Brand Breakdown: OpenAI’s Meteoric Rise

OpenAI changed the satellite with ChatGPT. The marque gained 100 cardinal users successful two months, it’s connected way to scope 1 cardinal dollars successful yearly revenue, and it launched the artificial quality (AI) manufacture connected a trajectory to scope $1.8 trillion successful marketplace worth by 2030.

According to Google Trends data, planetary user involvement successful ChatGPT adjacent surpassed involvement successful AI soon aft the bundle launched.

Data source: Google Trends

What does that mean for OpenAI and different brands entering the AI space?

In this variation of Brand Breakdowns, We’ll uncover what drove OpenAI’s success, which AI topics consumers attraction astir about, and however OpenAI could grow its proverbial “moat” adjacent further.

What makes ChatGPT different?

OpenAI didn’t invent artificial intelligence. The word was coined successful the 1950s by John McCarthy. And consumers person been utilizing AI applications similar Alexa, Google Assistant, and Siri arsenic acold backmost arsenic 2010.

Furthermore, GPT-3 was released astir 2 and a fractional years earlier ChatGPT. Although it was impressive, it didn’t alteration user behavior.

Why is ChatGPT different?

Its conversational interface makes it effortless to use, and it is uncannily bully astatine generating human-like content. ChatGPT tin person a lengthy conversation, constitute songs, bash your kid’s homework, and adjacent walk the barroom exam.

In different words, ChatGPT is revolutionary due to the fact that it is escaped to access, elemental to use, and has astir limitless usage cases for substance generation.

FOMO ignites demand

OpenAI sparked a gyration successful AI capabilities and competition. Less than 3 months aft ChatGPT was released, Bing announced its caller chat-based generative AI hunt motor powered by OpenAI’s GPT-4.

Not to beryllium outdone, Google rapidly countered with its ain generative AI announcements, Bard and Search Generative Experience (SGE). Although based connected antithetic technology, Google’s bundle has a conversational interface akin to ChatGPT.

Data source: Google Trends

With astir 2 trillion dollars connected the table, generative AI has stoked lawsuits, strikes, fears, and unprecedented FOMO. Here are conscionable a fewer statistic that item the user adoption of AI:

• 75% of consumers spot contented written by generative AI — Capgemini
• 64% of consumers would acquisition a merchandise recommended by generative AI — Capgemini
• 49% of U.S. adults accidental they usage AI to hunt for information, and 44% usage AI to larn caller things — Ipsos

With some businesses and consumers taking the leap, brands can’t spend to enactment connected the sidelines.

But which AI topics are driving user interest? Is OpenAI inactive the marketplace leader, oregon is it losing crushed to Google, Microsoft, and different brands entering the space?

Analyzing user involvement and marque influence

425.1 million. That’s however galore radical searched for accusation astir artificial quality topics successful the past 12 months.

Terakeet analyzed those 425 cardinal searches and grouped them into 4 themes:

• Understanding Artificial Intelligence (42.5 cardinal yearly searches)
• AI Tools (61.2 cardinal yearly searches)
• AI Chatbots (320.5 cardinal yearly searches)
• AI information and regularisation (0.9 cardinal yearly searches)

Consumer involvement successful chatbots is exploding, portion astir cipher asks questions astir information and regulations — which is, admittedly, a small concerning.

Data Source: Terakeet

And if we excavation into the AI tools category, we spot user involvement focused mostly connected substance and representation procreation with the remainder of the tools grouped into a miscellaneous category.

• Image and video generators (35.8 cardinal yearly searches)
• Text generators (12.5 cardinal yearly searches)
• All different AI tools (12.8 cardinal yearly searches)

Interestingly, Google Trends information reveals a spike successful hunt involvement for AI detection bundle that aligns with the emergence successful popularity of generative AI tools, indicating a deficiency of spot successful generative AI.

Data source: Google Trends

Which brands are successful control?

We analyzed each of the themes supra with Terakeet’s proprietary bundle to spot which brands power the astir integrated hunt marketplace share — and it wasn’t ever OpenAI.

Sometimes brands controlling the speech are AI companies similar OpenAI, CharacterAI, and Hotpot. Other times brands similar Apple, Google, and Zappier held salient positions.

Here’s what we recovered among the apical 20 marketplace shareholders for wide questions astir AI:

• Brands outperformed publishers with 42.9% of the marketplace stock vs 27.1%
• The mean website had 153 pieces of contented astir this topic
• OpenAI had much than 2x the marketplace stock of immoderate different website for this category

Data source: Terakeet

For questions astir information and regulations, publishers and media outlets took the lead:

• Publishers earned 37.1% of the marketplace stock vs 15.1% for brands
• 4 of the apical 5 marketplace shareholders are publishers, including Time, NY Times, and Forbes
• OpenAI didn’t adjacent marque the apical 20 marketplace shareholders for this category

Data source: Terakeet

For questions astir generative AI tools similar text, video, and image, but excluding chatbots, AI companies pulled ahead, portion OpenAI slipped:

• 19 of the apical 20 marketplace shareholders were brands
• Brands controlled 43.7% of the marketplace share, vs 1.4% for publishers
• OpenAI dropped to presumption 5 with lone 3.1% of marketplace share

Data source: Terakeet

For questions astir AI chatbots, OpenAI was the wide leader:

• Brands clasp astir 60% of the marketplace stock led by OpenAI (41.8%)
• OpenAI holds much marketplace stock than the adjacent 13 brands and publishers combined
• Although brands are winning, publishers similar ZDNet, TechTarget, and PC Guide are gaining ground

Data source: Terakeet

Companies are innovating astatine breakneck velocity to beforehand caller AI capabilities. Although OpenAI has a commanding beingness crossed the full hunt landscape, they’re starting to suffer crushed successful 2 cardinal areas: substance and representation procreation and AI information and regulations.

How tin OpenAI enactment up of the fray and support their marketplace stock dominance? Let’s instrumentality a look astatine however they used their owned assets to link with consumers — and however they tin physique an adjacent deeper moat astir their online marketplace share.

Is OpenAI the Kleenex of Artificial Intelligence?

Have you precocious Googled something? Asked for a styrofoam cup? Bought Kleenex for a schoolhouse proviso list? These brands person been immortalized due to the fact that they became synonymous with their merchandise category.

Given the popularity of OpenAI’s conversational app, there’s a bully accidental you’ll beryllium ChatGPTing things earlier long. (Ok, they mightiness request to rebrand the instrumentality with a snappier name, but you get the idea).

The information is, erstwhile we comparison user hunt information for ChatGPT vs chatbot, there’s nary question which operation is much popular.

Data source: Google Trends

This indicates that OpenAI is the wide class king, and it has a strategical vantage implicit its competitors.

The much consumers subordinate ChatGPT with the merchandise category, the much marque equity OpenAI accumulates. But marque equity isn’t indelible.

Although marketplace leaders person the precocious hand, they inactive request to continuously enactment to present worth to consumers successful their moments of need.

Here’s however they’re doing it.

OpenAI leverages owned assets to link with consumers

Given the popularity of ChatGPT, consumers person a batch of questions.

• What is ChatGPT?
• How tin I entree ChatGPT?
• What tin I bash with ChatGPT?
• Is ChatGPT down?

Hundreds of millions of consumers asked questions similar these successful the past year. And OpenAI does a phenomenal occupation of being archetypal successful enactment with galore answers.

Here are conscionable a fewer of the ways they connected with consumers passim the journey:

• Blog contented that answers informational questions and discusses merchandise updates
• App and merchandise pages that link with customers with transactional intent (sign-up oregon subscribe)
• Community and assistance sections that lick problems and spark ideas
• The Platform conception that guides developers gathering apps and plugins

In different words, OpenAI engages its assemblage passim the travel wrong its ain ecosystem alternatively than ceding ground, and control, to third-party websites.

And they could bash adjacent more.

Expanding their moat

OpenAI is sitting connected a goldmine of accusation wrong its assemblage section. These are existent questions and solutions sourced from existing customers. Every day, this highly engaged assemblage is troubleshooting, answering questions, and suggesting caller usage cases for the software.

OpenAI could actively analyse information collected from assemblage forums to people caller contented connected its assistance conception oregon blog. The caller contented could item the champion answers from the forum to assistance up the astir adjuvant assemblage members.

By analyzing user questions, listening to user needs, and publishing adjuvant contented that’s optimized to fertile successful Google Search, OpenAI could scope importantly much people.

Furthermore, they’ll ain the conversation, ensuring the answers are close and favorable.

Finally, OpenAI could optimize the Safety conception connected its website to amusement up successful Google Search. Currently, the marque isn’t disposable astatine each among the apical 20 marketplace shareholders for information and regularisation queries.

Although the wide involvement among consumers is debased astatine the moment, this presents OpenAI with an accidental to pb the speech and nationalist sentiment successful this captious area.

Today’s user is successful the driver’s seat, and they privation to prosecute with brands connected their ain terms. To scope these empowered consumers, starring brands similar OpenAI are shifting distant from aged selling models and embracing reception marketing — listening to their consumers’ needs, and gathering them online with unique, invaluable answers and content.