5 tips on how to use TikTok for your business

If you privation to scope a younger audience, you request to look into TikTok. Almost fractional of TikTok’s idiosyncratic basal is under 30 years old. So if that’s a marketplace you privation to target, you should see creating a TikTok relationship and a TikTok strategy. In this post, we’ll springiness you 5 tips connected however to usage TikTok for your business. Let’s go!

Understand TikTok arsenic a platform

It’s bully to recognize TikTok arsenic a level earlier you commencement utilizing it for your business. Why? Because you request to recognize what appeals to radical and what benignant of contented is fashionable if you privation much engagement.

TikTok is typically utilized for short-form videos that scope betwixt 5 seconds and 3 minutes long. The app has a immense euphony room and in-app editing features, which means it’s casual to make your ain content. 

The TikTok algorithm

Another crushed wherefore TikTok has grown truthful fashionable is due to the fact that it has a precise clever algorithm. Their For You leafage seems to effortlessly and endlessly stock contented that you like. And it lone gets better! Which makes it hard for radical to permission the app, since it keeps showing them large content. Before they cognize it, just 1 much video has turned into 20 videos! 

Should you get a TikTok concern account?

TikTok offers businesses this neat happening called a concern account. It’s not hard to acceptable up, and gives your marque the credibility of being a verified business. It besides allows you to acceptable up a TikTok store and usage a nexus successful your profile. Plus, you tin download each the analytics, which makes it easier to usage the information successful reports.

The lone downside? You won’t get entree to each the commercialized sounds. But determination are inactive tons of bully sounds that you tin use, truthful a TikTok concern relationship is worthy it successful our opinion.  

5 tips connected however to usage TikTok for your business

1. Showcase the worth of your merchandise wrong 3 seconds

Users privation to rapidly spot the worth of your video. So, effort to amusement your USP (unique selling point) astatine the precise start. Ideally, successful the archetypal 3 seconds of your video. Otherwise, radical volition conscionable scroll away. 

For example, let’s accidental you merchantability ultra-strong iPhone cases. You could movie a country wherever you driblet the telephone from the 2nd floor, past amusement your viewers that it didn’t get scratched. Of course, determination are tons of ways to showcase the unsocial worth of your business. It each depends connected your product. Just retrieve to support it to the point!

2. Try not to sell 

Unlike different platforms, you should physique a transportation with your assemblage connected TikTok earlier you effort to merchantability them anything. In fact, it’s amended not to beryllium sales-y astatine all! That benignant of contented typically doesn’t bash well. 

Instead, dainty TikTok arsenic a mode to beryllium authentic with your audience. For example, you could stock your travel arsenic a tiny concern proprietor oregon showcase your products successful amusive ways. It volition instrumentality clip to physique an audience, but it volition beryllium worthy it erstwhile you’ve recovered your people audience!

3. Be vulnerable

TikTok users admit authenticity and “realness”. That’s wherefore videos wherever radical stock their struggles with their tiny concern thin to get a batch of engagement, since radical find those stories relatable. 

Some ideas: 

• A “story time” video astir however you started your business. A fashionable inclination that fits this taxable would be: how it started vs. however it’s going 
• Things you learned during your tiny concern journey
• A mistake you made and what you learned from it

Examples of tiny businesses who are susceptible and authentic connected TikTok

4. Engage with trends

If you privation to instrumentality TikTok seriously, you shouldn’t station conscionable erstwhile a week. Instead, effort to station everyday. This volition let you to support up with TikTok’s algorithm. 

Of course, creating and editing caller videos mundane sounds daunting! But there’s tons of ways to make caller content. For example, you tin hop connected trends, marque videos of your products, oregon subordinate your concern to a trending sound. The cardinal is not to instrumentality things excessively seriously. Just person fun! 

Note: Of course, you shouldn’t just beryllium posting trends. Try to person a bully equilibrium betwixt planned videos and trendy/fun videos.

5. Utilize UGC for your TikTok ads

If you’re a tiny business, TikTok ads are a large mode to get your sanction retired there. Still, it’s bully not to beryllium excessively sales-y. A large mode to debar this is by boosting videos made by users, different known arsenic idiosyncratic generated contented (UGC). These videos volition travel crossed arsenic much genuine and authentic than a polished video ad.

Just marque definite you inquire the creator’s support earlier you usage their video! 

Examples of UGC ads

Whether it’s TikTok oregon Instagram oregon different societal media platform, it’s good for your SEO to beryllium progressive connected societal media. After all, SEO is each astir being found. When radical hunt for you, it’s bully if they’re beryllium capable to find you connected aggregate platforms. In fact, with societal media being truthful fashionable arsenic it is, your assemblage astir apt expects you to beryllium connected societal media!

Plus, Google present shows TikTok videos successful the hunt results too. So if your videos amusement up there, you volition get a bully spot of other visibility.

Find what works for you

Since TikTok is each astir authenticity, you should lone make contented that you consciousness comfy with. Don’t effort to signifier yourself and your concern into thing it’s not. People volition notice. Instead, find a video benignant and posting docket that works for you, and person fun!