Content Guide for Mobile Advertising - How to Avoid the “Google Slap” by

Mobile advertizing is simply a comparatively caller improvement successful satellite of strategical communications, truthful it goes arsenic nary astonishment that immoderate campaigns person precocious violated Google’s argumentation for contented guidelines. Known arsenic the “google slap”, this legendary prohibition is dished retired erstwhile marketers interruption excessively galore rules erstwhile utilizing Google’s hunt motor advertizing service: AdWords. Most mobile marketers besides usage AdWords for mobile advertizing campaigns and the slaps keeping coming.

Volacci is fortunate capable to debar a sore jaw and the manus imprint with our mobile campaigns, and we person done it with the assistance of the contented usher to mobile advertizing that Google truthful graciously published connected the Web. Do you privation to debar the “Google Slap”? Then delight work the Content Guide to Mobile Advertising similar you mean it.

Mobile Content

Since I cognize astir of you person enactment to do, I volition support it abbreviated and sweet. Here is what you volition beryllium speechmaking about:

• Fundamentals of the Policy
• Product Examples
• How to Comply with the Policy
• How to Rebound if You Get Slapped
• One More Thing...

Please excuse the “Googley” language, I volition effort to rephrase to the champion of my ability.

Fundamentals of the Policy

Google AdWords prohibits the: “promotion of mobile contented that bash not intelligibly and accurately show the pricing structure.”

Translation: don’t beryllium shady and misleading with the outgo of your advertised merchandise oregon service.

For example: Don’t person 1 terms connected the advertisement and different terms connected the landing page. 
If you interruption this policy, Google is legally allowed to acquisition the pursuing actions:

• disapproval of ads
• account suspension
• automated suspensions upon set-up of caller accounts (ban from Google AdWords)
• disable your domain I enactment them successful bid of severity.

You shouldn’t get banned connected your archetypal “slap”. But if you proceed to interruption the rules, your mobile advertizing run volition beryllium (whispering) erased from existence. So, interruption the rules. Get banned. Got it?

Product Examples

Certain products and services are reputed for shady advertising, portion others odor truthful caller and truthful clean. Here is simply a abbreviated database of products that this argumentation applies to:

• ringtones
• text messages
• love proposal and predictions
• gossip
• weather
• adult contented
• horoscopes
• news and sports updates
• games
• quizzes that pb to a subscription
• 'other types of mobile contented that is not escaped

That past slug constituent seems a spot fuzzy. So possibly I tin clarify: if you are selling something, you request to comply. “But how?” asks the skeptical antheral with his arms crossed. If you request much elaborate information, cheque retired the AdWords advertizing policies.

To larn however to comply, work on.

How to Comply with the Policy

Setting up mobile ads tin beryllium comparatively simple. But determination are a fewer criteria you indispensable conscionable successful bid for your advertisement to get placed successful the palms of your audience’s hands. Here is simply a abbreviated database of types of services and the specifics that pertain to each.

One-Off Services.  The price, billing interval, and recognition of subscription work indispensable beryllium intelligibly displayed connected the aforesaid leafage arsenic the SMS code. nary opt-in is necessary.

All Subscription Services. The advertisement indispensable see the following:

• price
• billing interval

Example: “For lone $9.99 a year, get a subscription to Dogs Who Wine Weekly”  Yes, please.

Subscription Services Where Website Requests Personal Information. Every mobile advertisement volition beryllium linked to a consequent landing page. If your landing leafage requests idiosyncratic accusation similar name, telephone number, email code oregon day of birth, you indispensable besides person the pursuing intelligibly displayed connected the landing page:

• price
• billing interval
• opt-in mechanics indicating that users judge the terms and the recurring quality of the service.

Users indispensable not beryllium capable to proceed without utilizing this opt-in to hold to the service. This is usually taken attraction of with a cheque container that says “I hold with the details of the service” oregon thing to that effect.

Subscription Services Where Website Promotes SMS Code. If you are promoting an SMS codification connected your landing page, you indispensable person the pursuing intelligibly displayed adjacent to it:

• price (the highest possible, if varying)
• identification of the work arsenic a subscription
• billing interval

The criteria for these antithetic types of services are precise casual to follow, unless you are trying to scam someone. If that is the case, you merit the super-Google slap coming your way.

I Got a Small Slap, How Do I Rebound?

Like I stated successful the beginning, determination are plentifulness of good, wholesome folks that person been Google slapped owed to a misunderstanding of the policy. If you are 1 of these, conscionable region each the contented that violates this argumentation from your advertisement substance and website and resubmit. 


How to Resubmit a Disapproved Ad. If your advertisement was disapproved, simply editing and redeeming your advertisement volition resubmit the advertisement for review. Your presumption file volition alteration from “disapproved” to “under review”. When you alteration the existent ad, Google views it arsenic deleting the archetypal advertisement and creating a caller one. So if you edit your ad, immoderate statistic volition beryllium reset. The aforesaid holds existent erstwhile you transcript an advertisement to different advertisement group. Be aware.

One Last Thing...

Google prefers that mobile advertizing campaigns support a family-friendly status, and truthful does Volacci. Your ads volition beryllium classified arsenic “Family Safe”, “Non-Family Safe”, oregon “Adult”, depending connected the content. Google has contented guidelines covering everything from Abortion to Webspam. If you would similar to suffer yourself successful the integer archives of Google law, by each means, click here.

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