Advanced Keyword Research: 5 Tips for Finding Untapped Keywords

Most radical commencement keyword probe by entering a fewer wide effect keywords into a fashionable keyword tool, past checking keyword ideas.

There’s thing incorrect with this process due to the fact that it makes consciousness to tackle fashionable keywords. But it does permission immoderate of the little evident keywords connected the table.

In this guide, you’ll larn 5 precocious keyword probe tips for uncovering untapped keywords.

If you privation to find keywords that you tin perchance fertile for quickly, look for recently published pages that already get postulation from Google. You tin bash this successful Ahrefs’ Content Explorer. 

1. Enter a broad topic
2. Switch the hunt mode to “In title”
3. Filter for pages published erstwhile wrong the past 90 days
4. Filter for pages with an estimated 500+ monthly hunt visits
5. Filter for pages connected sites with a DR little than oregon equal yours
6. Exclude results from homepages and subdomains

For example, let’s accidental we’re successful the fittingness niche. If we hunt for “protein” and filter the results, we extremity up with 10 pages, including this 1 astir the apical 20 highest macromolecule nuts and seeds.

If we deed the “Details” caret and cheque the page’s traffic, we spot it started attracting integrated postulation conscionable a fewer days aft publishing. Since then, it’s been consistently getting astir 1.1K monthly hunt visits.

If we power to the “Organic keywords” tab, we spot that it’s getting astir of this postulation from keyword rankings successful the U.S.

Most of these keywords besides person reasonably debased Keyword Difficulty (KD) scores.

Given that this tract has nary much authorization than our hypothetical fittingness website (because we filtered by DR), chances are we tin besides fertile for this keyword reasonably quickly. 

Here’s different leafage that ranked quickly: 

This time, it’s astir blueberry Kodiak barroom muffins. 

If we deed the “Details” caret again, we spot that it was attracting an estimated 963 monthly hunt visits conscionable 2 months aft publishing. And it’s getting adjacent much postulation now.

This time, it gets astir of its hunt postulation from the keyword “kodiak barroom muffins,” which has a KD people of just 12. 

This could beryllium different bully keyword to people for immoderate speedy integrated traffic. 

Keep successful caput that this method tin unearth pages with abbreviated postulation spikes. This tin hap erstwhile a leafage jumps successful and retired of the apical 10 for a high-volume keyword oregon ranks successful the “Top Stories” SERP feature. 

You should ever further analyse wherever a leafage gets its postulation from earlier committing to creating content. You tin bash this successful Ahrefs’ Site Explorer.

If your competitors are getting hunt postulation from Google, they’ve astir apt already done keyword research. This means you tin piggyback disconnected their hard enactment by reverse engineering the low-competition topics they rank for.

Here’s however to do that: 

1. Enter a competitor’s domain into Site Explorer
2. Go to the Top pages report
3. Filter for postulation from low-difficulty keywords, accidental nether KD 20
4. Filter for pages with 500+ estimated monthly hunt visits

You’ll present spot pages with astatine slightest 500 monthly visits from keywords with debased KD scores.

The postulation file shows the page’s estimated postulation from keywords with debased KD scores.

If you spot a taxable you whitethorn privation to target, deed the caret adjacent to the URL and comparison the URL’s full estimated postulation with the magnitude of postulation it gets from low-KD presumption (the fig successful the postulation column). 

If these 2 numbers are comparatively close, it’s a low-competition topic. 

If the numbers are vastly different, arsenic is the lawsuit for our escaped backlink checker, it isn’t. The leafage conscionable gets immoderate long-tail postulation from low-competition terms.

Keyword modifiers are add-ons to basal keywords. Common examples see “best,” “near me,” and the existent year.

For this usage case, we’re looking for modifiers that bash 2 things:

1. Make consciousness combined with fashionable keywords successful our niche
2. Alter the hunt results 

For example, if we hunt for “best recognition cards” and “best recognition cards 2022” (“2022” is the modifier), the hunt results are astir identical. This is due to the fact that some searchers privation up-to-date recommendations. In fact, the apical effect for some queries is the same.

But if we hunt for “best recognition cards” and “best recognition cards for atrocious credit” (“for atrocious credit” is the modifier), the results are wholly different. This is what we want.

The champion spot to look for applicable modifiers is simply a competitor’s Top pages study successful Site Explorer.

For example, if we bash this for ketoasap.com, we spot keywords similar “low carb mcdonalds” and “low carb astatine red robin.” 

Given that radical are apt besides searching for low-carb options astatine different fast-food restaurants, we tin infer a basal keyword and a modifier here: 

• Base keyword: “low carb”
• Modifier: the fast-food edifice itself 

Knowing this, we tin usage Ahrefs’ Keywords Explorer to find much akin keywords. All we request to bash is participate our basal keyword, spell to the Matching terms report, past adhd different fashionable modifiers to the “Include” filter (using the “Any word” option). 

If we deed “Apply,” we extremity up with dozens of low-competition topics to make contented about. 

Most radical bash keyword probe the aforesaid way. They participate a fewer communal wide keywords into a keyword probe tool, past sift done the database of ideas for keywords to target.

There’s thing incorrect with this process, but the world is your competitors are astir apt doing the aforesaid happening with the aforesaid effect keywords. This leads to everyone targeting the aforesaid keywords and fierce competition.

One solution to this occupation is to usage little competitory effect keywords to unearth keyword ideas competitors haven’t considered.

Here’s a elemental mode to find uncommon seeds:

1. Enter a fashionable niche website into Keywords Explorer
2. Go to the Organic keywords report
3. Exclude communal seeds
4. Look for words and phrases that would marque bully effect keywords

For example, let’s accidental we’re successful the fittingness niche. If we cheque the Organic keywords study for bodybuilding.com, we spot tons of keywords that incorporate communal seeds similar “workouts.”

If we usage the “Exclude” filter to exclude keywords containing communal seeds, we tin past sift done the study for little communal keywords that marque good seeds. 

Here are a fewer that basal retired from this report:

• tdee
• russian twist
• bcaas

If we usage these arsenic effect keywords successful Keywords Explorer, spell to the Matching presumption report, and filter for low-KD keywords, we spot plentifulness of ideas with decent hunt volumes that competitors astir apt haven’t considered.

Notice that galore of these person debased KD scores too. This further indicates that there’s little superior contention for these keywords.

Listicles of the “best” products are affiliate tract owners’ breadstuff and butter. But these aren’t the lone lucrative affiliate keywords. You tin besides people “product comparison” and “review” keywords. 

Examples of these whitethorn beryllium “airpods pro vs airpods max” oregon “airpods pro review.” 

These keywords are large due to the fact that the radical searching for them are adjacent to buying. They’ve already done their probe and narrowed their choices down. And due to the fact that you’ll apt beryllium their past touchpoint earlier they propulsion the trigger, you’ll get the affiliate commission. 

Here’s a elemental mode to find these keywords at scale:

1. Enter a fewer fashionable brands successful your niche into Keywords Explorer
2. Go to the Matching terms report
3. Select the “Include” filter, click “Any word,” past benignant “review” and “vs”

For example, let’s accidental we’re successful the fittingness niche. If we participate fashionable macromolecule pulverization brands into Keywords Explorer and filter for “vs” and “review” keywords, we tin spot what products radical privation to spot reviews and comparisons for. 

Because hunt intent for these keywords is clear, they’re beauteous overmuch each large candidates for an affiliate website.

Recommendation

If you don’t cognize galore brands successful your niche, cheque the brands listed connected a fashionable e-commerce tract successful your niche. 

For example, if we spell to the “protein” class connected bodybuilding.com’s store and deed the “brands” filter, we spot a database of fashionable brands of macromolecule powder.

Final thoughts

Keywords that your competitors haven’t recovered yet are usually little competition. Being 1 of the archetypal to people them is often a overmuch easier mode to physique hunt postulation than targeting the aforesaid competitory presumption arsenic everyone else. 

Got questions? Ping maine on Twitter.