7 Tips To Make Your Writing Portfolio Discoverable In Google Search via @sejournal, @seocopychick

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I’ve ever been a writer.

Since I learned to enactment pencil to paper, I’ve been penning stories, poems, plays, and thing other that enactment my imaginativeness into words.

When I discovered blogging, I rapidly realized that SEO and writing marque a astute match. It became evident that I’d request to optimize for integrated hunt if I wanted readers to find my content.

Over time, I’ve turned penning into a lucrative business and, later, a full-on SEO career.

Along the way, I’ve learned immoderate tricks to getting a penning portfolio recovered by imaginable clients.

If you’re a contented writer oregon copywriter, usage these SEO tips to marque your penning portfolio much discoverable online.

First, How Do You Create A Writing Portfolio?

There are galore antithetic types of contented portfolios.

In fact, you don’t adjacent request a website to showcase your work.

You tin usage thing arsenic elemental arsenic a folder successful Google Drive to location your contented examples and stock them with clients.

You tin station articles connected LinkedIn.

You tin adjacent save your enactment arsenic PDFs and nonstop them to imaginable clients.

However, if you privation to fertile your portfolio successful integrated search, having a website is apt the champion mode to go.

That gives you the astir flexibility erstwhile optimizing your content, earning referral traffic, linking to unrecorded examples, and overmuch more.

So, for this article, I’ll spell implicit however to usage your website to location and nexus to circumstantial examples of your published works.

1. Subscribe To An SEO Keyword Research Tool

SEO tools similar Semrush, Ahrefs, and SpyFu let you to place the cardinal presumption radical usage to find services similar yours.

They tin quantify however galore radical (i.e., “users”) are searching for a term, however competitory that word is, and whether different websites are targeting it.

A subscription to an SEO instrumentality is essential due to the fact that you’ll person entree to existent information to pass your SEO strategy.

You’ll beryllium capable to probe which keywords to people successful your web leafage contented and what topics to constitute astir connected your blog.

Further, you tin usage SEO tools to uncover the keywords your competitors are targeting.

For instance, you tin participate a competitor’s domain into the SEO tool, spot their keywords, and use them to your ain SEO strategy.

Many of these tools follow a “freemium” exemplary wherever you get definite features for free.

Others person a monthly subscription fee.

Having entree to a reliable SEO instrumentality volition marque each the difference!

2. Plan And Launch Your Portfolio Website

If you already person a website, you tin usage SEO tools to find the keywords you should people connected your existing web pages.

For example, if you person a leafage astir SEO contented penning services, you mightiness privation to usage the word “seo contented penning services” (search volume: 720) successful your leafage content, title, and description.

Do this for arsenic galore pages connected your website arsenic it applies.

If you are building a caller website, you’re successful a large presumption to program your contented from the crushed up.

First, deliberation of each the services you offer.

Next, usage an SEO instrumentality to find keywords that lucifer these services.

Here is an illustration of what this mightiness look similar for a merchantability copywriter portfolio:

Home page: “sales copywriter” (search volume: 170), “sales leafage copywriter” (search volume: 50).
Services page: “sales copywriting” (search volume: 110), “sales copywriting services” (search volume: 30).
Service: Website Copywriting: “website copywriter” (search volume: 390).
Service: Email Campaigns: “email copywriter” (search volume: 260).

Above, you tin spot however each leafage maps to a applicable hunt term.

That ensures you make contented for and people presumption with monthly hunt measurement and, successful turn, gives you a accidental to thrust integrated postulation to your pages.

Seocopywriting.com is simply a large illustration of a website with optimized landing pages for its services; for example, SEO Writing Consulting and SEO Copywriting Services.

It besides has a blog that covers content-related topics.

This website generates implicit 500 integrated visits per month!

3. Create A Blogging Calendar And Strategy

The penning manufacture tin beryllium rather competitive.

With truthful galore writers online, galore are targeting astir of the aforesaid keywords connected their portfolio pages.

With that successful mind, you volition request to get originative with your blog contented to thrust much integrated postulation and is, again, wherever your SEO instrumentality comes successful handy.

I counsel against conscionable “winging it” erstwhile it comes to your blog.

If you enactment vigor into penning content, you mightiness arsenic good people topics that volition thrust postulation to your website.

Here’s however to bash that:

Go into your chosen SEO instrumentality and commencement searching for wide topics related to “writing,” “writer,” “copywriting,” “content,” and the like.
Look astatine the database of keywords that travel up successful each category. Make a database of those keywords which person hunt measurement but person a debased to mean contention score.
Filter these keywords for those that could beryllium champion answered successful a blog post. For example, “How to constitute a income page” is simply a overmuch amended blog taxable than “sales page” oregon “blogger.”
Pull these keywords into a worksheet similar Google Sheets oregon Excel. Add a file successful which you brainstorm a blog rubric to lucifer your chosen keyword. (For the keyword illustration above, a bully rubric whitethorn beryllium “How to Write a Sales Page successful 5 Steps.”)
Specify the dates erstwhile you program to write, optimize, and publish your blog articles. That volition assistance support you accountable to a schedule.
Once you person written an article, adhd an interior nexus to a related work page or the Contact leafage connected your website to promote users to enactment with you.

Keep successful caput that you volition privation to create contented that speaks to your people audience.

So, arsenic a writer by trade, you astir apt won’t privation to speech astir “Thailand question tips” oregon “best vacation recipes.”

Instead, you whitethorn privation to constitute astir “how to take a copywriter,” “where to find writers,” “best contented tips,” “what is contented marketing,” etc.

4. Leverage LinkedIn Articles And Medium

SEO tin instrumentality clip to ramp up, particularly if you person a caller oregon tiny website.

I urge leveraging platforms that already get a large woody of postulation to nonstop users to your ain website.

Medium is simply a large level that allows anyone to people contented for free.

You tin constitute an nonfiction and past nexus backmost to your website.

Some of my Medium articles person received implicit 10,000 reads – acold much than what I would get connected my ain blog.

The aforesaid is existent of LinkedIn articles.

Your articles volition popular up for your Connections and your Connections’ Connections.

You tin past nonstop users to related pages oregon posts connected your ain website.

This strategy tin assistance nonstop much users to your portfolio without waiting for SEO’s payoff.

5. Reach Out For Guest Posting Opportunities

In the aforesaid vein, you tin bash impermanent posting connected different websites to usage their authorization and postulation to your advantage.

In fact, I person gotten penning clients straight done impermanent posting connected different blogs, websites, and online magazines.

Reach retired to different blogs related to your niche, and connection to constitute for them.

Or use to go a contributor to much reputable sites and publishers. Many volition let you to nexus backmost to your website.

This strategy tin assistance gain you backlinks to your website, which tin amended your site’s SEO.

At the precise least, galore sites volition assistance marketplace your contented connected their platforms and thrust referral postulation to your site.

Guest posting brings galore benefits, particularly if your website doesn’t make overmuch postulation yet.

6. Optimize Your Google Business Profile Page

Google Business Profile is simply a escaped level that allows businesses to make an online illustration and make local, integrated traffic.

If you connection penning services to section clients, you tin payment from a Google Business Profile listing.

For example, I person a Google Business Profile that advertises my SEO contented services successful my location city, Seattle.

Just cognize that this listing volition beryllium tied to a carnal code and a telephone fig (you tin usage a Google fig if you don’t privation to usage your idiosyncratic number).

So, if you are much private, this whitethorn not beryllium the mode to go.

But if you are comfy with this visibility, a Google Business Profile listing tin beryllium a large mode to make leads and thrust users to your penning portfolio.

7. Join Writer Job Boards And Directories

While you are waiting for your website to make integrated traffic, you tin make leads done fashionable writer occupation boards.

The astir communal platforms are Upwork and Fiverr.

Sites similar these service arsenic freelance marketplaces wherever radical taxable a brief, you use for the brief, and past you get paid to supply your services.

Many writers person had occurrence with these platforms – though they thin to wage little than what you mightiness complaint arsenic a nonstop contractor.

One well-known Upwork writer is Alex Fasulo.

She is known for having generated implicit $300,000 connected Upwork successful conscionable 1 year.

Still, she has her ain penning portfolio to pull clients, thatch different writers, and onshore speaking opportunities.

Submitting a illustration to writer occupation boards and directories tin beryllium a astute mode to turn your lawsuit basal and portfolio.

Grow Your Portfolio With SEO

SEO is 1 of the champion ways to summation your penning portfolio’s online beingness and make integrated traffic.

Used alongside different methods similar guest posting and submitting to writer directories, you tin make genuine leads done your website.

The cardinal to having an effectual SEO strategy is to usage SEO tools to your advantage; that’s the champion mode to get close information to pass the contented you should person connected your website.

You tin past usage these tools to uncover blog topics, probe your competitors, and analyze your backlinks.

Want to get much penning clients?

Invest successful SEO to passively thrust integrated postulation to your website and pull clients who are actively searching for your services.

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