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As the world’s largest ecommerce company, Amazon often dictates the rules wrong the industry, whether it’s the tract design, transportation terms, oregon adjacent pricing.
With different e-tailers pursuing its lead, Amazon serves arsenic the aureate modular wrong ecommerce. This means that erstwhile it comes to 1 of the astir important aspects of immoderate e-business—setting prices to a product—any online retailer should cognize Amazon’s pricing patterns and strategies wrong out.
That’s wherefore we decided to spell each data-driven and usage Semrush and Sellzone* intel to research the wide pricing scenery of the marketplace, arsenic good arsenic circumstantial strategies and tactics.
*Sellzone is simply a toolkit for Amazon SEO and PPC designed by Semrush.
Amazon Pricing Study: Key Highlights
Just arsenic Amazon vendors entice you to bargain their products with little prices, seasonal discounts, and different tricks, we’ll unwrap immoderate of the astir absorbing findings earlier you get into the afloat study:
- As it turns out, immoderate of those awesome discounts we saw during the hottest income seasons aren’t that real: immoderate vendors artificially spike the archetypal terms quoted, conscionable to amusement a much staggering discount.
- In wide (with immoderate exceptions, of course), goods person the biggest discounts during the Black Friday income person higher-than-average prices during the Christmas sales—and vice versa.
- The biggest income seasons—Black Friday and Christmas—actually don’t travel with important terms drops. It whitethorn simply beryllium the classical proviso and request driving the prices up, but that’s contrary to what is usually expected successful the season. Supply concatenation issues we were seeing for the past 2 years, however, could person exacerbated this.
- While the mean terms of each the analyzed products did driblet during Black Friday (by a debased 4% margin), it really grew by the precise aforesaid 4% during Christmas.
These are conscionable immoderate of the discoveries, truthful work connected arsenic we’ve kept immoderate of the biggest gems for last.
About the Amazon Pricing Study
With much than 12 cardinal products connected Amazon, it’s adjacent to intolerable to analyse each azygous product.
We established the 700 astir fashionable products connected Amazon (based connected Amazon keyword* hunt measurement numbers from Sellzone’s Keyword Wizard tool) and placed them into 10 categories to find some product- and category-specific pricing patterns.
Each merchandise hunt returned from 20 to 70 results**, which we analyzed successful large detail—all to get a realistic overview of the pricing scenery of each merchandise and category.
*We analyzed Amazon’s hunt results for the apical keywords, but further on, we’ll beryllium utilizing the word “product” to either notation to circumstantial products oregon merchandise types.
**The hunt results were collected each hr from November 18, 2021 to January 11, 2022.
Everything You Wanted to Know About Amazon’s Pricing Patterns
Our Amazon pricing survey reveals answers to immoderate of the hottest questions astir the apical pricing strategies successful the marketplace—based connected the pricing patterns of the astir in-demand products and merchandise categories:
- What’s the mean product/category terms and however does it alteration implicit clip (if astatine all)?
- Which products are much volatile successful presumption of pricing?
- Are determination immoderate high- oregon low-price days connected Amazon?
- What’s the terms quality betwixt ‘normal’ days and the hottest income seasons (e.g. Black Friday, pre-Christmas, January sales, etc.)?
- Is determination a quality betwixt the archetypal terms mentioned and the existent terms of a discounted product?
- Are determination immoderate circumstantial pricing patterns for the highest-price hours and/or weekdays?
- What are the astir fashionable coupons oregon deals, and are they class specific?
Curious to spot the answers? Read on.
Is It Okay to Sell Higher-Priced Items connected Amazon?
Average Prices for the Most Popular Amazon Products
Our survey showed that the mean merchandise terms crossed each categories is $142.74. But portion Amazon is often loved for its lower-priced goods, our database of astir fashionable products besides features items that are connected the high-price extremity of the spectrum.
15 Most Expensive Amazon Items (among the astir fashionable products list)
| Product / Product type | Average price |
| rtx 3080 | $2,414 |
| gaming pc | $1,586 |
| rtx 3070 | $1,543 |
| pc gaming | $1,253 |
| gaming laptop | $1,242 |
| samsung tv | $1,144 |
| pc | $1,060 |
| graphics card | $1,006 |
| macbook pro | $979 |
| 65 inch tv | $966 |
| tv | $889 |
| lenovo laptop | $817 |
| 4k tv | $814 |
| amazon acquisition card | $812 |
| television | $795 |
Apart from the Amazon acquisition card, each the products wrong the astir costly class are tech-related, with gaming products dominating the list.
As the past twelvemonth has been marked by increasing prices for machine components, the apical 15 features 3 types of graphics cards.
If you privation a much nuanced look, here’s a database of the astir costly products connected an ASIN (aka merchandise listing) level:
| ASIN | Title | Average Price*** |
| Sony VW1025ES 4K HDR Laser Home Theater Video Projector VPL-VW1025ES | $39,998 | |
| Fly YUTING Boss Office Chair Game Cockpit,Gaming Chair Ergonomic Office Chair PC Chair with Massage Lumbar Support, PU Leather High Back with Footrest,C | $39,000 | |
| JFF Game Cockpit,Office Chair Gaming Chair Ergonomic Office Chair PC Chair with Massage Lumbar Support, PU Leather High Back with Footrest, White | $38,100 | |
| JFF Game Cockpit,Office Chair Gaming Chair Ergonomic Office Chair PC Chair with Massage Lumbar Support, PU Leather High Back with Footrest, Gray | $38,100 | |
| Fly YUTING Boss Office Chair Game Cockpit, Gaming Chair Ergonomic Office Chair PC Chair with Massage Lumbar Support, PU Leather High Back with Footrest, B | $36,000 | |
| Ecobot Intelligent Automatic Cleaning Robot for Commercial Smart Vacuum Robot Cleaner | $35,999 | |
| Sony 4K HDR Laser Home Theater Video Projector (VPLVW995ES) | $28,673 | |
| TOPESEL 256GB Micro SD Card SDHC Memory Cards UHS-I TF Card Class 10 for Camera/Phone/Nintendo-Switch/Galaxy/Drone/Dash Cam/GOPRO/Tablet/PC/Computer(C10 U1 256GB) | $28,000 | |
| MZDJDM Gaming Chair, Zero-Gravity Scorpio Computer Cockpit, Gaming Lounge Chair, Integrated Gaming Table and Chair Space Capsule with Footrest Ergonomic Office Computer Black | $27,154 | |
| MZDJDM Ergonomic Gaming Chair High Back Computer Chair PU Leather Gaming Cabin with Adjustable Armrest Footrest with Headrest and Massage Lumbar Pillow (Black) | $26,808 | |
| Panasonic PT-RS11KU 12 000Lm/ Sxga/ 3-Chip DLP Laser Projector | $24,999 | |
| Sony VPLVW885ES 4K HDR Laser Home Theater Video Projector | $24,998 | |
| LG SIGNATURE OLED88Z9PUA Alexa Built-in Z9 88" 8K Ultra HD Smart OLED TV (2019) | $24,330 | |
| WLGQ Gaming Chair, Zero-Gravity Scorpio Computer Cockpit, Gaming Lounge Chair, Integrated Gaming Table and Chair Space Capsule with Footrest Ergonomic Office Computer Black | $24,154 |
***The array supra features pricing for circumstantial products. The mean pricing implies that we mightiness person spotted a antithetic terms level implicit assorted clip periods.
Once again, we tin spot that the astir costly products are each gaming related, with video projectors and gaming chairs topping the list.
Amazon’s Most Expensive Product Categories
While we’ve established that tech/digital products, and gaming especially, marque up the astir costly category, what astir the rest?
Sports goods are the 2nd astir costly category, followed by Home & Garden.
The existent diminution successful pricing occurs aft the 4th priciest category—Entertainment. In fact, tech and integer products typically outgo much than the products wrong the 5 cheapest categories combined.
Does the Product Price Change All That Often?
We analyzed merchandise prices each azygous time implicit 3 months. This helped america pinpoint immoderate regular pricing alteration patterns.
With the mean merchandise terms being astatine $142.74, we did spot immoderate variations passim the months.
On December 2, 2021, the mean terms went down to $132.84. On January 2, 2022, it jumped to $157.22.
Although definite days successful December did diagnostic somewhat little prices for the analyzed products, the graph supra shows that determination was nary notable terms driblet during Black Friday oregon the wintertime vacation play (we’ll get to that a spot later).
Does Amazon Have Any Happy Hours / Happy Days?
While the pricing volatility doesn’t look dramatic, day-to-day and hour-to-hour stats tin bespeak much important shifts.
A blessed hour/day connected Amazon would look antithetic to sellers and buyers—the erstwhile would request to cognize erstwhile the pricing hits its peak, portion the second would emotion to find retired the “cheapest” options.
We analyzed the pricing for each the products and managed to pinpoint definite days and hours that repeatedly diagnostic the highest and lowest prices—all to recognize whether determination are immoderate acceptable pricing patterns.
5 pm–2 americium Sales Bring successful the Most Cash
If you privation to merchantability your merchandise astatine the highest price, effort to promote post-New Year sales.
Our investigation showed that the astir ‘expensive’ days for the bulk of products were betwixt January 1 and January 10, with January 4 featuring the highest prices.
And if you negociate to thrust evening sales—anywhere betwixt 5 p.m. and 2 am—you’d beryllium successful for the biggest win.
Morning Sales Come With Lower Pricing
As we’ve unwrapped the astir favorable days for Amazon sellers, we tin besides uncover the worst.
Days astir Black Friday (November 26)—especially a fewer days earlier (November 21–23) and a fewer days aft (November 28–29)—came with the lowest prices crossed the board.
A funny note: our investigation shows that the 2 days that preceded Black Friday, November 24–25, didn’t marque it to the database of the cheapest days.
Time-wise, we spotted that greeting income aren’t the champion arsenic the lowest merchandise prices typically hap betwixt 4 americium and 12 pm.
If you privation thing much circumstantial than clip ranges, cheque the graph below.
When we averaged the terms implicit each of the products for each hr of the day, we spotted that the highest terms occurs astatine 6 p.m. EDT and the lowest astatine midnight.
The Most ‘Expensive’ Days connected Amazon for Various Product Categories
The information supra reflects the champion buying and income clip crossed assorted Amazon products. Now, are determination immoderate patterns circumstantial to each category?
5% of the products saw peaking prices connected January 1–2 and January 11, making them the astir ‘expensive’ days crossed the analyzed period.
The ‘cheapest’ days were November 18 (9.4% of the products had the lowest mean price), November 30 (5%), and November 29 (4%).
Overall, the bulk of categories look to person the lowest prices astir Black Friday. The apical prices typically hap aft the wintertime holidays.
Browse done the array beneath for a much granular presumption of the astir costly and cheapest days for each category.
The Most & Least Expensive Pricing Days Across Various Amazon Product Categories
| Product Category | Highest price | Lowest price |
| beauty & health | January 10, 2022 | November 30, 2021 |
| christmas | January 3, 2022 | November 30, 2021 |
| entertainment | November 29, 2021 | November 22, 2021 |
| fashion | January 11, 2022 | November 28, 2021 |
| food | December 29, 2021 | December 12, 2021 |
| home & garden | December 28, 2021 | December 6, 2021 |
| kids | January 2, 2022 | November 29, 2021 |
| pets | January 5, 2022 | November 18, 2021 |
| sport | January 2, 2022 | December 1, 2021 |
| tech / digital | January 2, 2022 | December 2, 2021 |
“I thin to find that lower-priced products merchantability amended connected Tuesdays whereas the high-priced merchantability amended connected Friday evenings oregon Sundays. Evening time—when astir radical person conscionable got location from work—is a 2nd screening clip astatine home, truthful we tin expect higher request during these hours arsenic good arsenic a emergence successful prices.”
Which Amazon Products’ Prices Are More Volatile?
We answered the “when” broadside of pricing volatility, truthful present it’s clip to code the “what.”
To observe the astir price-volatile products connected Amazon, we’ve calculated a saltation coefficient that reflects the grade of terms dispersion astir each product’s mean price.
From a speedy look astatine the array below, you tin instantly spot that it’s gaming products erstwhile again that predominate the list.
| Product / Product type | Coefficient of variation |
| switch games | 145% |
| nintendo power games | 132% |
| gaming chair | 118% |
| ps5 playstation 5 | 113% |
| animal crossing nintendo switch | 86% |
| rings | 83% |
| vinyl records | 75% |
| xbox | 73% |
| xbox controller | 71% |
| xbox bid x | 71% |
| masks disposable | 68% |
| ps5 | 64% |
| led lights for bedroom | 63% |
| roku | 62% |
| ps5 console | 60% |
The products you spot successful this array bespeak expected proviso and request changes.
At the time, these items were retired of banal successful stores and that accrued request drove up the prices. As items travel backmost successful stock, the prices would driblet rapidly to lucifer the retail pricing.
The graph beneath depicts the fluctuation of the pricing of the 10 astir price-turbulent products:
Are Holiday/Special Deals Just a Myth, and Does the Price Really Go Down During Hot Sale Seasons?
Now that we recognize immoderate emblematic pricing patterns, it’s clip to unveil what happens during the hottest merchantability seasons.
As customers spot prices with strikethroughs and “special deal” labels, it’s intuitive to presume that the largest discounts instrumentality spot during peculiar occasions.
But does the terms truly driblet each that overmuch during the biggest discount dates? We looked astatine the pricing shifts during Black Friday and Christmas to find the answer.
Can You Really Strike a Bargain During Black Friday?
Our investigation shows that it doesn’t look similar the terms drops a batch for blistery merchantability seasons.
Let’s see pricing differences for Black Friday. We looked astatine the prices 1 week earlier 1 of the biggest discount days (19–25 November) and compared them against the prices successful the pursuing week (27 November–3 December).
The mean merchandise connected Black Friday costs $137.46. This is lone 4% little than the mean terms wide ($142.74).
Also, compared to the week close earlier Black Friday, the Black Friday prices are lone 0.5% lower, and past they look to driblet a small spot much (1.5% for the adjacent 7 days).
Here’s a depiction of the mean pricing inclination during the full Black Friday play (19 November–3 December):
As you tin see, determination is nary important terms driblet adjacent connected the time of the biggest sales, Black Friday itself (November 26).
Products That Saw the Biggest Discounts During Black Friday
Looking astatine circumstantial products, the pursuing had the largest terms drops during the Black Friday period:
| Product / Product type | BF/overall Drop |
| micro sd card | −76% |
| walkie talkies | −70% |
| alexa | −65% |
| projector | −57% |
| alexa devices | −54% |
| rings | −53% |
| books for 3 twelvemonth olds | −53% |
| binoculars | −40% |
| minecraft | −40% |
| bathroom organizer | −38% |
| animal crossing | −37% |
| whole foods | −37% |
| earrings | −37% |
| nintendo power games | −35% |
| hair dryer | −34% |
As you tin see, this acceptable is present filled with less tech/digital products, with much mundane items topping the list—walkie-talkies, books, binoculars, bath organizers, etc.
Do the Prices Go Back Up Immediately After Black Friday Is Over?
As the graph supra indicates, if the merchandise has a important terms driblet during Black Friday, it doesn’t spell backmost up close aft it.
Products You Shouldn’t Buy connected Black Friday
Black Friday’s buying craze allows immoderate products to capitalize connected this by simply expanding the pricing.
We can’t beryllium definite whether vendors deliberation a shopping-busy lawsuit won’t announcement the increase, but these products’ prices were really higher connected Black Friday than during the remainder of the analyzed period:
| Product / Product type | BF/overall Growth |
| video games | 118% |
| hdmi cable | 76% |
| ps4 | 58% |
| apple ticker bands 40mm | 54% |
| playstation 4 | 47% |
| apple | 44% |
| echo | 43% |
| yeti | 42% |
| christmas decorations indoor | 40% |
| tires | 38% |
| oculus quest 2 | 38% |
If you were waiting for Black Friday income to bargain a PS4 oregon Amazon Echo, our information says that was a atrocious idea.
Some products bash travel with BF-inspired discounts (one week before) but really summation the terms connected the time itself:
| Product / Product type | BF/before BF Growth |
| video games | 107% |
| xbox 1 games | 69% |
| switch games | 59% |
| yeti | 57% |
| apple ticker bands 40mm | 56% |
| cinderella | 47% |
| led lights for bedroom | 46% |
| star trek | 44% |
| roblox | 43% |
| amazonbasics | 33% |
| bathroom decor | 28% |
If you were looking for immoderate of the products successful the array above, you should person considered purchasing them 1 week earlier Black Friday.
The graph beneath shows products that saw peaking prices connected Black Friday if we comparison the pricing 1 week earlier and aft November 26. This implies that these vendors mightiness person artificially accrued the prices conscionable for Black Friday:
All successful all, thing gaming typically comes astatine a higher terms astir the Black Friday period, truthful don’t expect a bully bargain there.
In the bulk of cases, sellers person been taking Black Friday arsenic an accidental to triumph caller customers, summation visibility, and execute income velocity without overmuch absorption connected earning money.
Some sellers, however, are utilizing strategies that besides assistance to capitalize connected sales— they rise the prices of products 30 oregon 45 days earlier Black Friday and past use precocious discounts. We tin spot this successful the humanities terms movements of Keepa oregon CamelCamelCamel, for example.
But astatine slightest for the sellers I cognize and the products I person successful pricing tracking, I deliberation that Black Friday is inactive not seen arsenic a play to measure a batch oregon marque money, but arsenic an accidental to get much visibility.
Some products saw peaking prices during Black Friday, but lowered the terms consecutive aft that:
| Product / Product type | After BF/BF Change |
| video games | −47% |
| hdmi cable | −41% |
| yeti | −41% |
| christmas | −39% |
| masks disposable | −34% |
| xbox 1 games | −34% |
| apple ticker bands 40mm | −33% |
| echo | −32% |
| christmas decorations clearance | −31% |
| dog | −30% |
| ps4 | −30% |
| bathroom decor | −29% |
Do Christmas Sales Come with Better Bargains?
If Black Friday astatine slightest came with immoderate terms drops—4% to beryllium precise—Christmas income led to adjacent deeper disappointment from a lawsuit perspective.
To our surprise, our information showed that…the mean merchandise terms lone accrued during Christmas—by a whopping 4%—jumping to $148.57.
On Christmas itself, prices were 4.7% higher than during the week earlier and 2% higher than during the week after.
Here’s an mean merchandise pricing inclination during the Christmas play (17 December–2 January):
Only the pursuing products came with a much oregon little notable terms driblet (comparing 24–26 December prices to the full analyzed period):
| Product / Product type | Christmas / wide Drop |
| alexa | −46% |
| ps4 games | −44% |
| playstation 4 | −42% |
| playstation 5 console | −39% |
| apple ticker bid 3 | −32% |
| ps4 | −31% |
| christmas decorations clearance | −29% |
| masks | −27% |
| hdmi cable | −27% |
| christmas decorations | −25% |
| christmas stockings | −20% |
| oculus quest 2 | −19% |
| xbox 1 controller | −17% |
| led christmastide lights | −16% |
| outdoor christmastide decorations | −15% |
Unlike Black Friday, Christmas income look similar a bully clip for thing PlayStation arsenic good arsenic Christmas-related goods (mainly decorations that won’t typically merchantability astatine immoderate different clip earlier the adjacent holiday).
For a last-minute bargain, here’s a database of products that saw much important terms drops during Christmas itself compared to the mean terms from a week before:
| Product / Product type | Christmas/before |
| ps4 games | −47% |
| projector | −39% |
| covid 19 trial kit astatine home | −35% |
| harry potter | −31% |
| playstation 5 console | −30% |
| christmas decorations outdoor | −28% |
| xbox bid s | −27% |
| nintendo power console | −23% |
| xbox controller | −19% |
| playstation 4 | −18% |
| xbox bid x | −18% |
Here are the products that came with the lowest terms alteration during Christmas if we comparison the pricing conscionable a week earlier and aft Christmas:
All successful all, dissimilar Black Friday, Christmas looks similar the champion clip to acquisition gaming products.
Products That Saw the Biggest Price Growth During Christmas
Just arsenic with Black Friday, immoderate products’ prices adjacent grew passim the wintertime holidays.
Here’s a database of items that saw peaking prices implicit Christmas compared to the full analyzed period:
| Product / Product type | Christmas/overall Growth |
| switch games | 214% |
| bathroom decor | 102% |
| masks disposable | 95% |
| walkie talkies | 68% |
| micro sd card | 61% |
| books for 3 twelvemonth olds | 55% |
| cocomelon | 52% |
| kitchen gadgets | 52% |
| telescope | 52% |
| binoculars | 51% |
| bluetooth headphones | 51% |
| pens | 49% |
| gaming chair | 45% |
| xbox 1 games | 42% |
If mundane products saw the largest terms drops during Black Friday, implicit Christmas, they came with higher costs.
For instance, the precise aforesaid binoculars that were discounted by much than 50% connected Black Friday came with a 50% higher terms connected Christmas. The aforesaid with books for 3-year-olds, walkie-talkies, and immoderate different products.
This means that we tin spot a counter-pattern: products that spot the largest discounts connected Black Friday typically outgo much than accustomed astatine Christmas, and vice versa.
Another funny enactment is that if PlayStation products saw the biggest terms drops astatine Christmas, Nintendo doesn’t travel its competitor’s footsteps. “Switch games” showed the biggest terms growth.
What Happens to Prices After Christmas?
We noted that immoderate of the Christmas staples stay affordable passim the vacation arsenic immoderate prices of emblematic Christmas products spell up consecutive aft the holidays are over.
| Product / Product type | Christmas/after |
| alexa | 179% |
| christmas decorations clearance | 77% |
| ps4 games | 72% |
| masks | 65% |
| apple ticker bid 3 | 59% |
| alexa devices | 56% |
| playstation 5 console | 49% |
| playstation 4 | 48% |
| ps4 | 43% |
| rings | 42% |
But determination are a fewer dates erstwhile buying Christmas-related goods would beryllium a large nary arsenic we spotted 2 terms peaks close earlier Christmas—December 22 astatine 3 pm; and December 27 astatine 4 am.
A More Detailed Take connected Black Friday Prices
As Black Friday came with much notable terms drops, we decided to instrumentality a much nuanced look successful presumption of merchandise pricing—to pinpoint products that travel with the champion bargains.
As it turned out, lone 1.6% of each the analyzed products diagnostic the lowest prices connected November 26 itself.
Apparently, the champion things to bargain connected Black Friday are popsockets and women’s lingerie.
The array beneath shows merchandise categories with the biggest terms drops connected November 26:
| Product / Product type | Average price | Price connected BF | % change |
| air fryers champion seller prime | $111 | $102 | −8% |
| baby alive | $28 | $23 | −18% |
| bluetooth earbuds | $72 | $58 | −19% |
| jeans for women | $43 | $37 | −14% |
| lingerie | $20 | $17 | −15% |
| lingerie for women | $21 | $17 | −19% |
| massager | $91 | $77 | −15% |
| mens sweatpants | $32 | $29 | −9% |
| popsocket | $13 | $10 | −23% |
| shark vacuum | $229 | $197 | −14% |
| umbrella | $28 | $26 | −7% |
Are the Discounts Even Real?
As for circumstantial products (aka merchandise listings), customers trust a batch connected notions similar “best value”—a statement that shows however overmuch a merchandise was worthy earlier the lowered price.
Here’s a tally done of the astir discounted products customers were seeing this Black Friday:
| ASIN | Title | Base value | Actual terms (on Black Friday) | % difference | difference |
| SAMSUNG 75-Inch Class Terrace Full Sun Outdoor QLED 4K Smart TV with Alexa Built-in (QN75LST9TAFXZA, 2021 Model) | $12,999.99 | $9,997.99 | −23.09% | $3,002.00 | |
| SAMSUNG 85-Inch Class Neo QLED QN90A Series–4K UHD Quantum HDR 32x Smart TV with Alexa Built-in (QN85QN90AAFXZA, 2021 Model), TITAN Black | $4,999.99 | $3,747.99 | −25.04% | $1,252.00 | |
| SAMSUNG 75-inch Class QLED The Terrace Outdoor TV–4K UHD Direct Full Array 16X Quantum HDR 32X Smart TV with Alexa Built-in (QN75LST7TAFXZA, 2020 Model) | $6,497.99 | $4,997.99 | −23.08% | $1,500.00 | |
| Bowflex Treadmill Series | $3,599.00 | $2,199.98 | −38.87% | $1,399.02 | |
| Matterport Pro2 3D Camera for Creating Professional 3D Virtual Experiences with 360 Views and 4K Photography | $3,395.00 | $2,195.00 | −35.35% | $1,200.00 | |
| SAFAVIEH Evoke Collection EVK256D Oriental Distressed Non-Shedding Living Room Bedroom Dining Home Office Area Rug, 10' x 14', Grey / Ivory | $1,400.00 | $369.02 | −73.64% | $1,030.98 | |
| Bowflex Treadmill Series | $2,399.00 | $1,499.00 | −37.52% | $900.00 | |
| SAFAVIEH Monaco Collection MNC255M Boho Chic Oriental Distressed Non-Shedding Living Room Bedroom Dining Home Office Area Rug, 9' x 12', Blue / Light Grey | $1,296.00 | $323.01 | −75.08% | $972.99 | |
| Razer Blade 15 Advanced Gaming Laptop 2020: Intel Core i7-10875H 8-Core, NVIDIA GeForce RTX 2080 Super Max-Q, 15.6” FHD 300Hz, 16GB RAM, 1TB SSD, CNC Aluminum, Chroma RGB Lighting, Thunderbolt 3 | $2,999.99 | $1,599.99 | −46.67% | $1,400.00 | |
| Safavieh Reflection Collection RFT665D Vintage Distressed Area Rug, 9' x 12', Cream / Ivory | $1,296.00 | $355.33 | −72.58% | $940.67 |
A $3,000 discount for a Samsung TV seems similar the biggest bargain. But…our information indicates that you should beryllium wary of specified ‘deals’.
In reality, immoderate of the “base values” are not real—the mean pricing for immoderate of the products was overmuch little than the archetypal terms indicators during the discount.
Let’s travel up connected our Samsung TV example:
The mean terms of this merchandise connected Black Friday was $9,997.99, and the sellers quoted $12,999.99 arsenic the basal terms earlier the sale. Our dataset shows that the mean terms of a Samsung TV implicit the analyzed play was really $10,015.53, with $10,997,99 arsenic the highest terms (on January 2nd astatine 8 pm).
This means that the listing for the Samsung TV ne'er came with the terms the vendor labeled connected Black Friday arsenic ‘original’.
Another bully illustration is the 2nd product, different Samsung TV. The mean terms during BF is $3,747.99, but the sellers assertion that earlier discounts it was $4,999.99. In our database it seems similar the mean terms overtime was $3,453.15 (so adjacent little than during BF) and the highest terms was $4,197.99.
Same lawsuit we person with Matterport Pro2 3D Camera (asin: B08B2Q3S85). The mean terms during BF is $2,195.00, but the sellers assertion that earlier discounts it was $3,3950. In our database it seems similar the mean terms overtime was $2,320.08 (so somewhat higher than during BF) and the highest terms was $2,795.
Same with the sixth merchandise successful our array (asin: B01GS1SC54). The mean terms during BF is $369.02, but the sellers assertion that earlier discounts it was $1,400. In our database it seems similar the mean terms overtime was $364.96 (so adjacent little than during BF) and the highest terms was $369.02.
Here’s what the existent pricing representation for the seemingly astir discounted products connected Black Friday looks like:
| ASIN | Title | Base worth (on Black Friday) | Average terms (on Black Friday) | Average terms (overall) | Avg terms overall–avg terms connected BF | Avg terms overall–base value |
| SAMSUNG 75-Inch Class Terrace Full Sun Outdoor QLED 4K Smart TV with Alexa Built-in (QN75LST9TAFXZA, 2021 Model) | $12,999.99 | $9,997.99 | $10,015.53 | −$17.54 | −$2,984.46 | |
| SAMSUNG 85-Inch Class Neo QLED QN90A Series–4K UHD Quantum HDR 32x Smart TV with Alexa Built-in (QN85QN90AAFXZA, 2021 Model), TITAN Black | $4,999.99 | $3,747.99 | $3,453.15 | $294.84 | −$1,546.84 | |
| SAMSUNG 75-inch Class QLED The Terrace Outdoor TV–4K UHD Direct Full Array 16X Quantum HDR 32X Smart TV with Alexa Built-in (QN75LST7TAFXZA, 2020 Model) | $6,497.99 | $4,997.99 | $5,286.45 | −$288.46 | −$1,211.54 | |
| Bowflex Treadmill Series | $3,599.00 | $2,199.98 | $2,415.40 | −$215.42 | −$1,183.60 | |
| Matterport Pro2 3D Camera for Creating Professional 3D Virtual Experiences with 360 Views and 4K Photography | $3,395.00 | $2,195.00 | $2,320.08 | −$125.08 | −$1,074.92 | |
| SAFAVIEH Evoke Collection EVK256D Oriental Distressed Non-Shedding Living Room Bedroom Dining Home Office Area Rug, 10' x 14', Grey / Ivory | $1,400.00 | $369.02 | $364.96 | $4.06 | −$1,035.04 | |
| Bowflex Treadmill Series | $2,399.00 | $1,499.00 | $1,378.65 | $120.35 | −$1,020.35 | |
| SAFAVIEH Monaco Collection MNC255M Boho Chic Oriental Distressed Non-Shedding Living Room Bedroom Dining Home Office Area Rug, 9' x 12', Blue / Light Grey | $1,296.00 | $323.01 | $318.35 | $4.66 | −$977.65 | |
| Razer Blade 15 Advanced Gaming Laptop 2020: Intel Core i7-10875H 8-Core, NVIDIA GeForce RTX 2080 Super Max-Q, 15.6” FHD 300Hz, 16GB RAM, 1TB SSD, CNC Aluminum, Chroma RGB Lighting, Thunderbolt 3 | $2,999.99 | $1,599.99 | $2,030.58 | -$430.59 | −$969.41 | |
| Safavieh Reflection Collection RFT665D Vintage Distressed Area Rug, 9' x 12', Cream / Ivory | $1,296.00 | $355.33 | $340.45 | $14.88 | −$955.55 |
Pricing connected Amazon is chiefly affected by proviso and request overmuch much truthful than seasonality.
Often prices connected Amazon tin spell good supra oregon beneath MSRP (manufacturer’s suggested retail price). Typically, Amazon volition suppress items whose pricing goes importantly beyond what tin beryllium recovered connected different ample sites, but it volition bash thing to halt falling prices. But past year, truthful overmuch inventory was successful abbreviated proviso that we saw adjacent much prices supra MSRP. However, it’s a much communal signifier crossed the astir fashionable and trending items.
[BONUS] For Sellers Only: The Most Popular Deals and Labels connected Amazon
Amazon merchandise listings often diagnostic peculiar woody badges oregon immoderate further labels.
One merchandise tin adjacent person 1 deal, but respective labels.
While astir of them tin beryllium managed done Seller Central, immoderate can’t unless Amazon itself chooses to grant you with a peculiar badge (e.g. Best Seller).
Our investigation showed that the astir fashionable deals are:
| Coupon | Share of products with the coupon |
| Limited clip deal | 3.28% |
| Cyber Monday Deal | 0.37% |
| Black Friday Deal | 0.23% |
| Save 20% | 0.15% |
| Save 25% | 0.13% |
| Save 6% | 0.12% |
| Save 10% | 0.11% |
| Save 5% | 0.11% |
| Save 13% | 0.11% |
| Save 7% | 0.10% |
| Save 11% | 0.10% |
| Save 9% | 0.10% |
| Save 17% | 0.10% |
| Save 15% | 0.09% |
The astir fashionable labels are:
| Label | Share of products with the label |
| Prime | 78.58% |
| Best Seller | 4.05% |
| Save 5% | 3.78% |
| Limited clip deal | 3.51% |
| Lowest terms successful 30 days | 2.50% |
| Save 10% | 2.44% |
| Save 20% | 1.18% |
| Holiday Toy List | 0.86% |
| Holiday Gift Guide | 0.85% |
| Amazon’s Choice | 0.75% |
| Save $10.00 | 0.72% |
| Save 15% | 0.68% |
| Save $2.00 | 0.50% |
| Save $5.00 | 0.50% |
| Save $3.00 | 0.45% |
It’s not astonishing to spot that an overwhelming bulk of sellers person the Amazon premier label—as it means escaped and accelerated shipping, the 2 things Amazon customers admit the most.
The “prime” statement becomes adjacent much important during the hottest income seasons arsenic transportation becomes much challenging.
| Label | Share of products with the statement connected November 26th |
| Prime | 78.44% |
| Black Friday Deal | 7.93% |
| Best Seller | 3.61% |
| Save 5% | 3.17% |
| Lowest terms successful 30 days | 2.85% |
| Save 20% | 2.09% |
| Save 10% | 1.93% |
| Holiday Toy List | 1.60% |
| Holiday Gift Guide | 1.12% |
| Amazon’s Choice | 0.72% |
| Save 15% | 0.62% |
| Save $10.00 | 0.50% |
| Save 25% | 0.42% |
| Save $2.00 | 0.41% |
| Save 30% | 0.39% |
We recovered retired that during Black Friday, the “prime” statement was assigned to 79% of each the products. “Black Friday Deal” and “Best Seller” badges were the 2nd and third-most fashionable labels connected November 26.
The Amazon Prime Badge is unquestionably the astir beneficial for sellers. Not lone due to the fact that it helps with click-thru and conversion rates, but besides due to the fact that truthful galore Prime members really filter by Free 2 Day Shipping. Coupons and Discounts tin besides assistance with CTR and conversion increase, but we request much information to beryllium analyzed to recognize not lone the interaction connected the bottommost enactment but besides the semipermanent interaction connected ROI.
Amazon Expert, Speaker, Avenue7Media
Amazon Pricing Study: Most Crucial Insights for Both Sellers and Shoppers
We’ve managed to unwrap a batch of antithetic pricing patterns crossed Amazon, and astir of them are of involvement to some sellers and buyers.
But we cognize that this is simply a batch of accusation to digest, truthful to wrapper up, we privation to notation the cardinal discoveries you should beryllium taking enactment of—both arsenic a seller and arsenic a shopper.
Key Takeaways for Sellers
If you’re an Amazon seller, oregon privation to conscionable get started with your precise archetypal ecommerce gig, knowing astir the wide pricing patterns connected Amazon could beryllium conscionable what you request to succeed.
While we promote you to instrumentality successful each the insights we’ve shared successful this study, present are the cardinal things to support successful mind:
- Don’t beryllium acrophobic to merchantability higher-priced items
While the mean merchandise terms (among the astir in-demand goods) is $142,74, we saw a batch of higher-priced items wrong the database of the astir fashionable Amazon products.
This is particularly existent for tech/digital goods that typically travel astatine overmuch higher prices than products successful different categories.
- Encourage post-New Year evening sales
Product prices spell up aft the extremity of wintertime holidays and successful the evenings (5 pm–2 am), truthful whenever you’re moving promotions oregon are investing successful expanding your sales, see the champion days/times for higher prices.
- Be astute astir discounting your pricing during the hottest discount seasons
As it turned out, the prices don’t driblet each that much, adjacent during the biggest income periods. If Black Friday prices fell by 4%, the Christmas play prices grew by the aforesaid margin.
While it mightiness not dependable excessively customer-centric, don’t unreserved into discounting your pricing by ample margins because, arsenic our probe showed, it’s not what sellers truly bash during the hottest income seasons.
When it comes to Black Friday oregon different akin merchantability seasons, marque definite your terms driblet is significant. Over the past fewer years, BFCM has go little and little impactful due to the fact that buyers cognize that that’s not erstwhile they’re apt to get the champion price. Customers are getting savvier and savvier and way prices much than astir radical realize. If you’re going to driblet your price, marque definite it’s important capable to get buyers’ attraction but not excessively overmuch to marque your merchandise unprofitable.
Dan Saunders eCommerce Channel Manager astatine Stanley Black & Decker
From a marque perspective, it’s mostly a bully clip to tally a promotion during holidays oregon different cardinal periods arsenic Amazon shoppers are looking for deals during these engaged periods. The rising outgo of advertizing and accrued outgo connected Amazon marque it hard to connection stone bottommost pricing during engaged buying periods. Something other to support successful caput is however applicable the vacation is to the product. Black Friday/Cyber Monday is going to beryllium large for gift-able items. Not arsenic large for wide products similar Cleaning Supplies, Pet Food, oregon different consumable/everyday products. The Toy class is different illustration wherever you tin expect to find amended discounts during Prime Day oregon Q1/2 arsenic sellers whitethorn beryllium liquidating unsellable inventory from the holidays.
Key Takeaways for Shoppers
While immoderate of our findings (and advice) mightiness look cynical and not precise customer-friendly, arsenic a shopper, you should besides beryllium alert of the apical pricing strategies of sellers. This volition assistance you onslaught a existent bargain alternatively than autumn for a myriad of selling tricks.
Here are the apical things you should support successful caput erstwhile doing your Amazon shopping:
- Shop successful precocious November–late December betwixt 4 americium and 12 pm.
This play features the lowest prices for the bulk of products.
- Gaming products’ pricing is precise volatile.
If you’re into gaming, you person a higher accidental of getting a existent bargain, due to the fact that gaming terms changes are much notable than those of different products.
If you’re successful for a PlayStation, acceptable your buying speech for Christmas time—because, during Black Friday, the prices skyrocket.
- Don’t expect to spot the lowest-ever prices during Black Friday.
Only 1.6% of the astir fashionable Amazon products person the lowest prices connected Black Friday. So unless you’re buying for popsockets oregon women’s lingerie, wage person attraction to the pricing passim antithetic clip periods.
Tools similar Keepa tin assistance you support way of the pricing for products and adjacent acceptable up terms driblet alerts.
- Don’t judge the terms strikethroughs.
You whitethorn autumn for a ample discount featured connected a fixed merchandise listing, but it’s champion to reappraisal the archetypal terms labels connected akin products to double-check if the seller is exaggerating the terms conscionable to entice you to bargain the product. Although Amazon has been trying to ace down connected specified practices, they whitethorn inactive travel up.
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