3 Tweaks to Improve Your Google My Business Listing

Everyone successful the satellite is apt precise good acquainted with Google Maps astatine this point. It’s the astir important app erstwhile you request to find directions to a spot you privation to go, and a lifesaver erstwhile you request to find a bully taco spot adjacent you successful a caller city.

And if you’re a concern with a ceramic and mortar location, it’s a root of inexpensive, precocious intent integrated postulation that you whitethorn not beryllium capitalizing connected properly.

In my acquisition helping clients with their integer selling often the astir communal and easy remedied issues I find are with the Google My Business Listings. In this article, we’re going to sermon immoderate of the easiest solutions and improvements to GMB listings that are often overlooked.

Wait – Why bash I request to attraction astir my Google My Business Listing truthful overmuch though?

To summarize rapidly GMB listings are incredibly utile for businesses for the pursuing reasons:

1) Your GMB listing volition person an interaction connected your regular SEO. Do you privation much integrated postulation from keyword searches? Well, it’ll assistance if your GMB crippled is strong.

2) GMB listings person jumped to prominence since the COVID-19 pandemic. Never earlier successful the past of Google oregon the net person hours of cognition and if a concern is opened oregon closed been searched much often. And portion we anticipation the pandemic is successful its tail-end and we’ll spot a instrumentality to normal, the disruption has introduced galore radical astir the satellite to the value of GMB listings.

3) Your GMB listing is simply a root of FREE traffic. Not lone that but it integrates with the astir wide utilized representation hunt motor successful the world. This means that your concern tin amusement up connected section searches and besides websites and apps utilizing the Google Maps API.

4) GMB is simply a large spot to pre-sell your customers and physique your concern estimation – which are ways to get much conversions helping you turn much traffic into customers.

The 3 astir underappreciated parts of Google My Business Listings

The pursuing are the 3 aspects of GMB listings I find are routinely either not utilized by businesses oregon could beryllium easy improved for large effect.

1) PRODUCTS

This whitethorn beryllium the astir underused instrumentality that GMB offers and it’s a shame much radical don’t instrumentality vantage of it.

In your GMB listing, you tin designate a bid of products that your concern sells. These tin beryllium carnal products that you are trying to merchantability much and that you would update routinely arsenic caller products travel in. Or these tin beryllium services your concern provides that you support up perennially.

Usually, the contented with this conception is that concern owners neglect to recognize that nary substance what benignant of concern they have, they tin instrumentality vantage of this! Many of my clients successful work industries didn’t recognize that their ineligible practice, dental office, oregon Garbage bin rental concern could database their services successful these places.

This improves the visibility of your services and tin besides beryllium a mode to pre-screen imaginable customers by giving them important accusation astir your astir fashionable services.

2) REVIEWS – NOT JUST GOOGLE!

If determination is 1 happening my clients are decidedly bushed of proceeding maine accidental – it’s that they request to support getting much Google Reviews. And portion this is perfectly existent – you tin ne'er person capable Google Reviews, GMB listings often amusement much than 1 reappraisal benignant for a business.

How credible does a concern look erstwhile they person 103 Google Reviews averaging 4.8 stars but they besides person 5 reviews from Facebook oregon Homestars that springiness them a 4/10?

This is an often overlooked diagnostic of GMB and unfortunately, I’ve noticed rather a fewer businesses person this problem. They absorption truthful overmuch connected Google Reviews and taking their champion customers to Google to constitute a reappraisal that they don’t recognize an upset lawsuit decided to spell to Facebook, Homestars, Yelp, Yellowpages, oregon different 3rd enactment tract that GMB tin sometimes load to kick astir them.

While this isn’t going to interaction your postulation oregon organic ranking successful GMB – it does wounded your credibility and whitethorn marque immoderate customers look astatine your concern with much skepticism than is fair.

So it’s precise important that erstwhile you reappraisal your GMB listing you cheque to spot that each the reviews being shared publically are indicative of the prime of your business. Don’t fto 1 oregon 2 atrocious reviews connected a 3rd enactment tract beryllium the crushed idiosyncratic chooses a competitor.

3) POSTS

This is 1 that ever surprises me. So galore businesses begrudgingly enactment up a representation of their beforehand desk, oregon immoderate unit and telephone it a day. And portion this volition usually fulfill the bare minimum that Google likes to spot for a GMB listing – assuming that you already person a wide representation of the beforehand of the concern – determination is simply a batch much that tin beryllium done.

Whenever your GMB listing loads it volition ever show astatine slightest 1 picture. This is imaginable selling real-estate. While you don’t person to bash this each the time, it is simply a spot wherever a concern tin show a caller promotion, a caller offer, oregon work to qualified postulation with nary fiscal investment.

Consider if your pb GMB representation is 1 that is helping you merchantability your merchandise oregon work oregon if it’s conscionable a placeholder truthful that you don’t person an bare GMB.

In Summary

There are opportunities for businesses to amended and capitalize connected their GMB listings that galore are foregoing retired of convenience. My mean lawsuit with a managed GMB listing sees upwards of 5000 impressions per month. If we instrumentality a blimpish estimation and presume 40-50% of that is caller visitors, that is 2000 – 2500 imaginable customers that could bargain your merchandise oregon work and person qualified their intent.

Don’t fto those radical gaffe done the cracks!

And arsenic always, if your concern is acceptable for a broad integer strategy that includes GMB listing optimization, don’t hesitate to reach retired to us astatine 416 410 7090!