42 YouTube Stats to Know in 2024

The Value of YouTube successful 2024

Whether you person a transmission oregon are moving paid ads, YouTube has go the spot to beryllium for gathering marque awareness, connecting with users, and increasing sales.

With 2.49 cardinal monthly logged-in users, YouTube is the second-most fashionable societal media channel.

From 2022 to 2023, its global advertizing revenues accrued by 8% to deed astir $31.5 billion. 

And creators instrumentality location astir 55% of the gross generated connected their channels.

These numbers mostly stem from radical turning to societal media apps similar YouTube for amusement and trusted information. 

So overmuch truthful that Google has added a dedicated “Perspectives” filter to aboveground applicable societal media contented to searchers. 

And, arsenic of February 2024, YouTube videos present look connected search motor results pages (SERPs) for implicit 791.3 cardinal hunt queries successful the United States alone—with a wide upward inclination successful caller months:

Check retired our afloat database of caller YouTube stats that stress the platform's monolithic scope and selling potential. As good arsenic cardinal demographics, integrated hunt trends, and more.

YouTube Growth Stats

YouTube continues to beryllium 1 of the world’s astir fashionable online platforms. For some idiosyncratic creators and marketers, this popularity means important opportunities to turn their audiences.

• YouTube is the second-most visited website successful the satellite (Semrush, 2023) 

• Among planetary Android users, YouTube came successful 3rd arsenic the regular most-used app (DataReportal, 2023)
• According to Google, YouTube Shorts were watched by much monthly logged-in users than videos connected TikTok and Instagram Reels. Its viewership has accrued by astir 500 cardinal users since 2022 (TechCrunch, 2023).
• Over 500 hours of contented are uploaded each infinitesimal connected the level (YouTube)
• On average, YouTube Shorts get implicit 70 cardinal regular views (YouTube)

YouTube Trends Stats

Recent YouTube video stats emphasized involvement successful AI, planetary creators, and leveraging antithetic YouTube formats and features:

• There were implicit 1.7 cardinal views of videos connected AI generative tools successful 2023, reflecting their increasing popularity (YouTube, 2023)
• From January done April, implicit 14 cardinal videos were created each period utilizing YouTube's built-in clipping tool, which archetypal launched successful 2021 (YouTube, 2023)

• 54% of surveyed users said they would alternatively ticker creator commentary connected events than the events themselves (YouTube, 2023)
• 65% of surveyed Gen Z creators acknowledged utilizing “a filter, feature, oregon effect” connected a video implicit the past twelvemonth (YouTube, 2023)

Filmymoji contented lone uses Memoji filters

• 54% of survey respondents said they “follow a creator who creates videos successful a connection different than their own” (YouTube, 2023)

YouTube Use Stats

Understanding however often (and however long) viewers sojourn YouTube tin assistance you find the length, volume, and format of your videos.

• Through April and June, Android users spent a monthly mean of 27 hours and 26 minutes connected the YouTube app (DataReportal, 2023)
• Android users opened YouTube connected 63.4% of each days betwixt April and June (DataReportal, 2023)
• In 2023, the mean YouTube sojourn magnitude crossed devices was astir 36 minutes (Semrush Traffic Analytics) 
• 87% of surveyed users said they watched astatine slightest 4 antithetic YouTube formats (e.g., Shorts, unrecorded streams) implicit the past twelvemonth (YouTube, 2023)
• Global viewers collectively ticker an mean of 1 cardinal hours of YouTube contented per time connected TVs (YouTube, 2024)

YouTube Demographics Stats

YouTube viewership stats assistance you refine your video advertising choices to resonate with antithetic demographics.

• Around 54% of planetary viewers place arsenic men, with astir 46% identifying arsenic women (DataReportal, 2023)
• YouTubers betwixt ages 25 to 34 years aged correspond the biggest stock of YouTube users (DataReportal, 2023)

Image Source: Backlinko

• The lone property bracket wherever determination are much women viewers than men is among radical 65 and older (DataReportal, 2023)
• The United Arab Emirates, Israel, and the Netherlands person the highest proportions of YouTube usage among their respective big populations, measuring astatine 98.7%, 92.7%, and 91.1% (Statista, 2023).

YouTube Influencer Stats

YouTube offers brands immense opportunities to turn their user basal done influencer partnerships. Like ones done YouTube BrandConnect. And idiosyncratic creators payment from different gross root portion strengthening their ain credibility. 

Let’s look astatine immoderate cardinal YouTube influencer stats:

• Surveyed consumers listed YouTube arsenic the champion level for “authentic and beneficial” influencer contented (Matter, 2023)
• Compared to higher and little subscriber ranges, YouTube channels with betwixt 100,000 and 1 cardinal subscribers person the highest engagement complaint astatine 3.47% (Influencer Marketing Hub, 2024)
• 33% of surveyed brands utilized YouTube for influencer selling campaigns (Influencer Marketing Hub, 2024)

Further reading: YouTube Influencer Marketing: A Four-Step Guide

YouTube Traffic Stats

YouTube gets a ton of traffic. We recovered retired conscionable however overmuch and wherever radical were coming from utilizing Domain Overview and Traffic Analytics: 

• On average, YouTube receives astir 8.8 cardinal visits each period done integrated searches (Semrush Domain Overview)
• YouTube had 1.3 trillion visits successful 2023, with nonstop postulation serving arsenic the apical root (83.6%) (Semrush Traffic Analytics)
• YouTube had 183 cardinal visits from integrated searches successful 2023 (Semrush Traffic Analytics)
• Mobile postulation made up astir 88% of 2023 traffic. And desktop postulation made up astir 12% (Semrush Traffic Analytics).
• With 270.8 cardinal visits, the United States was the apical postulation root to YouTube among countries successful 2023 (Semrush Traffic Analytics)

YouTube Paid Advertising Stats

With truthful galore eyes connected YouTube videos and entree to elaborate advertisement show data, YouTube is the advertizing level of prime for galore brands and marketers.

• YouTube received 598.3 cardinal visits from paid societal and paid hunt postulation (Semrush Traffic Analytics, 2023)
• On average, YouTube received astir 21.6 cardinal visits each period from paid postulation (Semrush Domain Overview)
• YouTube generated $31.51 cardinal successful worldwide advertisement gross successful 2023. This is astir 8% higher than the 2022 gross of $29.2 billion. (Statista, 2023)
• With an assemblage of 462 cardinal users, India had the largest YouTube advertisement scope (DataReportal, 2023)
• YouTube ads tin perchance scope 30.9% of the world's colonisation (DataReportal, 2023)
• In examination to utilizing horizontal videos successful YouTube Shorts, utilizing verticals successful Video Action Campaigns tin pb to betwixt 10 to 20% much conversions (YouTube, 2023)
• Compared to manually optimized campaigns, advertisers were capable to boost incremental income by 111% with AI-powered video scope campaigns connected YouTube (NCSolutions, 2023) 

Image Source: NCSolutions

YouTube TV Stats

With a increasing subscriber base, YouTube TV allows brands to get their sanction successful beforehand of much applicable audiences.

• YouTube TV has implicit 8 cardinal paying subscribers (YouTube, 2024)
• YouTube is the largest internet-delivered pay-TV supplier successful the United States beating Hulu+ Live TV, Sling TV, and Fubo (Leichtman Research Group, 2023) 
• The quality to “watch contented whenever they want” is the apical crushed wherefore YouTube TV subscribers wage for the level (YouGov, 2023)

2023 Top YouTubers and Videos Stats

Top-performing YouTube transmission stats bespeak existent trends. And springiness penetration into what viewers privation to spot connected the platform. 

• With implicit 230 cardinal subscribers, MrBeast was the apical trending YouTube creator successful the U.S. for the 4th twelvemonth successful 2023 (YouTube, 2023). You whitethorn cognize him from his viral “$456,000 Squid Game In Real Life!” video:

• The Grand Theft Auto VI trailer had implicit 93 cardinal views successful the archetypal 24 hours, mounting a caller 24-hour, non-music-video debut grounds connected YouTube (YouTube, 2023)

• The 3 most-viewed YouTube euphony videos successful 2023 were "Favorite Song" by Toosii, "Flowers" by Miley Cyrus, and "Ella Baila Sola" by Eslabon Armado and Peso Pluma (Youtube, 2023)

• The astir subscribed-to YouTube transmission is T-Series (over 260 cardinal subscribers), followed by MrBeast (240 cardinal subscribers), and past children's transmission CoComelon (172 cardinal subscribers) (Epidemic Sound)

Jumpstart Your YouTube Channel and Marketing successful 2024 

Besides learning from our database of YouTube stats, you’ll besides request to show show stats from your ain YouTube transmission to guarantee it's connected the close track.

Without tracking cardinal engagement metrics similar views, clicks, and assemblage retention, it’s hard to fig retired however to champion usage video contented to enactment your marque goals.

This could pb to wasted resources connected contented that fails to prosecute and person viewers. 

Avoid this occupation by utilizing Keyword Analytics for YouTube and Rank Tracker for YouTube to:

• Discover untapped keywords with precocious hunt volumes to target
• Compare your channel's hunt rankings and tract postulation to competitors
• Identify underperforming videos and larn from what worked and what didn’t

And don’t worry—these apps are large for beginners. As an example, here’s however casual it is to usage Rank Tracker for YouTube:

Just participate your YouTube channel's URL into the "YouTube Channel URL" box:

Then, import your keywords from YouTube Studio oregon your Semrush account.

Rank Tracker for YouTube volition past amusement you the “Overview” dashboard. This highlights your: 

• Average YouTube video ranking
• Percentage of keywords ranking successful antithetic ranges (e.g., Top 3)
• Specific rankings successful hunt results
• Ranking changes

Click the “Keywords” tab to spell deeper. 

Here, you’ll summation penetration into: 

• Your highest-ranking video content
• Estimated monthly hunt volume
• Weekly fluctuations successful rankings

Sign up for a escaped Semrush relationship to effort retired these apps. And research implicit 55 antithetic selling tools successful our platform.