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Landing pages – they’re powerful, aren’t they?
When we click connected an ad, it’s the landing leafage that helps america determine what to bash next.
Ideally, it makes you bash a double-take and proclaim, “I indispensable person this!”
It tin besides autumn level and spell viral for each the incorrect reasons. (I’m looking astatine you Rainbow capitalism.)
The plan of a bully landing leafage is an intersection of art, marketing, and psychology.
And, if you’re speechmaking this article, that means you’re looking for guidance and inspiration to amended your ain landing pages.
That’s precisely what we’re going to do.
We are going to stock the features of what makes an astonishing landing leafage and interruption down 5 examples to larn from.
Features Of An Amazing Landing Page
The hard truth: Getting radical to opt in is tricky.
Even erstwhile the tech is astonishing and the merchandise is innovative.
If you nonstop visitors to a webpage that fails to pass the value, each of your marketplace probe and merchandise improvement efforts spell close down the drain.
The bully quality is this nonfiction is each astir helping you make astonishing landing pages that promote much conversions – and, ultimately, make much customers.
Improve your occurrence complaint by weaving these six features into your landing leafage design.
Poppin’
Landing pages should beryllium distraction-free successful bid to absorption connected the task astatine manus – getting the visitant to convert.
This means that apical navigation tin beryllium ditched successful favour of a sleek, one-page design. Just beryllium definite to permission a clickable logo successful lawsuit users privation a mode retired but inactive privation to interact with your brand.
Revealing the merchandise with wide annotated merchandise visuals, helps visitors representation themselves utilizing it.
Most importantly, the leafage has to pop! An eye-catching leader representation and visuals assistance to seizure the visitor’s attraction and convey what the connection is successful a mode our brains tin process quicker.
Free Of Fluff
The copy connected a landing leafage is 1 of the astir important elements. It’s what convinces website visitors to convert.
Great landing leafage transcript uses beardown headlines, wide worth propositions, and explains “why” they matter.
Content should absorption connected idiosyncratic benefits implicit merchandise features and code immoderate doubts truthful visitors don’t leave.
The transcript should beryllium focused and escaped of fluff; each connection should service a purpose.
FOMO
FOMO is real. One of the astir almighty persuasion techniques that landing pages tin usage is societal proof.
If we spot that others (we respect) are doing it, we are much apt to bash it, too. This is the concern equivalent of your ma asking you, “If everyone other jumped disconnected a bridge, would you?”
…Yes, yes I would.
You tin make FOMO by featuring testimonials from blessed (relatable) customers oregon including statistic astir however galore radical are utilizing and loving the work oregon product.
Ready, Set, Go
A landing leafage shouldn’t consciousness similar trying to interruption retired of an flight room.
You request a strong call-to-action (CTA) if you privation the visitant to convert.
A beardown CTA is clear, concise, and explains wherefore it’s important for the visitant to instrumentality this action.
A wide and concise call-to-action is conscionable 1 enactment and the fastener contrasts with the leafage – this is truthful users can’t miss it.
Need For Speed
Page speed is however rapidly a webpage loads. Basically, marque definite it loads accelerated truthful radical don’t leave. That’s it.
5 Examples Of Landing Pages
An astonishing landing leafage is 1 that helps website visitors consciousness that this is the close institution (or the close product) for the job.
And, there’s nary amended mode to larn astir what makes an astonishing landing leafage than by exploring real-world examples from immoderate of the champion landing pages connected the web.
Here are 5 examples of astonishing landing pages.
1. ASOS
British online retailer ASOS is among the world’s most invaluable apparel brands, competing with Nike, Adidas, and Zara.
This means determination indispensable beryllium thing truly peculiar down those selling strategies that online retailers tin larn from.
Let’s spot what they’re doing right.
I searched for [wedding impermanent positive size dresses] and saw a hunt web advertisement from ASOS which took maine to a landing leafage for women’s positive size dresses for U.S. web visitors.
Screenshot from ASOS, June 2022.
For starters, the advertisement took maine straight to a landing leafage related to my hunt query – I emotion erstwhile that happens.
The full-length thumbnails of positive size models, moving successful the dresses, helps maine instantly cognize that I’m successful the close spot and I tin statesman to ideate myself successful the product.
Top navigation breadcrumbs fto maine cognize precisely wherever I americium connected the site, truthful if I privation to spell backmost and spot each the curve clothing, that’s truly elemental to do.
Filters are beforehand and halfway for maine to further refine my hunt by however caller it is, eco-responsibility, color, price, and more.
Sales transcript is escaped of fluff allowing the idiosyncratic to absorption connected the merchandise (clothes). Description of the class leafage does see notation to which brands to cheque retired for trending styles.
All successful all, it’s a clean, well-organized landing leafage that keeps attraction straight connected the product.
ASOS whitethorn privation to trial adding societal impervious to their landing leafage by adding a filter based connected idiosyncratic reviews oregon prosecute FOMO by highlighting that an point is selling fast.
2. DRIFT
B2B commerce startup Drift is simply a conversational selling and income exertion company, good known for its unrecorded chatbot.
It is 1 of the lone Latino-founded companies to ever execute a valuation implicit $1 billion.
“Our intent arsenic a institution remains elemental and consistent: Build a level that makes it simpler for customers to bargain from you,” Drift CEO David Cancel said successful a statement.
Let’s spot however elemental Drift makes their merchandise to bargain and cheque retired their live-chat landing page.
Screenshot from DRIFT, June 2022.
Ok, I americium geeking retired implicit the agleam and minimalistic plan (slight 90s vibes); it looks truthful crisp connected each devices.
Above the fold, we spot a big, bold headline instantly addressing however the app helps concern owners “engage and convert” with Drift’s solution “live chat.”
Below the headline, the contented artifact explains wherefore users are not engaging oregon converting: “Today’s purchaser doesn’t privation to wait.”
Nice contrasting colour connected the CTA inviting web visitors to “Get a Demo.”
The header representation uses the merchandise arsenic the illustration which is 10x amended than a banal photo.
And, I person to telephone retired the shield icon successful the bottommost left-hand country that opens privateness settings. This tiny summation provides tract visitors with a subconscious affirmation that the institution takes information privateness seriously.
As we scroll down the page, we spot societal impervious with a video reappraisal by the elder manager of a planetary selling operations and exertion company.
Screenshot from DRIFT, June 2022.
If you tin get video reviews, bash it! They are mode much engaging than a modular substance reappraisal due to the fact that they’re truly hard to fake.
Continuing to scroll down the page, the contented teeter-totters betwixt sharing antithetic usage cases with a summary and representation oregon .gif and societal impervious successful the signifier of a substance punctuation oregon lawsuit study.
At the extremity of the long-form landing page, determination is simply a coagulated telephone to enactment “start conversations with your website visitors now.” With a contrasting button, “Get a Demo.”
Screenshot from DRIFT, June 2022.
When you click connected “Get a Demo” it launches the merchandise itself and you interact with the Drift bot to publication a demo.
Drift’s unrecorded chat leafage checks disconnected each the features of an astonishing landing page, making it highly casual to bargain from them.
3. LawnDoctor.com
Lawn Doctor offers tract attraction and pest power services, but it’s not your run-of-the-mill landscaping company.
This tract attraction marque has grown to much than 630 locations, expanding its year-over-year income by 16% successful 2020.
Local work providers tin larn a batch from Lawn Doctor’s landing page. Let’s instrumentality a look astatine however they’ve designed their landing leafage to pull caller customers.
Screenshot from Lawn Doctor, June 2022.
Lawn Doctor is specified a large illustration for section work companies.
The colour palette uses the affluent colour of greenish consumers wants to attain with a leader representation featuring what the tract visitant wants, a beautifully landscaped backyard.
Social impervious is visualized with the 4.7 prima mean Google standing overlay connected the image. The nonstop fig of 4.7 is adjuvant due to the fact that it feels similar a existent fig and not an approximation.
The estimation signifier is disposable astatine the top; users don’t person to spell scrolling for it, and a telephone fig is disposable successful the apical close country for those that don’t privation to wait.
When I participate my zip codification into the form, the metropolis and authorities are automatically populated for maine which is awesome due to the fact that I get lazy and don’t privation to participate each detail.
Sales transcript gets close to the point; the header explains you’re getting customized tract attraction with a technological approach.
The connection prime “custom” and “scientific” makes maine deliberation that I’m getting a amended work than I would from anyone else.
Below the header representation but supra the fold, Lawn Doctor upsells maine services that are highly applicable to the existent season.
I tin click connected that CTA to larn much oregon I’m much apt to inquire astir it erstwhile a income typical calls me.
Just successful lawsuit a idiosyncratic had immoderate hesitation, determination is simply a 100% refund if I’m not afloat satisfied, followed by Google reviews for societal proof.
The lone happening this leafage is missing is the fearfulness of missing retired which Lawn Doctor could bash with a countdown discount timer.
4. Flywheel
Flywheel was acquired by WordPress successful 2019.
The fiscal presumption of the woody were not disclosed but successful an interview, Heather Brunner confirmed Flywheel’s yearly recurring gross was $18 cardinal astatine the clip of acquisition.
What made Flywheel truthful successful? Aside from being a large managed WordPress hosting platform, the company’s selling was dialed in. Take a look!
Screenshot from Flywheel, June 2022.
Top navigation is not present, helping the leafage visitant to enactment focused connected the contented you privation them to.
The logo reminds tract visitors wherever they are and is clickable providing an casual flight backmost to the main domain.
The beauteous colour strategy with the calm concern bluish and contrasting wealth greenish call-to-action fastener supra the fold.
The header includes the connection “free” letting visitors cognize they won’t person to wage for the download.
Text is breached up into chunks making it casual to work connected mobile.
Screenshot from Flywheel, June 2022.
Below the fold is simply a mini-preview of the chapters truthful I cognize what I’m exchanging my idiosyncratic accusation for. Gives maine a consciousness of whether oregon not it’s worthy it to me.
The last CTA astatine the bottommost of the landing leafage reinforces that the ebook is wholly escaped and filled with secrets! The download is simply a speedy and elemental institution email.
Screenshot from Flywheel, June 2022.
Form completion confirmation takes maine to the merchandise location leafage to further research the product. All successful each a beauteous ebook landing leafage that pb gen companies tin larn from.
The lone proposition present is to adhd societal impervious adjacent the bottommost CTA to “seal the deal.”
5. Breathwrk
Breathwrk is simply a female-founded startup that raised an undisclosed magnitude from a full of 10 investors including Demo Lovato and BAM Ventures.
The breathing exercises app has implicit 1.2 million users worldwide.
Let’s spot if the landing leafage tin trim our accent and amended landing leafage design?
The hunt query for this landing leafage was, “how to grip accent astatine work.”
Screenshot from Breathwrk, June 2022.
The main Navigation is simplified, which keeps the users focused connected the accusation you privation them to look at.
But if they click the “More” fastener a drop-down database of further pages (Science, FAQ, Blog, and more) is available.
The colour palette is calming tones of bluish and greenish with a contrasting CTA fastener “contact us” successful purple.
Just similar Drift, Breathwrk shows the merchandise which allows tract visitors to spot what they’re going to get.
The header starts with the main idea, “Improve your workplace,” and the subheading tells america however to “help your employees trim accent and amended focus…”
Followed by the FOMO by showcasing the companies who are utilizing the Breathwrk app for their employees.
As we scroll down the landing page, Breathwrk does a superb occupation explaining the app’s features from the position of the user.
Screenshot from Breathwrk, June 2022.
A idiosyncratic doesn’t truly attraction that there’s an enactment for breathing exercises earlier meetings but a idiosyncratic is funny successful reducing worker accent and improving absorption betwixt back-to-back meetings, and earlier a large pitch.
The income transcript minimizes objections by explaining that the app is casual to acceptable up and casual to manage.
Screenshot from Breathwrk, June 2022.
This is important due to the fact that the past happening an enactment needs is accent mounting up an app to trim stress.
Easy onboarding, ongoing support, and idiosyncratic analytics (so you tin spot if employees are utilizing the app and however they’re utilizing the app).
Breathwrk provides societal impervious successful the signifier of substance reappraisal quotes close earlier the CTA “Get Breathwrk for your team” and signifier fill.
Screenshot from Breathwrk, June 2022.
An astonishing illustration of an App landing page. It grabs attention, shows the product, and explains however it creates worth for the tract visitor.
Final Thoughts
Overall, an astonishing landing leafage helps tract visitors determine what to bash next.
Some features to see erstwhile designing a landing leafage is:
- The plan captures visitors’ attraction and keeps it connected the extremity goal.
- Copy is focused and escaped of fluff.
- Use societal impervious and FOMO.
- Minimize objections and person a wide CTA.
- Make definite it loads fast.
And, don’t hide to set up Analytics to measurement and larn from idiosyncratic activity. Testing is going to beryllium your concealed to success.
More Resources:
- How Can I Drive More Traffic To Targeted Landing Pages?
- 10 Examples Of Awesome B2B Landing Pages
- Core Web Vitals: A Complete Guide
Featured Image: Mila Supinskaya Glashchenko/Shutterstock
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