Are SERP Features Taking Over Your Search Results?

Spend immoderate magnitude of clip successful Google hunt and you're definite to announcement it: the vicinity astir your bully aged 10 bluish links is getting much crowded and diverse.

We took a look astatine SERP features successful billions of hunt pages globally and found:

• Results are getting much visual, with merchandise listings, representation carousels, web listing thumbnails and more.
• When Image Packs are present, they fertile successful the #1 presumption 40% of the time.
• 40-60% of ecommerce results trigger a Top Products feature, which occupies up to 80% of the ocular existent estate.
• Maps amusement up galore times adjacent erstwhile the hunt word isn’t looking for a location.
• And more…

When these features are prevalent successful your results, they whitethorn beryllium stealing visibility and clicks from your integrated results nary substance however precocious you rank.

All of this whitethorn permission you wondering:

1. How overmuch are these SERP features encroaching connected the visibility of my ranking keywords?
2. How is that changing implicit time?

How Many SERP Features Are You Winning?

seoClarity Rank Intelligence SERP Features can reply that question successful 2 ways.

The default presumption shows the existent presumption of SERP features for your keywords:

How Are SERP Features Affecting My Visibility Over Time?

Click implicit to the Trend tab to spot SERP diagnostic beingness for your keywords trended implicit time.

The default presumption shows your stock of the assorted SERP features arsenic it has changed implicit time. You tin toggle that to amusement the inclination of the full beingness (i.e., each occurrences of the diagnostic successful the SERPs, whether owned by you oregon a competitor).

What Can You Learn from the Trend View of Your Share of these Features?

Here we tin spot that this site’s beingness successful Shopping features has tripled since aboriginal July.

Let’s filter by the Shopping feature. Scrolling down we tin spot the keywords wherever we are showing up successful this feature.

We mightiness privation to analyse what (if anything) we changed astir those pages successful the caller past.

If we did immoderate optimization that mightiness person triggered america earning much Product Listing spots, past possibly we should use that learning to much of our pages.

What Can You Learn from Total SERP Feature Presence?

Back successful the SERP Features Trend view, switching from Your Share to Total shows america the beingness of each SERP Features successful hunt results for our keywords, whether we ain them oregon not.

For different site, this presumption shows america that for their keywords, (1) FAQ results accrued starting successful precocious May, portion (2) PAA results took a crisp diminution successful aboriginal July. This whitethorn bespeak a request for a alteration successful strategy if the inclination continues.

Conclusion

SERP features are present to stay. Having a due knowing of them allows you to strategize connected however to champion summation your hunt visibility for your brand.

See what insights you tin summation from analyzing the trends of SERP features for your keywords with seoClarity.