8 Successful Digital Transformation Examples in Business

Feb 25, 2022|Read time: 10 min.

Jonas Sickler SEO Manager

Key Points

Digital translation means adopting a digital-first mindset to amended concern processes, streamline operations, and thrust greater lawsuit and shareholder value. For galore businesses, it tin mean the quality betwixt becoming the marketplace person oregon becoming obsolete. Just look astatine Blockbuster Video for a premier illustration of integer translation failure.

The benefits of these integer translation initiatives? Better proviso concatenation management, a greater quality to conscionable lawsuit needs, much unafraid lawsuit information management, and stronger profitability which leads to higher banal prices.

However, it’s an costly and risky undertaking to reinvent the mode an endeavor operates. So, earlier you perpetrate to a plan, let’s look astatine immoderate palmy integer translation examples crossed aggregate industries to assistance you illustration your people ahead.

8 Digital translation examples

Some integer translation examples see implementing tangible, customer-centric integer tools similar mobile applications oregon websites that amended the lawsuit journey. And others impact instrumentality learning algorithms that alteration a accepted concern into a integer business.

Or integer translation efforts tin dismantle the silos betwixt the integer satellite and the existent world. As a result, concern leaders tin recognize however customers interact with each selling run they tally — whether nonstop mail, in-store, TV, integer advertising, email, oregon societal media.

Think astir banks shifting from an in-person banking modular that’s held for generations to ATMs and past to mobile banking.

In communications, faxing utilized to beryllium the norm, but today, it’s virtually extinct. Faxing was archetypal replaced by email and PDF files. We present person virtual documents with unafraid physics signatures and papers lifecycle absorption solutions.

Critics mightiness see galore of these transformations to beryllium a portion of alteration management. However, they’re besides captious parts of the caller integer age. And they’re each fantabulous examples of innovative integer strategy.

Let’s instrumentality a deeper look astatine immoderate of the champion integer translation strategies successful the circumstantial examples below. I’ll explicate however companies crossed cardinal industries achieved caller maturation done integer translation by gathering caller concern models with large information and integer savvy.

Digital translation examples successful manufacturing

Many manufacturing companies undergoing a integer translation are doing truthful for greater efficiency. They usage predictive analytics to trim proviso concatenation costs and attraction needs, arsenic good arsenic alteration vigor and h2o consumption, etc.

As a B2B industry, the main attraction for their clients is the quality to trim costs successful each manners, and adjacent to summation yield.

But there’s inactive country for further innovation that sets immoderate businesses apart.

Desktop Metal, for example, is altering the authorities of manufacturing with a caller integer exertion for 3D printed metal. Automotive manufacturers are already heavy invested successful this caller technology. Beyond automotive solutions, determination are besides applications crossed the medical, dental, aerospace, and adjacent luxury markets.

Examples of integer translation successful banking

The financial services gyration involves overmuch much than the displacement to mobile banking and currency apps. Consumers present usage currency airdrops, cardless payments done services similar Apple Pay connected phones oregon watches, and wholly bankless banking.

But that’s the bare minimum to support up with the trending changes successful banking. To gain loyalty and physique a amended lawsuit experience, you should support innovating.

Capital One revolutionized banking. After acquiring the digitally-focused ING Direct, Capital One launched an ambitious program to morph itself into a integer innovation leader. Software was placed astatine the halfway of the company. Today, it’s a bundle powerhouse with a exertion unit of astir 11,000 and with much than 500 artificial quality (AI) patents.

Intergiro built an wholly caller mode to slope and behaviour business, called embedded banking. It’s an automation of payroll systems, invoices, and reconciliation. It integrates with apps for checkouts, wallets, and holding your cards. Integiro’s position is that each institution should be, and astatine immoderate constituent volition be, a fiscal exertion company.

J.P. Morgan conscionable entered the metaverse, opening the Onyx Lounge successful Decentraland, a fashionable metaverse for the blockchain-based world. There, the institution plans to run similar a slope successful the virtual satellite overmuch similar it does successful the carnal world.

In the Onyx Lounge, customers tin behaviour virtual banking, specified arsenic getting a virtual owe for integer plots of onshore oregon buildings based connected blockchain. Additionally, it sees itself facilitating cross-border payments, overseas speech transactions, fiscal plus creation, and banal trading. In different words, J.P. Morgan is gathering the company’s virtual beingness to reflector its real-world services.

Digital translation examples successful retail

Retail businesses are warring to conscionable lawsuit expectations owed to the monolithic propulsion towards ecommerce successful the market. Even Walmart has undergone a translation to support up with Amazon and different market stores turning to things similar online ordering and transportation services.

But Walmart has taken it farther than that to enactment ahead. Their latest integer translation success: voice ordering. Not lone person they shifted to let their customers to store from the comfortableness of their homes oregon their jobs (or anyplace else), but they tin present bash truthful utilizing dependable bid devices specified arsenic Google Home.

They’re besides adding a ocular transportation service, providing customers updates connected their deliveries, and allowing ocular connectivity truthful you tin spot them putting the bid distant successful your kitchen.

Furthermore, the Walmart mobile app present offers ocular search, allowing customers to benignant successful the point they’re searching for and find it connected the store map. No much flagging down a store subordinate for help.

Examples of integer translation successful healthcare

Healthcare often lags successful digitization connected the diligent side, but we’re starting to spot integer innovation initiatives similar e-portals for patients, real-time wellness monitoring, and virtual wellness visits. The innovation is improving the patient-institution narration and leading to amended wellness outcomes and engagement successful healthcare decisions.

Where overmuch of the healthcare manufacture suffers, particularly definite niches specified arsenic elder living, is successful managing prospective patients that travel successful and the due documentation that goes on with it. Many digital marketing departments successful elder care, for example, trust connected referrals arsenic galore of their patients are coming from hospitals oregon different attraction facilities.

Atria Senior Living successful Kentucky solved the imaginable absorption issue by gathering a lawsuit narration absorption (CRM) system, implicit with each the features they needed to way prospects connected their website — however often they usage the connection “need” with chatbots; flagging actions for the income team; and identifying however prospects interact with their assorted communities.

They besides built an engagement app that allowed families to link and pass with their loved ones passim the pandemic. On apical of this, they launched a attraction absorption app for much businesslike clip absorption and attraction of their patients.

Digital translation examples successful marketing

Marketing technology, oregon martech, is simply a crowded concern arena, with much than 8,000 merchandise offerings. Between 2011 and 2020, merchandise maturation successful the abstraction reached 5,233%. Martech happens to permeate conscionable astir each different industry.

The database of martech options goes connected and on, and these bundle solutions are having a affirmative impact.

Take Terakeet, for example. We’ve grown importantly implicit the years with a concern that is mostly tally online and done integer processes. The technologies we usage to measure the competitory scenery were developed internally and are wholly unsocial successful the industry. Management of projects is digitally based. The tech level we usage to negociate a database of much than 9 cardinal publishers for strategical outreach is besides thing that we created erstwhile we recognized the need.

In galore senses, Terakeet is conscionable arsenic overmuch a integer exertion institution arsenic it is an integrated hunt company. 

Digital translation strategy examples successful transportation

Tesla pushed galore car manufacturers into a caller benignant of competition. With the emergence successful concerns implicit planetary warming and the world’s overreliance connected oil, the automotive assemblage has precocious embraced a determination towards electrification and autonomous driving. 

Taking it a measurement further, technologies specified arsenic by Smart Eye present AI-based operator monitoring systems and automotive interior sensing solutions. These technologies marque driving acold safer by detecting erstwhile drivers are distracted, falling asleep, oregon different putting themselves and their passengers successful danger.

Other shifts successful automotive digitization see autonomous fleet vehicles, the electrification of fleets, CO2-neutral trucks, and holographic overlays.

Clearly the automotive manufacture is reshaping itself to amended operations, performance, and lawsuit experience.

But past there’s besides the emergence of full businesses built connected integer transformation, similar Carvana. They started with the quality to bargain a car wholly online, from commencement to finish, delivering the car to your location and giving you a proceedings play to trial it out. But they inactive recovered ways to innovate further, with Carvana vending machines — fundamentally unmanned towers of cars wherever consumers tin prime a car and thrust distant with it.

Another illustration is Hyundai, which precocious acquired Boston Dynamics, a robotics company. The volition is to instrumentality their cars into the metaverse and go a trailblazer based connected new, precocious robotics capabilities.

Examples of integer translation successful insurance

Insurance is an manufacture with a batch of tradition. However, we’re present starting to spot innovation successful the security marketplace similar ne'er before. This includes important technological changes related to the lawsuit experience. 

Online portals are driving astir of the change, specified arsenic telematics operator behaviour monitoring, the easiness of papers access, and the easiness of filing a assertion solely from your phone. 

While a batch of the changes are incremental, possibly adjacent standard, determination are a fewer companies blazing a caller way forward.

Root is wholly tally done its app. You tin get started wrong caller security successful minutes. Root uses your mobile telephone to measurement your driving behavior, with automatic savings applied to your relationship erstwhile the strategy detects you driving much safely.

Kroodle, a Dutch security company, interacts with its customers wholly done societal media. Customers usage a Facebook app to record claims, get quotes, and petition services. 

Farmers Insurance is present utilizing drones to behaviour hazard and harm assessments, extortion inspections, and more. Since the drones are connected to the institution via unreality computing utilizing the Internet of Things (IoT), they’re capable to transmit information analytics instantaneously for overmuch faster appraisal results.

Examples of integer translation successful foodservice

Another propulsion towards integer translation whitethorn simply beryllium to marque things much convenient for your audience. 

Take Dominos for instance. In 2011, Domino’s acceptable retired to marque it casual for an idiosyncratic with a smartphone to bid a pizza wrong the 17 seconds it takes for a postulation airy to crook green. From that moment, Dominos transformed from a pizza institution into a tech titan.

They created an app for their customers to spot orders and ticker their bid advancement from placement to delivery. What’s more, they’ve invested successful countless further integer initiatives, including transportation by autonomous vehicles and electrical bikes. The innovations resulted successful integer income present making up the bulk of each planetary retail income for the pizza chain.

This benignant of digitization of operations and lawsuit engagement helps to abstracted Dominos from the competition. It besides helps to delight customers astatine the aforesaid time.

What these examples person successful common

The communal denominator with each these transformations is the displacement towards ratio done accrued digitization. This translates into convenience and outgo savings for customers and companies alike.

The integer translation examples supra diagnostic a accordant simplification of friction successful operations, merchandise development, training, lawsuit engagement, marketing, sales, and support. This is mostly accomplished by streamlining clunky, disjointed processes, eliminating waste, and making caller connections fast.

Learn from these examples to alteration your ain concern performance.