3 Important Aspects of Your Website That Contribute to SEO

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Search Engine Optimization (SEO) is the signifier of improving aspects of your tract that hunt engines, specified arsenic Google, usage to measure whether oregon not  your website should beryllium ranked successful the apical results for a fixed hunt query.

SEO consists of 2 main prongs: on-page and off-page, with each resonating with Google successful a antithetic way. Here, we volition absorption connected on-page SEO, which deals with optimizing your website’s content, images, and navigation. By providing an exceptional acquisition for your visitors, it volition bespeak to Google that your tract has value, and it volition successful crook boost your chances of ranking better.

Let’s dive into the 3 Important aspects of your website that lend to SEO:

 1. Written Content

SEO For website

According to Google, “compelling and utile contented volition apt power your website much than immoderate of the different factors” erstwhile it comes to SEO, truthful this is arsenic bully a spot arsenic immoderate for america to start. After doing your keyword research, you volition request to find ways to incorporated them onto your leafage successful a mode that is some casual for Google to work and utile for your website visitors.

As you whitethorn person suspected, this means penning contented circumstantial to each leafage that you are looking to person look successful hunt results. Before we commencement looking for shortcuts (it’s okay, we each bash it), I would heavy counsel against “keyword stuffing,” which is precisely what it sounds like: repeating keywords implicit and implicit again without due context.

In the aboriginal days of hunt engines, this whitethorn person worked to immoderate extent, but those days are agelong gone. Google and its competitors person caught onto this sneaky strategy and person incorporated it into their algorithms. The champion mode to incorporated these keywords onto your tract is by threading them into sections containing accusation that is really applicable – and adjuvant – to your audience.

For much elaborate tips connected penning with SEO successful mind, checkout this guide.

 2. URLs

When we cruise the web, we don’t often wage attraction to a site’s URL(s) – we are much focused connected what is going connected the leafage itself. While Google’s superior absorption is besides connected the page’s content, it reads a spot much into the URL than you oregon I astir apt would.

The URL, which is the destination of a fixed page, should archer hunt engines (and users) what a leafage is each about. Let’s instrumentality a look astatine 1 of TechWyse.com’s URLs.

If I whitethorn beryllium truthful bold, this is simply a large illustration of SEO-friendly URL structure. The /slashes bespeak to Google which folder we are successful (/services/SEO tells Google that we are connected the SEO leafage wrong the genitor “services” folder). This hierarchy is casual for Google and different hunt engines to interpret, which volition summation the likelihood of the leafage being selected for a applicable search.

If a leafage has aggregate words that request to look successful the URL, simply adhd a dash betwixt them! Google volition cognize that these words use to the aforesaid page. However, utilizing /slashes and folder operation to bespeak the pathway that has been taken is indispensable for making definite that Google not lone understands what a leafage is about, but besides however it relates to different pages and sections of the website.

Summary connected How to Optimize URLs for SEO:

  • Include Relevant Keywords
    • These tin beryllium separated by dashes if they pertain to the aforesaid page
  • Use a wide folder hierarchy structure
    • /slashes separating erstwhile pages from the existent page

  3. Media (Images and Videos)

While written content whitethorn beryllium king, representation and video contented tin besides beryllium optimized for SEO to summation its likelihood of appearing successful the representation oregon video sections of hunt engines. It tin besides lend to your site’s ranking arsenic a whole.

How to optimize images for SEO:

  • Use due URL operation (even for images)
    • Make definite that the image’s URL describes what it is about
  • Set descriptive alt attributes
    • You volition not usually spot the alt attributes unless utilizing an representation fails to load oregon if you are utilizing a browser that describes the leafage to you via a surface scholar (this is astir often utilized by radical with immoderate grade of ocular impairment)
      • Search engines usage these alt attributes to recognize what the representation is about

How to optimize videos for SEO:

  • Make definite that videos are indexed
    • Only indexed pages and contented tin beryllium recovered by hunt engines
  • Create a dedicated leafage for videos (i.e. a media section)
  • Create a video sitemap 
  • Continue to usage URL champion practices!

In summary, representation and video media are some large for SEO and are ever amended erstwhile you instrumentality a fewer other steps to assistance Google recognize what the media is about.

Recap

We’ve discussed 3 large on-page factors that power SEO:

  • Written Content (with applicable hunt keywords)
  • URL operation (with, you guessed, applicable keywords)
  • Media (Images and Videos)

For much tips and tricks, flip done immoderate of our different blogs! If you’d similar to permission it to the professionals, cheque retired our services! Lastly, if you’re anxious to articulation the TechWyse team, what are you waiting for? Go up and apply now!

Post By Aidan DePaul (3 Posts)

Aidan is an Account Manager astatine TechWyse with a inheritance successful societal media advertising. Prior to joining TechWyse, helium utilized his expertise to tally his ain dropshipping concern and assistance different concern owners with their online selling campaigns. During his spare time, helium enjoys cycling and agelong walks connected the formation - astatine slightest portion the Canadian upwind allows for it. The remainder of the year, helium spends hibernating.