A Step-by-Step Guide to Social Media Scheduling

Need assistance knowing societal media scheduling?

In this article, we look astatine the benefits of scheduling societal media posts and amusement you however to marque a palmy posting docket successful 5 casual steps.

Social media scheduling is the process of readying societal media posts up of clip and utilizing a societal media scheduling instrumentality to guarantee contented goes unrecorded erstwhile you request it to.

Planning and scheduling posts successful beforehand helps support your contented organized and makes it easier to station consistently. This helps your assemblage cognize erstwhile to expect you and however to prosecute with your content. Which helps your transmission and concern grow.

But earlier you commencement scheduling posts, you request to found a social media contented strategy. This means penning the societal media transcript and making the originative elements up of time. For example, images, videos, oregon graphics.

Then, you tin usage a societal media scheduling instrumentality to assemble, edit, collaborate on, and docket the existent posts. Instead of having to manually upload each one. Which takes clip connected a regular basis.

How galore societal media posts you schedule, wherever you post, and the types of societal media content you stock volition beryllium connected your concern and its societal media goals.

Large, medium, and small businesses payment from utilizing societal media scheduling to program their posts.

Here’s how:

1. Improve Time Management

Launching campaigns without a societal media scheduling instrumentality means each station needs to beryllium uploaded manually erstwhile you privation it to spell live.

This takes a ample chunk of clip retired of your time oregon week erstwhile you could beryllium focusing connected different areas of societal media absorption that turn your business. For example, responding to comments oregon conducting a social media audit.

But erstwhile you usage a societal media scheduling instrumentality similar Social Poster, you tin bulk docket each your posts successful 1 go, helping you prevention clip and resources.

2. Maintain a Consistent Posting Schedule

Creating a accordant societal media posting docket helps your assemblage larn erstwhile they tin expect caller contented from you. And it gets you showing up much consistently successful their feeds. 

This maximizes assemblage engagement. And it builds user trust, coating your marque successful a reliable light.

Check retired this Facebook station from guitar institution Fender. The marque uses a accordant posting docket to large impact. 

Every Saturday, Fender posts an attention-grabbing guitar representation with the hashtag #Straturday. Followers of their Facebook leafage cognize to expect this benignant of contented each week. 

Notice however they inquire an open-ended question to animate responses from followers? And included a marque hashtag for readers to larn more? 

Make definite to see elements similar this successful your contented posting strategy to promote assemblage interaction.

When you usage a societal media scheduling tool, it’s casual to spot your wide communicative arc. It helps guarantee your branding is consistent. And you tin corroborate that images and transcript each enactment good connected posts that’ll beryllium close by each other.

How?

Because each your contented is visually mapped retired connected 1 screen.

And erstwhile you brace a scheduling instrumentality with a social media contented calendar, you get a holistic look astatine your societal media plans. This allows you to spot gaps successful your posting docket and place overlapping content.

In contrast, erstwhile you stock contented manually, without a calendar oregon societal media scheduling tool, it’s casual to get disorganized.

For example, you mightiness person the societal media transcript successful a Google Doc, images successful Canva, comments from squad members buried successful your email, and a database of dates recorded determination successful a spreadsheet.

In the end, your contented isn’t arsenic bully arsenic it could beryllium due to the fact that it’s not planned retired together.

A immense payment of utilizing a societal media scheduling instrumentality is you tin stock contented erstwhile you’re busy. 

For example, let’s accidental you’re a footwear marque based successful Los Angeles. You’re launching a caller sneaker and request to make a go-to-market strategy (GTM), physique landing pages, constitute email campaigns, and beforehand the merchandise connected societal media.

Instead of spending clip manually uploading each promotional post, you tin usage a societal media instrumentality to docket contented up of time. Freeing you up to absorption connected different areas of the motorboat campaign. 

Social media scheduling besides allows you to station crossed a assortment of clip zones. Without having to click “post” astatine unusual section times.

For example, your sneaker motorboat was a success, and you’ve conscionable started shipping products to the U.K., a clip portion 8 hours up of your location. 

This means imaginable caller customers are starting their greeting erstwhile you're asleep. And they slept done the large posts you sent unrecorded during your day.

To physique marque consciousness successful that market, you tin usage a instrumentality to docket societal media posts to spell unrecorded astatine 10 a.m. London time, which is 2 a.m. L.A. time.

Now, you tin slumber knowing that your societal media contented volition spell unrecorded astatine the intended clip and turn your concern connected autopilot.

Planning your contented successful beforehand helps you enactment organized, support a accordant schedule, and negociate time-sensitive campaigns with ease. 

Start by looking astatine your astir caller societal media audit to recognize the contented types, format, and posts that lend to your societal media goals.

For example, if your extremity is to summation website traffic, analyse your societal media posts to find the ones that make the astir referral postulation to your website.

Then, make contented that’s akin to assistance thrust much postulation and scope your goal.

Alternatively, you could look astatine whether evergreen contented outperforms timely contented and program societal posts that talk to the astir palmy strategy.

Don’t hide to cheque if your concern has a merchandise motorboat coming up oregon different campaigns you request to cook into your plans. For example, a peculiar announcement oregon promotion successful email should align with a related societal post. 

Also look for seasonal trends to assistance signifier your content. For example, if you’re a covering brand, spot if there’s a Fashion Week oregon Met Gala coming up that you tin curate contented around.

If you’re stuck for ideas oregon privation to velocity up the process, effort the AI Social Content Generator.

Open the instrumentality and prime a instauration option. Let’s accidental you’re creating a station based connected a substance prompt.

Next, capable retired immoderate accusation astir your marque and what you privation to convey. And click “Next.”

Now, prime your station benignant (video, ad, etc.) and take a template. Then, click “Next.”

In this last step, you tin fto AI prime imagery for you, find an representation yourself by searching for a keyword, oregon upload your ain assets. 

Select “Generate” erstwhile you’re ready.

Using a societal media contented calendar allows you to representation retired your societal media plans for a big-picture view. You tin look for gaps successful your schedule, spot opportunities to capitalize on, and uncover overlapping content. 

Basically, you tin coordinate your contented for maximum interaction and minimize posting errors.

The astir effectual societal contented calendar volition capture:

• The clip and day you program to publish
• The societal media level and relationship you’ll stock the contented on
• Post format (in-feed post, story, Reel, etc.)
• Content materials (e.g., copy, photos, video, graphics)
• Hashtags to use
• Any applicable links

Download our escaped societal media contented calendar template beneath to assistance you get started.

Pay attraction to however often you stock contented crossed your channels. Posting excessively small means your people assemblage volition conflict to spot your content. Post excessively much, and you tally the hazard of playing foul with societal media algorithms. Which tin bounds however galore radical spot your posts.

Here are immoderate recommended posting frequencies for each channel:

• Facebook: 3 to 5 posts per week
• X (formerly Twitter): 2 to 4 posts per day
• LinkedIn: 1 station per day
• Instagram: 2-3 posts, Stories, oregon Reels per day
• TikTok: At slightest erstwhile per day
• Snapchat: At slightest erstwhile per day
• Pinterest: Focus connected creating absorbing boards and sharing applicable images alternatively than a acceptable posting schedule

Remember that each concern is different. The posting strategy that works for you mightiness not enactment for others. 

The champion thought is to experiment. And usage a instrumentality similar Semrush Social to analyse the show of your posts truthful you tin recognize what’s moving and what isn’t for your posting plans.

3. Understand the Best Time to Post

Knowing erstwhile your assemblage is much apt to beryllium online and disposable to prosecute with your contented volition assistance scope your social media KPIs faster. 

When you recognize the times for highest interaction, you tin administer your contented accordingly. 

For example, if your assemblage is mostly online astatine 8 p.m. connected a Sunday, Monday, and Thursday, you cognize to docket your astir important societal media posts then. 

Figuring retired the champion clip to station connected societal media is casual erstwhile you usage Social Analytics. 

The instrumentality comes with built-in analytics that tells you erstwhile your followers are online. This allows you to marque informed, strategical decisions astir erstwhile to stock your contented for maximum engagement. 

Some societal media platforms travel with built-in scheduling tools. 

But it’s easier to usage a centralized dashboard for each your channels vs. jumping from 1 level to another. Managing channels separately makes it casual for mistakes to happen. And contented and strategies to autumn apart.

Schedule societal media posts utilizing Social Poster. Here’s how:

Link your societal media channels to Semrush by selecting a transmission and clicking “Connect.”

If you’re logged into a societal illustration and utilizing Semrush successful the aforesaid browser, the instrumentality volition punctual you to authorize Semrush to usage your account. 

Otherwise, log into the societal media level you privation to station from and authorize Semrush to usage your account.

Next, click “Calendar.” 

You’re acceptable to docket societal media posts.

Simply click connected the time oregon clip you privation to post. Select the societal media transmission you privation to station on. Add the copy, upload immoderate images oregon videos, and past prime the day and clip you privation your station to spell live.

Preview the look of your station connected the right-hand side. 

Then, erstwhile it each looks right, click “Schedule.”

Alternatively, if you person an existing contented calendar successful a spreadsheet, you tin upload it straight into the instrumentality utilizing the bulk scheduling feature.

Simply click the bulk scheduling button adjacent to “New post” and travel the on-screen instructions.

You tin import up to 100 premade posts successful a CSV file.

5. Monitor Performance and Iterate

You indispensable measurement the show of your societal media campaigns. Otherwise, you won’t cognize however they lend to your societal media goals oregon your bottommost line. 

For a implicit representation of your show connected Facebook, Instagram, and LinkedIn, usage Social Analytics. 

The instrumentality lets you look astatine caller followers, station reach, station engagements, and engagement rate. You tin besides spot the percent alteration implicit a fixed clip frame.

Use Semrush Social to way and measurement what works and what doesn’t.

So you tin walk much clip focusing connected campaigns that thrust results. And usage accusation connected what didn’t enactment to amended your strategy for adjacent time.

Use a societal media scheduling instrumentality similar Semrush Social to guarantee your campaigns are delivered to the close assemblage astatine the close time. Leave your societal media posting docket to tally connected autopilot truthful you’re escaped to marque much strategical usage of your time.