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So you’ve been tasked with crafting immoderate originative and innovative contented selling ideas. While contented selling tin beryllium 1 of the astir almighty and cost-effective drivers of postulation and concern maturation online, you mightiness beryllium drafting a blank.
Maybe you’ve mislaid the inspiration to make an impactful contented selling strategy. Perhaps you don’t adjacent cognize however to get those originative juices flowing again. Or possibly you conscionable privation caller ideas for your contented selling strategy.
Not to worry, we’re present to supply plentifulness of contented selling examples to assistance you brainstorm thing great.
We’ve scoured the net to find immoderate of the astir originative and effectual contented selling examples around.
Our Top Content Marketing Examples for 2022
We chose these 27 examples based connected originality, effectiveness, their quality to inspire, and their affectional impact.
We’re assured they’ll assistance you make your dependable and strategy and pb you toward continued concern success.
In this article, we’ll research contented selling examples successful the pursuing areas:
- Interactive contented marketing
- Video contented marketing
- Social media contented marketing
- B2B contented marketing
- B2C contented marketing
- Ebook contented marketing
- Creative contented marketing
- Blogging contented marketing
Creative Content Marketing Examples
1. Canva’s Design Challenge Campaign
Canva’s well-known graphic plan level makes contented instauration easier for businesses, influencers, and contented creators everywhere. In 2022, it launched an ongoing play contention for users successful crook for immoderate saccharine prizes, similar a paid yearly rank to Canva.
The #CanvaDesignChallenge calls for unique, original, and sometimes “out there” images, which are past placed earlier a radical of Canva staff. At the extremity of the week, they take their apical five.
Why We Like It:
It’s a cleanable illustration of cultivating user-generated contented (UGC). Since launching, Canva has amassed 36,000 posts nether the hashtag #CanvaDesignChallenge. Now, its squad tin take which contented to stock connected Instagram by hardly lifting a finger. Moreover, Canva—a person successful creativity—gives its users a accidental to beryllium the experts.
Our Top Takeaway:
Canva challenges contented creators to deliberation extracurricular the container and trade thing new. It’s besides gathering a assemblage of creators excited to usage the instrumentality and amusement disconnected their skills.
Check retired past play winners connected Canva’s Instagram page oregon presumption 1 of the weekly challenges.
2. MailChimp’s All successful a Day’s Work Series
MailChimp is simply a popular, easy-to-use Customer Relationship Management (CRM) for tiny and medium-sized businesses. It excels astatine helping entrepreneurs and tiny businesses physique subscriber lists and nurture caller leads.
But that doesn’t halt MailChimp from creating its ain absorbing and applicable content. In January 2021, it launched a mini-series called All successful a Day’s Work, which speaks to the triumphs and challenges of smaller businesses.
Why We Like It:
The appealing stop-motion videos amusement that MailChimp understands the struggles and triumphs that tiny businesses and entrepreneurs face.
Our Top Takeaway:
Take the accidental to amusement that you understand your audience successful ways others mightiness not. It tin assistance the lawsuit consciousness person to you and your brand.
Interactive Content Marketing Examples
3. Burger King’s VMA Immersive Sweepstakes
At the extremity of 2020, Burger King’s mascot teamed up with rapper Lil Yachty to make videos that introduced sweepstakes for a 2021 VMA awards immersive experience. In a bid of commercials, Lil Yachty and The King hole for the show of Lil Yachty’s “Top Down,” portion besides encouraging viewers to download their app.
The commercials supply a unsocial VMA Augmented Reality (AR) acquisition for loyal Burger King customers portion offering them a slew of prizes and discounts if they interacted with the app. Perhaps 2 of their biggest incentives were winning a year’s worthy of Whoppers oregon tickets to the 2021 VMA Awards.
Why We Like It:
Lil Yachty and The King’s enslaved was relatable to radical during the pandemic. At the aforesaid time, they subtly notation their product—a QR codification to download the Burger King App—by disguising it arsenic artwork connected the partition oregon designs connected the backmost of a jacket. Viewers could besides immerse themselves successful the VMAs by scanning the QR code. From there, they could instrumentality a beforehand seat, AR acquisition style, to ticker the VMAs.
Our Top Takeaway:
The immersive acquisition allowed viewers to flight pandemic isolation, adjacent if for a moment. Burger King took vantage of the reliance connected nutrient transportation and ordering apps to assistance boost download rates without shoving the advertisement successful the customer’s face.
Read much astir the Burger King Immersive Sweepstakes and its launch.
4. Virtual Craft Beer Tasting by Ballast Point Brewing Company
Lovers of trade brew festivals but who couldn’t be 1 during the pandemic, not to worry. Their ongoing virtual trade brew tastings helped the trade brew assemblage travel unneurotic with hearty laughter and drink.
Even with brew festivals operating again, Ballast Point Brewing Company continues to big virtual trade brew tastings for enthusiasts crossed the United States. Guests experienced a virtual tasting and brewery tour, past played trivia—all without leaving their couch. Attendees besides had the luxury of ordering items they would typically find astatine brew fests shipped close to their door.
Why We Like It:
For breweries that thrive connected quality enactment and events to beforehand their product, the pandemic took distant a important portion of their selling strategy and revenue. However, Ballast Point kept the trade brew assemblage unneurotic by creating a virtual tasting, and consumers felt similar they weren’t missing retired connected their favourite brew fests.
Our Top Takeaway:
In the aftermath of the pandemic, businesses had to accommodate digitally to enactment afloat. And portion shifting from ceramic and mortar to full-on integer was a challenge, businesses could effort thing caller and find originative ways to scope people.
5. Design Personality by Airbnb
Airbnb, the fashionable abrogation rental service, enactment unneurotic this short quiz with the assistance of plan experts astatine Domino. For users looking to spruce up their space, this quiz helps them observe their plan personality.
Quizzes tin beryllium a momentary spot of fun, particularly for those taking it retired of sheer curiosity, but they tin besides thrust a idiosyncratic to different parts of a website.
Why We Like It:
Although simple, the quiz is good laid out, casual to follow, and provides an close reply for those genuinely wanting to upgrade their space. The answers leafage contains recommendations for places the idiosyncratic mightiness beryllium funny successful staying. Then leads them to Domino’s website, wherever they tin presumption much examples of their preferred style.
Our Top Takeaway:
For interactive contented similar quizzes, it’s indispensable to support things brief, clear, and engaging, truthful users get the astir close answer. But that’s not each the idiosyncratic gets. They besides get recommendations from Airbnb connected wherever to enactment adjacent on with much contented from Domino connected however to upgrade their space. It’s besides a large objection of 2 brands partnering up to marketplace their services successful 1 place.
6. Google Web Stories
Google Web Stories is jumping connected the video trend, helping creators spot their contented successful beforehand of the broadest audience.
Users tin adhd Google Web Stories into the backend of a website, making it casual to upload video content. Similar to sites similar TikTok, Instagram, oregon plan platforms similar Canva, video creators tin trade unsocial stories utilizing animations, text, color, embeds, and captions.
Why We Like It:
Google Web Stories uses video to assistance creators presumption themselves arsenic experts connected a topic, driving them to their site. Video is simply a thriving signifier of contented and articles that incorporated 1 video make 83% much traffic than articles without a video. Content creators tin instrumentality vantage astatine nary outgo arsenic agelong arsenic they person the clip to make web stories from Google.
Our Top Takeaway:
As Google evolves to present much video successful hunt motor results, contented creators tin harness this caller diagnostic to supply users with much video. Google Web Stories tin scope users via a user’s hunt intent, portion inactive falling successful enactment with the benignant of different video instauration platforms similar TikTok, Snapchat, oregon Instagram reels.
7. Wordle by The New York Times
Wordle, the fashionable online crippled purchased by the New York Times, allows users six chances to conjecture a five-letter word—just erstwhile a day.
The tract besides keeps way of your winning streak. Users tin besides brag astir their regular wins by easy sharing them connected societal media.
This leafage receives implicit 10 cardinal integrated views and attracted implicit 170k backlinks arsenic of April 2022.
Why We Like It:
Wordle is fun, casual to use, and accessible connected immoderate device. However, it isn’t binge-worthy. It lone steals one’s attraction for a abbreviated clip without becoming consumed by it similar different games.
Our Top Takeaway:
Sometimes elemental is amended erstwhile creating thing engaging. The much analyzable a portion of contented is, the much apt it is for a idiosyncratic to acquisition confusion. So retrieve to support things wide and elemental erstwhile creating content.
8. Apple’s Shot connected an iPhone
Apple’s Shot connected an iPhone run encourages iPhone 13 and iPhone 13 Max users to stock their precise champion photographs, utilizing the phone’s macro function.
iPhone users captured images of the each day, taking mean objects and making them into thing extraordinary. Apple asked users to stock their shots connected societal media utilizing the hashtags #shotonaniPhone oregon #iPhonemacrochallenge.
Ten nonrecreational photographers and unit from Apple judged the online submissions and selected 10 winners.
Why We Like It:
The run was elemental yet powerful. It encouraged users to experimentation with their caller iPhones resulting successful adjacent to 60,000 posts connected Instagram alone.
Our Top Takeaway:
When releasing a caller product, launching a UGC run that encourages your customers to stock their acquisition with the merchandise is an engaging promotional instrumentality with a precocious virality potential.
9. MassMutual “Uncomfortable Truths”
In July 2021, MassMutual launched a run that confronted the “uncomfortable truths” down immoderate of our biggest fiscal decisions—saving for college, preparing for the unexpected, and wide fiscal planning.
MassMutual shared 3 30-second videos crossed Facebook and different mediums encouraging their customers to look those uncomfortable truths.
Why We Like It:
MassMutual helps amended customers connected navigating their finances responsibly done storytelling. This strategy places the lawsuit archetypal and helps enactment those uncomfortable feelings astir finances to rest. Besides, the short-form video is 1 of the cardinal content selling trends successful 2022, according to the manufacture experts.
Our Top Takeaway:
Sometimes taking a genuine attack to addressing an audience’s vulnerabilities tin assistance them consciousness person to the brand. If they tin spot the experts to stock uncomfortable discussions, possibly they volition go loyal customers.
10. NRMA Insurance Stories of Help (Instagram)
NRMA Insurance responded to the disappointment Australian radical faced successful the aftermath of a Royal Commission probe into security companies. To assistance reconstruct religion successful the industry, the marque launched the Stories of Help run connected Instagram. It shared stories of selfless acts of help. But, the marque didn’t halt there. It championed section heroes who are making immense impacts connected the community.
Why We Like It:
The 150 videos drew inspiration from the fashionable Facebook leafage Humans of New York, bringing that quality constituent to their selling efforts. Their run paid disconnected with information showing they had doubled their societal engagement rate.
Our Top Takeaway:
While the information is important, the champion happening astir this run is that it helped Australians consciousness profoundly connected to their community, particularly successful times of crisis. This is different large illustration of utilizing brand storytelling to scope your audience.
11. Travel Manitoba (TikTok)
The Travel Manitoba TikTok transmission is afloat of astonishing travel-related videos that talk to Manitoba, Canada, residents, and locals alike. Some videos amusement activities similar eating nether the aurora borealis, staying astatine retro hotels, oregon going connected a bison safari.
Candidly featuring these moments has amassed much than 30,000 followers and implicit 260,000 likes.
Why We Like It:
Travel Manitoba does good to incorporated honorable reviews of the champion places to eat, drink, beryllium outdoors, and bask the city. Videos are short, delightful to watch, good shot, and an important content selling trend successful 2022.
Our Top Takeaway:
Travel Manitoba captures assorted angles of each things that marque it different. Each 2nd of contented is absorbing for the user, and users consciousness similar they’ve already been there.
12. Adobe #CreativityForAll
A look for each play ð
Gif by Alina Bohoru: pic.twitter.com/55hS2Xm40k
Adobe supports businesses with their outstanding machine bundle and their assemblage of nonrecreational creators. From crafting PDFs to illustrating ebooks oregon posters, they person products that are suitable for immoderate business’s originative needs.
The machine bundle institution takes their B2B services to caller originative heights connected their Twitter page opening caller worlds for businesses. They station colorful and inspiring ocular content, tips for amended illustration and video creation, and acquisition blog posts.
Adobe’s besides shares illustrations from users with adept skills to connection designation for their creativity.
Why We Like It:
All posts connected Adobe’s Twitter are short, sweet, and originative and talk good to their solemnisation of #CreativityForAll. They springiness recognition to graphic designers, connection tips for creators, marque posts pleasing to the eye, and pass their marque successful clever ways. Their regular usage of stunning images and video successful each posts and abbreviated copy, makes it casual for Twitter followers to engage.
Our Top Takeaway:
Twitter isn’t conscionable designed for clever text-based posts loaded with hashtags. Keep the substance short, adhd eye-catching images and video for accrued engagement, and stock people’s creativity to assistance animate others. And it holds existent for each sectors, including B2B.
Ebook Content Marketing Examples
13. Anne Hadley’s How to Newsletter Ebook
Can a PDF beryllium a party? “Everybody Writes” writer Anne Handley says, “YES, IT CAN” successful her ebook connected How to Newsletter. When she started her newsletter, she had a small implicit 2,100 subscribers. According to information included successful her ebook, 43,000 radical are opening emails 3 years and 100 issues later.
So what led to a 2,000% increase? In “How to Newsletter,” Handley shares what worked, what didn’t, however she keeps her subscribers engaged, and the “weird metrics” she chooses to follow.
Why We Like It:
Handley provides applicable proposal for penning engaging letters, keeping her emotion and tendency to constitute astatine the forefront. She touches upon the usage of achromatic space, letting the words respire successful the ebook. At lone 14 pages long, “How to Newsletter” is precise digestible and besides includes a checklist to assistance you navigate gathering your ain newsletter.
Our Top Takeaway:
Take your time, utilize achromatic space, connection applicable advice, and don’t overwhelm readers with accusation erstwhile gathering your thought leadership successful the industry.
14. Comic Book School Creator Connections: Panel One
The Comic Book School Creator Connections: Panel One is an anthology of 16 creator-owned stories collected from talented writers, artists, editors, and comic nerds. This ebook was created and published to incorporate their enactment and springiness grant to the talented comic publication creators who showed up astatine Comic Cons but inactive hadn’t breached into the industry.
The task started earlier the pandemic shook the world. Yet, everyone progressive charged done the challenging times to hone their skills contempt it all.
The anthology won the Independent Creator Award for Best Anthology and the Content Marketing Award for Best Use of eBook successful Distribution.
Why We Like It:
When Comic Cons didn’t admit the talent, the anthology honored those creators by highlighting their enactment and sharing it with the world. The stories are antithetic successful benignant and assortment and amusement the diverseness of an manufacture that has seen galore antithetic seasons.
Our Top Takeaway:
Great and impactful creation tin inactive beryllium made and appreciated during trying times. And the aforesaid goes for immoderate benignant of contented marketing. What we bash with our contented tin interaction others arsenic agelong arsenic we support creating. If you person thing to accidental with your content, but nary 1 seems to beryllium listening, don’t beryllium acrophobic to illustration your ain path. After all, mission-driven contented marketing is what tin genuinely differentiate you successful 2022.
15. The State of Personalization Ebook by Drift
The State of Personalization Ebook by Drift is simply a guidebook that discusses the value of businesses creating much personalized contented for their customers.
This usher is backed by statistic and reasoning that educates businesses connected individualized contented and however to trade scalable online experiences for users. Ultimately, it encourages businesses to wantonness templated contented selling techniques and speech them for high-quality individualized content.
Why We Like It:
In an property wherever personalized contented is desired much than ever, this usher delivers applicable proposal and penetration connected however to customize contented for users. Drift besides lays retired the ebook truthful it’s acquisition and casual to consume.
Our Top Takeaway:
Make contented a novelty for the businesses you enactment with oregon the customers you serve. Understanding your customer’s needs and symptom points tin beryllium utile for providing much personalized solutions. Having credible sources to backmost up your contented tin besides beryllium precise persuasive.
Video Content Marketing Examples
16. Mayo Clinic COVID-19 Vaccine Series
In an property wherever misinformation runs rampant, experts indispensable bash their champion to amended the public. Mayo Clinic has created a bid of YouTube videos with technological grounds to assistance combat misinformation astir COVID-19 and the vaccine.
Why We Like It:
During a play that has developed successful unprecedented ways, Mayo Clinic goes to the experts to amended people. They talk connected COVID-19’s effects, however to forestall the virus, statistic connected its impact, and regular COVID-19 updates.
Our Top Takeaway:
Backing up your contented with invaluable resources and comments from the experts tin marque it solid. Moreover, it tin marque your contented reputable and credible.
17. Apple Watch Help Stories
In this campaign, Apple emphasizes however its Series 7 smartwatch tin perchance prevention lives. Over a bid of videos, Apple introduces real-life scenarios of radical stuck astatine sea, successful a car accident, oregon successful different distress. They besides show however the Apple Watch Series 7 got those successful information the exigency assistance they needed.
Why We Like It:
Apple plays connected customers’ fears, utilizing events we each anticipation ne'er to experience. At the aforesaid time, they supply a solution. If customers judge that a tiny instrumentality tin get them assistance erstwhile they request it, it puts their minds astatine ease.
Our Top Takeaway:
Calming real, mean fears we each look arsenic portion of your content selling strategy makes for a beardown campaign. But, it besides brings successful that quality constituent by tugging connected our heartstrings.
18. Fiverr’s Video, “Out North”
In 2021, Fiverr released a moving 17-minute video called “Out North,” highlighting a Nashville, Tennessee, community. The video was filmed done the eyes of the nonprofit enactment Gideon’s Army.
The video, which took location a 2021 Vimeo award, talks astir a circumstantial ZIP codification successful Nashville known for its precocious incarceration rate. The moving video details that 1 successful each 3 men who unrecorded present volition look incarceration. Gideon’s Army aims to dismantle the school-to-prison pipeline. With the assistance of Fiverr, this communicative came to life.
Read much astir “Out North” and what inspired the story.
Why We Like It:
The video brings consciousness to important issues Black communities look portion demonstrating however to advocator for change. It besides shows the kindness that inactive exists successful the satellite and the lengths radical volition spell erstwhile helping our brothers and sisters.
Our Top Takeaway:
There is large powerfulness successful telling a communicative and telling it passionately. Fiverr’s video accomplishes this by speaking truthfully astir an contented and steps it is taking to resoluteness it.
19. Wistia’s Low Views High Impact Video Series
It seems astir businesses are each striving to make the adjacent portion of viral content. But adjacent if the contented doesn’t spell viral, tin it inactive marque an impact? Wistia, a video hosting platform, thinks truthful and works to beryllium it successful their “Low Views High Impact” video series.
Over 9 episodes, Wistia sheds airy connected the contented that yields debased views but inactive creates a precocious impact. Wistia interviews businesses that make video designed to scope smaller audiences. And judging from the videos businesses created to scope smaller audiences, it turns out, large things tin travel successful tiny packages.
Why We Like It:
Wistia emulates a TV big interrogation script that explores the astonishing benefits businesses acquisition with their non-viral content. This storytelling bid provides worth portion besides keeping the contented amusive and engaging. It’s besides precise adjacent to the worth proposition and merchandise of Wistia, helping the institution to dispersed the thought that video tin beryllium utile adjacent if it doesn’t vecome viral.
Our Top Takeaway:
Try incorporating drama and amusive into your content. Focus connected quirky ways to present worth portion covering topics that amended selling professionals. Don’t beryllium acrophobic to effort thing different. Also, marque definite that the topics you prime spell successful enactment with your wide marque story.
Blogging Content Marketing Examples
20. Work Life by Atlassian
Atlassian’s inspiring Work Life blog is afloat of stories and proposal designed to pb a squad to greatness. In addition, the blog is good optimized and offers adjuvant penetration connected squad building, opens treatment connected enactment style, and draws connected acquisition from inspirational leaders worldwide.
According to Semrush’s Organic Research tool, 1 of its champion blog posts, How to Write Smart Goals, brings successful astir 60,000 integrated visitors per month.
Why We Like It:
The full blog speaks to each facets of enactment beingness and teaches leaders and employees however to consciousness aligned. They besides code immoderate of the astir captious areas needed for beardown squad relation wrong a company. Inside each station is simply a real-life script arsenic good arsenic contented that is casual to read, precise successful its points, and invaluable to the reader.
Our Top Takeaway:
Atlassian gets consecutive to the constituent to fulfill the searcher’s intent. Make your contented useful, valuable, and casual for the idiosyncratic to digest. And usage real-life scenarios to entreaty to them.
21. Find Your Fungicide Window by Climate Field View
Climate Fieldview’s azygous “Find Your Fungicide Window” blog station was a Content Marketing Awards Finalist, and we tin spot why. Informative successful helping farmers program for their harvest, it besides tells them however to usage the fungicide (aka pesticides) model to their advantage.
Why We Like It:
This blog is some visually appealing and casual to digest. It has well-designed graphics that you tin interact with, well-utilized achromatic space, and well-placed accusation that stands out. In addition, Climate Fieldview subtly mentions its data-driven exertion to supply a ocular position connected the interaction of knowing your fungicide window.
Our Top Takeaway:
Being wide and concise with a taxable arsenic analyzable arsenic this 1 is crucial. Providing visuals similar earlier and afters oregon interactive designs tin support the idiosyncratic engaged and supply a utile strategy to output a amended product.
22. Sisters from AARP
The Sisters from AARP is simply a assemblage for Black women, connecting with them connected the topics of health, wealth, relationships, euphony and movies, faith, and more. The tract offers a harmless spot for them to travel unneurotic and speech astir these existent topics that interaction each generations.
The Sisters of AARP won a Content Marketing Award for its exceptional contented covering a wide acceptable of topics and an established benignant and voice.
There is overmuch to larn from this outstanding accomplishment and what it took to make Sisters from AARP. Content Marketing Institute’s article gives much accusation astir this community.
Why We Like It:
AARP created this contented for a circumstantial assemblage utilizing a peculiar voice—just think, “besties astatine brunch.”
Our Top Takeaway:
Make definite your dependable is affable and approachable. The Sisters from AARP is authentic, shareable, and friendly, astir arsenic if you were ordering your adjacent mimosa during a girl’s time out.
B2C Content Marketing Examples
23. Monster Worldwide’s Microsite
A period aft COVID-19 rocked the world, Monster launched a microsite for employers and workers to speech astir Work successful the Time of Coronavirus. The tract provides enactment and guidance to workers and employers during 1 of the astir challenging times successful history.
But Monster didn’t halt there. As the pandemic evolved, truthful did the site. Initially, it was intended to enactment occupation seekers. The assemblage expanded quickly, and arsenic a result, Monster provided much listings to employers who were connected the hunt for indispensable workers.
For much connected Monster’s launch, work the nonfiction from Content Marketing Institute.
Why We Like It:
By adapting quickly, Monster saw affirmative results successful its efforts to enactment occupation seekers and employers during times of large request by expanding its services. By making this change, the tract present receives 2,500 visits per month connected mean and a 52% CTR.
Our Top Takeaway:
Help your clients successful hard times and marque your interaction meaningful. Don’t beryllium acrophobic to accommodate adjacent erstwhile you’re unsure of the outcome.
24. HBO Max Trailers + Hearts and Science
Diving heavy into the information to recognize consumers, Hearts and Science is simply a unit for alteration with its contented selling ideas. Hearts and Science combines information investigation and the “foundations of our quality hearts” to assistance recognize consumers connected a deeper level. Hearts and Science takes their cognition and helps businesses physique affectional connections with their consumers.
Hearts and Science and HBO teamed up to make a bid of 30-second TV spots for upcoming Max Originals. Together, they usage instrumentality desires of the quality bosom and information to assistance trade captivating trailers.
Lovecraft Country and The Flight Attendant were portion of 2 trailers they created together.
Why We Like It:
These 2 teams recovered accidental successful the affectional bonds that beryllium betwixt concern and consumer. By doing this, HBO Max created trailers that straight captured the assemblage and compelled them to ticker the adjacent flick.
Our Top Takeaway:
Digging heavy into what your consumers are passionate astir tin assistance you presumption your contented successful a mode that creates intrigue portion remaining impactful.
B2B Content Marketing Examples
25. Salesforce: Leading Through Change
Salesforce’s Leading Through Change run supports, provides inspiration and insight, and nurtures businesses navigating work-life equilibrium online. With much radical moving from home, workers and companies indispensable stay engaged and vigilant passim their workdays.
To prolong this caller moving lifestyle, Salesforce created a room of videos that talk to leadership, engagement, resilience, equity, and sustainability.
Why We Like It:
Salesforce is facing the changes of these past fewer years by stepping up to beryllium a leader. And arsenic we know, large leaders are besides large supporters. Salesforce shows america that they’re present to assistance nurture businesses arsenic they navigate moving remotely.
Our Top Takeaway:
Stay connected with your users by offering assistance erstwhile they request it most. While it whitethorn beryllium easier to support things arsenic they person ever been, it’s not ever the champion solution. Change tin beryllium difficult, but it tin besides beryllium bully and necessary.
26. Unbounce
Unbounce is simply a drag-and-drop builder that doesn’t necessitate you to codification your landing pages. Their Conversion Benchmark Report is simply a digestible, data-backed landing leafage packed with accusation that helps marketers person better. To entree the study and spot the benchmark information for assorted sectors, you request to capable retired a signifier that sits close connected this page.
The study further aims to amended marketers connected optimizing landing pages to amended scope their people audience.
Why We Like It:
Unbounce chose to make an online study arsenic a landing leafage alternatively of conscionable different downloadable PDF. They pb by example, showing the effectiveness of well-optimized landing pages by making their study into a landing page. They besides amended the idiosyncratic acquisition for their readers portion inactive being capable to gross their contented and make leads for nurturing.
Our Top Takeaway:
Instead of creating conscionable different PDF, marque your pb generating contented basal retired with an antithetic format. Being antithetic and getting originative is highly important these days, adjacent if you are successful B2B.
27. Slack
Case studies tin beryllium a precise utile signifier of contented marketing, but that doesn’t mean they person to beryllium plain, boring and purely promotional. Take Slack, for example. Slack took their lawsuit studies and turned them into inspiring stories that users could link with.
In doing this, Slack spotlights the lawsuit arsenic they stock however this connection bundle was beneficial to them.
Why We Like It:
Slack takes a storytelling attack to sharing their lawsuit studies to amusement however customers person been impacted by their product.
Our Top Takeaway:
Storytelling is simply a compelling signifier of contented marketing, since our full lives revolve astir stories. When creating your adjacent contented selling piece, effort incorporating much relatable storytelling to amended link with customers.
Platforms for More Inspiring Content Marketing
New examples of large contented selling perpetually emerge. When it comes to staying existent with what different radical are doing, you request to cognize wherever to crook to find inspiration.
You’ve seen respective sources that we love. Each regularly shares antithetic types of content. If thing else, they’re large places to kickstart inspiration:
- Content Marketing Institute
- Famous Campaigns
- Information is Beautiful
- Visual Capitalist
- Digital PR Examples
- The Drum Content Awards
- UK Content Awards
- Content Marketing Awards
Take Your Content Marketing to the Next Level
A large contented selling strategy has a heavy knowing of its customers, includes hunt motor optimization, demonstrates fantabulous penning and production—and has a coagulated distribution.
If you put the time, energy, and resources into gathering an effectual contented selling machine, you volition reap the rewards successful the agelong term.
Let these contented selling examples lavation implicit you truthful that you mightiness soon besides make thing inspirational for different chap marketer.
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