7 Content Marketing Reporting Tools for Data That Matters

Content selling reporting tools let you to track, analyze, and contiguous information and qualitative feedback to your brag oregon client. Their main intent is to look backmost connected show and assistance marque data-driven decisions.

This nonfiction lists a complete instrumentality stack that volition let you to way each the metrics that matter successful contented marketing, specified arsenic traffic, keywords, and assemblage growth. There are 7 tools connected the list:

1. Google Analytics. For tracking astir types of traffic, basal behavioral metrics, and mounting conversion goals. Price: free.
2. Google Search Console. For tracking integrated traffic. Price: free.
3. Ahrefs. For tracking (and improving) SEO metrics. Price: escaped to get started with Ahrefs Webmaster Tools, and premium plans commencement from $99/mo.
4. Microsoft Clarity. For a deeper look into however views prosecute with web pages. Price: free.
5. Your societal media platforms (X, LinkedIn, YouTube, etc.): equipped with each the societal reporting information you request by default. Price: free.
6. Google Looker Studio. For getting each your information successful 1 spot and sharing automatically updated, interactive dashboards. Price: free.
7. ChatGPT: your copilot for information dense lifting. Price: immoderate functionality is disposable for free, but you’re astir apt going to request a $20/mo subscription.

These are each fashionable tools that don’t truly request an instauration but support speechmaking if you privation to larn what benignant of KPI to way with them and get a abbreviated “insider view” from idiosyncratic who used them.

Use this instrumentality to track:

• All postulation types generated done contented (including integrated postulation if you link Google Search Console).
• Time on page.
• Custom conversion goals.
• Conversion from email and societal media.

You tin integrate it with different tools connected the list:

• Google Search Console: to way integrated traffic.
• Most email selling tools (e.g., Mailchimp, Brevo): to way conversion and idiosyncratic paths from email.
• Google Looker Studio: to physique and stock interactive dashboards.
• Social media platforms (through Google Tag Manager) to way idiosyncratic behavior, engagement, and conversions from this channel.
• Microsoft Clarity: if you privation a deeper knowing of idiosyncratic engagement connected circumstantial pages.

If you’re caller to these kinds of tools, GA4 volition beryllium a precise bully start. It’s easy the astir susceptible escaped instrumentality you tin find, mode beyond the fewer contented metrics listed above. And if you maestro Google Tag Manager, this instrumentality is simply a beast. Plus, determination is simply a large assemblage down Google Analytics, creating tons of escaped acquisition materials and solving idiosyncratic problems (such arsenic the Loves Data channel).

You volition request Google Search Console for reporting:

• Keyword impressions (how often idiosyncratic saw a nexus to your tract connected Google).
• Clicks (aka integrated traffic) from Google hunt engine.

The Search Console is different aureate modular instrumentality from Google. Many SEOs see it the root of information erstwhile it comes to the metrics listed above. This is the lone SEO instrumentality that doesn’t request to trust connected integrated postulation estimations; it’s information consecutive from “the bot’s mouth”.

At the aforesaid time, GSC is ne'er the lone SEO instrumentality successful a hunt marketer’s toolbox. It lacks immoderate utile functionality (such arsenic tracking a database of keywords), the information whitethorn beryllium closest to being ideally accurate, but it’s constricted (e.g. 1k keywords tracked max), and it can’t archer you thing astir your competitors. This is wherefore you volition request tools similar Ahrefs to supplement your SEO metrics.

Just similar with GA4, you volition ne'er locomotion unsocial erstwhile utilizing this tool. You volition person nary occupation uncovering tutorials and different acquisition materials.

Use Ahrefs to report:

• Keyword rankings.
• Organic keyword growth.
• Rate of keyword acquisition (how accelerated Google ranks caller content).
• Share of voice (percentage of each imaginable integrated clicks from SERPs for the tracked keywords landing connected your website).
• Backlink and referring domain growth.

You tin besides study Google Search Console metrics (impressions and clicks) done an integration with Ahrefs. The main payment is getting entree to information beyond the 1000 keyword bounds and the 16 months of information bounds that you’d usually get in GSC.

Ahrefs is each astir SEO and SEO metrics. It’s an all-in-one toolkit, truthful you’ll get reports connected your show successful the aforesaid instrumentality arsenic you bash keyword research, competitive analysis and link prospecting.

Features are 1 thing, but Ahrefs is besides location to immoderate serious data. To illustrate, the full infrastructure was built from scratch to grip the measurement of information this instrumentality provides; nary existing solution would support up. Thanks to this, Ahrefs has the most progressive web crawler successful the SEO industry.

Higher plans springiness you entree to premium reporting features. On the $399 plan, you get the Google Looker Studio integration. With it, you tin import information from Ahrefs consecutive to your Looker dashboards and physique automatically updated dashboards. And if you request adjacent more, there’s an API disposable connected customized endeavor plans.

New to Ahrefs? No worries, you’ll larn the ropes astatine the Ahrefs Academy.

Microsoft Clarity is simply a escaped instrumentality that volition assistance you recognize however users prosecute with your content.

It’s the easiest mode to way scroll extent connected pages because, dissimilar Google Analytics, it conscionable works retired of the box. No request to acceptable up immoderate customized events oregon deploy further code.

And if you’re utilizing pages with rich, interactive landing pages, it’s 1 of the champion tools to analyse heatmaps and presumption surface recordings to study their effectiveness. You’ll cognize whether radical enactment longer for animations, prosecute with interactive elements, oregon effort to click inactive elements (which could bespeak plan flaws).

You volition request the built-in analytics from societal media platforms to report:

• Content output.
• Likes.
• Comments.
• Reach.
• Audience growth.

Using your societal media platforms’ analytics alternatively of societal media absorption tools is simply a cost-effective option. After all, societal media aggregators similar Buffer oregon Sprout Social amusement mostly the aforesaid information you tin get successful autochthonal analytics.

So if you’re tracking conscionable a fewer metrics for 1 to 3 sites, this is each you need. You tin simply study that information straight successful your papers oregon provender it to Looker done a Google Sheet.

However, this setup whitethorn not beryllium optimal for everyone. For those managing aggregate societal media accounts, handling galore clients, oregon seeking much businesslike reporting methods, determination are alternatives worthy considering:

• Using information connectors for Looker Studio.
• Using reporting tools similar Dashthis oregon Whatagraph with built-in societal media integrations.
• If you’re not funny successful gathering dashboards, tools similar Buffer oregon Sprout Social should beryllium capable to make reports for each your data. Plus, immoderate of them volition besides springiness you information connected competitors.

Google Looker Studio is simply a almighty escaped instrumentality for converting information into interactive, shareable dashboards. With it, your stakeholders tin get instant, always-on entree to each the important metrics without the request to larn immoderate tools, wage for entree oregon fuss you with the smallest requests similar showing the aforesaid information for a antithetic date range.

If you ne'er usage Looker oregon a akin tool, you tin spot a live dashboard illustration with information from Ahrefs to get a consciousness of it. Notice that the apical navigation barroom allows the idiosyncratic to filter the report.

There are 3 antithetic ways to usage the tool, and they beryllium connected however overmuch you tin put successful automated reporting.

1. Enter information done Google Sheets (costs lone your time). This tin beryllium a viable enactment if you’ve got a tiny fig of metrics to study connected and you’re reporting connected up to 3 antithetic sites. It works by manually entering the information into Google Sheets from your tools oregon semi-manually, by exporting information from the tools and importing it into Google Sheets.
2. Use a dedicated information connector (like the 1 successful Ahrefs). If you privation to prevention clip done automated reporting oregon you’re moving with galore sites/clients, tools with Looker information connectors are thing to consider.
3. Use a concern analytics instrumentality (like Supermetrics). A solution that offers connectors for assorted tools successful 1 place. It acts arsenic an intermediary betwixt your analytics tools and Looker. It whitethorn beryllium worthy the outgo if determination are excessively galore tools successful your stack that request abstracted paid connectors.

For example, to usage Ahrefs with Looker, each you request to bash is authorize the instrumentality successful Looker and take information dimensions to beryllium included successful your study (like date, keyword positions, and integrated traffic).

You tin besides premix information from antithetic tools and usage antithetic input methods. For example, you tin person Ahrefs information inserted automatically and your publishing output inserted manually done a Google sheet.

There is much than 1 mode to stock a study built successful Looker. You tin adjacent docket automated transportation with a customized message. The study doesn’t adjacent person to beryllium interactive — you tin adjacent study it successful a papers form.

You’ll cognize you’re truly surviving successful the XXI period erstwhile utilizing this instrumentality for reporting. It can:

• Perform information investigation tasks similar correlation analysis, forecasting, creating information visualizations, oregon moving calculations beyond the functionality of other tools.
• Clean and format information sets.
• Write ready-to-use Google Sheet formulas.
• Help you gully conclusions from earthy data. You tin adjacent upload an representation of a illustration and inquire for an interpretation.
• Help you with writing. For instance, enforcement summaries for your reports.

So basically, ChatGPT acts arsenic your data-savvy copilot. For example, if you privation to beryllium the correlation betwixt gross and integrated traffic, you tin inquire Chat thing like…

…and it volition make charts similar the ones beneath successful no time.

Final thoughts

This enactment of tools emphasizes a equilibrium betwixt affordability and functionality. No substance if you’re moving in-house, agency, oregon arsenic a freelancer, it gives you entree to top-notch information investigation and reporting capabilities without needing to delve into analyzable coding oregon interruption the bank.

My proposal would beryllium to effort to execute the aforesaid equilibrium successful your prime of tools. It’s ever a bully thought to commencement by checking if immoderate of your existing tools could bash the occupation good enough.

On a last note, I didn’t database an email supplier for tracking email engagement and pb procreation metrics. The crushed is, erstwhile it comes to reporting and adjacent integrations with tools similar Google Analytics, each fashionable tools are precise similar, if not the aforesaid (e.g., Mailchimp, Mailerlite, Brevo, GetResponse). So, immoderate you’re presently utilizing for email selling should beryllium enough.

Got questions oregon comments? Let maine cognize connected X oregon LinkedIn.