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What Is an FAQ Page?
An FAQ leafage is simply a dedicated leafage connected a website that answers often asked questions (FAQs) related to the business.
Many businesses person FAQ pages to assistance tract visitors recognize their products and services. And lick communal problems.
For example, here’s Stella & Chewy’s FAQ page:
It’s an effectual FAQ leafage due to the fact that it anticipates the audience's needs. It besides answers communal questions and guides visitors to different applicable tract content.
FAQ pages whitethorn besides see questions and answers about:
- Common manufacture questions
- Operating hours
- Return policies
- Payment options
- Shipping information
- Contact options
- Jobs
Why You Need an FAQ Page
Here are the benefits of having an FAQ page.
It Increases Site Traffic and Online Visibility
When radical hunt for answers related to your business, your FAQ leafage tin look successful hunt results. So creating an optimized FAQ leafage tin amended your online presence.
For example, WhatsApp’s FAQ leafage astir disappearing messages is simply a featured snippet connected the Google results page:
FAQ pages are bully for SEO arsenic they person the imaginable to thrust significant, applicable integrated traffic. By targeting question keywords that imaginable customers usage to larn much astir your marque oregon products.
For example, WhatsApp’s FAQ leafage gets 650.8K visitors per month, according to Semrush’s Organic Research tool.
Because the leafage is ranking successful the apical 10 for respective high-volume question keywords, like:
- “How to cognize if idiosyncratic blocked you” - 4.4K searches per month
- “How to download whatsapp” - 1.3K searches per month
- “How to delete whatsapp group” - 1.6K searches per month
It Improves the Customer Experience
An FAQ leafage improves the lawsuit experience. Because it helps users get answers faster. Rather than having to excavation heavy into your website oregon scope retired to lawsuit service.
More specifically, FAQ pages bash the following:
- Give imaginable customers accusation to assistance their decision-making process
- Make cardinal accusation readily available, which shows that your concern is transparent and values lawsuit satisfaction
When radical find answers to their questions, they whitethorn forgo contacting support. Which tin prevention your unit clip and resources.
It Strengthens Your Authoritativeness
FAQ contented establishes authority, giving you an borderline implicit competitors who whitethorn not beryllium openly addressing communal questions.
For example, Stella & Chewy’s uses their FAQ leafage to found that they are canine nutrient experts. By answering questions like, “How bash I modulation (my canine to caller food)?”
Doing this tin show your expertise. Because your answers showcase your knowledge. Which tin pb to accrued lawsuit trust.
8 Great FAQ Page Examples
Struggling to travel up with your ain FAQ page?
Here are 8 large examples for your inspiration.
1. The IRS
Because the IRS is simply a authorities entity, it makes consciousness that their FAQ leafage plan is little creative.
But they connection a large idiosyncratic experience. If visitors person a circumstantial question oregon topic, they tin usage the hunt barroom astatine the apical of the page.
The reply to each question is “hidden” down a drop-down, truthful users tin skim the leafage rapidly and lone click connected the questions they want.
2. Amazon Web Services
The Amazon Web Services FAQ leafage uses a simple, easy-to-navigate design.
If you proceed to scroll down, the leafage includes galore links nether antithetic categories.
Once you click connected a topic, you’ll find an accompanying nonfiction with further questions and answers wrong that topic.
3. Target
Target’s main domain has a assistance conception to assistance users with orders, returns, etc.
However, its firm domain has much circumstantial FAQ pages targeting antithetic idiosyncratic segments (like “Media” and “Careers”).
The mean Target shopper astir apt isn’t funny successful these categories. So it makes consciousness to abstracted them.
4. Planet Fitness
Planet Fitness is simply a gym concatenation known for its beginner-friendly simplicity. Its FAQ leafage follows suit:
Its archetypal FAQ leafage has a database of communal questions with drop-down-style answers.
If you scroll further down, you’ll spot a conception labeled “More Topics.” That directs you to further FAQs depending connected what accusation you need.
It besides includes an enactment to interaction your Planet Fitness nine directly.
5. Dunkin’
This celebrated java chain’s FAQ leafage keeps things simple.
Users tin toggle betwixt a fewer antithetic categories connected the apical navigation bar. Or navigate straight to their astir fashionable questions:
And erstwhile users find what they need, they tin click a drop-down to presumption easy-to-skim related questions:
6. Lily’s Kitchen
Pet nutrient marque Lily’s Kitchen categorizes their questions connected the left-hand broadside of the FAQ page.
If users can’t find answers, they tin interaction Lily’s Kitchen’s lawsuit work squad utilizing the nexus nether the main heading.
7. Kiehl’s
Skincare marque Kiehl’s besides helps visitors find answers done a left-hand navigation menu.
It besides has a hunt barroom truthful radical tin look for thing specific.
The leafage besides includes links to fashionable questions truthful users tin get answers quickly.
8. Yasso
This frozen yogurt brand’s FAQ leafage starts with a fig of clickable class links:
If you click connected 1 oregon scroll further, you’ll find a drop-down paper of much circumstantial questions:
This FAQ leafage uses marque colors and design. To further promote marque recall.
How to Create an Effective FAQ Page
Create an FAQ leafage that drives postulation and helps customers. With these 5 tips.
Uncover Questions Your Customers Actually Ask
The superior extremity of your FAQ leafage is to reply your customers’ and imaginable customers’ questions. So that they don’t request to interaction your enactment squad each clip they request help.
There are 2 ways you tin uncover what those questions are:
First, inquire your lawsuit enactment and income teams.
Those 2 teams coordinate with customers connected a regular basis. Ask them to compile recurring questions. And adhd those questions to your FAQ page.
If you’re utilizing assistance table oregon telephone halfway bundle similar Intercom or Zendesk, reappraisal the lawsuit data.
This includes listening to recorded calls, looking done written details astir circumstantial lawsuit issues, etc.
Second, usage Google Search Console. To spot questions that you’re already ranking for.
Sign successful to Search Console and prime your tract successful the spot drop-down.
Next, click connected the “Performance” tab successful the left-hand navigation menu.
And scroll down to “Queries” to spot a database of hunt presumption that you’re already ranking for.
Now, let’s constrictive that database of queries. Into a database of question keywords.
Create a filter by clicking “+ New” > “Query…” astatine the apical of the screen.
And, deed “Custom (regex).”
Finally, paste the pursuing look into the unfastened field. And click the “Apply” button.
^(how|what|when|where|who|why)[" "]
The array volition amusement you each question-based hunt queries.
Comb done the database to take the astir applicable questions for your business. And adhd them to your FAQ page.
Research Question Keyword Opportunities
Keyword research tin assistance you place questions radical participate into hunt engines.
Start your probe by plugging your manufacture oregon marque sanction into the Semrush Keyword Magic Tool.
Let’s usage the cosmetics institution Lush to demonstrate.
Enter the marque name, take your people country, and click the “Search” button.
You’ll spot a database of keywords related to “Lush.”
Click the “Questions” filter fastener adjacent the apical left-hand country of the report.
And click connected the “Volume” file to put by hunt measurement (i.e., the estimated fig of searches a keyword gets per month).
Now, you’ll spot a database of questions related to your brand. With the keywords that get the astir searches per period astatine the top.
As you did with Search Console, take the astir applicable questions for your business. While considering their hunt popularity.
Follow a Logical Category Structure
A large FAQ leafage is casual to navigate. So that visitors tin find what they request arsenic rapidly arsenic possible.
To bash that, make wide class sections based connected the question type.
For example, the Shopify FAQ page categorizes questions into 4 sections. In a left-hand navigation menu:
Some communal FAQ categories include:
- General questions
- Account and registration
- Ordering and payment
- Shipping
- Returns
- Product information
- Technical support
- Privacy and security
- Contact information
Answer Questions Clearly and Concisely
When visitors onshore connected your FAQ page, they’re apt looking for speedy answers. So support your answers wide and concise.
Let’s instrumentality Dunkin’s FAQ page. Many of the answers are 1 oregon 2 sentences. And get close to the point.
Consider User Experience
If you privation your tract visitors to permission happy, amended your FAQ page's idiosyncratic experience.
Add adjuvant elements similar hunt functionality and drop-down menus to marque your leafage easier to navigate.
People volition onshore connected your FAQ leafage with a circumstantial question successful mind. Make it casual for them to find answers by adding a hunt tract (especially if your leafage is excessively agelong to skim).
For example, here’s the IRS’ FAQ leafage with a hunt barroom astatine the top:
You tin besides see drop-downs wrong your categories.
Adobe breaks up their left-hand navigation categories with drop-down arrows. This allows them to see a batch of accusation connected 1 leafage without confusing oregon overwhelming the user.
Create Better FAQ Pages with Semrush
An FAQ leafage is simply a beneficial plus for some your tract visitors and SEO. But for it to beryllium effective, you request to optimize it decently and see the close questions.
Inspired by the FAQ leafage examples successful this guide?
With Semrush’s suite of tools, you tin make an FAQ leafage that meets users' needs and ranks good successful the hunt engines.
Sign up for a escaped relationship today!
This station was updated successful 2024. Excerpts from the archetypal nonfiction by Kelly Lyons whitethorn remain.
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