8 Pillar Page Examples to Get Inspired By

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Pillar pages are high-level introductions to a topic. They past nexus to different pages, which are usually much elaborate guides astir parts of the main topic.

Altogether, they signifier a contented hub.

Example of a contented  hub

But not each pillar pages look the same. 

In this guide, we’ll look astatine 8 examples of pillar pages to get your originative juices flowing.

Excerpt of beginner's usher  to SEO by Ahrefs

Key stats

Estimated integrated traffic: 1,200
Backlinks: 6,900
Referring domains: 899

Overview of Ahrefs' beginner's usher  to SEO successful  Ahrefs' Site Explorer

This is our precise ain pillar page, covering the wide taxable of search motor optimization (SEO)

Why I like it

Besides the information that I’m biased, I similar the customized plan we created for this page, which makes it antithetic from the articles connected our blog. 

Even though the plan is custom, our pillar leafage is inactive a beauteous classical “hub and spoke” benignant pillar page. We’ve breached the taxable down neatly into six antithetic chapters and internally linked to guides we’ve created astir them. There are besides customized animations erstwhile you hover implicit each chapter:

Examples of chapters successful  the SEO guide

We’ve besides added a glossary conception that comes with a customized illustration of the SERPs. We person explanations of what each constituent means, with interior links to much elaborate content:

Custom illustration of the SERP

Finally, it links to different “pillar page”: our SEO glossary

Takeaway

Consider creating a customized plan for your pillar leafage truthful that it stands out. 

Excerpt of Doctor Diet's ketogenic fare  guide

Key stats

Estimated integrated traffic: 92,200
Backlinks: 21,600
Referring domains: 1,700

Overview of Diet Doctor's ketogenic fare  usher  successful  Ahrefs' Site Explorer

Diet Doctor is simply a wellness institution focusing connected low-carb diets. Its pillar leafage is simply a broad usher connected the keto diet. 

Why I like it

On the surface, it doesn’t exactly look similar a pillar page; it looks similar each different station connected the Diet Doctor site. But that’s perfectly fine. It’s simply a antithetic approach—you don’t person to telephone retired the information that it’s a pillar page. 

Diet Doctor’s usher is divided into 10 antithetic sections with links to its ain resources. The links bring you to antithetic types of contented (not conscionable blog posts but videos too).

Video people   astir  keto fare  for beginners

Unlike the classical pillar page, Diet Doctor’s usher goes into capable item for anyone who is casually researching the keto diet. But it besides links to further resources for anyone who’s funny successful doing further research.

Takeaway

Pillar pages request not ever conscionable beryllium substance and links. Make it multimedia: You tin adhd videos and images and adjacent nexus to your ain multimedia resources (e.g., a video course).

Excerpt of Wine Folly's beginner's usher  to wine

Key stats

Estimated integrated traffic: 5,600
Backlinks: 2,800
Referring domains: 247

Overview of Wine Folly's beginner's usher  to vino  successful  Ahrefs' Site Explorer

Wine Folly is simply a contented tract devoted to vino cognition and appreciation. Its pillar page, arsenic expected, is about wine. 

Why I like it

Wine Folly’s pillar leafage is simply a classical illustration of a “hub and spoke” benignant pillar page—split into aggregate sections, with immoderate supporting text, and past interior links to different resources that enactment each subsection. 

Supporting substance   and links to different   resources

This leafage doesn’t conscionable service arsenic a pillar leafage for ranking purposes, though. Given that it ranks good and receives rather a important magnitude of hunt traffic, the leafage besides has a telephone to enactment (CTA) to Wine Folly’s book:

Short statement  of book; beneath  that, CTA encouraging tract  visitant  to acquisition  it

Takeaway

While astir websites plan pillar pages for ranking, you tin besides usage them for different purposes: seizure email addresses, merchantability a book, transportation your product, etc. 

Excerpt of A-Z directory of yoga poses

Key stats

Estimated integrated traffic: 11,100
Backlinks: 3,400
Referring domains: 457

Overview of Yoga Journal's A-Z directory of yoga poses successful  Ahrefs' Site Explorer

Yoga Journal is an online and offline magazine. Its pillar leafage is an A-Z directory of yoga poses.

Why I like it

Yoga Journal’s pillar leafage is straightforward and simple. List down each imaginable yoga poses (in some their English and Sanskrit names) successful a array signifier and nexus to them. 

List of yoga poses successful  array  form

Since it’s listed successful alphabetical order, it’s utile for anyone who knows the sanction of a peculiar airs and is funny successful learning more. 

What I besides similar is that Yoga Journal has added an other file connected the benignant of airs each yoga airs belongs to. If we click connected immoderate of the airs types, we’re directed to a class leafage wherever you tin find akin kinds of poses: 

Examples of lasting  yoga poses (in grid format)

Takeaway

The A-Z format tin beryllium a bully format for your pillar leafage if the wide taxable you’re targeting fits the benignant (e.g., creation moves, freestyle shot tricks, etc.).

Excerpt of Atlassian's usher  to agile development

Key stats

Estimated integrated traffic: 115,200
Backlinks: 3,200
Referring domains: 860

Overview of Atlassian's usher  to agile improvement  successful  Ahrefs' Site Explorer

Atlassian is simply a bundle company. You’ve astir apt heard of its products: Jira, Confluence, Trello, etc. Its pillar leafage is connected agile development.

Why I like it

Atlassian’s pillar leafage is divided into antithetic topics related to agile development. It past has interior links to each topic—both arsenic a sticky array of contents and card-style widgets aft the introduction: 

Sticky array  of contents
Card-style widgets

I besides similar the “Up next” diagnostic astatine the bottommost of the pillar page, which makes it look similar an online publication alternatively than a page. 

Example of "Up next" feature

Takeaway

Consider adding a array of contents to your pillar page. 

Excerpt of Muscle and Strength's workout routines database

Key stats

Estimated integrated traffic: 114,400
Backlinks: 2,900
Referring domains: 592

Overview of Muscle and Strength's workout routines database successful  Ahrefs' Site Explorer

Muscle and Strength’s pillar leafage is simply a monolithic database linking to assorted categories of workouts. 

Why I like it

Calling it a pillar leafage seems to beryllium an understatement. Muscle and Strength’s escaped workouts leafage appears to beryllium much similar a website. 

When you unfastened the page, you’ll spot that it’s neatly divided into aggregate categories, specified arsenic “workouts for men,” “workouts for women,” “biceps,” “abs,” etc. 

Workout categories (in grid format)

Clicking done to immoderate of them leads america to a class leafage containing each sorts of workouts:

Types of workouts for men (in grid format)

Compared to the different pillar pages connected this list, wherever they’re linking to different subpages, Muscle and Strength’s pillar leafage links to different class pages, which past nexus to their subpages, i.e., its monolithic archive of escaped workouts.

Takeaway

Content databases, specified arsenic the 1 above, are a immense undertaking for a pillar leafage but tin beryllium worthy it if the wide taxable you’re targeting fits a format similar this. Ideally, the taxable should beryllium astir thing wherever the contented for it is ever-growing (e.g., workout plans, recipes, email templates, etc.).

Excerpt of Tofugu's usher  to learning Japanese

Key stats

Estimated integrated traffic: 39,100
Backlinks: 1,100
Referring domains: 308

Overview of Tofugu's usher  to learning Japanese successful  Ahrefs' Site Explorer

Tofugu is simply a tract astir learning Japanese. And its pillar leafage is about, well, learning Japanese.

Why I like it

This is an unthinkable (and yes, ridiculously good) usher to learning Japanese from scratch. It covers each signifier you’ll spell done arsenic a implicit beginner—from knowing nary Japanese to having intermediate proficiency successful the language. 

Unlike different pillar pages wherever accusation is usually scarce and simply links retired to further resources, this leafage holds thing back. Under each section, determination is large item astir what that conception is, wherefore it’s important, however it works, and adjacent an estimated clip of however agelong that signifier takes to complete. 

Another absorbing facet is however Tofugu has structured its interior links arsenic progressive CTAs. Rather than “Learn more” oregon “Read more,” it’s each astir encouraging users to bash a task and completing that stage. 

CTA encouraging idiosyncratic    to caput  to the adjacent  task   of learning to work   hiragana

Takeaway

Two takeaways here:

  • Pillar pages tin beryllium ridiculously comprehensive. It depends connected the taxable you’re targeting and however competitory it is.
  • CTAs tin beryllium much breathtaking than simply conscionable “Read more.”
Excerpt of Zapier's usher  to moving   remotely

Key stats

Estimated integrated traffic: 890
Backlinks: 4,100
Referring domains: 1,100

Overview of Zapier's usher  to moving   remotely successful  Ahrefs' Site Explorer

Zapier allows users to link aggregate bundle products unneurotic via “zaps.” It’s a 100% distant company, and its pillar leafage is astir distant work. 

Why I like it

Zapier’s pillar leafage is fundamentally similar Wine Folly’s pillar page. Break a taxable into subsections, adhd a mates of links of text, and past adhd interior links to further resources. 

In the examples above, we’ve seen each sorts of execution for pillar pages. There are those with customized designs and others that are crazily comprehensive.

But sometimes, each a pillar leafage needs is simply a elemental plan with links. 

Takeaway

If you already person a clump of existing contented connected your website, you tin make a elemental pillar leafage similar this to signifier your contented for your readers. 

Keep learning

Inspired by these examples and privation to make your ain pillar page? Learn however to successfully bash truthful with these 2 guides:

Any questions oregon comments? Let maine cognize on Twitter.