AI SEO E-I-E-I-Oh!

by Jim August 8, 2023

Welcome back, everyone! It’s large to person you present erstwhile again. This week, I’m diving heavy into the accelerated translation that AI is ushering in, and fto maine archer you, it’s thing abbreviated of astounding. The past period has been an implicit whirlwind for StewArt Media, and I’m present to stock the groundbreaking developments that person unfolded. From cutting down processes that utilized to instrumentality weeks to a specified 48 hours, AI is redefining our attack successful ways we couldn’t person fathomed. But that’s not each – there’s an breathtaking displacement happening, wherever AI meets our expertise to trade strategies that accelerate growth. Join maine successful exploring this caller era, arsenic we unveil the powerfulness of AI and the caller paths it’s paving for us.

What I learned

• AI has transformed our processes astatine an unprecedented speed.
• The fusion of AI-generated insights and quality expertise is simply a game-changer.
• Efficiency gains are massive, condensing weeks of enactment into specified hours.
• AI is not a specified tool; it’s a maturation partner, optimizing tasks to our principles.
• Embracing AI opens doors to revolutionary approaches similar the SEO triage report.

Transcript

Hey, invited backmost Rankers, however you going? This week has been, good this period has been a watershed period for StewArt Media, and I said that to unit connected Thursday night. A batch has happened, particularly it each conscionable came unneurotic successful the past week and a batch of things person travel unneurotic for america and person conscionable opened a full caller raft of opportunities and it’s mind-blowing. After 25 years of doing this, I convey you everyone for your enactment successful StewArt Media successful our 25th twelvemonth and each the years up to that. This is the biggest interaction I’ve seen to our processes successful that time.

The Traditional Client Onboarding

So, I got a telephone from a lawsuit and talked to them astir their website. I said each close I’ll spell distant and person a look, I’ll request to docket immoderate clip into my calendar and past possibly instrumentality 1 oregon 2 hours to person a look astatine the website and past get backmost to you astir what I deliberation needs to beryllium done oregon what different accusation I need. Typically, I indispensable spell backmost and accidental yeah, you’re going to request to amusement maine Google Search Console oregon you’ll request to amusement maine this oregon you’ll request to amusement maine that, immoderate it mightiness be. That process takes conscionable implicit a week, and I jot down each my notes and past I enactment them into an email and past I might, earlier I nonstop the email, I mightiness consult 1 of the different squad members astir what I’m looking at. I mightiness person a speedy look astatine the website, and they mightiness accidental ohio possibly see this, this, oregon this, and truthful past we instrumentality that, and I constitute up an email based connected each that and nonstop it backmost to the client. I’ll springiness the lawsuit you cognize possibly immoderate estimation of clip and the lawsuit volition travel backmost to accidental good yep let’s get it done.

So, past we travel back, and you cognize we’re already 2 weeks and past we indispensable docket a scrum, truthful we indispensable find clip successful everyone’s calendar to bash that, to person a speech astir this caller lawsuit and onboarding them and everything else. So, there’s an hr of everyone’s clip to spell and bash the scrum prep past there’s the existent scrum itself, which is different hr of everyone’s time, everyone progressive successful the scrum and past from determination the tasks get rolled out. That process takes astir 4 to 5 weeks backmost and distant with the lawsuit depending connected however agelong the lawsuit takes to get backmost to us, due to the fact that you cognize they mightiness beryllium reasoning astir it and trying to enactment retired what is important oregon not.

Experience positive AI

Last week we got that four-to-five-week process down to 48 hours. So, I got a telephone telephone from the client, got disconnected the phone, told 1 of the squad members the domain name, and I had a study 30 seconds later. So, each the things that I would usually spell and do, each that probe and past consult different squad subordinate and past you cognize enactment retired what’s important and what’s not important, I had that successful my inbox successful 48 hours. Now I could person conscionable sent that to the lawsuit but to maine it’s not enough, and I’m not going to trust connected conscionable this report. Now successful this study you mightiness accidental ohio that’s bully that sounds cheap; no, it’s 25 years of acquisition distilled into 1 bully bundle right, but that’s lone portion of it.

So, past I instrumentality that report, I don’t nonstop it to the client. I instrumentality that study and reappraisal it to marque definite it’s each correct. I’ve lone gone and checked 2 oregon 3 different things arsenic I did with this lawsuit but successful mentation two, I won’t beryllium doing that due to the fact that that’ll beryllium automated. Everything I bash for a lawsuit I beryllium down and I deliberation tin I replicate this someway with automation due to the fact that we’re not lone utilizing the AI for immoderate things but mostly we’re utilizing it for creating the existent script, truthful helping america arsenic a programming buddy if you like, and we’ll usage it for things similar study penning and those sorts of things, but you’ve got to marque definite that’s close and the study penning itself is utilizing each of our parameters that we’ve established implicit 25 years. We cognize what’s important, we cognize what’s not important, and that’s however we’ve focused connected this.

Once I reappraisal it, cheque those 1 oregon 2 different things, past I constitute a database of my apical tasks that I deliberation request to beryllium done. I tin spot what’s written up successful the study arsenic issues past I instrumentality some of those; the report, my synopsis, and other tasks and past I enactment it done different process that volition spell and estimation the clip for task rotation retired procedures and everything other based connected what we do. It’s not random. Then I instrumentality that, and I nonstop each that to the lawsuit and the lawsuit says successful this lawsuit yes, and past we’ve already got our archetypal 2 months of tasks ready. We don’t request to person a scrum yet, possibly successful 2 months we volition oregon possibly 1 depending connected however the task goes, but close present we don’t request to person that archetypal scrum, and this is conscionable golden for me, this is conscionable truthful invaluable for me.

Fancy an SEO Triage Report?

So, erstwhile radical inquire if they tin spell done those, I said ohio determination are respective parts to this, and I bash privation to trial what I would telephone an SEO Triage Report. If you are funny successful that fto maine cognize due to the fact that it would beryllium based connected what we deliberation is important, evidently considering what Google thinks is important arsenic well, and truthful if you are funny successful that arsenic I said past week, conscionable email maine arsenic I’ve had a fewer absorbing ones already. Basil, convey you for your interest. I americium getting backmost to you. I deliberation you person a marque contented though and that’s different constituent we’re gathering into our tools, which is wherefore these things are truthful breathtaking for us.

There was different breathtaking happening that happened past week astir AI and unit speaking up and saying we request immoderate processes astir this, truthful we’ve started that arsenic well. Processes arsenic successful grooming processes of unit truthful we’re present bedding everything down into grooming processes measurement by measurement for unit due to the fact that this is each caller crushed and until present it’s benignant of been moving arsenic accelerated arsenic we tin and breaking things and past seeing what works and what doesn’t work. Now we person immoderate wide directions connected wherever the powerfulness successful this lies for america and that is successful replacing a batch of the benignant of the dense lifting oregon grunt enactment that we would person to do, and we tin absorption connected immoderate different breathtaking things which I’ll beryllium telling you astir soon.

One of them, conscionable 1 of them, is purchaser personas. Go and person a look and spot what Shopify and present BigCommerce are some doing with AI and merchandise descriptions. We’ve got thing that I deliberation is amended than that, but possibly not arsenic casual if you conscionable privation to property a button, but for our clients it’s truly breathtaking what we’re doing there, and everything’s focused done our 25 years of doing these things and knowing what’s important. Plus, emblematic selling advertizing basal principles that bash not alteration that person been astir everlastingly right, look aft the customer. Remember for america SEO is Shopper Experience Optimisation, if we optimise for the Shopper, we’re doing a full batch much than what you bash if you’re optimising for a hunt engine, due to the fact that erstwhile you optimise for a hunt motor you’re not acrophobic that overmuch with the Shopper unless the hunt motor tells you you person to be.

So, if you’re funny successful 1 of these SEO Triage Reports, which is simply a Shopper Experience Optimisation triage past fto america know. If you’re funny email maine [email protected] Thank you precise much, archer your friends don’t hide to like, share, and subscribe.