Confessions of an SEO With Carolyn Holzman

Interview with Carolyn Holzman

This occurrence of the SEO Podcast by #SEOSLY features Carolyn Holzman, who is the Confessions of an SEO podcast host, SEO researcher and tester.

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You tin perceive to this episode of the SEO Podcast by #SEOSLY below.

Notes connected the speech betwixt Olga Zarr and Carolyn Holzman

Carolyn Holzman is the Confessions of an SEO podcast host, SEO Researcher and Tester. President & Lead SEO of American Way Media dedicated to amplifying brands and businesses wherever radical look.

In this SEO podcast episode, big Olga Zarr from SEOSLY converses with Carolyn Holzman, delving into her unsocial travel successful the SEO landscape. They research Carolyn’s modulation from a concern proprietor to an SEO expert, her chiseled attack to SEO, and supply heavy insights into the nuances of Google’s indexing and rendering.

Carolyn Holzman’s SEO journey

• Transition from Business Owner to SEO Expert: Holzman’s travel successful SEO began successful Austin, Texas, wherever she transitioned from being a section concern proprietor reliant connected Yellow Pages to mastering online visibility. This displacement led her to go her archetypal SEO client, yet gaining nationalist ranking occurrence with CD duplication keywords. Carolyn’s communicative is simply a testament to her passionateness for the ‘monotony and details’ of SEO.

• First Client Experience: Her archetypal lawsuit acquisition extracurricular her ain concern was with a neighboring concern specializing successful unafraid information erasure. Her palmy strategies not lone improved their online visibility but besides doubled their gross successful the archetypal year.
• SEO Agency Establishment: Carolyn’s acquisition led her to found her archetypal SEO bureau astir 2010. She focused connected solving analyzable SEO problems and developed an attack she presumption “forensic SEO,” which revolves astir knowing wherefore a tract isn’t ranking

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Insights into Google’s Indexing and Rendering

• Understanding Google’s Ever-Changing Landscape: The speech past shifts to however Google’s behaviour successful indexing and rendering has evolved implicit time. Carolyn shares her observations connected the changes successful Google’s approach, including the important interaction of sitemaps connected indexing.
  • Challenges with JavaScript-heavy sites and Google’s rendering were discussed, highlighting a play erstwhile Google temporarily stopped rendering JavaScript, importantly affecting tract rankings.
  • Carolyn besides delves into her signifier of regular investigating of Google’s indexing since August 2021, a process that helped her uncover indexing issues that are often not evident to tract owners.
  • The value of server logs and mobile-first indexing is emphasized, with Carolyn advising against slimming down the mobile versions of sites owed to their important interaction connected rankings.

SEO Philosophy and Methods

• Developing a Unique SEO Approach: Carolyn Holzman shares her distinctive doctrine and methods successful SEO. She emphasizes the value of investigating and adapting strategies, utilizing unsocial keywords for tracking, and measuring the interaction of changes.
  • Her attack advocates for independency and self-reliance successful SEO practice. She encourages listeners to experiment, peculiarly with Google’s Indexing API, utilizing it for non-traditional purposes and learning from nonstop experience.

Key Takeaways

The speech with Carolyn Holzman brings respective cardinal takeaways:

• SEO is an Evolving Field: Stay adaptable and continually test.
• Forensic SEO: Focus connected wherefore sites aren’t ranking, not conscionable however to fertile them.
• Importance of Mobile-First: Prioritize mobile tract quality.
• Google’s Indexing: Regularly changing; requires adjacent observation.
• Independence successful SEO: Rely connected your ain tests and findings.

Actionable Items

To use Carolyn’s insights and strategies, see the pursuing actionable steps:

1. Stay informed and regularly update your cognition connected Google’s indexing changes.
2. Implement unsocial keywords successful your SEO practices and show their indexing closely.
3. Prioritize ensuring that mobile sites are robust and well-optimized.
4. Experiment with Google’s tools, similar the Indexing API, to recognize their imaginable fully.
5. Analyze server logs for deeper insights into SEO and to pass your strategies.

Follow & subscribe to Carolyn Holzman

• LinkedIn: linkedin.com/in/carolynholzman/
• Twitter/X: twitter.com/carolynholzman
• YouTube: youtube.com/@crawlornocrawl
• Podcast: confessionsofanseo.com
• Website: americanwaymedia.com

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