There is simply a beardown affirmative correlation betwixt connection number and backlinks, but lone up to 1,000 words. For posts longer than 1,000 words, determination is simply a beardown antagonistic correlation betwixt connection number and backlinks (Ahrefs).
There is simply a mean affirmative correlation betwixt contented magnitude and integrated traffic, but lone up to 2,000 words. For posts longer than 2,000 words, determination is simply a mean antagonistic correlation betwixt connection number and integrated postulation (Ahrefs).
77% of bloggers study that blogging drives results (Orbit Media).
Bloggers who people much often are much apt to study “strong results” (Orbit Media).
Bloggers who see 10+ images per station are the astir apt to study “strong results” (Orbit Media).
65% of B2B buyers mention vendor websites arsenic 1 of their astir highly influential contented types. This is followed by third-party websites (48%) and third-party articles by autarkic publishers (39%) (MarketingCharts).
According to an nonfiction by Chicago Tribune, 59% of links shared connected societal media are shared without ever being read. But Twitter’s caller punctual to get users to work earlier sharing has led radical to unfastened articles 40% much often (Vox).
73% of marketers study successfully utilizing contented selling to nurture their leads, portion 64% of marketers study successfully utilizing contented selling to make income and gross (Content Marketing Institute).
General blogging statistics
What’s the authorities of blogging successful 2022? Here are immoderate statistic that whitethorn astonishment you.
Internet users successful the U.S. walk 3X much clip connected blogs than they bash connected email (Social Media Today).
WordPress powers implicit 42.8% of the net (W3 Tech).
Roughly 70 cardinal caller posts are published connected WordPress each period (WordPress).
On average, 77 cardinal caller comments are added to WordPress posts per period (WordPress).
From 2021 to 2025, the planetary contented selling manufacture is expected to turn by $417.85 cardinal (ReportLinker).
44% of buyers accidental they typically devour 3 to 5 pieces of contented earlier engaging with a vendor (Demand Gen Report).
More than fractional of consumers volition halt what they are doing if they brushwood issues erstwhile viewing contented (Adobe).
89% of marketers used blogs successful their contented strategy successful 2020 (Content Marketing Institute).
Blogging gross statistics
Do bloggers truly gain money? Or is it conscionable a tube dream? Check retired these statistic connected blogging revenue.
33% of bloggers don’t gain immoderate wealth astatine each (TechJury).
The astir fashionable monetization method for bloggers is Google AdSense, followed by affiliate marketing. However, for high-income bloggers, AdSense ranks third; bloggers are 2.5 times much apt to merchantability their ain merchandise oregon work than usage AdSense (GrowthBadger).
Bloggers marque the immense bulk of their income from ads, affiliate products, sponsored merchandise reviews, their ain products, and online courses (RankIQ).
45% of bloggers who gain implicit $50,000 per twelvemonth merchantability their ain merchandise oregon service, portion lone 8% of lower-income bloggers bash that (GrowthBadger).
72% of bloggers making $2,000+/month usage either Mediavine oregon Adthrive arsenic their advertisement absorption institution (RankIQ).
Blogs are liable for astir 40% of each steadfast commissions successful the U.S. (Awin).
The astir profitable niche is the nutrient blog niche. Food bloggers person the highest median monthly income ($9,169) arsenic compared to bloggers from each large niches (RankIQ).
The niches that person the highest percent of blogs with implicit 50,000 monthly sessions are nutrient (42.8%), manner (13.3%), and question (10%) (RankIQ).
Blogging magnitude and frequence statistics
How agelong should your blog posts be? How often should you publish? When should you publish? These are questions bloggers ever privation to know.
Engagement starts to driblet for posts with a speechmaking clip longer than 7 minutes (Medium).
73% of radical admit to skimming blog posts, portion 27% devour posts thoroughly (HubSpot).
75% of the nationalist prefers speechmaking articles nether 1,000 words (Contently).
The mean blog station takes conscionable implicit 4 hours to constitute (Orbit Media).
The mean blog station is 1,416 words (Orbit Media).
About 50% of bloggers people play oregon “several posts per month” (Orbit Media).
As contention intensifies, bloggers request to make higher-quality content. Check retired these statistic connected content formats and quality.
“Quality of content” is rated the #1 astir important occurrence origin among each bloggers. However, higher-income bloggers enactment overmuch much accent connected promoting their contented than lower-income bloggers bash (GrowthBadger).
The bulk of bloggers adhd astir 2 to 3 images per blog station (Orbit Media).
41% of bloggers are conducting and publishing archetypal research (Orbit Media).
Only 26% of bloggers enactment with editors (Orbit Media).
The astir communal complaints astir content—too wordy, poorly written, oregon poorly designed (Adobe).
“On the average, 5 times arsenic galore radical work the header arsenic work the assemblage copy. When you person written your headline, you person spent eighty cents retired of your dollar.” — David Ogilvy
“Very long” headlines (14–17 words) outperform abbreviated headlines by 76.7% successful presumption of societal sharing (Backlinko).
Headlines with a question people get 23.3% much societal shares than non-question headlines (Backlinko).
91% of bloggers constitute lone a fewer header drafts (around six) earlier publishing (Orbit Media).
To get passive, accordant postulation to your blog, you should guarantee the contented ranks successful the hunt engines.
68% of online experiences statesman with a hunt motor (BrightEdge).
90.63% of pages get nary integrated hunt postulation from Google (Ahrefs).
Only 5.7% of pages volition fertile successful the apical 10 hunt results wrong a twelvemonth of work (Ahrefs).
The mean leafage successful the apical 10 is 2+ years aged (Ahrefs).
The mean top-ranking leafage besides ranks successful the apical 10 hunt results for astir 1,000 different applicable keywords (Ahrefs).
Generally speaking, the much backlinks a leafage has, the much integrated postulation it gets from Google (Ahrefs).
Bloggers who gain implicit $50,000 per twelvemonth thin to enactment a batch of accent connected SEO. Their #1 postulation root is typically Google integrated search; also, compared to lower-income bloggers, they are 4.3 times arsenic apt to behaviour keyword probe (GrowthBadger).
Your blog can’t spell “viral” overnight. It needs to beryllium discovered, promoted, and marketed.
Only one-third of bloggers regularly cheque their blogs’ postulation analytics (Statista).
Social media is the astir fashionable transmission for driving blog traffic (Orbit Media).
70% of bloggers who gain implicit $50,000 per twelvemonth accidental they are progressive oregon precise progressive promoters of their blogs compared to lone 14% of lower-income bloggers (GrowthBadger).
Bloggers who collaborate with influencers get amended results (Orbit Media).
Bloggers who gain implicit $50,000 per twelvemonth from their blogs are implicit doubly arsenic apt to absorption connected getting email subscribers arsenic compared to lower-income bloggers. They besides usage 343% arsenic galore email-collection methods arsenic lower-income bloggers (GrowthBadger).
97% of bloggers beforehand their blog posts via societal media, and 66% usage email selling to nonstop radical toward their contented (Statista).
Blogging and societal media statistics
Social media is seemingly the astir fashionable transmission for driving blog traffic. How tin you optimize for this channel?
1.3% of articles get 75% of the societal shares (Backlinko).
The perfect contented magnitude for maximizing societal shares is 1,000–2,000 words (Backlinko).
There’s nary “best day” to people a caller portion of content. Social shares are distributed evenly among posts published connected antithetic days of the week (Backlinko).
Guest blogging statistics
Guest blogging is live and well, and it’s inactive a large mode to acquire links and beryllium exposed to a ample audience.
The mean outgo of publishing a paid impermanent station is $77.80 (Ahrefs).
50% of bloggers execute outreach for impermanent posts to 10 oregon less contacts a month, portion 7% of them transportation to 100 oregon much blogs per period (ReferralRock).
60% of bloggers constitute 1 to 5 impermanent posts per period (ReferralRock).
87% of bloggers travel up with impermanent station ideas themselves, but lone 52% of them bash the existent penning (ReferralRock).
93% of editors program to people the aforesaid magnitude of impermanent contented oregon more (Influence & Co.).
Final thoughts
Want to larn much astir blogging and contented marketing? Get started with these guides:
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