Automated SEO Reporting (The Easy Way)

If you’ve dabbled successful SEO reporting, you’ll cognize that manual reporting becomes much achy the much you person to do. So, however tin you instrumentality the value disconnected your shoulders? By automating the repetitive bits.

In this article, I’ll stock however you tin automate your SEO reporting easy utilizing conscionable 2 tools: Ahrefs and Google Looker Studio (GLS).

In theory, automating SEO reporting should help:

• Free up time
• Improve efficiency
• Improve consistency
• Reduce costs

But, successful reality, these types of projects tin get analyzable quickly—often taking longer than expected—if finished at all.

Source: XKCD (crude adaptations by me)

So, alternatively than trying to automate all the things, let’s support it elemental and absorption connected what we tin automate easily:

• Organic postulation reporting
• Keyword fertile tracking
• Website auditing
• Competitor analysis
• Website changes
• Brand mentions

The 2 astir fashionable information sources for SEO reporting are Google Search Console (GSC) and Google Analytics (GA). So, however tin we automate these 2 reports?

Here’s what we’ll do:

• Connect information sources to Google Looker Studio – GSC and GA
• Design a study – we’ll cheat utilizing a template
• Schedule it to beryllium delivered successful our email box

Plot spoiler: We’ll usage these 2 Google Looker Studio templates:

Automating Google Search Console reporting

To start, marque definite you’re logged into Google Search Console. Then, caput to Looker Studio and click connected the Search Console Report.

Then click connected Use my ain data and Replace data.

Then, prime your tract from the list.

Then prime either Site Impression and web oregon URL Impression and web, depending connected your preference. I americium utilizing URL Impression and web successful this example.

Click Add astatine the bottommost right-hand corner. You’ll past astir apt get a pop-up—click Add to report.

Once that’s added, you should get thing that looks similar this but with your website’s information showing.

Now you’ve got your report, let’s docket it. To bash so, click connected the downward-facing caret successful the apical close and click Schedule delivery.

Add the radical you privation to person the study and prime a commencement clip and clip for the study to beryllium sent. Then click Save.

Once you’ve completed these steps, you’ll get a PDF study automatically sent to those email inboxes connected the day you specified.

Automating Google Analytics 4 (GA4) reporting

Automating GA4 reporting uses a akin process. To start, caput backmost to the main Looker Studio dashboard and acceptable up a caller GA4 study by clicking connected the GA4 Report icon.

Then, click connected Use my ain data and prime your GA4 account.

Then prime your tract from the drop-down database and click Add.

Your site’s accusation volition past beryllium populated successful the transcript of the GA4 template.

Once you’ve done that, you tin automate the sending similar we did with the GSC report.

1. Go to Share and click the downward facing caret
2. Click Schedule delivery
3. Add the radical you privation to nonstop the study to and prime a frequence to present the report.

Now, we’ve seen however casual it is to docket reports for GSC and GA4. We tin bash the aforesaid utilizing the Ahrefs Google Looker Studio Connectors.

Ahrefs has 3 connectors for Looker Studio that assistance you make GLS dashboards successful a mates of clicks. You tin find them successful the Partner Connectors database wrong GLS.

Here’s what they look like:

Let’s get started with keyword fertile tracking.

One of the issues with sharing accepted fertile tracking information with clients is the reports tin beryllium excessively overwhelming astatine a glance, making it hard for them to spot what’s going on.

Our Rank Tracker connector creates a shareable, easy-to-understand scheduled study successful a fewer clicks.

Here’s however you acceptable it up.

Go to Ahrefs’ Rank Tracker

Click connected the task that you privation to make a dashboard for, past click connected Looker Studio.

Then click connected Ahrefs’ Rank Tracker connector.

Authorize the connector

Once you’ve done that, you’ll beryllium taken to Google Looker Studio to authorize the connector.

Click connected Authorize and motion successful utilizing your Google account. You’ll request to click Allow for Ahrefs Rank Tracker to entree your Google Account.

Once you’ve done that, participate the task you privation to adhd and past deed Connect successful the apical right-hand corner. When you’re blessed with everything, click Create Report.

Then, you should get a dashboard that looks thing like this.

Schedule it

To marque it automated, travel the aforesaid steps we utilized for our GSC and GA4 reports by clicking the downwards facing caret adjacent to Share and click Schedule delivery.

Add the recipients to the study and prime however regularly you privation it sent.

Now you’ve acceptable up the Rank Tracker report, you’ll beryllium capable to cheque these details successful every email:

• Positions
• SERP features
• Competitors
• Tags
• Traffic share
• Keywords metrics

If you’re focusing connected technical SEO connected your website past it’s a bully thought to get an automated Site Audit dashboard acceptable up. It lets you support way of your website’s method wellness easily.

Go to Ahrefs’ Site Audit

Go to Ahrefs’ Site Audit and prime a task from the dashboard to click on it.

Then click connected the Looker Studio fastener successful the apical right-hand corner.

On the dropdown, click Ahrefs Site Audit connector.

Authorize the connector

Like different connectors, you whitethorn beryllium prompted to Authorize and motion successful utilizing your Google account. You’ll request to click Allow for Ahrefs Rank Tracker to entree your Google Account.

Afterward, acceptable your parameters. I usually acceptable it up like this.

If prompted, click connected let parameter sharing and past Create Report.

Then click Create Report again erstwhile prompted.

GLS past starts to physique your study successful the background.

Schedule it

You tin docket the reports successful precisely the aforesaid mode arsenic you did with the different connectors. Click connected Share and Schedule delivery to stock with the radical you privation to person the report.

You tin usage the Site Explorer study for monitoring your ain site, but you tin besides usage it to show your competitors’ sites.

This dashboard study makes it imaginable to support tabs connected your competitors, and person it sent to your oregon your client’s inbox connected a regular basis.

Go to Ahrefs’ Site Explorer

Once connected the Overview page, click the Looker Studio fastener successful the apical right-hand corner.

Then click connected Ahrefs’ Site Explorer Connector.

Authorize the connector

Once you’ve done that, deed Authorize.

And motion successful with Google.

Then, prime a task and cheque each the boxes to guarantee compatibility with the template.

Once you’ve done that, deed Connect, and if prompted, prime Allow. Then click Create Report on the pursuing screen.

Once you’ve created your report, it volition look connected the pursuing screen, and each the information should beryllium populated.

Schedule it

Scheduling transportation is the aforesaid arsenic we person seen for the different reports.

Once you’ve shared it with your colleagues oregon clients, it volition automatically beryllium delivered to your inboxes connected your chosen schedule.

If your website is prone to occasional downtime, a instrumentality similar Uptime Robot is an casual and escaped mode to automate monitoring of your website’s status.

Once you’ve acceptable it up, you tin person notifications done email, slack messages, SMS, oregon adjacent a dependable call—that way, you’ll beryllium the archetypal to cognize erstwhile your website goes down.

If you privation to show definite pages connected your website for changes, you tin usage a instrumentality similar Little Warden. The instrumentality tin show galore antithetic things, but I similar to usage it to show the robots.txt record for changes.

This benignant of monitoring is utile successful enterprise SEO, wherever aggregate teams person entree to the website and tin alteration things often without notifying the SEO squad beforehand.

If tracking web mentions of your marque oregon a circumstantial keyword is important, you tin bash this utilizing Ahrefs Alerts.

To bash so, caput to Alerts connected the main tract navigation and click the Mentions tab.

Then click + Add alert and participate the details successful the pop-up container of the notation you privation to track.

Mention alerts are a utile mode to study unbranded mentions of your marque oregon website. Once you are alerted of the notation you tin interaction the website to petition a link.

Final thoughts

Automating your SEO reporting process isn’t ever casual to do. But by utilizing Ahrefs’ Google Looker Studio connectors, you tin marque it easier to automate your SEO reporting process—without sacrificing quality.

Even if you person nary coding cognition oregon acquisition successful gathering SEO dashboards, you tin person a plug-and-play acceptable of automated SEO reports acceptable to spell successful conscionable a fewer clicks.

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