+250% YoY Increase in Top Ranking Terms for Distance Learning School

An accredited K-12 region learning schoolhouse relies connected integrated hunt show to pull caller students. Here's however they improved postulation and rankings with seoClarity.

SEO Challenge: Poor Traffic and Rankings for Top Landing Pages

The school’s SEO squad recognized that the pages for immoderate of their people terms, specifically for “upper school” and “lower school” were not converting.

To amended their hunt visibility and ultimately, their conversion complaint connected these pages, they turned to the seoClarity Professional Services Team for guidance. 

Recommended Reading: 3 Success Metrics Professional Services Brings to SEO Teams

Solution: Content Alignment to User Intent and Demand

With a caller schoolhouse twelvemonth accelerated approaching, seoClarity’s Professional Services squad got to enactment connected a multifaceted solution that included:

• A broad tract crawl to place and urge the removal of duplicate contented crossed the school’s website
• Addressing canonical loops and redirected pages with 4xx errors
• In-depth keyword investigation that revealed nary hunt measurement for the people presumption “upper school” and “lower school” but important request for “high school” and “elementary school”; this penetration drove the proposal to optimize their conversion pages with these presumption to execute desired postulation results. 

This collaboration resulted successful a targeted strategy that not lone addressed method issues but besides aligned the contented with idiosyncratic intent and demand. 

Results: 250% YoY Increase successful Top 3 Rankings

The collaborative efforts betwixt seoClarity and the school’s SEO squad produced exceptional results implicit a 4-month period, specified as:

• +250% YoY Increase successful Top 3 Rankings (Elementary School Keywords)

• +38% YoY Increase successful Clicks for Elementary School Keywords
• +15% YoY Increase successful Clicks for High School Keywords
• +31% Increase successful Top 3 Rankings Overall YoY

Recommended Reading: 183% YoY Increase successful Organic Traffic With Professional Services

Conclusion: Understanding User Intent Drives Big Impact

The school’s occurrence with seoClarity’s Professional Services Team is conscionable 1 illustration of the powerfulness of an SEO strategy and demonstrates however tiny changes tin beryllium impactful, adjacent successful a abbreviated play of time.

Eager to accelerate your SEO efforts toward akin success? Schedule a demo of seoClarity today, and spot however seoClarity tin assistance you conscionable your SEO goals, transcend KPIs, and uncover actionable insights for important growth.