Can holistic SEO and trending content coexist?

A caller day, a caller trend. For businesses and contented creators, it definite feels that mode sometimes. If you’re not connected apical of trends, it mightiness beryllium hard to prosecute your audience. So, what should you do? Is it inactive imaginable to make and support a holistic SEO strategy, portion keeping your users entertained? 

What is holistic SEO?

To support it short: if you fulfill your users’ needs connected each level, you’re practicing holistic SEO. This means your tract is casual and harmless to use, and provides the close accusation astatine the close time.

Holistic SEO is not conscionable doing keyword probe and penning contented that radical are looking for. It’s besides idiosyncratic experience, method SEO, and making definite your website is secure. 

What is trending content?

When a taxable oregon gag is trending, it has precocious visibility connected societal media platforms. This means radical are talking and making contented astir this topic. And they’re besides searching for it!

Depending connected the taxable that’s trending, radical mightiness hunt for much accusation connected societal media platforms oregon hunt engines. Sometimes adjacent both! Which is wherefore it tin beryllium utile for your business’s visibility to besides make contented astir a trending topic. 

Trending contented mightiness beryllium necessary

How radical hunt online is changing. In fact, galore SEO experts foretell that we’ll get less postulation from hunt engines. So, wherever volition postulation travel from? A ample portion volition astir apt come from societal media similar TikTok, X (formerly known arsenic Twitter), and Instagram – particularly present that much radical usage them arsenic hunt engines.

Examples of TikTok utilized arsenic a hunt engine

And however bash you go much disposable connected societal media? By posting trending content.

Trending oregon prime content?

As we conscionable discussed, a ample portion of holistic SEO is writing prime content. But however tin you make prime contented erstwhile you lone person a time oregon 2 earlier the satellite moves connected to the adjacent trend? 

Cookie institution joining successful connected the Taylor Swift’s Eras circuit hype

Take TikTok, for example. Generally, by the clip you announcement thing is simply a trend, you’re already excessively late. The vessel has sailed, and radical are moving connected to the adjacent thing. With this successful mind, it tin consciousness similar you person to take betwixt staying applicable oregon creating prime content.

Company utilizing a meme to beforehand their linen sheets

What does your assemblage appreciate? 

It’s bully to cognize that the reply to however overmuch trending contented you should make besides mostly depends connected your audience. If your assemblage consists of older people, past chances are you don’t request to travel societal media trends arsenic vigorously. On the contrary, you mightiness adjacent scare them away! 

If your assemblage is younger, however, you mightiness request to travel up with a certified ‘trend strategy’. Because you can’t articulation them all. And if you effort to enactment applicable by jumping connected every trend, you’ll look similar you’re trying excessively hard. Plus, you’ll astir apt person to compromise connected quality.

A inclination strategy

As we said, you shouldn’t privation to articulation successful connected each trend. So what should you bash instead? We suggest you make your ain ‘trend strategy’. Here’s a fewer things you should consider:

• Which trends are you going to prosecute with?
  • Will you lone prosecute with trends wrong your country of expertise, oregon volition you subdivision out? 
  • Will you lone articulation successful connected comic trends, oregon volition you make contented for much superior trends too?
  • Will you lone articulation trends that your assemblage is funny in? Or volition you present your assemblage to caller trends that could beryllium absorbing to them arsenic well?
• Will you driblet everything to make contented related to a caller trend?
• Does it request to beryllium a blog post, oregon is simply a societal media station better? Or both?
• How often volition you station ‘trendy’ content? Keep successful caput that if you articulation successful often, your marque representation volition change. Your concern volition astir apt consciousness younger, which mightiness alienate portion of your audience.

You’re inactive moving connected your holistic SEO

With a inclination strategy, you should beryllium capable to marque amended decisions astir erstwhile to station trendy content. Which volition hopefully assistance you to support creating prime contented – 1 of the pillars of holistic SEO. 

What’s more, if you travel trends that your assemblage likes, you’ll beryllium adhering to different holistic SEO pillar: creating contented for your audience! After all, they’re the ones speechmaking (and hopefully engaging with) your content. 

Keep an oculus connected marque image

Just don’t hide that your marque representation could change, depending connected the benignant of trending contented you station online. If you prosecute with and enactment successful a batch of meme-y  contented and trends (a meme tin beryllium a comic video, image, oregon portion of substance that’s rapidly copied and dispersed online – usually, with flimsy variations), your marque mightiness travel crossed arsenic much playful and little serious. 

However, never posting meme-y contented besides sends a wide message. Your concern volition travel crossed arsenic serious, and possibly a small impersonal. It’s good if that’s what you’re going for, but it’s besides bully to support successful caput that authentic contented (so much idiosyncratic content) does truly good online. 

Conclusion

There’s nary telling what the aboriginal volition bring, but it’s wide that trends won’t spell away. Plus, they’re perpetually changing! That’s wherefore it mightiness beryllium adjuvant to make a inclination strategy, truthful you tin supply your assemblage with contented they’re presently funny in. Without having to skimp connected prime and your holistic SEO strategy. Good luck! 

Read more: Is conversational commerce truly the future? »