55 Instagram Statistics And Facts For 2023 via @sejournal, @theshelleywalsh

Instagram is 1 of the apical social media platforms successful the satellite and continues to captivate users worldwide with its unsocial blend of ocular storytelling and interactive features.

Today, it’s not conscionable a spot to link with friends and stock your beingness moments; it’s a important instrumentality for concern maturation and marque awareness.

As such, it’s important to enactment informed of the latest trends, idiosyncratic behaviors, and insights that specify this platform.

In this article, you’ll find the latest and top Instagram facts and statistics, including details connected demographics, institution background, apical influencers, and overmuch more.

Instagram Facts

1. Instagram is presently the fourth most-used societal media platform successful the satellite (behind Facebook, YouTube, and WhatsApp). (Source)

2. Instagram is the 12th astir visited website successful the US, with an estimated 1.47 cardinal monthly visits successful October 2023. (Source)

3. Instagram is the 10th astir searched query globally, with a 338 cardinal monthly hunt volume. (Source)

4. In 2022, Instagram was the second astir downloaded app worldwide. (Source)

5. Instagram was co-founded by Kevin Systrom and Mike Krieger successful 2010.

6. The existent caput of Instagram is Adam Mosseri.

7. Instagram HQ is located successful Menlo Park, California.

8. In 2017, Instagram was reported to person 450 employees – though, successful 2023, that fig is good implicit 16,000.

When Was Instagram Released?

9. Instagram was launched connected October 6, 2010, but the precise archetypal station was made connected July 16, 2010.

How Much Is Instagram Worth?

10. In 2012, Facebook paid $1 billion for Instagram.

11. In 2018, Instagram was estimated to beryllium worthy $100 billion.

12. In 2022, Meta’s “Family of Apps,” which includes Instagram, generated $114.45 cardinal successful revenue.

(Source) (Source) (Source)

How Many Instagram Users Are There?

13. Instagram has 2 cardinal monthly progressive users.

14. Advertisers tin scope 1.6 cardinal users connected Instagram successful 2023.

15. That fig is adjacent to 30.9% of each net users.

16. Data suggests that 25.9% of each radical 13 and older globally usage Instagram.

(Source) (Source)

Instagram Account Growth Statistics

17. In September 2011, Instagram had 10 cardinal users.

18. In February 2013, Instagram had 100 cardinal monthly users.

19. By June 2016, Instagram had 500 cardinal users.

20. In June 2018, Instagram had 1 cardinal monthly users.

21. By October 2021, Instagram had 1.16 cardinal users estimated.

22. In October 2023, Instagram has over 2 billion users.

23. Advertisers tin reach 176 cardinal more users connected Instagram successful 2023 than they could astatine the aforesaid clip successful 2022.

(Source) (Source) (Source)

Instagram Top Influencers

24. The Instagram relationship with the astir followers is really the Instagram account with 664 cardinal followers.

25. The apical influencer connected Instagram is the ultra-dedicated Cristiano Ronaldo. He has 613 cardinal followers compared to Lionel Messi’s follower number of 494 million.

26. Seven retired of 10 of the apical Instagram influencers are American.

27. Removing brands from the database to uncover accounts from individuals, the apical 10 influencers crossed Instagram are:

*Instagram followers arsenic of December 2023

How Much Can You Earn On Instagram?

Over the past decade, Instagram and YouTube person importantly contributed to the creator economy, giving emergence to the vocation prime of “influencer.”

Today, contented creators are capable to gain a sizeable income from their posts and videos.

Even a micro-influencer tin gain important income with lone a humble magnitude of followers:

28. A nano-influencer with betwixt 1,000 and 9,999 followers tin gain up to $1,105 per post.

29. A micro-influencer with 10,000-49,999 followers tin gain up to $1,674 per post.

30. A mid-level influencer with 50,000-199,999 followers tin gain up to $3,396 per post.

31. A macro-influencer with 200,000-499,999 followers can earn up to $4,992 per post.

32. A mega-influencer with 500,000-999,999 followers tin gain up to $5,497 per post.

33. A web personage with 1 cardinal oregon much followers tin gain up to $5,865 per post.

(Source)

Top Brands On Instagram

34. As mentioned above, the apical relationship with the astir followers connected Instagram is the institution itself, with 664 cardinal followers. Removing Instagram’s ain relationship from the list, Nike is the top-followed marque with 307 cardinal followers.

By removing the idiosyncratic influencer’s accounts, we tin uncover the brands with the astir followers connected the platform.

Sports, particularly football, are the predominant niche heavy investing successful their Instagram presence.

35. The apical brands connected Instagram are arsenic follows:

*Instagram followers arsenic of December 2023

36. Business accounts connected Instagram people an mean of 1.55 posts connected main provender per day.

37. 62.4% of Instagram users travel oregon probe brands and products connected the platform.

38. 90% of users travel astatine slightest 1 business.

39. According to Instagram data, 70% of radical either similar oregon don’t caput seeing ads erstwhile they’re watching videos connected the platform.

(Source) (Source)

Instagram Posts With Most Likes

40. The station with the astir likes is simply a photograph of footballer Lionel Messi holding the 2022 FIFA World Cup, posted successful December 2022.

41. Second to that is simply a photograph of an ovum that antecedently held the satellite grounds since January 2019.

42. Of the apical 10 most-liked Instagram posts, 5 are from footballer Lionel Messi.

43. Another 4 posts are from footballer Cristiano Ronaldo.

44. The apical most-liked Instagram posts successful 2023 are:

*Instagram likes arsenic of December 2023

Top Instagram Hashtags Of 2023

45. Hashtags were introduced to Instagram successful January 2011 and person agelong been an integral mode of gathering follower counts and navigating contented connected the platform. In December 2017, users could travel circumstantial hashtags to support way of trends and amusement applicable contented successful their feed.

46. Today, you tin nary longer spot “recent” posts from hashtags. Instead, you tin usage them to presumption curated posts from “top” users that leverage the circumstantial hashtag.

47. The apical Instagram hashtags of 2023 are:

*Instagram posts arsenic of December 2023

(Source)

Instagram Statistics By Country

48. India is the astir salient planetary assemblage for Instagram, with much than 326.6 cardinal users.

49. The US has the 2nd biggest idiosyncratic base, with much than 168.6 cardinal users.

Aside from the ascendant countries, the level has a worldwide scope and dispersed of users globally.

50. Instagram planetary assemblage size, April 2023:

(Source)

Instagram Demographic Statistics

As social media has go specified an integral portion of our lives, idiosyncratic statistic bespeak however indispensable the level is for the younger demographic.

Social platforms are present the astir important transmission for consuming news, media, and entertainment.

51. As of April 2023, 50.6% of Instagram’s planetary users place are male, and 49.4% are female.

52. Unlike Facebook, Instagram is dominated by a younger demographic; users aged 18 to 24 marque up the bulk of Instagram’s advertizing audience, astatine 517.7 cardinal users.

53. Instagram users worldwide by property group:

(Source)

Instagram As A News Source

54. 16% of US adults regularly usage Instagram arsenic a quality source, compared to 30% who usage Facebook and 26% who usage YouTube.

55. Women relationship for 59% of regular quality consumers connected Instagram.

(Source)

In Summary

These facts and statistic are conscionable a tiny snapshot of the existent authorities of Instagram – but they supply a glimpse astatine the powerfulness of this societal media platform.

We anticipation you tin usage immoderate of what you’ve learned present to amended recognize Instagram and its users, truthful that you tin craft much effectual selling strategies, link authentically with your target audience, and harness Instagram’s afloat imaginable to turn your business.

More resources: 

• 134 Social Media Statistics You Need To Know For 2023
• The Best Time To Post On Instagram In 2023
• Social Media Marketing: A Complete Strategy Guide

Featured Image: Roman Samborskyi/Shutterstock