Advanced Keyword Research with Semrush (Ft. Keyword Magic Tool)

You cognize the basics of keyword probe and wherefore it's essential, but your website isn’t similar everyone else’s. 

You request much than a basal keyword database to determination the needle connected your SEO and get traffic. So, you’re looking for immoderate absorption to spell deeper and find immoderate gems to physique your program around.

In this guide, we’re taking you beyond the basics and into immoderate precocious tactics with the Keyword Magic Tool. Take our (virtual) manus arsenic we assistance you observe however to find profitable keywords for integrated traffic.

Advanced Keyword Research Strategies You Can Do Today

First, let’s interaction connected the basics. We’ll presume you cognize however to simply cheque immoderate keyword successful Semrush utilizing a Keyword Overview, filter lists for low contention keywords, and physique a maestro database with the Keyword Manager.

If not, spell for a refresher by speechmaking How to Use Semrush for Keyword Research.

Advanced tactics are what tin instrumentality your SEO program supra and beyond immoderate of your competitors that are conscionable doing the SEO minimum. 

Here’s what you tin bash contiguous aft speechmaking this post: 

• Find the astir profitable keywords for your niche
• Research targets for Barnacle SEO 
• Find keywords with the close intent 
• Discover featured snippets you tin target
• Use representation SEO to your advantage 
• Answer the hunt query amended than your competitors
• Combine Google Search Console and Keyword Magic Tool to find caller ideas

These techniques, combined with Keyword Magic Tool, tin assistance you person the champion accidental astatine ranking for the archetypal presumption connected hunt engines for your targeted keywords. 

Keyword Magic Tool is simply a instrumentality that lets you easy make a maestro keyword database that’ll assistance you bring postulation to your website. Entering conscionable 1 effect keyword volition beryllium capable for you to physique a full keyword roadmap astir it. 

With this keyword probe tool, you’ll beryllium capable to find invaluable hunt queries crossed the globe. As of May 2022, it supports 142 databases with billions of keywords successful total, and our keyword database keeps expanding astatine a precise accelerated pace.

Is the Keyword Magic Tool Free? 

Yes, the Keyword Magic Tool is escaped and casual to use. Use this escaped instrumentality to get 10 keyword reports/pages from conscionable 1 effect keyword. To spot adjacent much keywords to assistance boost your online visibility, you tin ever effort a free 7-day trial. 

Finding the Right Keywords for Your Niche 

Just due to the fact that a keyword has a precocious hunt measurement doesn’t needfully mean it’s close for your website. What matters much is uncovering hunt presumption that resonate with your audience, and the topics with it. 

Getting “advanced” successful your keyword probe for your niche involves getting a small creative. Think similar your people audience. What sites and forums would they sojourn erstwhile they person a question? 

You tin sojourn forums to brainstorm keyword ideas that your contention hasn’t recovered yet. 

Let’s deliberation of Reddit, for example. Is determination a caller question successful a subreddit that pertains to your niche with a decent magnitude of upvotes? You tin snag that question arsenic a long-tail keyword truthful the adjacent time, your people assemblage navigates to your tract alternatively of Reddit. 

Pop that into the Keyword Magic Tool and you’ll person a monolithic database of keyword ideas to elevate your contented selling strategy.

Take a look astatine this question from the subreddit, I Want to Learn (/r/IWantToLearn): 

Is this a viable hunt word for your site? You tin easy find retired with the Keyword Magic Tool:

Not lone does this look similar a imaginable word you could fertile for, but it besides looks similar determination are a assortment of different keywords that you could usage successful the aforesaid blog post. Jesse McDonald, Global SEO Strategist astatine IBM, told america that this allows him to physique his roadmap.

Every clip I statesman keyword probe for a site, I commencement with the Keyword Magic Tool…This volition let you to physique a roadmap astir the topics to amusement wherever things should beryllium wrong the silo and however to champion nexus to each contented piece. You tin besides usage this accusation to recognize the much circumstantial presumption to grow upon wrong a circumstantial portion of contented wrong the silo.

Jesse McDonald, Global SEO Strategist astatine IBM

How to Answer the Search Query Better Than Your Competitors 

Google wants to springiness radical the champion answers to their hunt queries. If you person the astir adjuvant and thorough answer, Google is apt to springiness your contented the accidental to shine.

But what precisely does that mean and however tin Semrush help? We interruption it down into 3 steps:

1. Fill successful the gaps
2. Focus connected 1 taxable astatine a time
3. Make your contented much in-depth than your competitors

Fill successful the Gaps 

Especially instrumentality immoderate clip to announcement the apical results for your keywords and find pieces of accusation they permission out. 

Maybe you’re penning astir the champion canine breeds for families with young children. Your competitors supply that information, but they don’t person immoderate technological studies to backmost it up.

If your portion lists the kid-friendly canine breeds positive factual grounds to backmost it up, you’re looking astatine that apical position. 

The much applicable accusation you tin adhd to the taxable you’re focusing on, the much apt Google volition approve. 

Also, filling successful the gaps includes providing caller information. Google favors good, caller content. Use up-to-date information, particularly if you spot the archetypal results for your targeted keyword beryllium to an nonfiction that is implicit a twelvemonth old. 

Focus connected One Topic astatine a Time

You cognize astir the dangers of keyword stuffing but what astir trying to absorption connected excessively galore keywords? Focusing connected excessively galore topics tin muddle the constituent of your nonfiction and confuse your readers and Google. 

To combat this communal pitfall, you should interruption down your taxable into smaller subtopics arsenic overmuch arsenic imaginable and absorption afloat connected each taxable 1 astatine a time. 

For instance, your website is simply a spot to find canine grooming tips. With a small clip digging successful the Keyword Magic Tool, you could observe subtopics for your tract like:

• Becoming a canine trainer
• Classes for dogs
• Puppy grooming tips astatine home
• Advanced canine training

While these are each related, you wouldn’t privation to constitute astir however to go a canine trainer, classes for dogs, and puppy grooming tips astatine location each successful the aforesaid blog post. It’s a bully thought to support this successful caput arsenic you instrumentality your keyword probe into your content strategy—one article, 1 taxable astatine a time. 

To usage the Keyword Magic Tool to find related hunt presumption for your articles, click connected the Related tab to find keywords related to your effect search. 

Results present mightiness not incorporate the nonstop phrase, but volition beryllium semantically related. Check the Related % metric and to spot results that subordinate the astir to your effect keyword (100 signals it’s the astir related and 0 being the least). 

From there, you tin click connected the antithetic reports to entree thousands of presumption that you tin weave passim your nonfiction with a escaped trial. Those with a escaped relationship volition inactive beryllium capable to find a coagulated magnitude of winning keywords. 

Make Your Content More In-Depth Than Your Competitors 

Before anything, we request to commencement by saying putting much words connected a leafage than your competitors’ contented won’t assistance you emergence connected SERPs. However, creating longer contented that adds worth tin help. 

Think astir the archetypal portion of this section: fig retired what accusation you tin adhd that your competitors don’t have. This tin beryllium an indispensable question that they don’t screen astatine each oregon much examples. But remember, don’t conscionable adhd much semi-related subtopics into 1 article. Keep it 1 connected topic, conscionable spell deeper. 

Let’s accidental your rival has an nonfiction connected the champion books for canine grooming that lists 20 books. Creating a database with 50 books, breached down by class gives readers much options to look done and provides a much thorough reply to the hunt query. 

Using Keywords successful Your Image Alt Text 

Images optimized for hunt engines tin besides assistance you instrumentality up existent property successful the images conception connected Google. And much radical clicking done to your nonfiction (via representation oregon article) is different awesome to Google that your tract is worthy checking out! So, don’t skip this step. 

Name Your Image File 

If you don’t privation Google to randomly take a representation to spell with your featured snippet, marque definite your images are optimized (this means adding an alt statement to them, and giving a human-readable name, similar dog.jpg alternatively of hgfjhff.jpg). 

Otherwise, Google whitethorn adhd a representation of its choice, adjacent if it’s not from your site:

Use Keywords that Match the Image 

Image SEO is an often ignored measurement successful the keyword probe process. But there’s nary crushed wherefore you shouldn’t optimize different elements of your page, not conscionable the text. 

Use the keywords you’ve recovered oregon usage hunt queries that are related to your superior keyword. What you shouldn’t bash is unit each of your superior keywords into the alt substance (aka different signifier of keyword stuffing). 

Alt Text Helps Visually Impaired People 

As of 2021, at slightest 2.2 cardinal radical are visually impaired, according to the World Health Organization. Image SEO helps radical recognize breached images, but besides those who usage surface readers. 

Optimizing your images for web crawlers is important, but not arsenic overmuch arsenic it is to constitute alt substance that helps radical usage your website. Use keywords successful your alt substance wherever it fits and sounds natural, different conscionable instrumentality to a mean statement of what’s successful the photo. 

Finding Keywords with the Right Intent 

Finding your people assemblage erstwhile they are acceptable to acquisition is simply a bully mindset to person erstwhile looking for keywords to bring conversions to your site. If you’re gathering up your brand, it’s not a atrocious thought to look for hunt queries that person transactional oregon commercialized intent. 

Of course, if you’re trying to scope searchers successful the apical stages of the funnel, hunt presumption with informational intent are bully to spell aft too. 

What you don’t privation to bash is people keywords that are navigational and don’t beryllium to your brand. 

Discover the search intent down the presumption connected your maestro keyword database with the Intent filter wrong Keyword Magic Tool successful an instant. 

Keyword Research for Featured Snippets

Featured Snippets tin assistance your concern gain much visibility connected Google, but they won’t look connected each azygous keyword’s SERP. Let’s speech astir however to spell astir uncovering those keywords you tin people to get much visibility.

The Keyword Magic Tool has a filter specifically for uncovering keywords with Featured Snippets, arsenic shown below:

Use this filter to hone successful connected keywords that you tin commencement targeting to get Featured Snippet placements, and much visibility and traffic.

There are respective types of substance that tin effect successful a featured snippet: lists (ordered and unordered), pieces of substance (usually successful the signifier of an answer), headings, slug points, and tables.

Based connected that, we tin deliberation of astatine slightest 3 ways to get featured with our canine process story.

Lists

Featured Snippets often travel arsenic lists, casual to skim and digest.

Without including immoderate ordered oregon unordered lists successful your content, you’ll beryllium missing retired connected immoderate imaginable database snippets astatine the apical of Google. 

Headings

If you privation Google to propulsion unneurotic a database based connected your headings, marque definite they’re ace logical. Let’s accidental you privation to travel up successful the hunt for the question: What is my canine saying with his tail?

Here is an illustration of what your headings should look like:

Remember that your headings won’t beryllium treated arsenic specified if you don’t backmost them up with text. A heading ever implies determination should beryllium astatine slightest 1 condemnation pursuing to explicate it successful much detail.

Questions and Answers

This is erstwhile you supply an reply to a question that’s bothering a batch of radical close successful the archetypal paragraph of your blog post. Sometimes Google volition propulsion unneurotic an reply from antithetic parts of your text.

So if you don’t privation to fuss with lists (which is understandable), spell with a question-answer paragraph. We’ll usher you done this utilizing the Semrush Keyword Magic Tool.

Find the Queried Questions with the Most Search Traffic 

Let’s accidental you privation to get featured for the reply to: Why bash dogs pursuit their tails? This, however, whitethorn not beryllium the nonstop wording that radical are searching for: they mightiness omit “do” oregon usage the possessive pronoun “my”.

To find that out, spell to Keyword Magic, participate your effect keywords—dog, tail, and chase—and click the “Questions” fastener to get keywords successful the signifier of a question

As you tin see, the astir fashionable question of canine owners is “why bash dogs pursuit their tails,” and its measurement is 8,100. 

However, you shouldn’t justice a keyword conscionable by its volume.

After volume, cheque however pugnacious the contention is going to beryllium (KD% for SEO competition), and instrumentality it from there. If you’re conscionable starting out, spot your stake connected uncovering debased contention keywords.

Analyze the Featured Snippets They Trigger

These snippets volition beryllium the cardinal to your success. In the Keyword Magic Tool, click connected the fig of Results successful SERP to spot the snapshot of the featured snippet:

From present you tin find out:

1. Who got into the featured snippet
2. What their nonstop question and reply were
3. Which keywords they used
4. How agelong their reply was

Here is an example:

As a effect of speedy keyword analysis, we discovered that:

• My rival is not Wikipedia. Hence they are beatable.
• Their nonstop question was: Why Do Dogs Chase Their Tails?
• The keywords they utilized were tail, chase, dogs, compulsive behavior, chew, and treat.
• Their reply was 35 words long, truthful we’re besides going to purpose for that.

Use information similar this erstwhile composing your answer.

Consider this conception of Google too—it should springiness you a bully thought of however radical thin to formulate their questions:

Before you marque your last determination connected which keywords to usage successful your, hopefully, soon-to-be featured snippet (who said the instrumentality of attraction doesn’t work), excavation heavy into Keyword Manager and get the astir up-to-date info connected your keywords’ trouble and competitors.

Your cleanable script is high-volume, long-tail, debased contention keywords. If you observe that your competitors are hard to vie with, power to longer keyword combinations with mean volume.

Barnacle SEO Keyword Research 

Keyword probe isn’t conscionable for your website. Creating contented for reputable websites, similar YouTube and Medium, tin besides bring postulation to your leafage via established sites similar these and assistance you summation much featured snippets. 

This conception was coined “Barnacle SEO” and it’s different precocious maneuver that you should see to get up of your competitors. 

The basal thought of Barnacle SEO is uncovering large websites that let user-generated contented (think Yelp, Quora, Reddit, etc.) that already execute good for your people keywords. Then, you tin make contented for those websites to people your keywords successful much places. Adding a nexus from your Quora oregon Reddit station tin past bring applicable postulation and leads to your site. 

We asked Koray Tuğberk GÜBÜR, CEO of Holistic SEO & Digital for a remark connected this tactic.

“Barnacle SEO is simply a mode of having nonstop rankings, portion creating a community, expanding the source’s aboveground connected the web, and expanding the hunt motor trust."

Koray Tuğberk GÜBÜR, CEO of Holistic SEO & Digital 

One speedy mode to find those keywords with “barnacle” opportunities would beryllium to adhd a filter with the sanction of a fashionable forum oregon tract similar Reddit. 

This volition springiness you a circumstantial database of keywords that you tin people not with contented connected your site, but connected a third-party site. 

Barnacle SEO is adjuvant to find related queries that these types of content-sharing platforms fertile [for]. And, Semrush Keyword Magic Tool oregon “Topics” exertion tin beryllium utilized to [find] applicable questions for these platforms, and people them with unsocial engagement-focused content.

Koray Tuğberk GÜBÜR, CEO of Holistic SEO & Digital 

Another large illustration is YouTube, the world’s second-most fashionable hunt motor successful the world. If you person a blog station that performs well, wherefore not crook it into a video? Google precise good could marque your video the reply to a featured snippet. 

To rapidly find keywords wherever YouTube (or immoderate different third-party site) is ranking high, usage your keyword arsenic a filter successful Organic Research Positions.

Now you tin spot keywords wherever Google likes to amusement users YouTube videos. Again, you could effort this aforesaid signifier for Reddit, Quora, Yelp, oregon different forum sites successful your niche. 

Combining Google Search Console and Semrush to Find New Ideas

Semrush tin assistance you find hunt queries that person the metrics down them that you’re looking for (e.g. precocious hunt volume, debased keyword trouble score). 

However, it won’t beryllium capable to archer you which queries your tract gets clicks from, and which queries pb to small to nary clicks astatine all. That’s wherever Google Search Console comes in.

Using Google Search Console to Boost Your Organic Traffic

Google Search Console (GSC) tin assistance you spot which presumption radical person searched and clicked connected to find your site. Also, it tin archer you presumption your tract ranks for that person triggered a hunt effect connected Google. 

Bounce from tab to tab and usage GSC straight and inactive usage our escaped tools. But, with a escaped trial, you tin integrate your Google Workspace with aggregate keyword probe tools wrong Semrush to easy find each the information you need. 

The SEO Dashboard integrates with some GSC and GA to assistance you find untapped keywords:

Whichever enactment you choose, you tin benignant GSC queries by some clicks and impressions. Level up your keyword probe strategy by uncovering presumption that person galore impressions, but a debased click done rate.

Then, instrumentality those keywords to Semrush, wherever you tin instrumentality your site’s GSC information straight into your keyword probe strategies. With the Keyword Overview Tool, you tin resistance and driblet a bulk database of GSC queries (100 astatine a time) to spot the metrics down it. 

Just participate a bulk database of up to 100 keywords astatine a clip into the Bulk Analysis tab of Keyword Overview:

For instance, you tin find keywords from your GSC that person the close intent down them. You mightiness beryllium reasoning astir optimizing a leafage for a definite query that has tons of impressions, but a debased CTR. 

The intent of this leafage is to promote readers to acquisition a service, but you spot the intent is informational done Keyword Overview. Instead, you mightiness opt to optimize for different keyword that matched the intent of that page. 

Here you’ll beryllium capable to rapidly gauge each keyword’s keyword trouble (KD%) and intent (informational, navigational, commercial, oregon transactional). 

Multiple, reputable information sources signifier a reliable plan. 

Crafting an Advanced Keyword Strategy with Semrush 

There are tons of avenues to research erstwhile moving connected keyword research. You tin usage our suite of online visibility tools to observe which keyword probe strategies suit you best. 

By targeting the close keywords for your niche, going aft featured snippets, implementing barnacle SEO, uncovering precocious intent keywords, and combining GSC and Semrush, you tin instrumentality your keyword probe to the adjacent level.

Take a dive into the Keyword Magic Tool contiguous and spot wherefore millions of marketers see it to beryllium the champion keyword probe instrumentality connected the market.