Content Buckets: 6 Examples of Ways to Organize Your Content

What Are Content Buckets?

Content buckets are antithetic categories oregon contented types utilized to signifier content. Which makes it easier to travel up with caller ideas, support accordant messaging, and see assortment that keeps your audiences engaged.

They're antithetic from contented pillars. Which are the overarching topics your marque covers. 

But contented buckets assistance you make antithetic types of contented to screen your contented pillars from antithetic angles. 

For example, digital marketing is 1 of our contented pillars. And 1 mode we screen it is done an acquisition contented bucket.

Like this blog post:

But contented buckets tin besides beryllium highly circumstantial to you. Like if you’re a quality marque and privation to diagnostic play societal posts dedicated to amusive nail polish designs. 

How Can Content Buckets Help Your Content Strategy?

Content buckets enactment your content strategy by helping you interruption down the wide topics you privation to screen successful a structured way.

The main benefits see helping you:

• Stay organized. Using predefined buckets helps you negociate your contented calendar arsenic they marque it casual to travel up with caller ideas.
• Engage your audience. Posting varied contented ensures your assemblage doesn’t get bored with akin contented topics, formats, oregon angles.
• Maintain accordant messaging. Breaking down wide topics into buckets keeps you from getting mislaid successful subtopics and themes that whitethorn beryllium irrelevant to your brand.

6 Types of Content Buckets (with Examples)

Let’s research six types of contented buckets you tin usage crossed your chosen platforms.

Educational Content

An acquisition contented bucket positions your marque arsenic a go-to assets your people assemblage tin crook to erstwhile they request to larn something.

This contented tin beryllium a YouTube tutorial video, a how-to blog post, a elaborate infographic shared connected societal media, a downloadable template, and truthful on.

For example, Preply publishes actionable tips connected however to talk business-focused English connected its YouTube channel.

Entertainment Content

Entertainment contented tin beryllium lighthearted, funny, nostalgic, and/or celebratory. And tends to evoke affirmative emotions that assistance physique relationships.

It tin see memes, industry-relevant jokes, reactions to applicable popular civilization trends, holiday-focused content, and more.

We often usage this contented bucket connected societal media to stock relatable posts that let america to stock immoderate laughs with chap marketers.

Like successful this Instagram post:

Personal Content

Personal contented is designed to assistance creators and brands link with their audiences and physique relationships with them. By sharing aspirations, lessons, challenges, and mistakes.

Personal contented helps others subordinate to you but is much superior than entertaining content. 

Some examples are unrecorded Q&As, behind-the-scenes videos, text-based societal media posts that stock idiosyncratic stories, etc.

For example, freelance contented writer Lucy Jones shares her thoughts astir having ADHD on LinkedIn. And that helps her link with folks who whitethorn beryllium experiencing thing similar.

Promotional Content

Promotional contented is utilized to gully attraction to your content, products, oregon services. And promote your assemblage to instrumentality action—purchase, motion up, download, etc.

This benignant of contented includes merchandise announcements, mentions of work upgrades, study releases, and more.

Just don’t hide to alternate promotional contented with different contented to debar burdening your assemblage with overly sales-focused messaging.

Here’s an illustration of an Instagram post from L’Oreal that straight promotes their products.

Inspirational Content

The inspirational contented bucket is meant to motivate your assemblage to execute their aspirations. Ideally, the ones that your products/services assistance them achieve.

Inspirational contented includes occurrence stories, motivational quotes and stories, anecdotes, idiosyncratic maturation tips, and more.

Here, Duolingo uses an inspirational YouTube video to amusement however their app helped an advertizing nonrecreational flooded the fearfulness of speaking English.

User-Generated Content

The user-generated contented (UGC) contented bucket includes pieces your customers make and stock connected their channels. They mightiness bash this organically oregon if you entice them to permission a review.

Some examples of UGC contented are text-based lawsuit reviews with images, video unboxings, articles astir you connected your customers’ sites, and more.

You tin marque the astir retired of UGC contented by reposting contented your customers make connected your channels oregon embedding it connected your site.

For example, tegument attraction marque SOSU Cosmetics embeds UGC connected their site.

And reposts it connected their societal media channels. Like this video connected TikTok:

How to Start Using Content Buckets

Do Audience Research

Audience probe volition assistance you recognize who you’re speaking to, and which platforms are champion for reaching them. So you don’t discarded clip and resources connected channels that your imaginable customers aren’t paying attraction to.

One2Target tin assistance you get started with the close platforms by seeing which ones your competitors’ audiences use.

Go to the tool, participate up to 5 competitors, and click “Analyze.”

The instrumentality volition archetypal amusement you the basal demographics of your competitors’ audiences. Like their age, gender, location, and more.

To larn much astir wherever they bent retired online, click “Behavior.”

You’ll present spot a breakdown of their favourite societal media platforms.

This accusation tin assistance you take a fewer channels to absorption on.

Brainstorm New Ideas

Content brainstorming volition assistance you travel up with a wide scope of contented ideas you tin aboriginal radical into buckets and publish.

Use Topic Research to get started.

Enter a taxable related to your marque and click “Get contented ideas.”

The instrumentality volition make caller ideas based connected that taxable and show them arsenic cards.

Click connected 1 of the cards you’re funny successful to spot fashionable headlines connected the taxable and questions users often benignant into hunt engines.

As you reappraisal the cards, deliberation astir what types of contented would beryllium suitable for each thought you’d similar to cover. Because this volition pass your bucket choices.

For example, you whitethorn spot respective topics that would enactment good arsenic agelong blog posts that dive heavy into the taxable and tin past beryllium summarized arsenic extremity lists connected societal media (which would autumn nether an acquisition bucket). 

Others mightiness enactment champion solely arsenic comic societal media posts (the amusement bucket).

Define Your Buckets and Plan a Calendar

Review each the contented ideas you sourced successful the erstwhile steps and the platforms you chose to absorption on. And look for overarching themes that alteration you to radical contented into buckets.

You should besides measure the contented you’ve already created to spot what themes look from those pieces. 

At this point, you tin specify a fewer main contented buckets. And past adhd much arsenic you request them aboriginal on.

The contented bucket examples we covered earlier successful this nonfiction are immoderate of the astir fashionable ones. But that doesn’t mean they’ll each align perfectly with your brand. Or that you can’t person more.

You whitethorn request to specify immoderate precise circumstantial buckets depending connected your marque and audience.

For example, this marina has a “catch of the day” contented bucket. But that 1 volition lone use to brands that person thing to bash with fishing.

After defining your contented buckets, it’s clip to commencement readying retired your calendar. And mixing successful antithetic types of posts to support your assemblage engaged.

Start Creating Your Content Buckets Today

Content buckets tin marque contented instauration easier, faster, and much consistent.

And you tin get started close away.

Check retired Topic Research, which volition make caller ideas based connected a azygous topic. And assistance you specify your contented buckets.

Sign up for a escaped Semrush proceedings contiguous to commencement exploring this and different tools.