8 Data Visualization Dashboards for SEOs with Looker Studio Templates

Data visualization is the creation of taking information and accusation astir your concern and creating a graphical practice of it arsenic a mode to archer a communicative astir its performance. It is the process of taking earthy information and transforming it into a ocular format that your stakeholders tin easy comprehend, analyze, oregon instrumentality enactment on. 

Data visualization dashboards marque the information visualization process interactive, automated, and collaborative. When designed and utilized correctly arsenic portion of the reporting processes successful integrated selling and SEO agencies, information visualization dashboards tin summation the knowing of analyzable processes, data, oregon the interaction of manufacture changes, amended cross-team communication, and velocity up decision-making.

In the pursuing resource, I’ll explicate what information visualization dashboards are, which information sources you tin usage to conception them, and however to usage illustration types and different visualization principles cohesively to make meaningful conversations from data. Most importantly, we volition spell implicit 8 Looker Studio (formerly Google Data Studio) dashboard templates and look astatine however they are constructed truthful you tin physique akin interactive information visualization dashboards for your ain business. The last dashboard template is specifically designed for SEO bureau managers and decision-makers who negociate a divers portfolio of websites.

What is simply a information visualization dashboard? 

A information visualization dashboard is simply a ocular interface that provides an interactive mode to contiguous and study connected data. Often, erstwhile utilized successful concern sectors similar integer selling oregon integrated marketing, information visualization dashboards are utilized for real-time reporting. They harvester aggregate information sources to make a visually compelling, and action-oriented show point-of-view.

Typically, information visualization dashboards are designed to heighten the comprehension of information by enabling a quicker find of patterns, show drops oregon increases, oregon different information analyses. This tin beryllium achieved by utilizing immoderate oregon each of the pursuing ocular elements strategically: charts and graphs, titles, substance and commentary, and a colour palette. However, what tin often elevate a dashboard from non-useful to inseparable to a team’s processes is the beingness of non-tangible aspects of the design. This could see its purpose, layout, and incorporated data storytelling. 

Data sources for information visualization dashboards successful SEO 

Data sources successful the discourse of a information visualization dashboard are sources of accusation that the dashboard pulls from successful bid to signifier the information into specified visualizations. 

Let’s spell implicit immoderate information sources that are emblematic fоr Looker Studio information visualization dashboards successful SEO. Later on, we’ll sermon however to determine which ones to adhd to your dashboard.

Data root types wrong Looker Studio (with benefits and limitations)

The superior root types are Google-owned Looker Studio connectors similar Google Analytics (for GA4), Google Sheets, Search Console, Google Ads, and Big Query, among galore others. Analysts take superior sources owed to their nonstop information entree to Google-owned information and easiness of use. Some limitations of these sources see constricted information sum and granularity, positive immoderate of the quotas implemented by the much fashionable connectors (e.g. Google Analytics, Search Console). These tin hinder penetration extraction for ample companies oregon businesses with precise circumstantial needs. 

Third-party sources (or what are referred to successful Looker Studio arsenic ‘Partner Connectors’) are connectors that are released by 3rd parties. In this category, you volition find connectors from fashionable tools and platforms similar SE Ranking, Semrush, and Ahrefs, but besides connectors from method SEO reporting tools similar Sitebulb oregon Oncrawl. These sources often supply specialized information that tin easy beryllium blended with superior root information to make much circumstantial insights. There are immoderate limitations, specified arsenic associated costs and reliance connected 3rd parties, which tin sometimes effect successful information freshness issues oregon other costs erstwhile maintaining oregon updating the dashboard.

How to take which sources to adhd to your information visualization dashboard

The prime and consistency of the information sources straight impacts the prime of the visualizations produced. At the extremity of the day, the age-old saying successful information analytics is ever prevalent: information successful = information out. Consider which information sources to adhd earlier designing a dashboard and guarantee they align with the circumstantial needs and goals of the project’s reporting. 

Here are immoderate factors to measure erstwhile making your decision:

8 examples of information visualization dashboards for SEOs (with Looker Studio templates)

Position overview and fertile tracking Looker Studio dashboard 

Position overview and fertile tracking are integral features for knowing a website’s hunt motor performance. They supply insights into however good assorted keywords perform, beforehand informed SEO strategies and support websites competitive.

Created by SE Ranking’s team, the Rank tracking template integrates with the Website Rank Tracker level diagnostic to show an interactive and broad overview of the people website’s ranked keywords, associated positions, and changes implicit time. 

This is simply a two-page template comprised of the pursuing sections:

• Rankings overview

This conception contains:

1. Rankings overview, including fig of ranked keywords, mean position, and presumption changes
2. Visibility successful SERPs, and % successful apical 10 results trends
3. Average presumption trend
4. Filter for hunt motor + region

• Keywords overview

This conception contains a table, showing keyword-page combinations, associated hunt measurement to the keyword, and different metrics similar contention ranking dynamics, ranked position, etc.

• Rankings detailed

This conception contains a table, showing keywords, alongside their associated ranks connected antithetic historical dates.

See however to acceptable up the array successful SE Rankings blog post.

The E-commerce Looker Studio dashboard 

For e-commerce websites, its paramount to study connected and heighten idiosyncratic interactions, leafage engagement, and revenue. You tin bash conscionable that with this e-commerce Looker Studio dashboard template, which is based connected the archetypal design by Roneet Michael. It not lone incorporates GA4 e-commerce information but besides integrates with SE Ranking’s cardinal features, which use to some e-commerce stores and websites that person this functionality. 

You tin make a transcript of this dashboard by accessing it done Looker Studio and integrating it with lawsuit of your GA4 website and the SE Ranking connector, with diagnostic settings for the Rankings Overview, Search visibility, and % successful apical 10.

This study is large for comprehensive, at-a-glance show reporting of your e-commerce store. It is speedy to digest and lone offers the astir important information points. This makes it suitable not lone for SEO and selling teams but besides for elder decision-makers. 

This Looker Studio template has 3 unsmooth sections: The Overview conception contains information from GA4. It shows the illustration KPIs of e-commerce stores, including metrics similar views, sessions and progressive users. It besides displays important e-commerce-specific metrics similar revenue, refund amount, checkouts, and engaged sessions.

The Search visibility and rankings section pulls information from SE Ranking and provides an overview of hunt visibility and the percent of the site’s keywords occupying the apical 10 positions. It besides shows a filterable array of SERP features of the ranked keywords. You tin usage the filter successful the array to amusement lone e-commerce-specific features, specified arsenic Popular Products.

In the mid-section of the dashboard, you tin reappraisal time-series information connected progressive users and acquisition revenue. You’ll besides get information from GA4 concerning the astir invaluable postulation sources successful presumption of transactions and revenue, arsenic good arsenic details connected the best-selling products. This is presented adjacent to information from SE Ranking connected keywords, their hunt volume, and their integrated ranking.

The last conception of the dashboard presents a Sales Breakdown. It shows income by source/medium, location, device, browser, age, and gender. Location-wise, income are besides breached down by city, continent, and region.

To replicate this dashboard with your website’s data, travel these steps: 

1. Copy the dashboard. 
2. Click connected Resource (from the top-level menu) > Manage added Data Sources.
3. Re-connect the SE Ranking information sources by individually clicking connected each one’s Edit button, past selecting Edit Connection, and choosing your task from the drop-down menu.
4. Re-connect the GA4 information root with your website’s Google Analytics information root to regenerate the demo data. You tin besides prime the spot that you’d similar to usage from the drop-down paper connected the leafage itself.

The Core SEO information visualization Looker Studio dashboard

It’s important to support way of integrated traffic, ranking positions, and each ranking keywords’ associated hunt measurement successful the Looker Studio dashboard. Doing truthful guarantees a broad and real-time presumption of your website’s SEO performance. 

Core SEO information monitoring allows you to:

In different words, a Core SEO show dashboard combines the presumption overview dashboard and the website SEO audit dashboard with information from Google Search Console. This enables speedy decision-making and strategy adjustments to amended your site’s visibility and idiosyncratic experience.

Create a transcript of SE Ranking’s Core SEO show monitoring dashboard successful Looker Studio.

Here’s however to recreate this dashboard utilizing information from your ain website: 

1. Copy the dashboard. 
2. Click connected Resource (from the top-level menu) > Manage added Data Sources.
3. Re-connect the SE Ranking information sources by individually clicking connected each one’s Edit button, past prime Edit Connection and take your task from the drop-down menu.
4. Re-connect the Google Search Console information root with your website’s Search Console relationship to regenerate the demo information (repeat for some the Site and URL information sources).

The Traffic Acquisition and Opportunistic Keywords Looker Studio dashboard

Monitoring the postulation acquisition of your website provides elaborate insights into which channels (like organic, paid, societal media, oregon referrals/earned) bring visitors to your site. This allows you to signifier your selling efforts astir the astir applicable and effectual platforms for your site. Tracking rankings for opportunistic keywords enables you to proactively expect and people imaginable idiosyncratic acquisition. This attack helps negociate your team’s capacity, docket contented releases, and align selling campaigns with expected idiosyncratic engagement and hunt volume. It ensures that your website is prepared to conscionable existent and aboriginal assemblage needs.

With the pursuing SE Ranking + GA4 Traffic Acquisition Dashboard, you tin usage the GA4 connector to analyse and show your website acquisition and postulation root data. SE Ranking Rank Tracking information can beryllium utilized to monitor things similar ranking effect type, opportunistic keywords, their hunt measurement and ranking dynamics.

This dashboard uses filters to amusement a precise breakdown of sessions per root type, meaning Organic, Paid, Earned, and Campaign-related. However, this tin beryllium adjusted and utilized successful charts arsenic a custom dimension. The dashboard besides has sections for acquisition, behavior, and conversions per postulation source/medium. It besides displays assemblage behaviour charts to assistance you amended recognize who your site’s visitors are and however they behave connected it. 

SE Ranking shows ranking information for your tracked keywords and separates it into 2 chiseled tables: 

To recreate this dashboard utilizing your ain website’s data: 

• Copy the dashboard. 
• Click connected Resource (from the top-level menu) > Manage added Data Sources.

• Re-connect the SE Ranking Rankings overview information root with your selected SE Ranking task by clicking connected the Edit fastener for each entry, past prime Edit Connection and take your task from the drop-down menu.
• Re-connect the GA4 information root with your website’s GA4 relationship to regenerate the demo data.

Competitor Analysis Looker Studio dashboard

Keeping way of competitors successful SEO is crucial. It tin assistance you recognize their strategies, place manufacture trends, and uncover betterment opportunities comparative to your contented readying and execution. Monitoring competitors is besides a large mode to place important motorboat dates connected their websites and pinpoint changes successful performance.

The SE Ranking squad has created and released a Competitor Analysis Looker Studio dashboard template. It pulls information from the tool’s My Competitors feature. The dashboard lone requires an SE Ranking connector, but you volition archetypal request to person the Rank Tracker configured earlier you tin show rival keywords.

The template allows you to presumption information comparatively for up to 5 competitors. This information includes the fig of keywords ranked, the percent of keywords successful the apical 10 positions, each competitor’s respective visibility successful the SERP, and mean positions.

The template besides allows for a tabular comparative investigation of each competitor’s integrated versus paid visibility crossed antithetic keywords and markets.

Check retired a step-by-step tutorial connected mounting it up successful the blog.

The Backlinks Report Looker Studio dashboard

Monitoring backlinks and referring domains helps place and negociate the prime of inbound links, which are important factors successful determining a website’s hunt motor ranking and online reputation.

This Backlinks Report Looker Studio dashboard requires thing much than the SE Ranking connector, specifically the Backlink Checker Overview and each of the Backlink Checker Charts. This volition springiness you an knowing of your backlink illustration and its progression implicit time. The dashboard provides an overview of backlinks and the referring domains that person been gained and mislaid implicit time. It besides displays much nuanced metrics specified arsenic leafage trust, anchor text, and referring domains to wrong pages oregon to the homepage.

Follow these steps to recreate this dashboard with your project’s website: 

• Copy the dashboard. 
• Click connected Resource (from the top-level menu) > Manage added Data Sources.
• Go done the database from this paper and re-connect each of the information sources with your selected SE Ranking task by clicking connected the Edit fastener for each entry, past Edit Connection and prime your task from the drop-down menu.

• If you can’t find your domain here, instrumentality to SE Ranking’s Backlink Checker and rerun the study for this domain. 
• Once completed for each information sources, click connected Finished, and past Close to spell backmost to your updated report.

If you’d similar to recreate the stacked illustration with antagonistic numbers from SE Ranking’s New and Lost Backlinks report, you tin usage the Date Dimension. This volition blend the information sources for caller and mislaid backlinks (or referring domains) and show them together. To show the mislaid backlinks arsenic a antagonistic number, you tin make a customized tract that subtracts the mislaid backlinks magnitude from 0. Then you tin usage that tract successful the illustration per the above-linked tutorial.

Website SEO audit Looker Studio dashboard

Regularly monitoring website SEO audit issues is indispensable to identifying and prioritizing fixes for method problems. This besides helps with optimizing contented for hunt engines and improving wide website show and idiosyncratic experience. The extremity crippled of this process is to amended hunt visibility.

SE Ranking’s Website SEO Audit Looker Studio dashboard uses information from the company’s Website Audit feature. 

The template provides respective cardinal parameters that are utile for SEO specialists, including web show issues and the scores associated with them. The template besides shows a prioritization model that organizes issues based connected severity. This improves the actionability of this report.

This Looker Studio template uses lone 1 information source, SE Ranking’s Looker Studio connector, which indispensable beryllium linked 3 times to entree 3 antithetic information sets: fertile tracking, Core Web Vitals, and Ranking issues, arsenic seen successful the representation below. The SE Ranking squad constructed a step-by-step tutorial for replicating this report successful their blog.

Looker Studio Dashboard Template, designed for SEO managers and decision-makers

I person a peculiar bonus for SEO managers and decision-makers, peculiarly those who are overseeing bureau operations. It’s a comprehensive, multi-page Looker Studio dashboard template custom-made to conscionable the divers needs of SEO bureau managers and consultants. It makes managing aggregate lawsuit websites truthful overmuch easier.

What makes this template unique?

• Multi-Page Layout: This template isn’t conscionable a azygous dashboard; it’s a postulation of interconnected pages, each focusing connected a antithetic facet of SEO and integer marketing. It’s designed to supply a holistic presumption of your SEO efforts.
• Core SEO Metrics Focus: Key pages are dedicated to halfway SEO metrics, offering heavy insights into keyword rankings, links, and website method health. These metrics are captious for knowing strategy effectiveness.
• Traffic Analysis: Understand wherever your postulation is coming from, which channels are astir effective, and however users are interacting with your site. This conception is important for fine-tuning your postulation acquisition strategies.
• Customizable for Agency Needs: Recognizing that each bureau is unique, I’ve ensured that this template tin beryllium easy customized. Add oregon region sections (like conversions, SEO opportunities, oregon Google Ads sections) to align with your circumstantial reporting needs and lawsuit requirements.
• User-Friendly Design: Designed with clarity and easiness of usage successful mind, this dashboard is accessible adjacent to the little technically inclined. It allows managers to get speedy insights without getting bogged down by information complexities.
• Storytelling and analysis: Sections successful this template see explanations of graphs and charts and different textual descriptions. This enables you to absorption connected strategy and planning.
• Annotations: Annotations are included for cardinal events successful the hunt landscape, specified arsenic algorithm events. Custom annotations tin besides beryllium added.

This Looker Studio dashboard template is much than conscionable a reporting tool; it’s a implicit solution for SEO managers and bureau decision-makers who indispensable negociate respective campaigns and lawsuit projects. Its quality to streamline the reporting process, prevention you time, and supply applicable insights helps you marque informed decisions much rapidly and efficiently.

Create a transcript of the SE Ranking Looker Studio dashboard template for SEO bureau managers.

To recreate this dashboard utilizing information from your ain website: 

Take your reporting to caller heights with information visualization dashboards by SE Ranking and Looker Studio

Using the information visualization dashboards offered by SE Ranking and Looker Studio tin beryllium a game-changer for your SEO reporting and analytics initiatives. These tools amended information presumption by turning intricate SEO information into clear, actionable insights. Their relation successful simplifying and enhancing the mentation of analyzable datasets is pivotal for immoderate integrated marketer looking to streamline reporting and marque data-driven decisions much efficiently.

Let’s decorativeness up by looking astatine cardinal takeaways from this guide. With SE Ranking and Looker Studio’s information visualization dashboards, you get:

• Comprehensive SEO Insights: SE Ranking provides elaborate analytics connected keyword rankings, website audits, and rival analyses. When merged with Looker Studio’s visualization capabilities, these metrics go much accessible and easy-to-understand, adjacent if you don’t person heavy method expertise.
• Customizable Reporting: Looker Studio allows you to tailor dashboards to your circumstantial needs. It incorporates SE Ranking information to make a focused presumption of your SEO performance. Whether you’re tracking keyword rankings oregon assessing website health, these dashboards are designed to lucifer your chiseled analytical requirements.
• Real-Time Data Analysis: You tin payment from real-time information by integrating SE Ranking information with different Google-owned connectors and information sources similar GA4 and Search Console. Setting up regular website and fertile tracking updates besides helps with this. You volition ever beryllium informed truthful you tin marque quick, action-oriented decisions.
• Enhanced Collaboration: Data visualization dashboards simplify the process of sharing insights with squad members and stakeholders. Looker Studio dashboards tin beryllium shared and understood with ease. This makes collaborative efforts much productive and goal-oriented.
• Accessible Templates: By utilizing the 8 escaped Looker Studio templates provided successful this blog, you tin get a caput commencement erstwhile it comes to creating effectual SEO information visualization dashboards (and strategies!). These templates supply a reliable, time-saving model for gathering customized reports.

Combining SE Ranking’s connectors with Looker Studio’s dashboards provides endless reporting opportunities for SEOs and integrated marketers. By incorporating information visualization dashboards into your SEO routine, you tin alteration earthy information into a storytelling instrumentality that not lone highlights your successes but besides uncovers opportunities for maturation and improvement. 

Embrace SE Ranking’s Looker Studio connectors to marque data-driven decisions that skyrocket your SEO performance. This volition warrant that your online beingness is aligned optimally with your people users’ desires.