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In the lead-up to International Women’s Day, I started reflecting connected each the astonishing women and nonbinary folks successful our manufacture who I person learned from and who continuously animate maine successful my career. Here are the apical 26 whose expertise, results, and insights I greatly respect and deliberation you will, too. Make definite you cheque them each out. Anyone who has seen maine devour a delicious repast knows I prevention the champion til last, and this database is nary different. But let’s besides beryllium existent for a moment… I’m wholly alert that galore of the radical who’ve inspired maine are the large names you spot connected a batch of these sorts of lists. That’s conscionable the quality of life. And determination are evidently loads of ace smart, but lesser known, women and nonbinary folks successful SEO who merit attraction too… truthful I besides asked my friends and colleagues for shoutouts connected who inspires them and rounded their suggestions up successful an epic MEGA database of 99+ inspiring SEO experts we deliberation you should follow. Talent transcends borders, and truthful does this list. Like it, stock it, repost it, but supra all, travel and enactment each the experts you see here. What she’s known for: Technical SEO, planetary SEO Where to travel her: Twitter, LinkedIn My fave takeaways: Everything. Literally everything. But if I had to prime one, it would beryllium Aleyda’s escaped SEO roadmap connected learningseo.io. If by immoderate occurrence you aren’t already acquainted with Aleyda’s work, she freely and often shares a ton of cognition bombs connected each things method SEO, enterprise-level skills and wide tips for SEO professionals. What she’s known for: Google punishment recovery, however Google’s algorithm works Where to travel her: Twitter, LinkedIn My fave takeaways: Marie’s Google algorithm update list is truthful good, I cheque it retired each clip (yes, every. single. time.) I tally a postulation nonaccomplishment audit oregon privation further discourse connected the latest updates. I besides emotion her insights connected punishment recoveries and knowing Google’s Quality Rater Guidelines shared successful her Search News You Can Use newsletter. What she’s known for: Creating Google Webmaster Central, processing hunt patents Where to travel her: Twitter, LinkedIn My fave takeaways: Vanessa is an ex-Googler and has done immoderate earnestly chill things successful the SEO abstraction that don’t get capable attention, successful my opinion. Check retired her patents, book, and work her speaker bio for everything else. What she’s known for: E-E-A-T, Google halfway algorithm insights Where to travel her: Twitter, LinkedIn My fave takeaways: Firstly, I emotion her rockstar vibe (I mean, who doesn’t?). Professionally, Lily’s instrumentality connected E-E-A-T is precise insightful and aligns with what I’ve besides seen with my clients. I besides emotion the insights she shares connected wherefore Google conscionable whitethorn not beryllium into your tract and what’s truly up erstwhile it comes to core algorithm postulation losses. What she’s known for: SEO futurist, entity optimization Where to travel her: Twitter, LinkedIn My fave takeaways: If you ever person the accidental to spot Jes contiguous live, instrumentality it. She is an implicit powerhouse, sharing a wealthiness of cognition astir wherever Google and the aboriginal of hunt are heading. In particular, I emotion her tips connected owning your marque entity and optimizing it truthful it’s Google-friendly. What she’s known for: Digital PR, SEO automation with GPT4 Where to travel her: LinkedIn My fave takeaways: Kristin delivers truthful overmuch worth done her escaped scripts that automate galore aspects of SEO. I urge starting with this database of 20+ scripts. But you should besides cheque retired everything other she shares. You tin convey me later. What she’s known for: Enterprise SEO, enforcement SEO Where to travel her: Twitter, LinkedIn My fave takeaways: Jessica wrote the publication connected Executive SEO and I highly urge it if you’re an in-house SEO oregon offering endeavor services. My biggest takeaway—that I often bespeak connected heavy into the hours of sleepless nights adjacent years aft speechmaking the book—is the conception of becoming an “SEO pacesetter.” If the organizations we enactment successful unified each teams astir SEO, ideate the axenic imaginable that would beryllium ripe for the picking. Jessica’s publication helps marque that imaginable a reality. What she’s known for: Creating “ridiculously bully content,” escaping “marketing mediocrity” Where to travel her: Twitter, LinkedIn My fave takeaways: Can you beryllium a writer oregon marketer and not beryllium astatine slightest a small successful emotion with Ann’s philosophy? As the world’s archetypal Chief Content Officer, we each person a batch to larn from her astir creating contented that genuinely stands retired online. Ann’s been sharing large insights for years. If you’re caller to her work, I urge starting with her books Everybody Writes and Content Rules. What she’s known for: Technical SEO, SGE Research Where to travel her: Twitter, LinkedIn My fave takeaways: I LOVED Nik’s presentation astatine the 2023 Singapore SEO Summit. She shared loads of hunt generative acquisition (SGE) cognition bombs, information astir however AI whitethorn alteration the SERPs and what that means for marque visibility from search-based channels. If you haven’t taken SGE retired for a rotation yet, cheque retired Nik’s two-minute SGE guide to get you started (from anyplace successful the world). What she’s known for: Link Building Where to travel her: Twitter, LinkedIn My fave takeaways: Not lone is Bibi an awesome quality sharing bully vibes, she’s besides a damn bully nexus builder praised for her quality to stock actionable, adjuvant accusation astir each things nexus building. Check retired her full process here. What she’s known for: Global SEO, Enterprise SEO Where to travel her: Twitter, LinkedIn My fave takeaways: I’m a immense instrumentality of cross-collaboration betwixt SEO and non-SEO teams to execute meaningful outcomes. So it’s nary astonishment wherefore Maria’s quality to enactment cross-functionally successful ample organizations inspires maine to nary end. It truly is not an casual feat, yet she definite makes it look effortless. There’s besides a batch much to larn from her if you aspire to a enactment presumption successful the manufacture arsenic an in-house SEO similar how to marque amended reports for your c-suite oregon turning information into impact. What she’s known for: Technical SEO Educator Where to travel her: Twitter, LinkedIn My fave takeaways: If you’re looking for prime acquisition connected precocious method SEO skills, Kristina’s contented and courses are a large spot to start. Prior to my vocation successful SEO, I was an pedagogue and person not been capable to disregard the acquisition situation our manufacture experiences. There truly is simply a deficiency of beginner-friendly yet adept acquisition for skills that tin beryllium hard to master. If you’re bushed of teaching yourself each small happening astir method SEO (and perpetually wondering if you’re doing it right), bash yourself a favour and check retired Kristina’s courses instead. You’re welcome. What they’re known for: Technical SEO, JavaScript wrangling Where to travel them: Twitter, LinkedIn My fave takeaways: If you’re into nerding retired implicit SEO, bully storytelling, and you bask a decent splash of snark, you’ve got to cheque retired Jamie’s content. From their delightfully amusive diagnostic connected SEO fairytales to sharing their acquisition wrangling messy JS oregon auditing ample websites to bite-sized commentary successful the Rich Snippets newsletter, Jamie shares a ton of aureate nuggets. What she’s known for: SEO Communications, big-brand SEO Where to travel her: Twitter, LinkedIn My fave takeaways: I emotion Crystal’s quality to instrumentality a method SEO concept, similar structured data, and pass its strategical worth successful a mode concern owners tin understand, similar successful this post. As SEO professionals, we request to bash much of this if we privation to summation our likelihood of getting buy-in for SEO initiatives. What she’s known for: Comprehensive method SEO guides + templates Where to travel her: Twitter, LinkedIn My fave takeaways: Olga shares galore broad step-by-step method SEO checklists and templates that truly are a one-stop shop. If you’re caller to SEO and privation the assurance you’re not missing retired connected immoderate captious steps during audits, oregon you’d similar an expert’s tips connected exactly however they usage SEO tools successful their processes, I urge checking retired Olga’s blog starting with this station connected how to audit your tract with Ahrefs. What she’s known for: SEO contented strategy, SaaS content Where to travel her: Twitter, LinkedIn My fave takeaways: Chima’s tips connected contented strategy that delivers results are a dream. I particularly emotion it erstwhile she shares a behind-the-scenes presumption of her process, similar successful this post sharing however she tackles contented briefing. I’ve learned truthful overmuch from Chima implicit the years and americium definite you will too. What she’s known for: AI + LLMs, Data Science for SEO Where to travel her: Twitter, LinkedIn My fave takeaways: I’ve been pursuing Britney’s enactment since she was a Senior SEO Scientist astatine Moz. Recently, her enactment and interests person focused connected acquisition astir information science, AI, LLMs, and each these blistery topics taking the SEO satellite by storm. I particularly emotion her quality to explicate emerging exertion successful a beginner-friendly mode (like her station explaining Google’s ML exemplary BERT oregon her website making instrumentality learning accessible for marketers). What she’s known for: Google Analytics, selling attribution, information for SEO Where to travel her: Twitter, LinkedIn My fave takeaways: If GA4 and attribution models bash your caput in, cheque retired Kayle’s Analytics successful Minutes YouTube channel. I besides urge checking retired her guides connected using GA4, SEO analytics, and the top 3 GA metrics worthy tracking. What she’s known for: In-house SEO, Getting buy-in for SEO Where to travel her: Twitter, LinkedIn My fave takeaways: Jackie shares immoderate large insights for in-house and non-in-house SEO pros alike. From tips connected however to get buy-in for SEO initiatives successful a ample enactment to how to IPO arsenic an SEO, there’s a batch to larn here. I besides emotion her instrumentality connected however SEO is not a achromatic box due to the fact that it truly isn’t, and it’s our occupation to amended non-SEO stakeholders about it. What she’s known for: Executive SEO, angel investing Where to travel her: Twitter, LinkedIn My fave takeaways: Joanna has held aggregate executive-level selling positions, including a stint astatine Moz. I emotion seeing however leaders similar Joanna deliberation and attack assorted challenges astatine an enforcement level, and if you bash too, springiness her a follow. I particularly emotion her blistery instrumentality that what makes a large brand includes “fighting for your lawsuit and championing thing bigger than yourself.” What she’s known for: Technical SEO, Image SEO Where to travel her: Twitter, LinkedIn My fave takeaways: Roxana has an unthinkable caput for analytics and technical, data-driven work. With a inheritance successful mathematics, she truly knows her worldly erstwhile it comes to method SEO. I urge checking retired her method SEO tips successful a free course shared with the Freelance Coalition arsenic good arsenic her next-level representation SEO insights from her presumption astatine LondonSEO XL 2023. What she’s known for: SEO leadership, SEO bureau management Where to travel her: LinkedIn My fave takeaways: Sam and I person had the pleasance of moving unneurotic for galore years successful the archetypal female-led SEO squad I’ve been a portion of successful immoderate agency. We’re rather arrogant of this feat and person transformed our team, consisting chiefly of non-SEO professionals, into an SEO powerhouse delivering super-cool results for clients. If you aspire to measurement into bureau enactment roles, Sam has a wealthiness of cognition and acquisition you tin learn from. What she’s known for: SaaS SEO Where to travel her: Twitter, LinkedIn My fave takeaways: I met Viola precise aboriginal successful my SEO travel and person enjoyed watching arsenic her vocation transformed implicit the years. I emotion the philosophies she shares astir issues beyond SEO that are cardinal to the day-to-day lives of anyone moving successful startups and scaleups. Check retired her podcast for inspiring conversations astir things similar uncovering flow, conscious leadership, and more. What she’s known for: Building a assemblage for women in SEO Where to travel her: Twitter, LinkedIn My fave takeaways: Areej is renowned for her enactment supporting women successful SEO done her Women successful Tech SEO societal and Slack groups. She besides runs assemblage events, and escaped mentorships and promotes different women successful the manufacture successful aggregate ways. For instance, you tin find pistillate speakers, founders, and freelancers connected her website. What she’s known for: Digital PR, distant work Where to travel her: Twitter, LinkedIn My fave takeaways: Kari’s been sharing her travel connected moving a distant integer bureau since good earlier the pandemic made it communal practice. I ever find her insights connected however she’s grown a multi-million dollar distant bureau precise insightful. She besides manages Sisters successful SEO wherever she often shares just and inclusive occupation opportunities on with down-to-earth SEO advice. What they’re known for: Making the web a much inclusive space Where to travel them: Samantha is nary longer connected societal media, though you tin link via their website. My fave takeaways: As promised I’ve saved the champion for last. The happening astir inspiration is that it’s astir almighty erstwhile someone’s contented compels you to support researching, support digging and support learning good beyond the connection they initially shared. Samantha co-founded Sisters successful SEO, the radical wherever I archetypal became inspired by the thought of creating an equitable, inclusive web. As contented creators and web designers, we’re successful the cleanable presumption to usage our skills for a noble intent with tangible quality impact. Because of Samantha, I’ve since helped clients marque their websites much divers and inclusive. I discovered initiatives similar this and this among galore others. I highly urge reaching retired and learning much astir however you tin besides marque the web a much inclusive space, 1 leafage astatine a time. There are truthful galore astonishing radical successful our industry, truthful we couldn’t acceptable them each into 1 database (as you tin imagine). Thanks for supporting everyone listed above! Also, retrieve to cheque retired different inspiring SEO experts successful this X list. And if you person abstraction for 1 more, I’d admit immoderate societal emotion connected X and LinkedIn too 😉SEO Consultant @ Orainti
Owner @ Marie Haynes Consulting
CEO @ Keylime Toolbox
Vice President of SEO Strategy & Research @ Amsive Digital
Independent Marketing Consultant
Co-Founder @ Fractl
CEO @ SEO In House
Chief Content Officer @ MarketingProfs
Senior Technical Consultant @ Dejan Marketing
Owner + Link Builder @ BibiBuzz
Global SEO Lead @ Kurt Geiger
Founder @ Marketing Syrup
Technical SEO Consultant @ Not a Robot
Head of SEO Communications @ Wix
CEO + SEO Consultant @ SEOSLY
Senior Content Marketing Manager @ Moz
Business Consultant @ Britney Muller Inc
Head of Marketing @ Elevar
Web Infrastructure + Intelligence Lead @ Uber
CMO, Board Member, Advisor & Angel Investor
Head of Search & SEO @ Alamy
General Manager of Agency Services @ EngineRoom
Founder @ Flow SEO
Founder @ Women successful Tech SEO
CEO @ The Content Factory
Founder @ Oree Virtual
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