Benchmark Your SEO Performance with a Custom State of Affairs Analysis

2 years ago 315
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SEOs are hired to drive much postulation and much gross done the integrated hunt selling channel — we astatine seoClarity align to your goals truthful you tin execute this.

We privation to spot you thrust much postulation done integrated search.

It’s the communal extremity we stock with each of our clients!

As a portion of seoClarity’s SEO Success Framework, we make and contiguous a State of Affairs investigation customized to your website.

The State of Affairs study does a fewer things:

  1. Uncovers what SEO show looks similar for your website close now
  2. Aligns existent show to wherever you privation to be
  3. Identifies opportunities (and gaps) for however to get there
  4. Establishes a benchmark for aboriginal reporting

Even if you’re not an seoClarity client, you tin inactive travel on to spot what a State of Affairs study includes. We’re ever supportive of companies trying to heighten their integrated hunt program.

Before we leap into the report, let’s screen however starring SEOs deliberation astir integrated search.

How you deliberation astir SEO matters! 

This is what lets brands admit opportunities, standard their processes, and execute projects.

The Search Experience Framework

Brands that triumph astatine SEO don’t deliberation of it arsenic hunt engine optimization, but hunt experience optimization.

You don’t triumph astatine SEO by trying to bushed an algorithm.

Rather, you make the champion idiosyncratic acquisition imaginable and present applicable contented that your assemblage is looking for.

Search Engine Optimization Search Experience Optimization
  • Focuses connected optimizing for the engine
  • Chases the algorithm
  • Tactical
  • Ignores caller developments
  • Hard to scale
  • Focuses connected the extremity user
  • Holistic attack (Optimize the hunt acquisition passim the full buyer’s journey)
  • Focused connected delivering a terrific acquisition with authoritative contented that addresses a applicable request and intent
  • Fast and error-free delivery

To make a affirmative hunt experience, travel the URA framework: usability, relevance, authority.

Focus archetypal connected gathering and maintaining a technically-sound site, past make applicable content, and lastly absorption connected nexus building.

SEO pyramid-1

At seoClarity, your dedicated Client Success Manager analyzes your site’s show and compares areas of accidental to the URA model to uncover precedence enactment items. 

Your Client Success Manager volition assistance you make a go-forward strategy to enactment connected the insights from the analysis.

Companies who win astatine SEO are the ones that physique musculus to instrumentality ideas quickly, way results, larn from them, and past iterate connected the approach."

The State of Affairs: Assessing SEO Performance

The State of Affairs investigation is simply a broad look astatine your domain’s existent performance. 

It includes an audit of the pursuing areas:

Pages Ranking

The full fig of unsocial pages that fertile for astatine slightest 1 keyword successful the apical 100 results. 

SoA Pages Ranking

Keywords Ranking

The full fig of keywords you fertile for successful the SERPs. 

SoA Keyword Rankings

Estimated Monthly Traffic

Organic postulation you tin expect to spot based connected your keyword presumption CTR and hunt volume.

SoA Estimated Traffic

Your Position successful the Search Landscape

The apical ranking rival domains based connected the keywords ranking for your domain. 

SoA Competitors

Keywords to Defend, Improve, Grow, and Recoup

The keywords successful your beingness (i.e. those that are astir applicable to your business) that request to beryllium prioritized. 

  • Defend = Keywords ranking successful the apical 3 positions
  • Improve = High priority, low-hanging effect keyword opportunities 
  • Grow = Relevant keywords that your competitors fertile for that you don’t
  • Recoup = Keywords that were mislaid and nary longer rank

Indexed Pages vs. Ranking Pages

The fig of pages that are ranking compared to the full fig of pages that are indexed successful Google.

Desktop vs. Mobile Performance

The breakdown of postulation from antithetic devices to uncover what should beryllium priorities and adjacent steps.

SoA Device

Brand vs. Non-Brand

Brand versus non-brand show tin look similar 2 vastly antithetic stories. It’s important to person an knowing of both. 

Here’s an example: if you fertile for chiefly marque keywords, that's a informing motion that you request to prioritize non-brand efforts due to the fact that the lawsuit is lone looking for your marque directly.

Non-brand demonstrates however beardown your SEO transmission works successful acquiring caller customers.

Share of Voice

How often you predominate the apical presumption for the keywords that you attraction about.

Current Visibility

Your stock of the imaginable postulation you should beryllium getting, presented arsenic a percentage. 

SoA Search Visibility

Conclusion

The State of Affairs investigation creates a benchmark for aboriginal reporting, and intelligibly compares you to the contention for opportunities and gaps.

When you take seoClarity arsenic your endeavor SEO platform, you not lone get world-class information and technology, you get an ongoing partnership. 

There’s a changeless effort to summation your hunt visibility and integrated traffic.  

Your occurrence is our occurrence — we anticipation you’ll instrumentality america up connected it.