7 Retargeting Strategies to Acquire More Traffic & Convert more Leads

Abandoned carts. Crickets during launches. Warm leads that ne'er convert. 

Not to notation the blood, sweat, and tears your squad poured into each run for seemingly nary reason. 

It’s capable to interest immoderate brand. 

Brands trust connected precocious postulation and conversions to not lone enactment afloat but to scope their semipermanent concern goals. 

When brands put successful institution resources, labor, and run efforts without success, they person occupation scaling their business. Eventually, they whitethorn adjacent request to unopen down. 

If you’re nodding your caput successful agreement, you mightiness beryllium disquieted astir the authorities of your ain campaigns. 

You mightiness beryllium asking yourself …

“What americium I doing wrong?”

“How tin I support my institution afloat similar this?”

“What if the adjacent run we put successful makes oregon breaks our business?”

Or, possibly your selling woes aren’t this dramatic. Maybe your institution is doing conscionable fine, but you’d inactive similar to spot higher postulation and conversions. 

You could besides beryllium determination successful the mediate — that’s fine, too.

The information is, nary substance what signifier you’re successful with your business, you tin usage retargeting strategies to get much postulation and person much leads. 

In this article, we’ll interruption down everything you request to cognize astir retargeting strategies. We’ll besides laic retired 7 strategies you tin commencement implementing close away. 

Let’s instrumentality a look.

What does retargeting mean? 

Retargeting is simply a invaluable instrumentality that brands usage to enactment contiguous successful beforehand of bounced traffic.

Think of retargeting arsenic a 2nd accidental to get successful beforehand of your perfect customer. They downloaded your escaped guide, but they ne'er signed up for your webinar. Or they looked astatine your merchandise page, but they decided not to bargain anything. Maybe adjacent added thing to their cart, but they near earlier paying out.

Instead of accepting that visitors bounced, you tin usage these opportunities to presumption yourself successful beforehand of prospects again and person them to instrumentality circumstantial actions.

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If they inactive don’t act, you tin retarget them a 3rd time, and past a fourth, a fifth, and truthful on. You should proceed retargeting prospects until they go customers — oregon until you’ve realized they’re not a bully lawsuit acceptable for your brand. 

You tin besides retarget customers who utilized to bargain from you but haven’t engaged successful a while. 

TL;DR: In the end, retargeting provides further touchpoint opportunities, which tin crook acold leads into lukewarm leads and lukewarm leads into loyal customers.

How tin retargeting strategies assistance maine boost postulation and conversions? 

There are 3 large ways that retargeting strategies tin assistance you erstwhile trying to boost website postulation and amended your conversion rate. We’ve listed them for you below.

Say goodbye to “out of sight, retired of mind”

Staying apical of caput is paramount to gathering spot and transportation with your perfect audience. 

The Marketing Rule of Seven states that prospects indispensable spot a connection astatine slightest seven times earlier they’ll see buying from you. 

By retargeting prospects with highly targeted ads and content, you tin physique a beardown estimation with your perfect assemblage and summation their chances of converting.

More targeted messaging 

A halfway facet of retargeting includes segmenting your campaigns based connected idiosyncratic interaction.

If you cognize that Prospect Group A is looking for an acne lavation and Prospect Group B is funny successful an eco-friendly moisturizer, past your messaging volition bespeak that. 

If you cognize that Audience Segment C prefers gentle connection and Audience Segment D prefers nonstop communication, past your messaging volition bespeak that, too. 

With highly targeted messaging, you tin make relatable, personalized campaigns that pull much postulation and conversions.  

Generate much sales 

Retargeting prospects is indispensable to making them beforehand successful the income funnel truthful they tin yet convert. 

In different words, retargeting gives your imaginable the champion accidental to go a loyal customer. 

How does retargeting work? 

Here’s what you request to cognize astir retargeting. 

The abbreviated explanation

Retargeting chiefly focuses connected utilizing paid ads to spell aft audiences who’ve bounced from your site. You tin usage retargeting campaigns to lukewarm up acold leads, person lukewarm leads, and triumph backmost erstwhile customers. 

The method explanation

You tin retarget prospects utilizing pixel-based retargeting oregon list-based retargeting. 

Pixel-based retargeting involves placing an unobtrusive portion of JavaScript — oregon a pixel — connected a prospect’s browser to marque it “cookie-d.” This way, erstwhile they bounce from your site, the cooky notifies your retargeting level to contiguous circumstantial ads to your imaginable based connected the pages they’ve visited.

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List-based retargeting happens aft you already person prospects’ interaction accusation successful hand. After uploading a list of email addresses to a retargeting campaign, your retargeting level tin place users connected immoderate fixed web and service retargeting ads specifically to them. 

Pixel-based retargeting tends to beryllium much communal because:

• Prospects tin beryllium targeted instantly aft bouncing
• It’s based connected idiosyncratic behavior
• It’s circumstantial to a leafage connected your site

List-based retargeting isn’t arsenic communal due to the fact that it:

• Requires changeless database maintenance
• Can’t beryllium automated 
• Isn’t arsenic timely

When readying your campaigns, support these retargeting methods apical of mind.

3 retargeting mistakes to avoid 

Avoid these 3 retargeting mistakes erstwhile readying your advertisement campaigns.

Don’t hide to personalize 

The worst happening you could bash erstwhile readying a retargeting run is lump everyone into the aforesaid assemblage segment. 

Remember, successful bid to person a pb with a beardown hook, you person to beryllium relatable — which means you person to personalize your campaigns with your prospects successful mind.

When readying your campaigns, beryllium definite to personalize:

• Messaging: Speak successful your prospects’ preferred connection benignant and code them by name 
• Images: Use akin images they were drawn to connected circumstantial tract pages if possible 
• Information: Reiterate the information/offers they were viewing connected circumstantial tract pages and absorption connected the benefits they’ll person by investing successful the products they viewed
• Preferences: Keep their preferences successful caput earlier asking them to bash oregon bargain thing successful the telephone to enactment section 

Don’t trust solely connected GoogleAds

While GoogleAds tin beryllium highly effective, it’s important to enactment your eggs successful much than 1 basket. In different words, don’t trust solely connected GoogleAds. Try Facebook, Instagram, and different platforms, too. 

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To determine which advertisement platforms to use, see your prospects’ online behavior. What platforms are they connected most? Which platforms person they utilized to acquisition goods oregon services?

Don’t effort to grip the retargeting process manually 

Retargeting tin beryllium an exhaustive process without the close systems successful place. To beryllium arsenic businesslike and effectual arsenic possible, put successful time-saving retargeting platforms, similar ReTargeter, SharpSpring Ads, and Criterio. 

We besides urge utilizing a pb scoring tool, similar ActiveCampaign pb scoring. ActiveCampaign pb scoring simplifies retargeting by tracking your site’s idiosyncratic behaviour information according to the circumstantial metrics you’ve set.

The value of segmentation, creativity, and testing 

The pursuing tips should beryllium implemented earlier you embark connected your retargeting journey.

Segment your audiences 

Segmenting your audiences successful large item is cardinal to retargeting the close groups of radical each time. 

When segmenting your audience, get laser-specific. 

Instead of lumping everyone who visited your tract into 1 category, conception by:

• The nonstop leafage they visited 
• The circumstantial offers they perused 
• How agelong they remained connected your site
• What enactment they took oregon didn’t instrumentality connected your site 
• Negative audiences (the audiences you’d similar to exclude)

Match this information with insights you’ve gained done analytics and your CRM to get adjacent much specific. 

Then, instrumentality a look astatine the buyer’s travel and spot opportunities to reenforce your messaging. 

Flex your originative muscles

Integrate brainstorming sessions with your squad earlier launching retargeting campaigns. 

During these brainstorming sessions, promote your squad to get originative with their retargeting ideas. 

Take this up a notch by asking your squad to make imaginativeness boards that correspond their ideas. You tin besides disagreement your squad into groups, person each radical make a imaginativeness board, and past ballot connected each board. 

Whether you usage vision boards oregon not, promote your squad to get circumstantial with their ideas —  from the connection to the messaging, imagery, and beyond.

Test, test, test 

To marque definite your squad voted connected the close imaginativeness committee oregon ideas, beryllium definite to instrumentality investigating protocols. Consider spreading your advertisement ideas crossed aggregate channels and moving A/B tests to spot which produces the astir imaginable engagement. 

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You besides request to guarantee that your ads are loading good and are optimized for some desktop and mobile devices. 

Keep investigating and fine-tuning until you’ve recovered the close lucifer for your perfect audience.

7 retargeting strategies to boost postulation and person leads 

Now that we’ve laid the groundwork for retargeting, let’s instrumentality a look astatine 7 retargeting strategies you tin instrumentality close away:

1.  Retarget based connected circumstantial interests 

You tin retarget customers who’ve shown involvement successful your offers by providing alternatives successful the aforesaid space. 

For instance, let’s accidental you ain a cybersecurity company, and a fewer prospects were perusing your reviews connected the VPN work CyberGhost. However, nary of them really converted and made a purchase.

You tin past retarget them based connected different VPN work providers you enactment with. If that doesn’t work, effort retargeting them based connected different cybersecurity products and services. 

Maybe they discovered that they don’t truly request a VPN service, but they bash request microorganism extortion software. Or possibly they’re funny successful a cybersecurity checkup oregon privation to reappraisal your virtual desktop options. 

2. Retarget with freemium models 

When a imaginable doesn’t marque a purchase, it usually comes down to 1 of 2 reasons. Either they’re not acceptable to pay, oregon they don’t spot the worth successful what you offer.

By offering freemium models to prospects, you tin seizure their attraction for longer periods and invitation them to trial thrust your offers astatine nary cost. 

Let’s accidental you’re an online people supplier specializing successful mathematics and science. You could see offering prospects a escaped proceedings for a mathematics tutoring session, similar this leafage from the tutoring work institution Preply. 

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You’re providing them with a leafage that features a wealthiness of options regarding thing that you cognize they want. 

Of course, this isn’t constricted to the acquisition sector. If you merchantability makeup, fto prospects effort retired your products for 14 days earlier asking them to buy. If you ain a SaaS product, fto imaginable customers trial thrust your level for a period earlier they person to manus implicit their recognition card.

Here are immoderate different ways to integrate freemium models into your retargeting campaigns:

• Share escaped thought enactment contented prospects tin usage to amended their lives
• Share tutorials, how-to’s, and listicles to thatch your people assemblage thing they privation to know 
• Invite prospects to be webinars, online retreats, and unrecorded videos to inquire questions and hone their skills 

When prospects motion up for your escaped proceedings oregon content, usage advertisement sequencing passim the duration of the trial. 

At the commencement of the trial, contiguous ads that absorption connected intro upgrade messages, for instance:

“Upgrade to a paid relationship and bask 30% disconnected your archetypal month.” Then spell into the benefits they’ll person by upgrading. 

Toward the extremity of the trial, make a consciousness of urgency by reminding them that their proceedings is rapidly expiring. Be definite to reiterate the benefits they’ll person by becoming a paid customer.

3. Lock arms with affiliate marketers

Affiliate marketing tin amplify your retargeting campaigns tenfold. That’s wherefore 79% of marketers are utilizing affiliate selling to amended conversions. Up to 83% of them are utilizing it for marque consciousness purposes, and 79% find it utile for engaging existing customers. 

A large illustration of affiliate selling tin beryllium recovered successful the representation beneath from Instagram. 

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When locking arms with affiliate marketers, beryllium circumstantial astir what you’d similar them to do. In the supra example, this affiliate has enactment unneurotic an outfit from a retailer she’s moving with and is showing it disconnected successful an elegant way. That’s cleanable for this retailer. 

Now, wherever does retargeting travel into play? Affiliates cognize however to nurture audiences until they’re acceptable to buy. 

Sit down with imaginable affiliates and inquire if they person immoderate acquisition with list-based oregon pixel-based retargeting. Some volition accidental yes, and others volition accidental no. 

If they cognize however to employment these strategies, brainstorm ways they tin usage them to assistance you scope your goals.

If they don’t person acquisition with pixel oregon list-based retargeting, get creative. How other tin affiliates retarget your perfect customers? For instance, tin they follow up with bounced leads connected societal media? Can they invitation prospects who missed the webinar to ticker the replay via email?

Affiliates are masters astatine what they do. While they whitethorn not employment accepted retargeting approaches, they’ll proceed to present worth and nurture audiences passim the buyer’s journey. 

Once you’re connected the aforesaid leafage with your affiliates, brainstorm factual tactics they tin use.

For instance:

• Send an introductory email to Prospect Group A 
• Invite Prospect Group B to motion up for our escaped proceedings — make a bid of ad, societal media, and email campaigns inviting them to join 
• Invite Prospect Group C to motion up for our escaped find calls to larn much astir what worth we offer

4. Integrate email marketing 

Integrating email marketing into your retargeting campaigns tin beryllium a almighty mode to amplify your efforts and nurture leads.

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Not lone does email obliterate connection barriers, but it tin besides assistance you automate the retargeting process a measurement further.

By placing a codification snippet successful your emails, you tin cooky each idiosyncratic the emails were sent to.

Then, you tin adhd these users to circumstantial segments (based connected the emails/topics they received) and retarget them crossed the web with applicable ads.

5. Segment your visitors by funnel stage 

To retarget the close assemblage with the right content astatine the close time, usage funnel stages to conception your tract visitors.

You tin place which funnel signifier prospects are successful by tracking website visitant metrics. Then, supply them with the contented they request based connected wherever they’re astatine successful the funnel.  

Here’s however to find which funnel signifier your visitors are in:

• Top-of-the-Funnel (TOFU): Visitors who similar content-heavy pages alternatively of product/services
• Middle-of-the-Funnel (MOFU): Visitors who peruse your product/services infrequently 
• Bottom-of-the-Funnel (BOFU): Highly-qualified visitors who should beryllium acceptable to acquisition your products/services 

According to this framework, present are immoderate ways you tin retarget visitors:

• Top-of-the-Funnel (TOFU): Point visitors to blog posts, guides, and tutorials 
• Middle-of-the-Funnel (MOFU): Point visitors to testimonials, lawsuit studies, and ebooks
• Bottom-of-the-Funnel (BOFU): Offer visitors escaped trials oregon demos 

6. Retarget based connected circumstantial actions and symptom points 

We’ve touched connected this extremity successful the info sections above, but we’ll explicate it a spot further here. 

Instead of retargeting the aforesaid radical of radical based connected 1 action, instrumentality it a measurement further and retarget users based connected circumstantial actions and symptom points. 

In different words, amusement them however your connection tin alleviate their symptom points.  

Let’s overgarment a representation …

Imagine you ain an eCommerce site, and your best-selling merchandise is your celebrated cacao-chai mix.

Now, let’s accidental that 1 of your assemblage segments watched your video astir however to marque your celebrated cacao chai, but they haven’t purchased your premix yet. 

To promote them to purchase, find retired what their symptom points are and retarget them based connected their needs. 

For instance, let’s accidental Prospect Group A is looking to regenerate their greeting java due to the fact that it’s giving them the shakes. They’re looking for an alternate that volition springiness them lasting vigor without the inevitable caffeine crash.

In this case, see showing them ads with messaging that focuses connected the benefits of switching from java to cacao-chai. You tin besides integrate video testimonials of blessed customers sharing the wellness benefits they’ve noticed aft switching to your mix.

Here’s an illustration of a existent marque utilizing this strategy:

Earlybird has an umbrella run that targets its wide assemblage astir gifting wealth to household members. 

After tracking enactment connected the circumstantial “family gifting” tract pages, Earlybird retargets segments based connected circumstantial household relationships. 

For instance, prospects who are funny successful learning however to put for their kids are retargeted utilizing “gifting wealth to children” campaigns. 

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Prospects that sojourn “godchildren gifting” tract pages are retargeted with “gifting wealth to godchildren” campaigns.

7. Retarget abandoned checkouts 

Taking vantage of low-hanging effect similar abandoned checkouts is an casual mode to retarget prospects — and hopefully, promote them to implicit their purchase.

When a imaginable abandons their checkout, instantly adhd them to a sequential cart abandonment advertisement run and email selling series. 

To entice them to cheque out, see offering a discount code. 

Wrapping Up 

Brands trust connected postulation and conversions to scope concern goals and standard their companies. 

When brands put successful run efforts with nary success, it not lone stunts their maturation but tin besides pb to a shut-down. 

To enactment up of the curve, brands tin usage retargeting strategies to triumph backmost aged customers and person leads. 

Ready to program your ain retargeting campaigns?

Here’s a recap of the 7 retargeting strategies we shared today:

• 1. Retarget based connected circumstantial interests 
• 2. Retarget with freemium models 
• 3. Lock arms with affiliate marketers
• 4. Integrate email marketing 
• 5. Segment your visitors by funnel stage 
• 6. Retarget based connected circumstantial actions and symptom points 
• 7. Retarget abandoned checkouts

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