Case Study: How CadastrandoWeb Helped an Ecommerce Site Increase Traffic by 400% in Google Brazil

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The agency

Cadastrando Web is an net selling bureau founded by Alexandre Ferreira, successful July 2007. For 15 years the bureau helped implicit 8,000 companies from crossed Brazil to program and negociate their SEO, SEM, and Social Media campaigns.

The client

Omega Brindes e Gráfica is simply a print-on-demand concern that creates customized promotional products and branded gifts for businesses and imprinted goods for retailers successful São Paulo.

The challenge

Omega Brindes e Gráfica has been a lawsuit of the Cadastrando Web bureau since 2019. After the pandemic forced the institution to determination online, it invested successful creating a site. In the beginning, the tract could hardly pull astir 500 integrated visits per month, which couldn’t supply for a important magnitude of sales. The institution decided to code a nonrecreational selling bureau to assistance them optimize the tract and marque it the superior root of caller orders.

The goal

• Maximize the visibility of the tract successful hunt results for transactional and navigational queries related to print-on-demand goods and services successful São Paulo
• Fine-tune the tract show to guarantee a accelerated leafage load velocity and a bully idiosyncratic acquisition to amended conversion rates and sales

Steps to scope the goal

• Optimize the tract for a database of keywords that tin pull visitors with purchaser intent to marque a nonstop and accelerated interaction connected sales
• Optimize the site’s WordPress taxable to amended leafage load velocity and Core Web Vitals
• Set up keyword presumption tracking and reporting to assistance the institution power the advancement and respond to imaginable fluctuations successful rankings

Getting the occupation done

Expanding tract operation and people keyword list

Based connected the scope of services Omega Brindes e Gráfica provides, the bureau collected the basal database of people keywords utilizing Google Keyword Planner. Then they expanded the database and collected information connected hunt measurement and keyword trouble utilizing SE Ranking’s Keyword Research Tool. 

In the abbreviated run, they wanted their merchandise pages to commencement ranking for low-competition middle- and low-volume keywords related to fashionable branded merchandize, for example:

• “Moleskine personalizado” (custom notebook) with the hunt measurement of 2.4K and the trouble people of 12
• “Pins personalizados” (custom pins) with the hunt measurement of 1K and the trouble people of 17

In the agelong run, they wanted the homepage to commencement ranking for the astir competitory high-volume transactional keyword successful their niche:

• “Brindes personalizados” (personalized gifts)—search measurement of 40.5K, trouble people of 50 and its variations

To marque the tract fertile for caller keywords, the bureau suggested to widen the tract operation and administer the keywords crossed class and merchandise pages. The fig of keywords the tract was ranking for started increasing steadily and dobled wrong 1 year.

Rebuilding the WordPress theme

The bureau tally a Website Audit successful SE Ranking to measure the client’s tract method health. Based connected the information from the Issue Report, they made a checklist for method SEO. They utilized the tips from the report, to hole errors and fine-tune the WordPress taxable the tract used. 

Every clip different circular of improvements was implemented connected the site, the bureau re-run the audit. By comparing the reports, they saw the interaction the fixes had connected the site’s Health Score. With time, the squad managed to amended the site’s show to get a people of 88 and get each the Core Web Vitals metrics into the greenish zone.

Tracking rankings and reporting

The Cadastrando Web squad uploaded the database of people keywords successful the client’s task successful SE Ranking. To beryllium transparent connected the optimization advancement and results, the bureau shared the entree to the Rankings array with the lawsuit to fto them cheque the regular information connected positions.

To supply timely reports, the bureau took vantage of SE Ranking’s automated reporting feature. They utilized Report Builder to configure a branded study that met the client’s expectations and scheduled it to beryllium sent play to the client’s email.

SE Ranking is indispensable successful our SEO strategy, arsenic our lawsuit tin travel everything astir the enactment and their maturation successful hunt engines. The instrumentality helps america lick our main challenges that are: showing keyword rankings, reporting connected the progress, and moving method audits.

The result

Omega Brindes e Gráfica got a important summation successful postulation from Google wrong 2 months aft the optimization started. As determination is immoderate seasonality successful the request for personalized gifts, the postulation has been fluctuating. Nevertheless, the website steadily converts this postulation into orders. 

• The fig of keywords for which the website gets impressions connected SERPs accrued to 5.3K with 600–700 of them ranking successful the Top10. 
• The monthly fig of integrated visits accrued from 500 to 5K (in off-peak season) and 10K (in highest season).
• The institution managed to get a 400% summation successful sales. 

Takeaways

The Cadastrando Web team’s lawsuit survey proves that doing astute keyword probe and fine-tuning site’s show tin bring accelerated results for integrated postulation and sales. 

SE Ranking, arsenic your SEO assistant, is ever determination to supply you with in-depth information connected your rankings, tract method health, and your competitors’ SEO strategies.

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