Choosing the Best Online Reputation Management Tool for Your Business

1 year ago 277
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You’ve done your probe and you cognize that hunt motor optimization (SEO) is indispensable for the integer occurrence of your brand. But present what?

Let’s instrumentality a look astatine each the Semrush online estimation absorption tools astatine your disposal. We volition comparison and opposition the astir fashionable tools, and we’ll springiness you immoderate proposal connected however to prime the close instrumentality to assistance your concern predominate the hunt motor results pages (SERPs). 

Put simply, an online estimation absorption instrumentality (sometimes called a marque absorption oregon marque monitoring tool) helps you monitor, influence, and negociate the online beingness of your business. 

If you’ve been moving successful integer selling oregon integer PR for immoderate magnitude of time, oregon if you person immoderate level of familiarity with SEO, you cognize it’s a batch of enactment for 1 idiosyncratic oregon adjacent 1 in-house squad to tackle. 

You are besides astir apt alert that a coagulated online estimation and apical beingness successful Google’s SERPs tin gain you much business. In fact, implicit 90% of adults utilizing the web leverage hunt engines to get the accusation they are looking for. 

So, you privation your imaginable customers to find affirmative accusation astir your marque erstwhile they spell looking for solutions to their problems. An online estimation absorption instrumentality tin instrumentality the guesswork retired of answering the question “How good is my marque performing successful the SERPs?” 

But however bash you cognize which instrumentality is close for your business? Let’s instrumentality a look astatine that now. 

Finding the Right Online Reputation Management Tool for Your Business

Due to the sheer fig of disposable options, it tin beryllium overwhelming to determine wherever to put your clip and money. 

Choosing an online estimation absorption instrumentality is the archetypal measurement toward streamlining your integer selling workflow. 

The champion prime for you volition travel down to a fewer factors: 

  • Where your concern is appearing successful the SERPs close present (page 1 oregon leafage 16?) 
  • What benignant of results are appearing for searchers (negative oregon positive?) 
  • How overmuch contented is connected your website
  • How anxious you are to tackle this project 
  • Your SEO acquisition level

Once you mull implicit these factors, it volition go overmuch easier to prime the cleanable instrumentality for your brand. 

To assistance marque the determination adjacent easier, let’s instrumentality a side-by-side look astatine immoderate of the apical marque monitoring tools Semrush offers. We’ll speech a spot astir what each instrumentality does and summarize who volition get the astir usage retired of each. 

Surround Sound 

Surround Sound is simply a solution designed to assistance you spot hidden but captious opportunities for your marque to beryllium mentioned astir the web. Specifically, it allows you to find the contented radical are speechmaking erstwhile they are acceptable to marque a acquisition determination for the merchandise oregon work you offer. It instantly reveals wherever your competitors are portion of the speech but you’re not. 

The extremity with Surround Sound SEO, and the instrumentality successful particular, is not to fertile your ain pages but to beryllium contiguous connected the pages that are already ranking for your keywords, expanding your stock of hunt and the chances that radical volition perceive astir you everyplace they go.

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Surround Sound finds each the web pages ranking for your high-value, high-intent keywords (think “best moving shoes,” for example). Then you tin spot wherever you’re mentioned, find wherever your competitors are mentioned and you’re not, and statesman reaching retired to marque definite your marque is included successful each the important pages for “value mentions” and links. 

These whitethorn instrumentality a small much enactment to get than getting a nexus connected a random website, but the information that these people pages fertile for your keywords (and are cardinal to your buyers’ decision-making process) makes it worthy the effort.

Use the useful graphs to study connected your advancement wide and compared with your competitors. Ultimately, you privation to usage Surround Sound to predominate the hunt results, adjacent if you lone fertile for 1 page. Check retired our caller webinar if you'd similar to larn more. 

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How To Use This Tool 

1. Enter your marque information, high-intent keywords (for example, “best moving shoes for beginners”) and your competitors’ information. Be definite to adhd immoderate further marque names radical mightiness usage erstwhile referring to you. 

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Image description: You tin easy adhd each the accusation you request to physique a run from 1 pop-up model successful Surround Sound. Here, we are targeting footwear and Nike keywords. We are besides looking astatine a rival site, Adidas.com, successful this example. 

2. See however you stack up

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Image description: This snapshot shows however Nike is stacking up against competitors Adidas and Reebok successful presumption of visibility successful the SERPs. For the keywords used, Nike is mode up of the competition. 

3. Find opportunities for caller mentions

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Image description: Surround Sound shows you the pages wherever your marque is ranking for definite keywords. By looking astatine these pages (and peculiarly wherever your competitors are mentioned but you’re not), you tin spot opportunities to drawback much affirmative visibility for your ain brand. 

4. Track your progress

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Image description: The Surround Sound dashboard holds a plethora of accusation astir your SERP sum and visibility arsenic good arsenic your advancement implicit time.

Surround Sound is simply a large instrumentality for businesses that request a boost successful the SERPs. If you run successful a highly saturated market, this instrumentality tin assistance you propulsion done the integer sound and find opportunities to beryllium mentioned anyplace radical are looking for assistance with acquisition decisions. For instance, alternatively of “how to commencement running,” deliberation “best moving shoes for beginners.”

Surround Sound allows you to beryllium recovered successful SERPs adjacent if your ain tract isn’t ranking for your keywords yet. 

If your business’ wide marque sentiment needs instant attraction (i.e., you request to get connected apical of galore antagonistic mentions), you’ll privation different instrumentality to bash that for you (we’ll get into this successful conscionable a moment). 

The Backlink Gap instrumentality works by comparing your domain to that of your competitors. It analyzes each website’s backlink illustration and looks for prospective backlink opportunities you mightiness not person considered. It sends you a database of people domains that you tin absorption connected successful your link-building campaigns. 

Backlink Gap looks astatine nexus sum from the domain level, not leafage level. So, this instrumentality is for quantity nexus gathering alternatively than worth nexus building. It does not instrumentality ranking oregon circumstantial keywords into account.

Building backlinks is simply a large mode to amplify your contented and assistance rocket it to the apical of the SERPs.

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How To Use This Tool 

1. Compare your domain with rival domains

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Image description: The Backlink Gap dashboard gives a tidy side-by-side examination of your brand’s backlinks against your competitors. 

2. See wherever your competitors person links and you don’t

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Image description: This is simply a large illustration of an accidental for Nike to summation backlinks connected avclub.com, since its competitors person anyplace betwixt 2 and 56 backlinks, whereas Nike has zero. 

3. Get a database of domains to people for nexus building

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Image description: You’ll get a database of domains you’ll privation to see gathering backlink campaigns around. This database tin past beryllium sent to the Link Building tool. 

This is an perfect instrumentality for businesses that person a batch of compelling contented but conscionable request assistance getting it to look higher up successful the SERPs. This is besides a large instrumentality for gathering relationships with publishers. 

Consider different instrumentality if your concern already has plentifulness of steadfast backlinks from applicable publishers successful your industry. 

Looking to measure and comparison nexus profiles in-depth? Want to cognize what benignant of nexus gathering your competitors are doing? 

Backlink Analytics is the instrumentality for you. You tin analyse your backlink illustration and way your maturation against your competitors.

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The champion part? 

It’s free! 

How To Use This Tool 

1. Type successful the web domain you privation to analyze 

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Image description: The Backlink Analytics dashboard gives you a holistic presumption of your backlink profile.

2. Take a look astatine the “Backlinks” tab 

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Image description: The backlinks tab volition uncover your idiosyncratic backlinks. You tin measure whether these are affirmative oregon toxic backlinks, which links are no-follow links oregon travel links, and a batch more.

3. Be definite to look implicit the “Competitors” tab to spot however you stack up against your competition 

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Image description: By clicking connected the “Competitors” tab successful the Backlink Analytics dashboard, you volition get a “Competition level” score, the fig of communal referring domains betwixt you and the competition, the fig of full referring domains, and the fig of backlinks each rival website has. 

This is cleanable for businesses that request an in-depth overview of their backlink profile. If you privation to cognize the presumption of your backlinks, this is simply a large escaped option. 

Consider different instrumentality for your concern if you truly privation to hone successful connected idiosyncratic backlinks and measure whether you request to disavow definite links oregon scope retired to publishers for corrections (we volition speech astir this next). 

If you truly request to dive into your backlinks oregon you request to cognize however galore bully versus atrocious backlinks you have, Backlink Audit is simply a large instrumentality to leverage. You tin afloat audit your backlink illustration to get escaped of perchance harmful links and greatly trim your hazard of Google penalties.

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You’ll beryllium capable to spot toxic signals quickly, past scope retired to website owners to person them region perchance toxic links. This boosts your authorization and trust, not lone with Google but besides with your customers.

How To Use This Tool 

1. Enter your domain

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Image description: In the Backlink Audit tool, conscionable click “Create project” and participate your domain sanction to get started.

2. See the toxicity people of each backlink

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Image description: The Backlink Audit volition springiness you an overview of your backlink toxicity arsenic good arsenic a granular presumption of each backlink and its imaginable antagonistic oregon affirmative effects connected your domain. 

3. Weed retired harmful links workflow

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Image description: If you hap to find toxic backlinks successful the tool, don’t panic! You tin click connected 1 of the 3 buttons to the right: “Move to whitelist” (if you judge the flagged nexus isn’t toxic), “Move to region list” (if you request to interaction the steadfast to person the nexus removed), oregon “Move to disavow list” (if you request to fto Google cognize you don’t admit this backlink arsenic related to your site). 

4. Check backmost regularly

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Image description: The Backlink Audit instrumentality is perpetually connected the hunt for backlinks starring backmost to your domain. Get a database of backlinks to reappraisal from the dashboard—just click “Review backlinks.” 

This instrumentality is cleanable for businesses that request to cognize if they are plagued with toxic backlinks. If you fishy your backlink illustration is leaning toward the negative, the Backlink Audit instrumentality offers large bid of caput and a seamless workflow to hole the problem. 

Consider different instrumentality if your concern has a fig of high-quality backlinks. In reality, this instrumentality benefits virtually each concern that utilizes it due to the fact that toxic backlinks are plentiful. But if you are definite you don’t request to audit your profile, you mightiness privation different instrumentality that is much proactive than reactive. 

The Link Building Tool gathers a roster of link-building opportunities for your website and past provides you with a peculiar absorption interface that makes it casual to physique outreach campaigns to perchance get links. Utilizing this instrumentality wrong Semrush makes it casual to tally competitory investigation connected your rivals and run a palmy outreach run successful unison.

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How To Use This Tool 

1. Get a database of prospects based connected keywords, competitors, marque mentions, and more

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Image description: By clicking the “Prospects” tab connected the Link Building dashboard, you’ll get a broad database of prospective backlink opportunities, on with domain authorization people and different metrics that volition assistance you find if the nexus is worthy pursuing. 

2. Review results and take the ones you’ll pursue

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Image description: Reviewing the domain people and different factors volition assistance you find which backlink opportunities are astir apt to output the champion results. 

3. Set up email outreach and way progress

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Image description: Get an overview of your outreach campaigns and way your advancement from the “Monitor” tab connected the Link Building dashboard. 

4. Monitor active, broken, lost, oregon rejected links

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Image description: The instrumentality volition interruption down backlinks that are active, broken, lost, oregon rejected. 

This instrumentality is perfect for businesses that request to rapidly amass prime backlinks. If you are moving abbreviated connected backlinks, chances are you don’t person large visibility successful the SERPs. If that’s the case, this is the instrumentality for your brand.

Consider different instrumentality if your concern already has plentifulness of backlinks and a workflow that is moving good to make more. 

Prowly 

Prowly is an all-in-one workflow automation solution for PR professionals. This breathtaking media relations instrumentality helps you find the champion journalists for your pitch, saves clip connected getting your communicative heard, and supports you successful storytelling with dozens of PR bundle solutions. 

You tin usage this instrumentality to onshore earned media publications and adjacent invaluable backlinks. From sending personalized emails to journalists, creating interactive property releases, and monitoring email statistic to gathering media-friendly newsrooms and monitoring the media for mentions astir your brand, Prowly has everything you request to win successful nationalist relations.

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How To Use This Tool

1. Find media contacts

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Finding the close journalists is ne'er easy, and if idiosyncratic tells you it is, they’re lying. Prowly is helping you marque this process arsenic creaseless arsenic imaginable by providing you with a media database of implicit 1 cardinal contacts, wherever you tin hunt for the cleanable media interaction by their name, outlet, keywords recovered successful their latest articles and tweets, and more.

2. Send personalized emails

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To elevate your pitch, usage Prowly’s property merchandise creator instead. Draft original, customized messages and seizure your recipient’s oculus with interactive contented and a sleek plan to get your connection across. 

3. Get stats connected your pitches

Numbers are the astir close mode to measurement the show of your pitches. Was the unfastened complaint excessively low? Perhaps it’s clip to alteration your taxable lines. Not capable radical clicked connected the link? Step up your crippled with much targeted content. With Prowly, you’ll get each the statistic you request to amended your performance.

4. Monitor mentions successful the media

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See who is saying what astir you (and where) adjacent earlier it’s indexed successful hunt engines. Prowly’s Media Monitoring diagnostic volition amusement you each the statistic connected your earned media beingness and assistance you successful mounting up alerts for new, important mentions you don’t privation to miss.

5. Prepare PR reports

Not everyone was calved a graphic designer, truthful creating sum reports shouldn’t beryllium a week-long task either. Show disconnected accomplishments to your clients oregon stakeholders with personalized PR reports. Collect clippings, metrics, and different applicable information successful conscionable a fewer clicks.

6. Build an online newsroom

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Not definite wherever to enactment each the important accusation astir your brand? Prowly’s newsroom builder is the easiest mode to assistance others spot what your institution is doing successful the signifier of blogs, videos, and different interactive materials. No coding skills required!

Prowly is large for businesses that request assistance managing stellar PR relationships. This instrumentality astir apt works champion for mean to ample companies and agencies that transportation often, collaborate with coworkers connected a regular basis, and request to intimately negociate their online reputation.

You mightiness privation to see different instrumentality if your concern is tiny and doesn’t tract a batch of nationalist relations requests. If you are a five-person concern that makes conscionable a fewer products, this mightiness not beryllium a worthwhile instrumentality for you conscionable yet. 

Tool

Benefits

How it Works

Try this instrumentality if you…

Surround Sound

Dominate the hunt results for your high-value keywords adjacent if your tract doesn’t fertile for them yet. 

Spots hidden opportunities to beryllium mentioned wherever your imaginable customers are talking astir your niche and the competition.

… run successful a competitory market 

… request to beryllium recovered successful SERPs adjacent if your tract isn’t ranking. 

… privation to connection cutting-edge SEO services to your clients

Backlink Gap

Beat the contention to look successful the SERPs.

Compares backlink profiles side-by-side for up to 5 domains. Identifies gaps successful rival nexus gathering strategies 

… person a batch of compelling contented but request assistance getting it to look higher up successful the SERPs. 

…want to physique relationships with publishers. 

Backlink Analytics

Improve SEO and SERP coverage. 

Evaluates and compares nexus profiles in-depth, utilizing the largest and astir up-to-date backlink checker connected the market.

… request an in-depth overview of your backlink illustration and that of your competitors. 

…want to cognize the presumption of your backlinks.

… are looking for a escaped tool. 

Backlink Audit

Prevent oregon repair SEO damage. 

Spots toxic signals, truthful you tin scope retired to website owners and region perchance toxic links and debar Google penalties.

…suspect you whitethorn beryllium plagued with toxic backlinks. 

Link Building Tool

Increase domain authorization and amended SEO and SERP coverage. 

Uncovers opportunities for caller links from high-authority sites. Supports interaction gathering and outreach.

 Tracks progress.

…need to rapidly amass prime backlinks. 

Prowly

Increase media coverage.

Finds the close media contacts and organizes them successful a PR CRM. Creates aesthetically pleasing property releases, manages email pitches, maintains journalist-friendly newsrooms, and monitors media. 

…need assistance managing stellar PR relationships. 

… you're a medium- oregon large-sized institution oregon agency. … request to intimately negociate your online reputation.

Experiment To Find the Best Option for Your Brand

Finding the close SEO-driven online estimation absorption instrumentality tin instrumentality a small proceedings and error. You mightiness find that you request a fewer tools to get the occupation done correctly. However, immoderate holistic tools enactment for virtually each brand. Of the tools we discussed above, 1 successful peculiar comes to mind.

Surround Sound takes a 360-degree look astatine the SERPs and determines wherever you tin summation leverage and visibility implicit your competitors. Let’s beryllium honest; astir each marque connected the planet—in each industry—could payment from additional, affirmative vulnerability crossed the web. 

Give Surround Sound from Semrush a effort and spot for yourself however rapidly you statesman to predominate successful the SERPs.