6 Google Business Profile Tips For Hotel SEO via @sejournal, @atuljindal01

1 year ago 113

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Google is the reply to astir people’s problems.

Feeling hungry, request to get lunch? Find it connected Google.

Need to publication a hotel? Google its reviews.

This is wherefore Google gets over 3.5 billion searches each day.

And interestingly, a ample percent of these searches person local intent.

Since Google is the archetypal spot galore radical spell erstwhile looking for hotels, the saturated hospitality manufacture has overmuch to summation from the hunt motor giant’s singular features.

Google Business Profile (GBP) is 1 diagnostic that helps adjacent smaller hotels person bully vulnerability with their people audience, contempt their chances of ranking done regular SEO being comparatively slim.

This nonfiction volition springiness you applicable tips for optimizing your GBP to get the astir retired of Google’s awesome offering.

Benefits Of Google Business Profile For Hotel Brands

One of the apical perks of having a GBP listing is that your concern gets person to your assemblage by being wherever they look often.

GBP levels the playing tract for each edifice brands, giving everyone an adjacent accidental to succeed.

Even smaller, family-owned properties tin fertile successful effect to searches for section hotels.

GBP is simply a escaped concern listing that allows you to stock your edifice details, similar concern hours, country prices, interaction numbers, and more, with your imaginable guests.

Specifically designed to beforehand section brands, erstwhile appropriately used, GBP tin heighten your online visibility and nonstop integrated postulation to your website.

This tin effect successful accrued bookings and much revenue.

But that’s not the lone mode GBP helps hotels get much bookings.

A BrightLocal survey recovered that 49% of customers they polled spot online reviews, and GBP helps you capitalize connected this and triumph your customers’ spot done its spectacular reappraisal and standing system.

On apical of each that, having a GBP for your edifice increases your chances of appearing successful the coveted section battalion and gives your edifice bully visibility connected Google Maps arsenic well.

Hotel SEO With GBP Optimization

After reviewing the benefits of GBP, you indispensable beryllium excited to assertion your hotel’s GBP listing and bask the vulnerability and worth it tin bring.

But simply claiming your GBP isn’t enough.

You request to optimize your listing for the champion results.

Here are a fewer GBP optimization tips to get you started:

Ensure Information Accuracy

99% of consumers polled successful the survey by BrightLocal person utilized the net to find accusation astir a section concern successful the past year.

People crook to Google and trust connected GBP listings for information.

And bully edifice SEO strategy ensures that the accusation astir your concern connected your GBP listing is accurate.

Aside from accuracy, you indispensable guarantee your listing is implicit with each the accusation that a imaginable impermanent whitethorn necessitate to thrust bully worth retired of your GBP listing.

Customers are 2.7 times much apt to see you reliable if your GBP illustration is implicit with close information.

In a satellite of expanding contention successful the hospitality industry, you cannot spend to suffer your customer’s spot oregon permission them frustrated with inaccurate information.

Some important pieces of accusation that request to beryllium close and regularly updated connected your listing include:

Your contact number. Confirm this fig is responsive.
Your hotel’s address.
Your check-in and check-out times.
Your website’s URL.

Can you ideate however frustrated your impermanent volition beryllium if they booked a country based connected the check-in/check-out times mentioned connected your GBP listing, lone to find retired they were inaccurate?

Can you besides ideate however this mightiness gain you a antagonistic review?

So, prioritize the accuracy of the accusation and minimize the chances of driving your guests away.

Check retired however Sheraton Maldives person kept their GBP listing up-to-date.

The website fastener promptly opens their website successful the adjacent tab. You get approximate prices for your prime of days and a batch of different accusation done conscionable 1 Google search.

Sheraton Maldives Full Moon Resort & Spa GBP listing Screenshot from Google Business Profile, August 2022

Don’t Ignore The Q&A Section

A hotel’s GBP listing comes with a dedicated question and answers conception wherever imaginable guests travel to stock their queries.

Other customers volition peruse these to get answers earlier booking a country with your hotel.

Use this conception to recognize what your guests privation to cognize and reply questions successful detail. A yes oregon nary won’t suffice.

You indispensable beryllium thorough and courteous, but besides debar penning agelong essays.

A broad and concise reply would do.

Also, beryllium speedy to respond to the questions asked successful this section.

These questions are unfastened for anyone to answer. And if you don’t respond to the queries yourself, someone, possibly a section guide, will.

They whitethorn stock inaccurate information, which whitethorn wounded your impermanent experience.

So, check your GBP listing often to spot caller questions and reply them promptly.

You tin besides nexus your website’s FAQ conception present to pull integrated postulation to your site.

Check retired however Sheraton’s squad has taken the clip to address the question.

Also, don’t miss the mode they person answered their question successful a courteous, comprehensive, yet concise manner.

Sheraton Maldives Full Moon Resort & Spa Q&A Screenshot from Google Business Profile, August 2022

Capitalize On Hotel Attributes And Details

Google Business Profile allows hotels to stock their attributes and details with the guests.

This conception is for you to pass your guests of the amenities and facilities offered astatine your property.

It tin besides make booking opportunities since galore guests determine whether they’d similar to publication a spot based connected the amenities listed successful this section.

Be definite to database each the amenities your edifice has.

These whitethorn include:

Health and information attributes.
Housekeeping.
Laundry.
Concierge.
Whether pets are allowed oregon not, and more.

You tin cheque retired what amenities different edifice brands person listed connected their GBP listing and get ideas from them connected what to adhd to your section.

However, arsenic with different information, you indispensable guarantee that each the amenities you see successful your listing are offered astatine your property.

Otherwise, a impermanent who booked your spot for its pet-friendliness volition not permission a bully reappraisal if they driblet by and find you don’t let cats wrong your vicinity.

Sheraton Maldives has done it close with its amenities and edifice details section.

Some amenities are listed here, and guests tin cheque retired different attributes and amenities successful item by clicking connected the much amenities button.

Hotel details Screenshot from Google Business Profile, August 2022

Collect Reviews

Reviews tin marque oregon interruption your hotel.

98% of consumers polled by BrightLocal work online reviews for section services.

If a impermanent has shortlisted your edifice arsenic their spot of choice, the adjacent happening they volition bash is to cheque retired your reviews, astir apt connected Google.

And often, they volition determine whether they privation to publication a country with you based connected these reviews.

So, connection a affirmative impermanent acquisition and guarantee your reappraisal conception gets a steadfast magnitude of affirmative reviews.

Getting affirmative reviews, however, whitethorn not beryllium arsenic casual arsenic it sounds.

People are speedy to permission a antagonistic reappraisal but not truthful generous erstwhile they’ve had a affirmative experience.

But you cannot fto your affirmative reviews slide.

Sheraton Maldives has implicit a 1000 reviews and a steadfast premix of 5-star and fewer-than-5-star reviews. This is the benignant of reappraisal conception we are looking for.

Sheraton reviews connected GBP Screenshot from Google Business Profile, August 2022

Add As Many Photos And Videos As Possible

Booking online is risky.

So radical privation to beryllium definite that the country they publication volition unrecorded up to their expectations.

And portion textual details help, what drives radical toward hitting that “book now” fastener are high-quality photos and videos of each the features and amenities you person promised successful your listing.

This is possibly wherefore listings with photos get 35% much clicks to their website than those that don’t.

Make definite to upload high-quality and realistic photos of your rooms from each angles and immoderate different amenities you offer.

Notice the accent connected ‘realistic’?

That’s due to the fact that you indispensable guarantee the pictures you upload don’t over-promise. If the country successful the representation has a formation view, guarantee the existent country delivers according to this expectation.

Also, don’t hide to optimize your images for SEO.

Write a descriptive alt text for each representation and optimize with applicable keywords wherever possible. But don’t keyword stuff!

You tin instrumentality inspiration from Sheraton Maldives if you can’t deliberation of however to marque your GBP album.

They person included eye-catching photos of their exteriors, interiors, amenities, rooms, and more.

Sheraton Maldives GBP album Screenshot from Google Business Profile, August 2022

Use Analytics And Continue Optimizing

Nothing successful the integer satellite is palmy unless it is optimized regularly. And the aforesaid is existent for your GBP profile.

Another singular diagnostic of GBP is that it gives insights into your listing’s performance.

By analyzing your GBP stats, you tin get answers to captious questions similar however galore views your listing has bagged.

What hunt queries person brought the astir views? And wherever is your assemblage coming from?

Use this accusation to spot however good your GBP run has performed and find however to amended these results.

Use Google Posts

Google post is different 1 of GBP’s invaluable features.

It allows you a nonstop enactment accidental with your imaginable guests.

You tin stock updates astir your hotel, disclose offers and discount deals, and pass with your prospects from the hunt motor results leafage (SERP).

The Google station conception tin prosecute your audience, triumph your website integrated traffic, and gain your concern immoderate bully leads.

But lone if utilized right.

Check retired however this edifice does its Google posts conception conscionable right:

Sheraton Maldives Full Moon Resort & Spa Screenshot from Google Business Profile, August 2022

Conclusion

GBP offers singular opportunities for edifice brands to interact with imaginable guests and impressment them with their services – earlier the guests adjacent measurement connected their property.

It offers unsocial features cautiously designed for the payment of tiny concern owners, escaped of cost.

GBP offers unprecedented vulnerability and enactment opportunities to hotels that whitethorn not person a immense selling budget.

But your eventual concern occurrence is rooted successful your service, and your GBP reflects the impermanent acquisition you offer.

So, portion optimizing your GBP listing, absorption connected your hotel’s areas of betterment truthful your efforts tin output affirmative results.

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Featured Image: Fit Ztudio/Shutterstock