30% YoY Traffic Increase for Lowe’s Canada After Operationalizing SEO

2 years ago 259
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Lowe’s Canada is simply a location betterment endeavor marque that operates 450+ firm and affiliated trader stores crossed Canada. Their genitor organization, Lowe’s Companies, Inc., is simply a Fortune 50 institution (currently ranked #31) arsenic income roseate an awesome 24.2% to conscionable nether $90 cardinal successful 2020. 

Aside from making location betterment purchases in-store oregon online, Lowe’s Canada customers tin besides work astir location betterment tutorials, location plan inspiration, and projects completed by Lowe’s Canada unit connected the Lowe’s Canada website. 

Challenge: A Need for Centralized Understanding of Consumer Search Trends

The squad astatine Lowe’s Canada had a superior nonsubjective to thrust occurrence connected their tract by targeting integrated hunt opportunities and growth.

Oguz (Oz) Sarkut, Lowe’s Canada’s Head of SEO, determined that successful bid to execute this goal, they needed a centralized mode to recognize idiosyncratic behavior, data, and user hunt trends to pass the decision-making process crossed the organization. 

To scope their objectives and spot results, they sought the enactment of seoClarity’s all-in-one SEO solution.

Solution: Operationalizing SEO Throughout the Organization

Within their concern with seoClarity, Oz and his squad archetypal leveraged Bot Clarity, which provided the SEO squad with an precocious server log-file analysis. This allowed them to marque the correlation betwixt their rankings and bot enactment and aboveground important hunt motor crawl issues and opportunities.

From there, they dove into Search Analytics to spot what branded and non-branded presumption were driving postulation to their site. Search Analytics is the ONLY endeavor solution to uncover 90-100% lucifer of keywords really driving postulation to your site. 

They besides leveraged Research Grid to behaviour competitory investigation and find what keyword opportunities beryllium for the Lowe’s Canada marque specifically, successful bid to people what they hadn’t antecedently considered arsenic competitory terms. 

Recommended Reading: The Competitive Intelligence Framework: Understanding True Competitors

The seoClarity squad provided desired grooming and workflows to supplement the occurrence the Lowe’s Canada squad was already experiencing.

This encouraged adoption of the seoClarity level crossed the enactment and built an knowing of SEO workflows the squad could leverage toward their desired results. 

Results: 30% YoY Traffic Increase Over 6-Month Period

Once they integrated SEO into assorted processes crossed the organization, they experienced the pursuing increases and improvements crossed their site:

  • A 16% summation successful unsocial pages ranking from June 2020 to May 2021

  • A 30% postulation summation from December 2020 to May 2021

Anecdotally, Oz noticed a important betterment successful the mode the squad adopted SEO wrong their processes. He peculiarly noticed an summation successful idiosyncratic engagement wrong the seoClarity platform. Every section crossed their squad makes usage of the level successful immoderate way, whether done reporting, research, oregon optimization. 

Conclusion

Thanks to the heavy information and insights, unsocial reporting capabilities, and grooming and concern provided by the seoClarity platform, the Lowe’s Canada squad experienced unthinkable results, propelling them toward sustained integrated growth.

With the close attack and the champion all-in-one endeavor platform, our squad delivers the enactment and grooming endeavor brands merit to thrust consistent, repeatable success, maximizing wide ratio crossed the organization. Schedule a demo with our squad to instrumentality ownership of your SEO success. 

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