5 Tips for Passing The Google Analytics IQ (GAIQ) Exam

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This station was primitively published successful January 2020 by Alex Landro, and past updated successful March 2022 by Sara Niemiec.

The Google Analytics IQ tin beryllium daunting erstwhile you attack it, whether you are redoing your certification oregon if it’s your archetypal clip taking it.

As marketers, Google Analytics is 1 of the astir important tools we person astatine our fingertips — knowing however to usage it tin beryllium critical! Google rolls retired caller features each of the time, similar their newest mentation called Google Analytics 4, truthful maintaining an up-to-date certification every 12 months is powerfully recommended.

Whether you’re looking to commencement your vocation successful Analytics, different subdivision of integer selling oregon you’re an manufacture vet looking to recertify, work connected for our apical 5 tips connected however to get your Google Analytics certification:

Take Advantage of Study Guides
Give Yourself Enough Time to Study
Get Used to the Google Analytics Interface
Choose a Quiet Place to Take The Exam
Pick a Time to Take The Exam & Stick to It

What is The GAIQ Exam?

The Google Analytics Individual Qualification, besides called the GAIQ exam, is simply a escaped exam and certification offered by Google Analytics Academy that allows marketers to trial their cognition and larn precocious concepts wrong the platform.

Some of the benefits of becoming GAIQ certified are:

Gain hands-on acquisition wrong the GA interface
Earn a downloadable certification that is valid for 12 months (add this to your LinkedIn oregon resume to amusement disconnected your skillset!)
Show disconnected enhanced credibility among your clients and concern associates
Improve your analytics cognition and expertise

How is The Exam Formatted?

No request to interest if you are a atrocious trial taker oregon get stressed astatine the thought of aggregate choice. The Google Analytics certification exam is 90 minutes and includes a full of 70 questions that vary from multiple-choice, true/false, to matching (no capable successful the blanks here!)

You request an 80% to pass this exam, but it tin beryllium taken aggregate times – you conscionable request to hold 24 hours betwixt attempts.

💡 Related: GAIQ Frequently Asked Questions

1) Take Advantage of the Study Guides

Google has a ton of resources retired determination to get you acceptable for the exam.

In summation to the Google Marketing Platform blog there’s besides the Google Analytics Academy which houses 2 main survey guides, (along with different awesome tools for you to cheque out!):

Passing the GAIQ Exam

Google recommends reviewing some survey guides prior to taking the GAIQ exam. Every clip I’m preparing to retake my GAIQ, I ever find these courses immensely adjuvant arsenic a refresher. They connection mini-assessments aft each section, truthful you tin get a consciousness for which sections you cognize well, and which you mightiness request to treble down connected studying further.

Also, some guides are go-at-your-own-pace, truthful you tin instrumentality the classes erstwhile it champion fits your schedule.

In summation to helping you hole for the GAIQ, aft you survey and walk the supplemental certifications, you tin adhd them to your LinkedIn illustration to assistance showcase your accomplishment set:

2) Give Yourself Enough Time to Study

Speaking of going astatine your ain pace, the survey guides are determination for a reason. The GAIQ is by nary means easy, but if you springiness yourself capable clip to really reappraisal the material, you should person nary occupation passing connected your archetypal oregon 2nd try. Here’s my tried and existent survey schedule:

Space Out Your Preparation

Studying implicit several abbreviated periods of time vs. 1 monolithic artifact mightiness beryllium much effectual for you. Don’t beryllium acrophobic to effort retired antithetic styles of studying to find retired what works champion for you!

Schedule Time to Study connected Your Calendar

Actually enactment 30 minutes to 1-hour survey blocks connected your calendar each week and instrumentality to it! Rewarding yourself with thing you emotion aft studying is besides a large motivation. If you are capable to hole during your 9-5, adding a calendar lawsuit tin besides assistance others cognize erstwhile you are engaged and mightiness beryllium dilatory to respond.

Follow Google’s Study Units

Each survey usher is breached up into 4 units. Break up your survey clip truthful that you are lone reviewing 1 portion astatine a time. Even if you enactment connected aggregate units astatine a time, marque definite to interruption up the clip into blocks truthful you tin digest the information.

Passing the GAIQ Exam

At the extremity of each unit, determination is simply a tiny quiz that you tin usage to trial your newfound knowledge. For further practice, you tin constitute down these questions connected flashcards truthful you tin survey connected the go.

3) Familiarize Yourself With the Google Analytics Interface

If you privation to instrumentality the GAIQ and you’ve ne'er really logged successful to Google Analytics, it mightiness beryllium much challenging for you to walk the exam. Most of the exam is made up of scenario-based questions truthful you volition privation to instrumentality it for a trial thrust truthful you tin get a amended knowing of each of the disposable resources.

It’s recommended to person Google Analytics unfastened portion you’re moving done the survey guides truthful that you tin intermission the survey videos and enactment your learnings into signifier close away.

Don’t person entree to Google Analytics? Ask your brag if you tin person view-only entree to your company’s GA. If that isn’t an option, the Google Analytics YouTube channel has respective videos and walkthroughs of the interface.

4) Choose a Quiet Space to Take the Exam

When you’re acceptable to instrumentality the exam, nothing’s worse than mounting up astatine the trendy java store connected the country and failing due to the fact that determination was excessively overmuch sound and you couldn’t focus. Before you cognize it, you conscionable wasted an hour, failed the exam, and the lone happening you person near is that costly half-finished latte.

After each of your dedication to studying, the past happening you privation is to stroke your chances of passing the exam due to the fact that you failed to prime a bully spot to instrumentality it. Here are a fewer large places you mightiness privation to acceptable up arsenic your exam space:

Your location office
A league country astatine your work
Your assemblage library
A quiescent country successful a shared moving space

5) Dedicate a Time to Take the Exam and Stick to It

Just similar earlier erstwhile you acceptable clip connected your calendar to study, the aforesaid thought applies present for taking the exam! If you take a circumstantial clip and spot to instrumentality the exam, you’re little apt to enactment it disconnected for different day.

When the time of the exam comes, remember this:

Set speech the afloat 90 minutes connected your calendar to instrumentality the exam. The GAIQ exam itself is typically 60 minutes, but it’s champion to springiness yourself immoderate other buffer country to get settled earlier starting.
Check your WiFi transportation earlier you statesman the exam.
Once the exam is started, it indispensable beryllium finished. If you permission the exam, your process volition not beryllium saved and you volition request to retake it.

You’ve Got This

The past extremity I’ll permission you with: you’ve got this! If you’ve enactment successful the clip to survey and prep, beryllium assured that you’ve got this and tin walk the exam.

Even if you don’t walk connected your archetypal try, don’t suffer momentum! Get backmost up, survey much successful the units that gave you the astir trouble, and effort again.

Good marketers instrumentality a nonaccomplishment and larn from it, and soon, you excessively my person tin beryllium certified with a Google Analytics Individual Qualification.

GAIQ Frequently Asked Questions

How Hard is The Exam?

With the close preparation, the GAIQ exam tin beryllium completed with ease.

Make definite to dedicate clip to studying and getting ready, but you tin ever retake it if you don’t pass, oregon privation a amended score!

How Much is The GAIQ Exam?

Like each Google certifications, the GAIQ is escaped to take.

The survey materials and videos are besides accessible for escaped successful lawsuit you privation to larn much but aren’t funny successful a certification.

How Do You Take the GAIQ Exam?

The survey guides and GAIQ exam are some located successful Google’s Skillshop.

In bid to usage these resources, you volition request to make an account. You mightiness privation to cheque with your brag earlier making an relationship to find if they privation the certification associated with a idiosyncratic oregon enactment email. After passing the GAIQ exam, you tin entree your certification, arsenic good arsenic immoderate further certifications you pursue, wrong this platform.