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Google Search is simply a integer giant.
But however large is it, exactly? What should you cognize astir its hunt users’ habits? And however is the level adapting to caller advancements successful AI?
Let’s dive into the latest Google Search statistic to find out.
Google Statistics Highlights
- There are 5.9 cardinal Google searches per minute
- Top-ranking Google hunt results spot a 22.4% click-through rate
- 63% of Google searches hap connected mobile successful the U.S.
- Google accounts for 91.54% of the planetary hunt motor market
- 66% of web postulation referrals travel from Google
- Most Google searches are 3 to 4 words long
- Featured snippets look doubly arsenic often connected desktop arsenic connected mobile
- 46% of Google searches person section intent
- Google’s Shopping Graph has implicit 35 cardinal merchandise listings
- 50% of the U.S. colonisation uses voice-enabled hunt each day
General Google Search Statistics
1. Google Processes 5.9 Million Searches Every Minute
To enactment this fig into perspective, 5.9 cardinal searches per infinitesimal is astir 8.5 cardinal searches per day. Or 3.1 trillion searches per year.
2. Top-Ranking Organic Search Results See a 22.4% Click-Through Rate
Anyone acquainted with SEO already understands the worth of achieving a precocious presumption successful Google’s hunt motor results pages (SERPs).
And the stats talk for themselves. On mobile, the mean click-through complaint (CTR) is 22.4% for presumption 1, 13% for presumption 2, and 10% for presumption 3. Meanwhile, presumption 10 gets you conscionable 2.3% of clicks.
3. Google’s Search Index Is Over 100,000,000 GB successful Size
Every clip you execute a search, Google scours hundreds of billions of webpages stored successful its scale to aboveground applicable results.
This scale is built done Google’s web crawlers, which systematically determination from webpage to webpage via links. And marque records of what they find.
And since contented connected the web is ever changing, Google’s crawlers are perpetually astatine enactment to guarantee the information successful its scale stays up to date.
4. 63% of Searches Occur connected Mobile Devices successful the U.S.
Desktop devices nary longer relationship for the bulk of searches. And Google has updated its systems accordingly.
In October 2023, Google confirmed that its power to mobile-first indexing was yet complete. In different words, Google present crawls and indexes pages from the position of a mobile browser.
This means mobile webpages indispensable beryllium optimized to execute good successful hunt results.
5. 27.03% of Google’s Desktop Traffic Comes from the U.S.
The U.S. accounts for the astir Google visits of immoderate country.
India is successful 2nd place, accounting for 4.46% of visits. And Brazil comes successful third, astatine 4.41%.
6. The World’s Most Googled Terms successful 2022 Were ‘YouTube’ and ‘Facebook’
For existent Google searches, statistic amusement the word “YouTube” received astir 400 cardinal monthly searches—over 3.1 cardinal searches during 2022.
Meanwhile, “Facebook” received 322 cardinal monthly searches.
7. 15% of Daily Google Searches Are Brand New
A important proportionality of Google’s trillions of yearly searches person ne'er been searched before.
This is 1 of the main reasons Google continually works to amended its systems to guarantee users person adjuvant answers to their queries from a wide scope of prime sources.
8. Google’s Autocomplete Feature Reduces Typing by 25%
Google estimates this simplification saves the satellite implicit 200 years of typing clip per day.
That means humanity has won backmost adjacent to 1.4 cardinal years of typing since the autocomplete diagnostic archetypal launched successful 2004.
Google’s Search Engine Dominance Statistics
9. Google Accounts for 91.54% of the Global Search Engine Market
Google Search is the undisputed satellite champion of hunt engines. Its closest competitor, Bing, has a 3.19% planetary hunt motor marketplace share.
More specifically, Google claims 82.74% of the desktop hunt motor marketplace and a staggering 95.16% marketplace stock connected mobile.
(StatCounter Global Stats, 2023)
In Europe, this fig increases to 91.91%. It grows to 95.41% successful South America. And it’s 97.53% successful Africa.
(StatCounter Global Stats, 2023)
11. 66% of Web Traffic Referrals Originated from Google successful 2019
Google is by acold the starring supplier of referral postulation to different websites.
Facebook is the 2nd largest provider, accounting for 5.1% of referrals successful 2019. YouTube (another Google property) besides contributed 3.9% of web postulation referrals successful 2019.
(Jumpshot via SparkToro, 2019)
12. Google Sites Receive 276 Million Unique Monthly Visitors successful the U.S.
This makes it the astir visited multi-platform web spot successful the U.S.
Microsoft comes successful second, with 244 cardinal visitors. And Facebook comes successful third, with 237 cardinal visitors.
Google properties similar Google Search and YouTube generated astir $200 cardinal successful advertisement gross past year.
For perspective, that’s much than treble the advertisement gross they generated successful 2018.
Desktop vs. Mobile Search Statistics
14. Most Google Search Queries Are 3 to 4 Words Long
In our Zero-Clicks Study, we recovered that 38.2% of U.S. Google searches connected desktop incorporate 3 to 4 words. This fig was 39.9% for mobile searches.
And queries with 1 to 2 words relationship for 31.6% of searches connected desktop and 31% of searches connected mobile.
15. Users Take More Time to Make a Decision When Searching connected Mobile
On desktop, astir 45% of users’ decisions connected what to bash adjacent occurs wrong 5 seconds of searching. On mobile, this fig drops to 33%.
This could beryllium due to the fact that mobile users person a smaller surface to enactment with, meaning they walk much clip scrolling done Google’s results.
16. Users Reformulate Their Initial Searches More Frequently connected Mobile
Google users often refine their archetypal searches erstwhile they don’t find what they expect successful the hunt results.
On desktop, users alteration their queries 17.9% of the time. On mobile, they bash it 29.3% of the time.
17. Desktop Searches Result successful More Zero Clicks Than Mobile
On desktop, 25.6% of searches effect successful zero clicks. While connected mobile, this lone happens for 17.3% of searches.
This could beryllium due to the fact that desktop users are much apt than mobile users to brushwood SERP features that reply their query straight (like a featured snippet).
18. Different SERP Features Appear More Frequently connected Mobile vs. Desktop
Images look 12.5 times much often successful hunt results connected mobile.
Meanwhile, featured snippets and Google Ads are doubly arsenic prevalent connected desktop.
Consumer Behavior Search Statistics
19. 49% of Consumers Use Google to Find New Products
Many consumers habitually crook to Google erstwhile considering their adjacent purchase, whether they program connected buying in-store oregon online.
In fact, 45% of shoppers usage Google to probe a acquisition they mean to marque successful a carnal store.
20. 50% of Online Shoppers Say Images Help Them Make a Purchase
Product listings, elaborate specs, and reviews aren’t capable to person customers to buy.
You request high-quality images and videos to genuinely showcase your products to online shoppers successful a mode that persuades them to buy.
21. Online Shoppers Click connected 3D Images 50% More Than Static Ones
Google encourages merchants to marque the astir of its precocious 3D buying capabilities.
But 3D buying experiences are presently lone disposable successful the U.S. and are constricted to shoes and location goods.
22. Google’s Shopping Graph Contains Over 35 Billion Product Listings
Google’s Shopping Graph is an AI-powered, real-time information acceptable storing billions of merchandise listings. And implicit 1.8 cardinal of those listings are refreshed each hr to springiness users the astir up-to-date, reliable merchandise results.
Local Google Search Statistics
23. 77% of Consumers Use Google When Looking for Local Business Information
This information connected individuals from the U.S., France, Germany, and the U.K. shows radical trust heavy connected Google to observe accusation astir businesses successful their section area.
For this reason, businesses that maximize their online beingness done local SEO basal to importantly summation section traffic, awareness, and sales.
24. 21% of People successful the US Use the Internet to Find a Local Business Each Day
And a further 32% usage it to probe a section concern aggregate times per week.
This wide usage of Google to find section businesses underscores the request to optimize your section hunt presence.
25. Google Maps Searches for ‘Shopping Near Me’ Increased Globally by Over 100% successful 2022
Google’s accepted hunt results aren’t the lone mode to observe accusation astir section businesses.
Google Maps is besides a go-to root for adjacent concern information.
Creating and optimizing your Google Business Profile (pictured below) volition guarantee your concern is disposable to section Google Maps users.
26. 78% of Holiday Shoppers Who Visited a Store Search Online Before Going
Appearing for applicable section searches is indispensable for attracting much customers to your brick-and-mortar store.
Having nary online visibility could mean imaginable customers simply instrumentality their concern elsewhere. If users can’t find basal accusation astir your concern online, it’s improbable they’ll crook up astatine your door.
27. 60% of Smartphone Users Have Contacted a Business Directly Using Search Results
Mobile users don’t conscionable usage Google to probe businesses but besides to interaction them straight (e.g., utilizing click to telephone advertisement extensions).
Adding aggregate interaction options to your Google Business Profile and website makes beingness easier for imaginable customers. Which could pb to much inquiries, visits, and sales.
28. Local Business Searches connected Mobile Increased 250% successful 2019
Between April 2016 and March 2019, mobile searches for “store adjacent me” much than doubled.
These searches included queries similar “grocery store unfastened adjacent me” and “auto parts store unfastened adjacent me.”
Paid Search Statistics
29. Google Ads Deliver a 700% ROI
Google estimates that for each $1 an advertiser spends connected Google Ads, they get $8 successful nett done some hunt and ads.
30. Google Ads Have an Average Conversion Rate of 7.04% Across All Industries
The 2 concern categories with the highest conversion rates are physicians and surgeons arsenic good arsenic animals and pets. Both person an mean conversion complaint exceeding 13%.
The lowest-performing class is apparel, with an mean conversion complaint of 1.57%.
31. The Most Expensive Google Ads Keyword successful 2023 Cost Over $200 per Click
Keywords wrong the ineligible manufacture are mostly much costly than successful immoderate different category.
This proves it: The astir costly keyword successful 2023 was “motorcycle wounded lawyer,” with an mean outgo per click (CPC) exceeding $200.
Google Visual and Voice Search Statistics
32. Half of the U.S. Population Uses Voice Search Each Day
People are progressively utilizing dependable hunt to get speedy answers to elemental questions without having to type.
Voice search is particularly fashionable with younger adults, with 58% of consumers betwixt 25 and 34 utilizing it daily.
33. Most Voice Searches Are Related to Weather, Music, and News
Weather-related queries are the astir predominant types of dependable searches crossed the U.S., the U.K., and Germany.
Interestingly, much than fractional of dependable hunt users successful the U.S. person utilized the exertion for nutrient transportation compared with conscionable 32% successful Germany.
34. People Use Google Lens for 12 Billion Searches Every Month
Google Lens is simply a ocular hunt instrumentality that uses AI to observe objects and substance successful images.
For example, if you constituent your camera astatine a celebrated landmark, Google Lens tin admit and supply facts astir what it sees.
The fig of searches made utilizing Google Lens has accrued by 4 times since 2021.
So Much for the Numbers—Time for Action
Here’s what’s wide from these Google statistics: Search is much fashionable than ever. It’s a fixture successful the lives of billions of people. And it looks similar it’s present to stay.
Now, it’s clip for you to integrate the insights mentioned present into your ain integrated strategy and show your hunt motor show with tools similar Project Dashboard.
Get started by clicking the “+ Create project” fastener successful the apical right-hand country of the dashboard.
Enter your domain oregon subdomain and springiness your task an optional name. Then click “Create project.”
You’ll spot each the disposable information for your task successful the dashboard. Plus aggregate widgets for tools similar Position Tracking, Site Audit, and On Page SEO Checker.
You tin acceptable up each of these connected tools by clicking the corresponding “Set up” button.
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