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Why People Love Pinterest
Pinterest is nary longer conscionable for millennial women readying their cleanable wedding, it tin entreaty to each demographics including Gen Z’s looking for manner inspiration oregon retirees looking for abrogation ideas.
More than 400 cardinal users astir the satellite usage it each period and are looking to instrumentality enactment that volition interaction their mundane lives. This tin see recipes, celebratory moments, bucket database trips and renovation ideas.
Not lone is Pinterest a large abstraction of inspiration, they person been making large strides to guarantee that each users consciousness safe and to make a much affirmative spot online.
Banning Weight Loss Ads
Image Source: Pinterest 2021In 2021, Pinterest collaborated with the National Eating Disorder Association (NEDA), the largest nonprofit enactment focusing connected supporting individuals and families who person been negatively impacted by eating disorders.
Since the pandemic, determination has been an summation successful unhealthy eating habits and eating disorders among young people. As a response, Pinterest developed a caller policy with NEDA successful regards to value nonaccomplishment ads connected the platform.
The changes successful argumentation see bannings ads that see the following:
- Weight nonaccomplishment connection oregon imagery
- Testimonials regarding value nonaccomplishment oregon value nonaccomplishment products
- Language oregon imagery that idealizes oregon denigrates definite assemblage types
- Referencing Body Mass Index (BMI) oregon akin indexes
- Products claiming value nonaccomplishment via thing worn/applied to the skin
Pinterest was 1 of the precise archetypal societal media platforms to prohibition ALL value nonaccomplishment ads.
The Aftermath
As of May 2022, planetary searches astir “weight loss” person decreased by 20% (compared to July 2021). That wasn’t the lone change.
Pinterest’s investigation besides showed that users are searching for much steadfast manner inspiration. This includes a 65% summation successful “quick and steadfast meals” and a 13X summation successful “healthy nutrient motivation.”
The maturation isn’t constricted to conscionable food. Pinterest besides saw monolithic maturation successful improving self-confidence and assemblage positivity. Some examples see “body affirmative photography aesthetic” (7X increase), “positive aforesaid affirmations” (5X increase) and “how to beryllium much confident” (32% increase).
💡 Related: Seer Interactive Pinterest Guide for Marketers
Final Thoughts
Pinterest positions itself arsenic a affirmative spot and an online oasis. Their extremity is for users to unrecorded a beingness they emotion and value nonaccomplishment ads are distracting. They would similar to proceed creating caller policies similar removing value nonaccomplishment ads to assistance support a harmless and affirmative situation for Pinterest users.
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