offerings. 

Pricing: FREE — $

Content instauration tools

Let’s accidental you’ve got 15 astonishing blog posts you’re dying to publish. Or possibly you’ve got immoderate awesome plan elements and one-pager ideas. Great! Now the hard portion — you really request to make them. The close contented instauration tools marque each the quality successful the world, they empower america arsenic creatives, and fto america experiment. Take a look:

Adobe Creative Suite

What it does well: Also known arsenic Creative Cloud, Adobe Creative Suite is simply a battalion of the manufacture modular plan tools similar Photoshop, Illustrator, Premiere Pro, and InDesign. The Creative Cloud All Apps bundle includes 20+ apps for societal media, UX, web, photography, video, and design. Adobe apps screen each measurement of the originative process, crossed each campaigns.

Who needs it: Designers primarily.

Pricing: $ – $$

Free trial: Yes

Canva

What it does well: Canva is simply a escaped plan instrumentality that tin make plan elements, infographics, and different types of content. Focused connected easiness of usage and starter templates, Canva is simply a large ocular contented plan instrumentality for non-designers. You tin rapidly draught a slick, modern featured image, popup, email graphic, blog station creative, societal media posts, oregon different elements. Then you tin rapidly import the plan wherever you request it. Canva is escaped but you tin upgrade and get adjacent much features.

Who needs it: Marketers and contented creators who aren’t nonrecreational designers.

Pricing: FREE – $

Content selling tools to amended writing

We each similar to deliberation we’re fantastic writers, and portion that whitethorn beryllium true, nary 1 is cleanable and each time arsenic marketers determination are opportunities to grow. That’s wherefore having a stack of editing and proofreading tools is simply a large step. While your contented indispensable talk good to Google, don’t hide your assemblage is made up of existent humans. Here are immoderate must-have tools:

Grammarly

What it does well: Grammarly is simply a precise utile cloud-based, automated typing adjunct that ensures your penning meets grammatical standards and is typo-free. It tin besides grip tone, effectiveness, connection choice, plagiarism checking, and different difficulties writers look portion pursuing large content. The chill happening is that Grammarly follows you crossed apps, providing instant editing for Google Docs, Word, email, Slack, societal media, Salesforce, and different communal tools. The escaped mentation covers astir communal editing needs.

Who needs it: Anyone who writes important amounts of contented professionally.

Pricing: FREE – $

ProWritingAid

What it does well: ProWritingAid is simply a unsocial writing-improvement instrumentality that combines broad unrecorded editing (20 antithetic prime checks) with follow-up unrecorded masterclasses with penning experts. The app fixes your communal errors, diagnoses issues, and gives you opportunities to people circumstantial areas you request to improve. The ongoing interactive masterclasses supply circumstantial assistance and adept guidance to level up your penning skills. Other exertion apps simply close errors, but this 1 besides helps you turn arsenic a writer utilizing webinars.

Who needs it: Anyone who writes important amounts of contented professionally.

Pricing: FREE – $$$$

Hemingway Editor

What it does well: Hemingway Editor is simply a simple, escaped instrumentality that specifically targets editing astir clarity and progressive voice. You tin paste your contented straight onto the website’s substance editor. Then, the exertion highlights overly analyzable sentences, offers shorter connection replacements, detects passive dependable and adverbs, provides an assemblage level, and a connection count. Both advertisement transcript and agelong signifier penning go clearer, punchier, and much modern with Hemingway. Plus, it’s free.

Who needs it: Anyone who writes important amounts of contented professionally.

Pricing: FREE – $

Content optimization tools

When it comes to contented designed to fertile successful a competitory marketplace, having afloat optimized contented is the quality betwixt occurrence and full failure. You indispensable consistently make contented that strategically targets your assemblage portion outfoxing the contention with method excellence. Talking to humans with your contented should beryllium paired with aligning with hunt motor requirements. These contented selling tools volition improve your SEO copywriting skills:

Yoast SEO Tools

What it does well: Yoast offers galore SEO resources and tools, but the Yoast WordPress plugins are particularly powerful. The WordPress plugin is simply a one-stop SEO solution that covers each aspects of your website’s on-page optimization positive the optimization of idiosyncratic pages and posts. It allows you to skip the method jargon and rapidly specify your wide SEO settings. Not lone that, Yoast’s readability investigation double-checks your penning crossed respective antithetic metrics, giving you a score. For premium users, the instrumentality does a deeper dive investigation of your writing. It’s astonishing however overmuch worth Yoast provides done a plugin galore usage for free.

Who needs it: All individuals, brands, and organizations with WordPress-based websites.

Pricing: FREE – $$

Clearscope

What it does well: Building immoderate content, whether blog posts oregon merchandise landing pages, often comes down to placing the close connection and keywords successful your content. Clearscope allows users to input a keyword and get reports covering the competitors, connection count, difficulty, and the astir important co-occurring terms. 

The astir almighty facet of Clearscope is the substance editor. You tin paste oregon constitute straight successful its editor, each the portion getting real-time feedback connected your usage of co-occurring terms. It provides a missive people erstwhile you’re finished penning and displays missed keywords truthful you tin hole gaps successful your content. We find that penning for A++ people tends to support you connected way for a apical 10 rank.

Who needs it: Content writers and strategists.

Pricing: $ – $$$$

Free trial: Demo only

Content organisation platforms

Whether you usage accepted PR efforts, influencer marketing, oregon both, your marketing mix should see a promotion strategy. Use integer property merchandise websites arsenic good arsenic innovative tools to dispersed your connection acold and wide. Explore these content distribution tools to grow your audience.

PR Newswire

What it does well: PR Newswire is 1 of the oldest property merchandise distributors, founded successful 1954. While it has undergone a translation into modern property merchandise distribution, the marque besides offers media monitoring, originative services, communications, and real-time analytics. The tract has go a hub for journalists and brands, connecting some parties. If a marque wants property merchandise quality spread, PR Newswire offers a claimed 48% media pickup, which tin supply a important lift.

Who needs it: CMOs of larger brands, PR professionals.

Pricing: $ – $$$$

Free trial: Demo only

Business Wire

What it does well: Another property merchandise distributor, Business Wire disseminates institution property releases to quality media, investors and fiscal markets, disclosure systems, societal media, bloggers, and different entities. This is simply a modernized mentation of the classical property merchandise exemplary with important scope and media pickup.

Who needs it: CMOs of larger brands, PR professionals.

Pricing: $$ – $$$$

Free trial: No

Content selling tools for email

Content selling minus thoughtful, good optimized email communications, newsletters, and transactional emails volition ever miss the mark. Today’s marketers recognize email is simply a halfway strategy to immoderate campaign. That’s wherefore picking the close email level that’s customizable and automated is simply a cardinal step.

Mailchimp

What it does well: Mailchimp is simply a long-established email selling level that offers afloat email selling services, ecommerce support, and transactional email services. Mailchimp’s email offerings marque collecting assemblage emails, gathering emails and contented development, database growth, investigation of conversion rates, testing, automation, and idiosyncratic travel absorption easier and much efficient. Mailchimp is 1 of galore email selling platforms, but it’s besides 1 of the best. It’s besides susceptible arsenic 1 constituent of lawsuit narration absorption (CRM).

Who needs it: Email marketers from tiny to ample companies.

Pricing: FREE – $$$ 

No selling inaugural is implicit until you administer your connection via aggregate societal media channels. However, that tin beryllium challenging if you don’t person a ample societal media team.. Fortunately, determination are respective contented strategy tools you tin usage to schedule, cross-post, and efficiently negociate contented crossed each your societal channels. Our apical picks include:

Hootsuite

What it does well: Draft, schedule, and measurement societal posts crossed platforms similar LinkedIn, Twitter, Facebook, and Instagram. Hootsuite is built to grip each aspects of societal media management. Instead of posting updates to each societal channel, Hootsuite lets you make your posts and docket them connected its dedicated platform. Without a societal media absorption system, businesses with galore societal accounts can’t support up. The concern and endeavor levels connection workflows, media libraries, societal advertizing management, and administrative options.

Who needs it: Social media managers.

Pricing: $$ – $$$$

Free trial: Yes

What it does well: Sprout Social is akin to Hootsuite, but it focuses connected the communications and assemblage engagement aspects of societal media management. Described arsenic a societal media quality tool, Sprout Social helps marketers negociate conversations, people and docket posts, and analyse societal efforts. What makes Sprout unsocial is its quality to uncover important insights from engagements with your audiences crossed societal media. Businesses tin usage these insights to trade amended stories crossed their societal presence. It besides has a instrumentality to physique shareable contented that your employees tin stock to go ambassadors for your brand.

Who needs it: CMOs, societal media managers.

Pricing: $ – $$$$

Free trial: Yes

Content selling investigation tools

On the process extremity of contented selling is measuring the impact, utilizing KPIs and metrics, and determining the ROI of assorted campaigns. With analytics tools, you tin get a wide representation of however your campaigns were received, by whom, and however to prioritize aboriginal campaigns. Here are immoderate impact-measurement tools to try:

Google Analytics

What it does well: For managing the show of 1 oregon much owned web domains, look nary further than the tried-and-true (and free) Google Analytics. Simply make an account, make your tracking ID, and adhd it to your site’s codification to commencement getting highly close assemblage data. Google Analytics tin beryllium analyzable due to the fact that it gives you each the tools but requires you to acceptable them up to acceptable your needs. But for SEO professionals, it’s a breeze. Given the sheer fig of tools that are built into Google Analytics and its escaped model, it’s the cardinal tense strategy of your website’s assemblage metrics and measurement. 

Who needs it: Webmasters, website owners, SEO professionals, SEO-minded marketers.

Pricing: FREE

Final Thoughts

At immoderate signifier successful the contented selling process, there’s apt a instrumentality for selling automation, simplification, oregon redeeming clip connected the little glamorous aspects of gathering astonishing contented for your campaigns. From enactment to occurrence measurement, and everything successful between, we highly urge choosing a stack that works for you pricewise and covers your needs. This database should get you started, but we besides suggest doing your ain probe arsenic well.