5 Areas to Automate in Your SMB

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Jan 19, 2022 | 14 min read

Automating concern processes successful immoderate section helps trim the resources used, amended accusation management, get much accurate analytics, and supply a amended lawsuit experience. Eventually, your employees volition beryllium escaped from time-consuming and error-prone manual tasks. 

But what bash you commencement with erstwhile readying to automate your processes? Which areas should beryllium automated first? Which toolset should you statesman with? 

In this post, we’ll screen these essentials. But let’s statesman with processing an knowing of what automation really is.

The essence of automation

Automation implies that quality input successful a peculiar process is minimized and, wherever possible, replaced with technology. You tin automate successful astir areas and industries—from manufacturing to retail and finance. 

We, successful turn, privation to absorption connected tiny and mean businesses successful this post.

Basic automation

Automation astatine a basal level applies to digitizing regular tasks with tools to simplify, secure, and velocity them up. 

The tasks tin beryllium interior connection wrong an organization, specified arsenic automated propulsion notifications and timetabling, absorption via automatic attendance tracking, oregon immoderate different concern process.

Workflow automation

Automation of workflows focuses connected streamlining a bid of tasks performed according to rule-based logic

Setting up the logic makes it imaginable to automate email sending, task scheduling, and different repetitive tasks. This allows for aggregate workflow completion without immoderate quality involvement.

With workflow automation, you tin consciousness the benefits of automation for your business. It covers much extended areas and much time-consuming tasks than the basal type. As a result, employees are near without cycled work, making processes much efficient.

Advanced automation (AI-driven automation)

AI-driven automation is the astir complex: it involves artificial quality that learns however to execute tasks oregon workflows based connected erstwhile cases arsenic opposed to via a quality setup. 

This automates monolithic multi-step workflows, specified arsenic lawsuit service, precise information analytics, forecasting, etc. For example, you request to cod inputs (customer inquiries), disagreement them by tags, and get an knowing of what volition beryllium the astir predominant inquiries successful the upcoming period to allocate enactment representatives respectively.

AI adoption tin inactive beryllium expensive, but 63% of surveyed concern executives believe it reduces expenses implicit time. 

To get the gist of AI value, cheque retired this usher connected however AI tin amended your email selling efforts.

Why is automation worthy trying?

The abbreviated reply is, it volition prevention clip and money. Per the Salesforce report, executives corroborate that automation impacts ROI greatly, e.g., 47% successful operations and 35% successful selling and sales.

Automation does request immoderate effort to instrumentality and takes immoderate clip for your organization  to set to the change, but it’s decidedly an indispensable measurement to a amended show of your business. 

Below are the 4 cardinal benefits of automation.

1. Saved resources

Automation leads to little operating costs due to the fact that there’s nary request to wage employees to execute tasks manually. 

You besides prevention clip erstwhile the bundle does the job. Besides the information that tools tin implicit a task faster than a human, they tin besides grip galore much tasks astatine the aforesaid clip and enactment with nary breaks, specified arsenic astatine night. 

In addition, the accidental of quality mistake is minimal erstwhile tools are used. Hence, determination are less delays caused erstwhile correcting mistakes, which leads to faster task completion successful the agelong run. 

Lastly, automation saves vigor and cuts instrumentality expenses.

2. Improved information management

Data absorption with automation tools leads to a much unafraid and unchangeable information flow. Automation allows keeping information records cleanable and up-to-date by removing duplicates and aged records that are nary longer needed. 

And with wide sets of data, you tin find and entree the accusation you request with nary other effort, truthful showing higher productivity.

3. Enhanced analytics and reporting

Along with amended information management, you tin usage information efficaciously for assorted purposes, specified arsenic gathering reports and analytics connected selling metrics, worker performance, expenses and different things. 

With automation, everything is trackable—you tin easy take the metrics for examination to make reports, acceptable up automated analytic campaigns, and spot whether you’re gathering your goals. 

4. Better lawsuit experience

Customer experience is important for successful, semipermanent concern relationships, and you tin execute these relationships by consistently delivering large service. 

Using automation, you tin acceptable up your connection with the lawsuit to beryllium engaging, personalized and reliable, specified arsenic done chatbots for ailment resolution, which increases lawsuit restitution successful 80% of cases, oregon automatic merchandise recommendations based connected customers’ actions and preferences.

Then, utilizing predictive analytics, you tin heighten the lawsuit acquisition by tracking however customers interact with your institution and spot what tin beryllium improved.

All the listed advantages of utilizing tools to automate divers tasks successful your concern routines volition summation the prime of outputs you get and the wide productivity level successful your organization.

Differences successful low-code vs. no-code tools

No substance what benignant of automation you choose, you request to take the close tools. Based connected the needs and standard of your project, you whitethorn request to physique a customized solution oregon usage low-code/no-code tools.

Building a customized solution whitethorn necessitate programming skills oregon a dedicated developer team. In contrast, the 2 second types of tools tin beryllium utilized without overmuch circumstantial expertise. 

Low-code and no-code tools are bundle platforms that let gathering bundle with small oregon nary coding cognition acknowledgment to ready-to-use components. 

With these, you tin automate processes to the constituent that you don’t person to put successful analyzable customized bundle development. 

Some of the astir fashionable low-code platforms are Zoho Creator, Microsoft Power Apps, and Mendix, portion Quickbase and Knack are the go-to no-code tools.

While utilizing some types of tools is beneficial, we should outline immoderate differences.

Low-code tools:

  • may supply extended functionality
  • allow for much capabilities owed to imaginable programming and testing
  • can beryllium extended with codification erstwhile much features are needed
  • can beryllium much analyzable and time-consuming successful development

No-code tools:

  • are simpler to acceptable up and use 
  • allow non-tech radical to make the flows they need 
  • are usually much affordable

Depending connected the features of these low-code and no-code tools, you tin take the close solutions to automate elemental tasks that are performed manually, similar mounting up regular stand-up reminders for your squad oregon creating organized lawsuit lists, without extended programming knowledge. 

While not a cleanable and all-encompassing solution, this tin assistance you get automation done and prevention fund and clip connected hiring a squad for accepted bundle development.

What areas to automate successful tiny and mean businesses?

While you tin automate galore kinds of tasks moving successful your business, you should find areas to absorption on. Next are listed 5 cardinal processes to beryllium automated.

1. Data postulation and management

Google Cloud to automate information  managementGoogle Cloud

Automation of information postulation and absorption processes involves information seizure that is performed with nary quality interaction. Tools read, scan, and construe papers that see substance oregon images to integer files. 

For example, automating worker onboarding involves scanning the person’s ID and related forms to record and process them, and the aforesaid logic applies to invoicing automation—the 2 processes are a portion of each business’ life. Another mode of information absorption automation whitethorn beryllium merchandise labeling to signifier a database.

These records tin aboriginal beryllium managed based connected your goals: stored, filtered, duplicated, shared, oregon removed. In specified a way, information introduction and absorption go accelerated and reliable.

Data absorption bundle includes unreality and maestro information management, ETL and information integration software, arsenic good arsenic information visualization and analytics tools, specified arsenic the following:

  • Microsoft Azure—the fastest-growing unreality work for information storage, migration, analytics
  • Amazon Web Services (AWS)—another unreality work for assorted types of information manipulation
  • Google Cloud Platform—a unreality level to create, store, and stock data
  • Google Workspace—a instrumentality suite for businesses for documenting, sharing, synchronizing
  • Microsoft Power BI—a information absorption and visualization service

Some tools for information collection, successful turn, see scanners (such arsenic barroom codification and presumption scanners), QR codes, and RFID readers. These are utilized wherever aggregate carnal products request to beryllium accessed, specified arsenic successful inventory oregon plus tracking.

2. Marketing and sales

HubSpot to automate selling  and salesHubSpot

Marketing automation covers a wide scope of selling activities, from automating email campaigns to tracking wide run performance. 

With assorted tools, you can:

  • schedule societal media posts
  • set up invited and onboarding emails to users
  • manage ads
  • take attraction of referral programs to physique lawsuit loyalty 
  • embed videos into newsletters to turn your audience
  • speed up different selling workflows

Keeping way of tasks for the selling team, creating a work calendar, handling much imaginable leads, and analyzing the occurrence of your selling strategy—all this is imaginable with specified selling automation tools as:

  • Mailchimp—an all-in-one level for email selling automation
  • Metadata.io—for lawsuit travel automation
  • Wiser—for pricing automation
  • Revealbot—for advertisement automation
  • Sprout—for societal media selling automation
  • HubSpot—for all-in-one selling automation software

Along with these platforms, you’ll astir apt necessitate immoderate solution for SEO automation. SE Ranking volition assistance with that. Using this service, you tin leverage automated SEO reports, ranking checks, backlink investigation and presumption tracking.

3. Finance and accounting

Xero to automate accountingXero

Finance and accounting process automation helps trim errors successful the workflows and makes them tally much consistently, which contributes to unafraid currency travel successful the agelong run. Some of the automated processes successful these areas are information entries, fiscal reporting, slope reconciliation, and disbursal management.

Some of the astir fashionable applications for concern and accounting automation are:

  • Microsoft Dynamics GP—a bundle suite for concern assets readying and management
  • Oracle NetSuite—a unreality work for concern accounting
  • ZOHO Books—an online instrumentality for concern management
  • QuickBooks—a bundle bundle for SMB accounting
  • FreshBooks—web-based work for invoicing, disbursal management, and different accounting tasks
  • Xero—a cloud-based accounting software

Suppose you’re utilizing QuickBooks from the database above. You tin usage customized no-code integrations. For example, connect QuickBooks to Google Sheets to cod your information successful 1 place. This is however you tin proceed moving your accounting successful the mode your squad is utilized to but faster and much effectively.

4. Internal communication

Zapier to automate workflowsZapier

Automating interior connection is convenient and ensures that each employees are up-to-date with what’s going connected successful the organization. Using tools for this intent volition assistance you acceptable up trigger-based notifications and email campaigns targeted astatine each employees oregon teams. 

Here are immoderate utile applications for interior connection automation:

  • Zapier—for automated notifications and triggers
  • nTask—for tracking task statuses
  • Appspace—for workplace productivity and engagement
  • Notemate—for automated notifications successful messaging apps
  • Jive—for creating and tracking squad narration mapping
  • ContactMonkey—for interior connection tracking

In addition, automation of a company’s interior beingness simplifies worker feedback postulation done surveys with tools similar Glint oregon 15Five. In turn, this allows implementing changes to make a favorable moving environment.

5. Human assets management

BambooHR to automate HR processesBambooHR

Automating HR workflows lets the section absorption connected little tedious and much thought-demanding processes, specified arsenic improving worker restitution strategies and recruiting decisions. 

Usually, HR tasks specified arsenic managing worker data, paperwork, reports, permission requests, worker absences, tracking registrations successful training, and others can beryllium easy automated. 

The pursuing tools volition assistance with HRM workflows:

  • BreatheHR—a cloud-based worker absorption tool
  • WebHR—an all-in-one instrumentality for SME HR management
  • PulseHRM—a cloud-based instrumentality for HR operations management
  • BambooHR—software to automate each signifier of the hiring process

Automation mistakes to avoid

Having realized the value of automation for your business, you whitethorn beryllium tempted to commencement doing it immediately. But the cardinal to effectual automation isn’t conscionable doing it, but doing it right. 

Here are immoderate mistakes you tin marque erstwhile not approaching the alteration thoughtfully.

Automating everything astatine once

A occupation you whitethorn look is focusing connected excessively galore areas of automation astatine once. This volition pb to mediocre task prioritization and the inability to grip everything simultaneously.

You’ll request antithetic kinds of tools for antithetic areas of automation and tasks you determine to automate—you’ll usage 1 instrumentality for accounting automation and different for marketing. 

Therefore, to automate a process successful a mode for it to tally smoothly successful the future, make a task program and instrumentality to it. Start with focusing connected 1 country and proceeding to the adjacent 1 erstwhile you’re done, taking 1 measurement astatine a time.

Poor automation prioritization

Even if you’re not automating everything astatine erstwhile and person a program developed, you whitethorn inactive endure the consequences of mediocre prioritization. This whitethorn hap erstwhile the country of automation isn’t chosen wisely and erstwhile automation isn’t prioritized among different changes you’re pursuing. 

To marque a cause-and-effect investigation and determine connected which country to commencement with, notation to a prioritization oregon decision making framework.

With that being said, see the pursuing questions erstwhile choosing the archetypal country to automate:

  • What is the country wherever astir issues occur?
  • What processes are causing the astir problems oregon delays due to the fact that of mediocre performance?
  • What tasks are taking excessively overmuch effort?
  • What are your high-impact functions that tin beryllium automated?
  • What country would necessitate the slightest adept cognition to automate?
  • Which areas would necessitate the slightest customization?

As for the precedence of automation implicit different planned processes, you person to determine connected however damaging it is to execute the tasks manually astatine that point. Think of the losses you’re facing without automation and comparison them to the outgo and effort required for automation—consider which prevails. 

For example, if you person a choky fund planned for a antithetic task that volition perchance turn your revenue, specified arsenic for CMS oregon CRM implementation, clasp disconnected connected automation until you’re much unafraid financially. But if you’re losing income due to the fact that of doing tasks manually, automation should go your priority.

Automation for the involvement of automation

Automating processes conscionable to automate them isn’t a beneficial change. If performing a task manually takes the aforesaid magnitude of resources arsenic it would erstwhile automated, there’s nary constituent successful spending clip and wealth connected automating it. If the prime of task show suffers and you privation to automate it conscionable due to the fact that there’s a solution for it, it won’t work. 

You request to person peculiar goals that volition pb your concern to turn with automation, and if automation doesn’t pb to an improvement, you shouldn’t spell done the process, with each that it demands, conscionable for the involvement of it. 

Bottom line

Using tools to execute tedious oregon multi-step tasks helps velocity them up, minimize errors, and acceptable up unchangeable and wide workflows. Due to this and different benefits of replacing manual enactment with automation solutions, you should see automating your information postulation and management, marketing, concern and accounting, interior communication, and quality assets processes.

While immoderate of the tasks are being completed automatically, your teams tin absorption connected different important issues, specified arsenic those related to the operational capabilities of the business, which really lend to the maturation of your company. 

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Dmytro Zaichenko is simply a selling specializer astatine Coupler.io, a information integration tool. He has 6+ years of acquisition successful contented making. Apart from writing, he's passionate astir networking and the NBA.