9 Local Business Listing Management Tools to Boost Foot Traffic

Local listing absorption is similar making definite your concern tin beryllium recovered connected a elephantine online map. It's astir giving your concern a integer ID paper that tells people:

• Who you are (your concern name)
• Where you are (your address)
• How to scope you (your telephone fig and website)

This accusation shows up successful galore places online—like Google, Yelp, and smartphone maps.

Why Do Accurate Listings Matter? 

If your person gives you the incorrect code for a party. You’d beryllium lost, right? 

It’s the aforesaid for your business. Customers can’t find you if online maps and directories person the incorrect info. That’s wherefore your concern details request to beryllium close everyplace connected the internet.

There are 4 key providers: Neustar Localeze, Factual, and Acxiom. They cod your concern details and stock that information with websites and apps each implicit the internet.

Websites similar Google and Bing, reappraisal applications similar Yelp and Foursquare, and societal media sites similar Instagram oregon Facebook each propulsion accusation from these cardinal providers.

Why Should You Care?

Most radical question retired concern accusation online. Yelp unsocial has implicit 80 cardinal visitors each month. There’s besides TripAdvisor and Google Business Profiles, wherever radical are searching for online businesses. 

If idiosyncratic finds the incorrect info, they mightiness springiness up looking altogether. Studies amusement that 62% of radical would debar utilizing a concern if they recovered incorrect accusation online.

This is wherefore close listings are ace important for section businesses. 

They’re the breadcrumbs that pb customers close to your doorstep. With bully section listing management, erstwhile idiosyncratic types “best cupcakes adjacent me” oregon “bookstore successful [your city],” they’ll find you, not a dormant end. 

Ever wonderment however immoderate businesses look to popular up everyplace online? 

They’re utilizing thing called a section listing absorption tool. It’s a portion of bundle that helps a concern radiance successful the crowded online marketplace. 

These tools marque updating and synchronizing concern details, similar code and opening hours, a breeze crossed aggregate online platforms. 

That means your concern shows up with the close info—whether your customers are: 

• Searching connected Google
• Scrolling done Yelp
• Asking Siri for suggestions

This builds spot with your customers and makes definite your concern is casual to find—a large positive for driving ft postulation your way. 

This nonfiction archetypal explores however the Semrush Listing Management tool tin assistance you enactment up of competitors. Then, we’ll research 8 of the champion alternatives to assistance you negociate your online beingness effectively.

Semrush Listing Management

Semrush’s Listing Management instrumentality helps you enactment disposable and support accordant concern accusation successful apical directories similar Google, navigation services similar Waze, dependable searches similar Alexa, and hunt engines similar Bing.

It besides helps boost your section SEO strategy. 

When idiosyncratic searches with the keywords ‘best pizza adjacent me’ oregon ‘bookstore successful [your city],’ a bully section SEO strategy helps your concern amusement up successful those hunt results. 

This is ace important due to the fact that it tin pb to much radical coming to your carnal store. Here are the cardinal features you tin expect erstwhile utilizing the listing absorption instrumentality from Semrush. 

Key Features

• Centralized information management: Input your concern details erstwhile and fto Semrush administer them accurately crossed the web.
• Review handling: Keep tabs and respond to lawsuit feedback from a unified dashboard for enhanced estimation management.
• Enhanced visibility: Distribute close concern details and support precise determination information connected up to 72 platforms, including Apple Maps and different integrations.
• Voice hunt ready: Prepare your concern for dependable searches connected platforms similar Amazon Alexa and Google.
• One-time information editing: Edit concern accusation successful 1 place. It updates everywhere, ensuring information accuracy.
• Easy recommendations: Get tips to amended your section hunt results.
• Duplicate suppression: Identify and region duplicate listings, making your concern easier to find.
• Review and idiosyncratic proposition monitoring: Track reviews and idiosyncratic suggestions, allowing for speedy updates and improvements.
• Localization: Works for businesses successful aggregate countries, ensuring planetary visibility.
• Customized notifications: Receive tailored email notifications with unsocial insights and show reports.
• Premium features: Upgrade for entree to precocious features similar Heatmap and extended Review Analytics for deeper insights and management.

Here’s however to get started:

Click “Listing Management” from the left-hand sidebar nether “On Page and Tech SEO.” Then, participate your concern sanction into the hunt container and click the hunt button.

The instrumentality volition reappraisal and parse your concern information crossed assorted directories. This includes Amazon Alexa, Apple, Bing, and Google. Then, it volition supply feedback connected imaginable issues.

If you scroll down to the “Fix these to amended and grow your coverage” section, you’ll spot a database of each directory oregon listing site. You volition person statuses similar “Issues not found,” “Not present,” and “Wrong concern name/phone/address” for each one.

This gives you a site-by-site breakdown of however your concern appears crossed the web. 

To acceptable up your profile, click the “Continue setup” fastener nether the “Listing Management.”

Here, you’ll beryllium prompted to input and validate your concern details.

Enter oregon corroborate the details successful the “City,” “State,” and “Brand name” boxes. Then click “Select categories.”

From the “Choose categories” screen, prime the categories that are applicable to your business. You’ll take 1 superior class and up to 9 further categories. It’s recommended to take each 10 if applicable. 

When you’re done choosing categories, click “Apply categories.”

Next, reappraisal the details populated successful the “Basic information” box. 

If immoderate details request to beryllium updated, click the “Edit” link. Otherwise, click “Start distributing info.”

Now you’ll beryllium taken to the “Listing Management” leafage wherever you tin acceptable up and negociate your concern listings. 

Managing Your Locations

You tin way and negociate each your concern locations successful the “Locations” tab. 

Click connected immoderate determination for much details. This includes information similar the full fig of listings and the presumption of each listing.

Each presumption tells you what’s going connected with your listing and if there’s immoderate enactment required.

Editing and Updating Information

You tin besides edit your determination details if required. Just click the “Edit Info” nexus astatine the apical close corner.

From the “Edit Location” screen, you tin reappraisal details and marque edits to each determination for your business. 

From this screen, you tin update each of the details of your listing:

• Basic information: Update concern name, marque name, category, telephone number, website, and concern description.
• Address: Update carnal code and representation location.
• Photos and videos: Provide media to showcase your business.
• Google Business Profile: Connect your GBP to the listing.
• Facebook: Connect your Facebook leafage to the listing.
• Social media: Connect further societal accounts to your listing similar Twitter and Instagram.
• Additional information: Create a featured connection (call to action) and clarify your outgo methods.

Further reading: What Websites Can I Hide My Address From With Listing Management?

If you person aggregate locations, usage the “Bulk edit” diagnostic to update respective listings simultaneously.

Export and Analysis

You tin besides export your listings and reports for amended investigation and reporting.

Just click the “Export to PDF” button.

On the “Locations” study page: 

Duplicates and User Suggestions

Use the “Duplicates” tab to suppress immoderate duplicate listings. This helps successful ensuring that imaginable customers find the close concern information.

In the “User Suggestions” tab, negociate and o.k. oregon cull immoderate user-suggested changes to your concern information.

Reports and Notifications

After 1.5 months of mounting up, you volition person determination reports via email each 2 weeks. You volition beryllium fixed 5 important information sets: 

1. Searches: The fig of times your concern appeared successful hunt results connected a assortment of platforms.
2. Profile views: The fig of times your illustration was viewed crossed a assortment of platforms.
3. Facebook leafage views: The full fig of concern Facebook leafage views.
4. Google hunt views: How galore times your concern was viewed successful Google search.
5. Google Map views: How galore times your concern was viewed successful Google Maps.

Here’s an illustration of what that study looks like:

You volition person play email notifications for reviews with 2 stars oregon little to negociate and respond immediately.

Heatmap

Heatmap is simply a diagnostic that shows you however good your concern ranks connected hunt engines astatine antithetic spots astir a circumstantial area. 

Here’s however it works:

• Track keywords locally: You tin prime up to 10 keywords that substance to your business. The heatmap past shows wherever you fertile for these words astir your concern area.
• Check your SEO impact: The colors connected the heatmap archer you if your SEO is working. Hot spots mean you’re ranking precocious close wherever it matters.
• Scan radius and grid size: You tin zoom successful for a choky look oregon zoom retired for a large picture. This helps you spot however your concern ranks successful circumstantial parts of municipality vs. the wider area.
• Weekly updates: Every week, you’ll spot if your rankings person changed. This keeps you updated connected your section SEO efforts.
• Spy connected competitors: Heatmap shows you the apical 10 businesses you’re up against for circumstantial keywords. You’ll spot reviews, locations, and more, giving you insights into however you stack up against your contention successful section hunt results.

With Heatmap, you’ll person a play snapshot of wherever your concern stands connected section searches, helping you marque smarter SEO moves.

Review Management

Click the “Review Management” tab to see, track, and negociate reviews near by users crossed connected platforms. 

Using this view, you tin cod each of your reviews and respond to those straight from Semrush. This is captious for managing your business’s online reputation. 

Review Analytics

Review Analytics allows you to compile reports astir competitors’ reviews and get analytics astir their reappraisal profiles. 

You tin usage these reports to place gaps successful their strategy and observe opportunities to heighten your listing. 

For example, the pursuing study shows however galore reviews competitors have, what the mean standing is for 1 oregon 3 months, and however often competitors respond to reviews:

You tin besides spot a database of competitors’ reviews:

And categories and attributes from competitors’ Google Business Profiles:

Cost: Add Listing Management and Review Management for +$20 per month. Or upgrade to the Premium plan, which has the basal features plus:

• Track Google Maps rankings with Heatmap.
• Spy connected your competitors and get utile stats to optimize your strategy and surpass them successful section search.
• Respond to online reviews with AI suggestions.
• Analyze rival reviews.

Now, let’s leap into 8 much section listing absorption tools. Each conception volition diagnostic cardinal benefits and a outgo breakdown. 

1. Moz Local

Moz Local helps you negociate your concern listings crossed galore platforms. This ensures that customers ever find close and adjuvant accusation astir your business.

It has a “Search Visibility Score” feature, which allows tracking of your online beingness to recognize wherever you radiance oregon whitethorn request improvement. 

Key Features

• Intuitive suggestions: Receive astute suggestions to optimize your listings and amended visibility.
• Search visibility score: Evaluate the visibility of your concern listings successful hunt results.
• Local rankings: Track however your concern performs successful section hunt results.

Cost: Starting astatine $14/mo per location

2. Yext

Yext allows you to prosecute straight with lawsuit queries online. Direct enactment and close accusation physique lawsuit trust. Yext helps you thrust online and offline engagement.

Key Features

• Easy CMS: The Content Management System tin assistance negociate and stock your concern accusation rapidly and consistently crossed antithetic platforms.
• Quick updates: Update your concern info fast. When you marque changes, it rapidly shows connected each websites. 
• Two-way communication: Enable nonstop connection connected respective connected platforms specified arsenic Google My Business, Bing, Yelp, and others. This diagnostic facilitates real-time feedback and enhances the effectiveness of your concern listings done nonstop interactions.

Cost: Starting astatine $4 per week for basal listing management. To link with “Essential” platforms similar Google, Facebook, Yelp, and Bing, the terms begins astatine $9 per week (approximately $36 per month). This tier offers a broader reach, ensuring your concern is disposable connected large directories and hunt engines.

3. ReviewTrackers

ReviewTrackers aggregates lawsuit feedback from assorted online sources. This provides a holistic presumption of your online reputation.

Using the information ReviewTrackers provides, you tin make a strategy for managing reviews, responding to questions, and improving your brand’s estimation crossed the web. 

Listening to lawsuit feedback allows you to amended your offerings and lawsuit service. This helps make a affirmative estimation and encourages repetition business.

Key Features

• Review postulation and monitoring: Collect and show lawsuit reviews from implicit 100 websites. You’re notified of caller reviews, which helps you respond quickly. 
• Analysis and alerts: Find communal issues and topics successful lawsuit feedback. Get alerts for circumstantial keywords. 
• Easy integration: Integrate with different tools similar Hootsuite and Zapier. This makes managing reviews easier and much connected.
• View and negociate reviews: View your online reviews successful a simplified stream. You tin usage filtering options to absorption connected the feedback that matters astir to your business, allowing for much effectual and prioritized management

Cost: Pricing varies based connected the fig of locations, with plans starting astatine $21 per determination per period for businesses with implicit 200 locations. For smaller businesses with less than 10 locations, the outgo is up to $119 per determination per month.

4. BrightLocal

BrightLocal enhances your section online beingness successful Search Engine Results Pages (also known arsenic “SERPs”) by ensuring your concern accusation is close successful section citations. 

Local citations are online places similar directories oregon concern lists showing your concern details. Think of them arsenic online telephone books.

With the close information, customers tin find your concern much easy erstwhile they hunt online. It’s similar putting up much signposts that each pb to your business.

Key Features

• Citation builder for authority: Gain authorization by gathering and fixing listings connected applicable sites with the assistance of experts. Unlike different services, you ain your listings everlastingly without recurring fees. This ensures implicit autonomy implicit your listings.
• Active sync for continuous engagement: This diagnostic helps you support your important listings close and secure. Manage each your locations done a azygous dashboard for contiguous updates and enhanced organization.
• GBP station scheduler for effectual posting: Manage Google Posts effortlessly by scheduling updates, offers, and events according to your preferred timing. It allows posting to aggregate locations simultaneously. It besides offers AI to heighten the contented of your posts.

Cost: Price for the tracking instrumentality starts astatine $39 per period per location. For listing management, the terms begins astatine $49 per period for each location. 

5. Birdeye

Birdeye helps businesses negociate their online presence. It creates and updates concern listings successful 1 spot with its azygous dashboard interface. Businesses tin amusement up easy connected Google, Facebook, and different sites. 

This instrumentality helps businesses power accusation similar their code and hours crossed galore online listings. This means concern owners tin marque changes oregon updates successful 1 spot, and it volition update everywhere. 

Key Features

• Simple listing scan: Scanning your concern listings is simplified to a button’s click. This ensures you tin rapidly cheque however your concern listings look crossed antithetic platforms.
• Unified dashboard: Manage and update your concern listings from a azygous dashboard. This centralization saves clip and reduces the complexity of managing aggregate listings crossed antithetic platforms.
• Automatic updates crossed the web: Updates successful the dashboard volition automatically bespeak those changes crossed assorted web platforms. This ensures consistency and accuracy successful your concern listings passim the web.

Cost: Starting astatine $299/mo per location

6. Chatmeter

Chatmeter is simply a service-focused solution that takes complaint of managing and maintaining a business’s online listings. Their squad of listing specialists ensures that a business’s accusation is ever close and up-to-date crossed assorted online platforms. 

This outsourced listing absorption work allows businesses to absorption connected their halfway operations, portion Chatmeter specialists grip the intricacies of online presence.

Key Features

• Accurate listing information: Ensures interaction information, operating hours, categories, and photos are ever close and up-to-date crossed assorted online listings.
• Customer engagement: Get listings managed by the Chatmeter squad and guarantee your concern engages with customers effectively. Expert absorption helps successful enhancing the lawsuit acquisition and marque perception.
• Time-efficiency: The Chatmeter squad takes implicit the task of managing and updating each listings, whether a concern has 20 oregon 20,000 locations. This allows businesses to prevention clip and absorption connected different important aspects of their operation.

Cost: Request a demo for pricing details 

7. Localo (Surfer Local)

Localo (formerly known arsenic Surfer Local) focuses connected improving your online visibility with section SEO. This bundle aims to heighten your illustration rankings and scope caller customers with AI-powered tasks and tools.

Key Features

• Google presumption checker: Allows you to cheque your company’s visibility connected Google astatine aggregate spots successful your area. This helps guarantee that your concern has a beardown beingness successful section hunt results.
• Optimization tips: Provides ready-to-implement optimization tips and audits that assistance amended your presumption connected Google. It guides you connected however to heighten your concern illustration for amended visibility.
• Automated presumption monitoring: Offers automated presumption monitoring. You tin prime phrases to way your business’s presumption and person useful reports straight successful your email. This lets you respond instantly to immoderate changes.

Cost: The starting terms is $9.99 per period per location. This basal program covers indispensable listing needs. For much in-depth features, Localo has higher-tier plans. These plans supply broad absorption and auditing tools.

8. LocalFX

LocalFX aims to beryllium a straightforward solution. The bundle tin assistance elevate your section SEO by enhancing your online beingness done concern listings and reappraisal management.

Local FX simplifies the analyzable processes progressive successful section listing management, similar duplicate removal. This helps guarantee your concern accusation is not duplicated and causing disorder crossed assorted platforms.

Key Features

• Update and sync listings: Allows you to seamlessly update and synchronize your concern listings crossed implicit 100 directories.
• View listing status: Track the presumption of your listings. The intuitive dashboard informs you whether a listing is active, duplicate, oregon incorrect. This tin assistance you negociate your online beingness much effectively.
• Monitor reviews and societal media: Monitor lawsuit reviews and societal media mentions successful real-time. You’ll person notifications, allowing you to respond promptly. You tin besides negociate your business’s estimation and prosecute efficaciously with your customers.

Cost: Pricing varies based connected the number of locations ($20-$50/mo). The much locations, the little the monthly cost. LocalFX does not database specifics. 

Choosing the Right Local Listing Management Software

Selecting the perfect section listing absorption bundle is simply a cardinal concern move. It ensures your determination accusation is azygous crossed the web. It besides allows you to rapidly code lawsuit reviews and inquiries. 

Here’s a speedy step-by-step usher to making a well-informed choice:

1. Features: Use this usher to comparison antithetic platforms to recognize what each has to offer.
2. Budget: Some platforms volition connection a escaped proceedings earlier you buy. You tin effort a fewer earlier you commit. 
3. Scalable: If you program connected scaling your business, marque definite the level you take tin turn with you.
4. Value: Check if the level lets you prime and take features. You don’t privation to wage for thing you don’t request oregon won’t use.

There are 4 cardinal reasons wherefore businesses should see a listing absorption tool: 

• Enhanced online visibility: Improves the visibility of your concern successful section searches and hunt motor results.
• Centralized listing management: Helps negociate concern accusation conveniently from 1 place.
• Improved lawsuit trust: Accurate and accordant concern accusation fosters spot among customers, encouraging in-store visits.
• Monitor trends: Update your strategy to bespeak changes successful the manufacture and lawsuit preferences oregon behavior.

Further reading: How to Add a Google Maps Business Listing: Step-by-Step

Let’s dive into the details. 

Enhance Online Visibility

Many customers observe businesses done online directories and hunt engines. Often they hunt for “restaurants adjacent me” oregon “fun things to bash successful X city”. Having a targeted and disposable online beingness is important for showing up successful hunt results and engaging with these customers.

In the illustration below, the Semrush Listing Management instrumentality alerts Nap’s Grill successful Hamilton, Montana to respective missed opportunities. Nap’s Grill tin present spell into their dashboard and hole these to amended and grow their coverage. 

Further reading: The Essential List of Business Listings You Can’t Ignore

Centralize Listing Management

Management tools automate the updating process from 1 centralized location. Every clip you marque a tiny tweak, accidental to your hours of cognition oregon your seasonal menu, your concern listings are automatically updated crossed the web.

According to Google data, 4 successful 5 consumers trust connected hunt engines for uncovering accusation astir section businesses. This means if your details are inaccurate, it could origin vexation for radical trying to patronize your business.

Improve Customer Trust

Building spot takes time—and it tin beryllium destroyed astir instantly. A breached website link, incorrect hours of operation, oregon an unanswered question tin instantly derail imaginable customers.

With the assistance of a listing absorption tool, you tin guarantee you’ll ne'er miss an accidental to amended spot and physique assurance successful your brand. You tin acceptable up alerts to cognize erstwhile a imaginable lawsuit asks a question online. This allows for a swift and informative reply. You tin adjacent consolidate each questions into 1 spot to assistance you oregon your income squad person lawsuit inquiries into existent visits.

Listing absorption tools are besides cardinal for managing online reviews. With 98% of customers speechmaking online reviews for section businesses, it doesn’t instrumentality overmuch for a antagonistic acquisition to basal out. Your effect strategy serves arsenic a captious touchpoint successful lawsuit decision-making. 

In the illustration below, the Semrush Listing Management instrumentality alerts Ceaser’s Palace successful Las Vegas that it has a fewer nationalist reviews it needs to address. 

Monitor Your Competitors

You tin usage a listing absorption instrumentality to recognize your competitor’s behaviour and strategy. Keeping tabs connected what radical are saying astir your competitors provides a wealthiness of accusation that tin pass your decision-making processes and heighten your competitory advantage.

A listing absorption instrumentality similar Semrush tin assistance you show feedback fixed to your competitors. This information tin supply insights into the features, pricing, and lawsuit work aspects that are important to your people audience. It tin assistance you recognize lawsuit symptom points with competitors and tin usher you successful processing solutions that code those circumstantial issues.

In the illustration below, you tin spot however the reviews from an Oklahoma Starbucks stack up to its section competitors.

Further down successful the report, you’ll spot a “Competitor Average” rating, a summary of the ratings.

The study besides displays immoderate applicable reviews that request to beryllium addressed. 

FAQs astir Local Business Listings

What Is a Local Business Listing?

A section concern listing is an online illustration that contains indispensable accusation astir a business, specified arsenic its name, address, telephone number, concern hours, website, and a little description. These listings are typically recovered connected online platforms, directories, and hunt engines, helping customers find section businesses much easily.

How Do I Create oregon Update My Local Business Listing?

The process of creating oregon updating a section concern listing tin alteration depending connected the platform. Businesses tin mostly assertion their listings connected platforms similar Google, Yelp, oregon different industry-specific directories. Verification is often required to guarantee the accuracy of the information. Once claimed, businesses tin update details, adhd photos, respond to lawsuit reviews, and negociate different aspects of their online presence.

Why Is It Important To Have Accurate Local Business Listings?

Accurate section concern listings heighten a business’s visibility online, making it easier for imaginable customers to find and interaction them. Accurate listings lend to a affirmative idiosyncratic acquisition by providing up-to-date and reliable information. Additionally, hunt engines see accordant and precise concern accusation arsenic a ranking factor, influencing the business’s online beingness and SEO.

What Are the Benefits of Optimizing Local Business Listings?

Optimizing section concern listings increases visibility successful section hunt results, improves online estimation done lawsuit reviews, and enhances credibility. Businesses with optimized listings are much apt to pull section customers actively searching for products oregon services. Moreover, section concern listings lend to a accordant and nonrecreational online presence, indispensable for gathering spot with imaginable customers. 

An End-To-End Solution for Listing Management 

Take power of your online beingness and boost your section concern visibility with the assistance of the Listing Management tool from Semrush. 

Experience the powerfulness of a single, broad solution for businesslike listing absorption and section SEO. Don’t miss retired connected imaginable customers and guarantee your concern stands retired successful section searches. Try Semrush for escaped today!