Best Keyword Research Tools for Enterprise SEO in 2024

4 months ago 29
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Keyword research is an integral portion of SEO strategy development. To recognize what your people assemblage is searching for and absorption connected keywords that person the highest imaginable to thrust postulation to your site, you request a keyword probe tool. 

We deliberation an informed purchaser is the champion benignant of customer. That's wherefore we created a database of the champion keyword probe tools that let for scalability (and divided them by escaped and paid options).

Continue speechmaking to larn astir the cost, capabilities, and limitations of these tools. 

The Best Paid Keyword Research Tools

The Best Free Keyword Research Tools

What to Look for successful a Keyword Research Tool

As you spell done the list, support successful caput the key factors to evaluate successful keyword probe tools. 

Good keyword probe depends connected entree to bully data, truthful beryllium connected the lookout for a fresh, prime information acceptable that is regularly updates.

We'll commencement the database with seoClarity since we person immoderate beauteous chill things to share. How does entree to the world's largest, freshest keyword information acceptable sound?

The Best Paid Keyword Research Tools

seoClarity

seoClarity is an enterprise SEO platform, truthful we screen the full SEO life-cycle. Of course, this includes keyword research, truthful we couldn’t support ourselves disconnected the list!

We person a keyword probe instrumentality acceptable that combines 3 sources of information for a keyword information acceptable of much than 30+ cardinal keywords crossed 170+ countries. This is the largest, freshest keyword information acceptable available. Oh, and did we notation that 1 cardinal caller keywords are added each month? 

Trend 24 months of hunt measurement and link keywords by search intent to recognize the mode your assemblage genuinely searches for products and services. With information besides coming from Google Keyword Planner, you person entree to high-quality terms. 

Topic-Explorer Survival Kit Keywords

(Discover related keywords and topics, positive their underlying intent.)

For a sensation of this almighty capability, effort our free mentation    of the Research Grid information acceptable (one of the 3 information sources).

You'll get 5 escaped keyword hunt queries per day, and 10 per time aft you register.  

Assess the hunt scenery to uncover contented opportunities, triumph Google’s Answer Box, recognize planetary performance, and plentifulness more. And, you get entree to Baidu keyword probe with 5+ cardinal terms.

Add successful analytics information to reverse Google’s “term not provided” to pinpoint applicable keywords, and your keyword probe is complete!

To spot the afloat platform, on with that 30+ cardinal keyword information set, schedule a speedy clip to chat and get a 5-day escaped proceedings into the platform. 

seoClarity Pricing

  • Starts astatine $750 per period for 5,000 regular keyword tracking, keyword research, and contented investigation and optimization. Our Essentials package is offered astatine 50% disconnected the archetypal month, too.

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Ahrefs

Ahrefs’ Keywords Explorer operates connected the largest third-party database of hunt queries successful the satellite – it presently contains 7 cardinal keywords and is updated monthly.

Ahrefs

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Besides Google, information is besides disposable for a assortment of hunt engines, including Amazon, Bing, Baidu, and others. Keyword volumes for these different hunt engines are estimated based connected insights from clickstream data.

The Keywords Explorer has a assortment of abilities, including a keyword trouble people that alerts you arsenic to however hard it volition beryllium to fertile organically for a people cardinal term, a SERP overview and positions history, and keywords lists for segmentation.

All successful all, the Keywords Explorer has information for 171 countries.

Ahrefs Pricing

In presumption of cost, Ahrefs offers 4 packages that each person their ain terms constituent and fig of keyword reports per day.

  • Lite Package: $99 per month, 25 reports per day
  • Standard Package: $179 per month, 100 reports per day
  • Advanced Package: $399 per month, 200 reports per day
  • Agency Package: $999 per month, 1,000 reports per day

Note: For each reports, whether you enactment a azygous keyword oregon a database of keywords (up to 10,000) into Keywords Explorer, it is counted arsenic “one report.”

BrightEdge

BrightEdge is an SEO platform, meaning they grip all-things SEO. With BrightEdge, you tin create your keyword portfolio, radical the keywords into categories, and place imaginable opportunities.

BrightEdgeKeywordResearch

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BrightEdge’s Data Cube – powered by their DataMind – allows you to observe caller topics that you tin tackle successful your SEO strategy.

When you participate a operation into Data Cube, natural-language processing volition amusement you a database of semantically-related topics that are related to your archetypal keyword.

Data Cube besides allows you to behaviour keyword probe with easiness – filters let you to constrictive successful connected the presumption that substance to you.

Graphs besides amusement wide trends of your SEO efforts, and you tin comparison those trends with your competitors’ performance.

BrightEdge Pricing

BrightEdge offers nary pricing accusation connected their website, but you tin larn much by requesting a demo.

Conductor

Another SEO platform, Conductor allows you to find high-converting keywords with their Explorer feature.

Explorer uses organic, societal media, and demographic insights to bring you contented ideas that volition subordinate to your assemblage connected a assortment of channels.

ConductorKeywordResearch

(Image source)

The insights disposable besides let you to get to cognize your people assemblage – demographics similar age, occupation, and determination are each available. Find competitors’ strengths and weaknesses excessively by analyzing immoderate site’s integrated show and spot their gains and losses.

You tin besides get a glimpse into paid hunt – find hunt presumption with a precocious CPC terms and change your strategy accordingly.

After you’ve completed your keyword research, Conductor makes it casual to crook your enactment into a contented little that tin beryllium shared with tasks managers (Asana, Trello, JIRA).

Conductor Pricing

Conductor offers nary nonstop pricing connected their website. 

KWFinder

Powered by Mangools, KWFinder presents you with keywords that person a debased SEO trouble people and a precocious hunt volume. Or, you tin bash immoderate probe into the competition.

kwfinder(Image source)

Enter their domain oregon URL and you’re presented with the keywords that they fertile for.

KWFinder allows you to propulsion humanities hunt volumes and spot semipermanent trends to make contented based connected seasonality. All of your keyword probe tin beryllium determination circumstantial – you’re capable to take from much than 50,000 locations.

According to KWFinder, they person 1.6 cardinal keywords (that is increasing by astir 20 cardinal keywords each month), and astir 100 cardinal rival keywords are checked monthly.

KWFinder Pricing

  • Mangools Basic: $49 per month, 100 keyword lookups per 24 hours
  • Mangools Premium: $69 per month, 500 keyword lookups per 24 hours
  • Mangools Agency: $129 per month, 1,200 keyword lookups per 24 hours

Long Tail Pro

With Long Tail Pro, you participate a effect connection and person up to 400 long-tail keywords. To constrictive down the selection, filter results by CPC, hunt volume, etc.

It besides allows for 200 manual keyword entries astatine a time.

LongTailPro

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Keyword and rival investigation are besides computed for 13 metrics. To get an thought of keyword difficulty, a 0-100 people is fixed truthful you tin get a precise thought of however hard it volition beryllium to fertile for a definite keyword.

A built-in fertile tracker is included to gauge the occurrence of your keyword probe and consequent campaigns. The SEO instrumentality volition update your rankings for each keyword connected a regular basis.

Long Tail Pro Pricing

  • Monthly Starter: $37 per month, 800 keyword lookups per 24 hours
  • Monthly Pro: $67 per month, 2,500 keyword lookups per 24 hours
  • Monthly Agency: $147 per month, 6,000 keyword lookups per 24 hours

Moz Pro

No information successful the Moz database is older than 2 weeks aged – including their English keywords and their SERP data. This database allows you to find suggestions and keyword opportunities that tin assistance you look your competitors.

MozKeyword

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When you behaviour your keyword research, signifier the process with customizable lists that you tin adhd to, prioritize, and compare.

Sort by hunt measurement estimates (95% accuracy), adhd value to a keyword’s importance, and estimation CTRs with trouble metrics to prioritize your keywords.

Moz Pro Pricing

  • Standard: $99 per month
  • Medium: $170 per month
  • Large: $299 per month
  • Premium: $599 per month

Semrush

Enter a effect keyword and person 2+ cardinal keyword ideas for that term. Then, filter down the results to find the keywords that volition beryllium astir beneficial to you. Filter by SV, keyword difficulty, CPC, and more.

SEMrushkeyword

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Semrush volition besides suggest keyword groups based connected the hunt taxable truthful you tin conception your keywords successful meaningful ways.

Once you’ve recovered the close keywords, prevention them successful Semrush’s Keyword Analyzer. According to Semrush, you tin nonstop up to 1,000 keywords to the Keyword Analyzer.

Users tin besides make people keyword lists (up to 50) which let you to signifier your processes.

Semrush Pricing

  • Pro: $99.95 per month, for freelancers
  • Guru: $199.95 per month, for increasing selling agencies
  • Business: $399.95, for agencies and businesses with a precocious web presence

Serpstat

Serpstat lets you find retired which keywords your competitors are utilizing for some integrated and paid efforts truthful you tin summation your ain hunt visibility.

Screenshot 14-04-2023 astatine  16.53

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Since each keywords are not equal, usage the level to find the worth of the keywords based connected antithetic KPIs and metrics, similar hunt volume, CPC, fig of hunt results, etc.

To get an thought of wide trends, Serpstat presents you with keyword trends for the past year. Plus, show the SERP and spot which caller pages are opening to look for your keywords.

All of their keyword probe is disposable successful each large languages that are spoken successful the countries successful their database. The Serpstat database present sits astatine 5.62 cardinal keywords, and 922 cardinal keywords successful SERPs.

Serpstat Pricing

  • Lite: $69 per month
  • Standard: $149 per month
  • Advanced: $299 per month
  • Enterprise: $499 per month

Spyfu

Spyfu offers unlimited searches positive aggregate ways to assistance you recognize the keyword probe journey. You’re fixed entree to each metrics for some SEO and PPC, positive a screenshot of each SERP to visually corroborate the results.

SpyFu

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Generate keyword ideas and usage customized filters to constrictive down the results. The tool’s quality to make questions besides shows you what radical are searching for, truthful you tin make contented astir that topic.

In fact, Spyfu claims to beryllium “better than Google astatine suggesting profitable keywords.”

Spyfu besides allows you to analyse the emergence and autumn of competitors’ rankings history, truthful you tin analyse the crushed of what caused a rival to suffer their positioning.

Spyfu Pricing

  • Basic: $39 per month
  • Professional: $79 per month 

The Best Free Keyword Research Tools

Google Keyword Planner

Google’s Keyword Planner is simply a escaped Google Ads tool, truthful you’ll request a Google Ads account, but it’s a large instrumentality for keyword research, whether you’re caller oregon a veteran.

First and foremost, Google Keyword Planner helps you find targeted keywords truthful you tin make a caller run oregon heighten an existing one.

Google offers a assortment of filters, including text, hunt volume, bid price, and much to guarantee you prime the close keywords for your campaign.

It tin besides amusement you humanities statistic and postulation forecasts. This accusation tin beryllium large for determining which keywords to absorption on, and what show they whitethorn drive.

Since Keyword Planner is simply a Google Ads tool, it’s truly focused astir paid search. Because of this, it tin assistance you prime competitory bids and budgets for your campaigns.

Google Trends

Another free SEO tool, Google Trends whitethorn not beryllium arsenic in-depth arsenic the different keyword probe we’ve seen but it does contiguous immoderate cardinal usage cases, similar identifying seasonal trends and keyword suggestions.

Oscars

(Google Trends for the hunt word “Oscars”)

With Google Trends, you tin spot a keyword’s involvement implicit time, which is large for discovering seasonality and readying your contented strategy astir the rises and falls.

You tin besides spot involvement successful a taxable by sub-region and related keywords and topics.

As a escaped keyword probe tool, Google Trends is simply a almighty small motor for seeing trending searches astir the world.

Keyword Tool

KeywordTool.io offers a escaped and paid version, and it goes without saying that determination are immoderate large differences betwixt the two.

The escaped mentation of Keyword Tool offers 750+ long-tail keyword suggestions for each hunt word you enter. The process is fueled by hunt engines’ autocomplete, which are the suggested hunt presumption that amusement up successful the hunt barroom arsenic you type.

Plus, there’s nary request to marque an relationship – simply benignant successful a keyword, the preferred language, and go.

The paid mentation of Keyword Tool tin amusement you, connected average, doubly arsenic galore results, arsenic good arsenic hunt volume, trends, CPC, and the fig of advertisers presently bidding connected those cardinal terms.

KeywordTool.io

(Image source — Pro Version)

The representation supra is simply a glimpse astatine the Pro version, which has a greatly antithetic interface than the escaped version.

Keyword Tool Pricing

  • Pro Basic: $89 per month, 7,000 keywords per day
  • Pro Plus: $99 per month, 35,000 keywords per day
  • Pro Business: $199 per month, 70,000 keywords per day

What Is the Best Keyword Research Tool?

Picking the champion keyword probe instrumentality for your SEO programme is going to beryllium connected your wide integrated hunt goals. 

When researching the instrumentality that’s close for you, support successful caput the prime of the tool’s information set, what manufacture the dataset covers, and which countries and languages it includes.

Keyword probe is astatine the forefront of SEO, particularly erstwhile successful today’s satellite SEO and contented spell hand-in-hand. Having the close information to enactment connected impacts your full contented strategy, and tin beryllium the quality betwixt ranking connected leafage 1 of Google search, oregon not ranking astatine all.

More of the Best SEO Tools


<< Editor's Note: This station was primitively published successful February 2020 and has since been updated.>>