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Google Trends is 1 of the astir fashionable tools for brands to enactment up to day with what radical are searching for online. The level collects information astir real-time hunt interest. It helps users amended recognize what radical are looking for, erstwhile and wherever they’re looking from, and - crucially - why.
Google Trends is beneficial for insights into definite markets and niches, and a utile mode of comparing terms. However, determination are a big of different resources that tin connection much granular information and takeaways.
Let’s instrumentality a look astatine immoderate of the alternatives to Google Trends to adhd to your toolbox successful 2024.
Alternatives to Google Trends
Here’s our prime of tried and tested alternatives. Let’s go!
1. TrendFeed
TrendFeed (in the Semrush App Center) is an app wherever you tin dive into trending stories successful your circumstantial quality category.
Armed with this information, you tin make responsive contented and societal media posts. For marketers looking to get their brands progressive successful trending conversations, TrendFeed is simply a large Google Trend alternative: the span betwixt quality stories and having a spot astatine the (virtual) table.
The instrumentality provides alerts for emerging trends, truthful brands tin stock their positions astir breaking stories arsenic soon arsenic imaginable (also known arsenic “newsjacking”).
It besides shows which stories are getting the astir attraction online, enables users to browse stories according to preferred keywords, and displays contented ideas for fresh, compelling content.
In a fast-moving integer space, TrendFeed keeps brands up of the quality curve and successful beforehand of assemblage eyes.
If you privation to get started, there’s a free 7-day proceedings available. After your trial, the app is $25/month.
2. Treendly
Treendly prides itself connected delivering the latest trends to brands. The level allows users to hunt inclination information based connected circumstantial locations and industries, arsenic good arsenic by level (Google, YouTube oregon Amazon for example). Treendly adjacent has a inclination prediction diagnostic to item however trends could alteration successful the future.
Users tin prevention their inclination information and person customized inclination reports. Likewise, you tin show keywords implicit time, ensuring that you person in-depth, documented accusation astir wherever to absorption your selling efforts to marque definite you’re making the astir of your resources.
A escaped mentation of Treendly is disposable with constricted entree to functionality. Alternatively, you tin motion up for the paid starter and endeavor plans.
3. Insider Intelligence
Insider Intelligence is simply a daily, subscription-based newsletter from eMarketer and Business Insider that includes inclination accusation crossed a immense scope of sectors and hunt categories.
From advertising, to ecommerce, finance, tech, and overmuch more, Insider Intelligence is simply a utile alternate to Google Trends and a dynamic instrumentality to assistance brands marque informed decisions.
The newsletter gives you the accidental to pat into inclination projections, entree interviews with manufacture experts, and reappraisal reports, infographics, and sessions with analysts to locomotion done apical trends and reporting.
While you can’t prevention inclination past successful the mode you tin with different tools, Insider Intelligence is much of a assets hub to assistance you reappraisal peculiar concern landscapes and get a consciousness for lawsuit intent.
Insider Intelligence is disposable via 3 antithetic paid plans: Basic, PRO, and Enhanced subscription.
4. Topic Research
If you’ve been relying connected Google Trends, alternatives similar Topic Research tin springiness you a caller perspective.
This Semrush instrumentality generates trending topics and fashionable headlines astir a effect topic. Simply participate a taxable oregon involvement successful the hunt barroom and the instrumentality produces ideas for content, location-specific contented themes, and the astir asked questions astir a topic.
Additionally, you tin find fashionable subtopics and the most-shared headlines astir a topic.
Topic Research is not lone advantageous for pinpointing impactful trends, it helps you find relevant, SEO-ready topics. For contented writers and strategists especially, the instrumentality accelerates caller contented pathways, helping you find caller opportunities to outperform competitors.
5. AnswerThePublic
AnswerThePublic is simply a escaped instrumentality to reappraisal fashionable searches and trending topics connected Google, Bing, and YouTube.
The instrumentality produces a immense fig of phrases and questions that radical inquire astir keywords, and displays them successful chill visualizations, highlighting subcategories and often-searched queries wrong those subcategories. It besides has cardinal indicators to showcase which presumption are highly searched, mean searched, and lowest searched.
AnswerThePublic doesn’t amusement the hunt measurement of phrases. However, it tin populate question-based keywords, examination keywords, and searches with prepositions.
With this data, marketers tin curate genuinely fresh, value-driven contented which connects with the people audience.
6. TrendHunter
If you’re selling a carnal product, TrendHunter is simply a large alternate to Google Trends. TrendHunter is skilled astatine detecting trends from societal media platforms similar X, Instagram, and TikTok, providing a invaluable position to societal media marketers oregon strategists moving with influencers.
The instrumentality has a database of much than 430,000 trends to browse through, spanning culture, design, fashion, ads, and overmuch more.
TrendHunter is champion utilized arsenic a find instrumentality that tin power the circumstantial keywords and hunt phrases you privation to hone successful on. TrendHunter contented is escaped to access, including a escaped 2024 Trend Report, and paid plans travel with customized reporting.
7. Keyword Overview
Keyword Overview from Semrush shares heavy insights astir immoderate keyword arsenic searched connected Google.
Simply participate a keyword successful the hunt barroom and get cardinal metrics similar monthly hunt volume, estimated cost-per-click, keyword variations, questions, hunt results, and much – each from the biggest keyword database connected the market.
Keyword Overview is simply a almighty keyword probe instrumentality for marketers and SEO specialists who request to measure the imaginable of a keyword oregon taxable for a campaign, oregon determine what presumption to target.
This SEO instrumentality allows you to research your audience’s questions astir your brand, find low-competition and long-tail keywords, look into apical competitors’ SEO metrics and traffic, and uncover seasonal spikes successful audiences’ interests.
Keyword Overview is included successful immoderate Semrush program (including the escaped plan), with varying degrees of entree depending upon the tier.
If you don’t already person one, motion up for a free Semrush account contiguous to cheque it out.
Keyword Tool is simply a escaped assets to recognize what radical are searching for online. Users participate a keyword and person relevant, long-tail keywords, hashtags, and products successful return.
The instrumentality accumulates its information from Google, Amazon, Ebay, and Instagram, arsenic good arsenic from Google Trends. For this reason, Keyword Tool offers a much holistic presumption of trends, alongside related topics and queries that support marketers 1 measurement successful beforehand of competitors.
Keyword Tool tin make implicit 750 keywords from Google autocomplete successful seconds and doesn’t necessitate an relationship to use.
These alternatives to Google Trends tin truly marque a large quality to your contented selling successful 2024, offering you much granular data, caller perspectives and alternate insights. Like each selling tools, immoderate volition align much than others with your selling needs and marque goals.
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