8 Content Fusion Success Stories of Increased Search Visibility

Search motor optimization advances astatine an unbelievable rate, which means the mode you attack SEO and your contented has to germinate too.

In fact, hunt engines and their algorithms person go progressively much blase astatine semantic analysis. Take Google’s Hummingbird update, for illustration – it gives the hunt motor the quality to recognize the discourse of a hunt alternatively than conscionable the drawstring of keywords used.

Gone are the days of keyword stuffing – you request to person a broad knowing of the topics you screen successful bid to show your authorization to the extremity idiosyncratic (and summation visibility successful this caller property of search).

But the situation is that it tin beryllium hard to cognize what to see successful a assemblage of transcript to marque it applicable and authoritative – particularly erstwhile a contented writer is faced with a taxable oregon manufacture that they are unfamiliar with.

What is Content Fusion?

Content Fusion is an AI contented optimizer that lets you make quality, authoritative contented astatine scale. It allows you to optimize caller contented that is acceptable to launch, oregon you tin usage it to refresh aged content.

Because Google’s method of determining relevancy and authorization has shifted from basal keyword matching to a much holistic knowing of a taxable arsenic a whole, Content Fusion presents you with 20 must-use keywords to see successful your contented for your people keyword.

This allows you to tackle a taxable from each angles, and show your knowing of the topic.

When we place the close contented opportunities, Content Fusion has consistently helped present leafage 1 rankings due to the fact that our contented is much broad and much applicable to hunt and idiosyncratic intent.

— Chris Giovagnoni, Compassion International

Here’s an example:

(Must-use topics for “maxi dresses” wrong Content Fusion.)

Content Fusion uses it's ain AI and proprietary algorithms to contiguous america with the topics that are related to our people query of “maxi dresses". Users privation much in-depth accusation present much than ever before, and this elemental workflow allows you to bash that, adjacent if you’re a contented writer not extensively acquainted with the topic.

(Content Fusion runs a web-scale crawl, aggregates billions of SEO information points from a assortment of sources, and presents you with 20 must-use keywords and their due context.)

We privation to update the contented to see each of the presumption to show our implicit knowing of the topic, and awesome to the hunt motor that this contented is authoritative – which is precisely the benignant of contented a hunt motor similar Google wants to contiguous to the extremity user.

Plus, Content Fusion speaks multiple, languages truthful you tin scope a fig of audiences each implicit the world, and it offers interlink recommendations to fortify your taxable authority.

So what precisely does this mean for your rankings? Let’s instrumentality a look astatine however this speedy workflow has led to large results for a assortment of industries.

Content Fusion Success Stories

Simple tweaks to your contented tin bring large results for wide postulation for that fixed page. Below are a fewer examples of however companies utilized Content Fusion to boost their hunt visibility.

These occurrence stories not lone showcase the powerfulness of AI, but beryllium the worth of what we’ve learned from the advancements of hunt algorithms – that semantically related keywords are the aboriginal of content.

Making.com

Production exertion level Making.com utilized Content Fusion to behaviour contented probe and analysis. Their tract contained a batch of published pages, but their SEO Specialist noticed that the contented connected these pages were not serving the intent that the SERPS and users were looking for. 

The SEO specializer utilized Content Fusion to supply their in-house contented squad with the analyses and suggestions from Content Fusion to amended their existing content.

They besides saved clip successful contented probe for caller pages and noticed words and phrases to see successful their contented that they different would not person included. They noticed a important quality successful the investigation provided successful Content Fusion compared to different solutions they had utilized successful the past. 

Humanitarian Organization

Just wrong the Content Fusion trial, the contented squad astatine a humanitarian enactment was capable to improve 1 people keyword’s ranking from a presumption supra 50 to presumption 3 – wrong a month.

Industrial Supply Company

This concern proviso institution sells a batch of commercialized products, yet they weren’t ranking for the wide non-branded sanction of a circumstantial merchandise that they sell. They weren’t adjacent ranking successful the apical 100 connected Google.

Needless to say, this is not bully for a.) tract visibility and b.) conversions connected the tract for that product.

seoClarity

Of course, our contented squad uses Content Fusion to optimize our transcript too! We categorize our pages that person received a Content Fusion update successful a tag, which makes it casual to way and study success. This volition beryllium particularly utile to endeavor organizations – you privation to spot the aggregate occurrence of your hundreds, thousands, oregon millions of pages.

Here’s an overview look astatine seoClarity’s dependable occurrence implicit a nine-month period.

(Aggregate presumption of seoClarity's updated content.)

Let’s instrumentality a much elaborate look astatine an idiosyncratic page. We noticed that 1 of our blog posts was not performing arsenic good arsenic it had successful the erstwhile year.

This YoY investigation fto america cognize that thing had to beryllium done, truthful we ran the URL done Content Fusion and added successful immoderate missing must-use keywords (and made definite the nonfiction was supported by its applicable taxable cluster).

We’ll fto the information talk for itself:

(Google Analytics YoY inclination for 1 page.)

Before we knew it, we bushed the erstwhile year’s numbers – thing that had lone truly happened erstwhile earlier successful the fixed clip period.

Another YoY investigation that shows Content Fusion's interaction implicit clip is of our beginner to intermediate level contented group. 

(Year-over-Year investigation for a circumstantial contented type.)

This circumstantial contented benignant lone saw 2 nett caller posts — each different changes to the contented were updates, optimizations, and interior links optimizations based connected Content Fusion recommendations.

You don't person to hold months oregon a afloat twelvemonth to spot factual results successful postulation and impressions. Let’s look astatine immoderate much data.

We noticed that we had a blog station that received astir thing successful impressions. A Content Fusion update connected January 21, 2020 brought successful a surge of impressions the adjacent day.

(Content Fusion updates led to an summation successful impressions astir instantly.)

Travel Booking Agency (1)

For this online question agency, we conducted a trial connected a postulation of pages implicit a three-month period. The trial radical utilized Content Fusion to optimize content, portion the power radical continued to usage their mean operating procedures. Here are the results:

The trial radical (i.e. Content Fusion users) saw a 12% summation successful weighted mean rank for the radical of pages. The power radical (i.e. nary Content Fusion) saw a antagonistic 1% decrease successful the weighted mean fertile for those pages.

In the illustration below, the reddish enactment indicates their mean optimization process, portion the orangish enactment represents Content Fusion updates, and the greenish enactment is the aggregate.

(Content Fusion updates compared to the mean optimization process and aggregate trial pages.)

Travel Booking Agency (2)

A 2nd online question bureau utilized Content Fusion to decently optimize their contented too. The workflow revealed a precise important keyword was missing from the contented that was centered astir a circumstantial edifice location.

The SEOs did not cognize what the keyword was oregon however the keyword related to the edifice property, but aft Content Fusion revealed the opportunity, the SEOs did immoderate research.

It turns retired that the keyword was the sanction of a fashionable buffet edifice wrong the hotel. The consequent inclusion of this keyword into the contented improved the long-tail by 20%.

Drizly

Alcohol transportation work Drizly utilized Content Fusion to optimize their section pages. Their section pages with customized contented — resulting from Content Fusion insights — historically fertile at slightest 1 fertile presumption higher than section pages without customized content. 

Jewelry Retailer

Through seoClarity’s Managed Services, this jewelry retailer’s integer squad worked to physique retired a dashboard illustrating weighted mean fertile pursuing their tract migration. Additionally, keywords were monitored based connected circumstantial merchandising categories for the organization’s assorted merchandise teams.

For topics with accidental to retrieve oregon turn visibility, contented was added and the weighted mean fertile was monitored implicit a 15-week period. This metric was compared against a power of each class pages done the aforesaid clip period.

The SEO strategist was capable to show astatine each of the time-based intervals wherever contented was not performing arsenic expected and wherever adjustments were required by the contented team. Where ranking declines occurred, the squad performed Content Fusion’s contented decay workflow.

What were the results?

Once usage of contented dashboards and structured workflows were implemented, the jewelry retailer was capable to place wide traffic-boosting interaction of creating caller contented arsenic good arsenic improving already existing content.

Conclusion

As you’ve seen, AI contented marketing has large imaginable to summation tract visibility, and with Content Fusion you tin make authoritative contented similar ne'er before. But of course, these contented updates enactment good if you person different things successful place, similar due tract usability and an established taxable clump for your content.

seoClarity’s level allows you to signifier contented and keywords into tags, which makes it casual to support way of your Content Fusion updates and successes implicit time.

Curious to spot however you tin halt the contented chaos and optimize transcript astatine scale? Try our two week escaped proceedings of Content Fusion to bring occurrence to your organization.