20 of the Best Content Marketing Tools in 2024

Content selling tools springiness you the information and capabilities to consistently nutrient high-quality pieces.

So, if you're superior astir your work, having the close tools is essential.

Below, we’ll screen 20 of the apical contented selling tools that we deliberation each contented marketer should usage (in nary peculiar order).

1. Topic Research

Semrush’s Topic Research instrumentality is large for brainstorming taxable ideas for blog posts.

Just specify a wide taxable you privation to make contented around, and the instrumentality volition make tons of related ideas.

All taxable ideas are categorized into antithetic cards—each including the topic’s monthly search volume, headlines from the top-ranking pages, and communal questions related to the topic.

Review the topic’s hunt measurement to get an knowing of however overmuch imaginable postulation you could gain.

Then, usage the headlines arsenic inspiration erstwhile crafting your ain titles. And see including the related questions successful your nonfiction to guarantee you screen each the cardinal subtopics readers privation to cognize about.

The instrumentality also:

• Creates a caput representation to visualize however antithetic topics are connected to the main idea
• Highlights topics that are trending
• Integrates with Trello truthful you tin streamline your contented readying process

Pricing: A free, constricted enactment is available. For much searches, upgrade to a paid plan—they commencement astatine $129.95 per month. 

2. SEO Writing Assistant

The SEO Writing Assistant (SWA) helps you constitute contented that’s search-optimized. So you person the champion accidental of ranking (appearing precocious up successful Google’s hunt results).

As you constitute content, the instrumentality checks its readability, originality, SEO optimization level, and code of voice.

And offers suggestions to improve.

Here are a fewer stand-out features of SWA:

• Integrates with Google Docs, WordPress, and Microsoft Word truthful you tin entree optimization insights straight wherever you already bask doing your content writing
• Offers a clump of AI capabilities similar composing caller sections automatically oregon rephrasing sentences to amended clarity
• Scans for duplicate content by checking your enactment against what’s already online. To guarantee the contented you make is unique.
• Offers suggestions for adding different related keywords for amended hunt motor visibility

Pricing: A escaped mentation with constricted functionality is available. To instrumentality afloat vantage of SEO Writing Assistant, motion up for a Guru account. Which is $249.95 per month.

3. Google Search Console

Google Search Console (GSC) lets you measurement and amended your content’s show successful integrated hunt (unpaid hunt results).

After you acceptable up the tool, you tin way however overmuch postulation (clicks) your contented pieces receive, however galore times your pages are viewed successful hunt results (impressions), what each page’s mean click-through complaint (CTR) is, and what they’re mean rankings are (average position).

If your contented isn’t ranking arsenic precocious arsenic you privation (i.e., if it’s underperforming), you should bash an audit to uncover what’s wrong. And effort to amended performance. 

(If you request help, work our nonfiction that explains how to bash a contented audit measurement by step.)

Here are immoderate different things you tin bash with GSC:

• Submit a sitemap (a record containing your important website pages) to Google truthful your contented tin beryllium indexed (stored) and made disposable done hunt results
• Request caller contented for indexing
• Troubleshoot technical SEO issues that are hurting your website’s performance
• Find retired who’s linking to your contented truthful you tin scope retired to akin websites to pull much backlinks (links from different websites pointing to your ain site)

Pricing: Google Search Console is 1 of the wholly escaped contented selling tools connected this list.

Further reading: Google Search Console: The Ultimate Guide for 2024

4. AI Video Marketing Automator

The AI Video Marketing Automator app is an fantabulous instrumentality for creating high-quality video contented utilizing artificial intelligence.

You tin make videos from existing articles, utilizing a customized prompt, oregon from scratch.

With the from-scratch option, you request to input each the contented blocks specified arsenic headings, text, calls-to-action, images, video clips, etc. You tin adhd your ain images oregon take from the banal room provided by the tool. 

The AI past ties each these contented blocks together, adding dependable overs and inheritance euphony to make a cohesive video.

Once your video is ready, you tin stock it with your assemblage connected societal media platforms similar Facebook, X (formerly Twitter), and Instagram. 

Here are immoderate different features worthy highlighting:

• Comes with a built-in contented calendar. So you tin docket and station contented to your societal media accounts straight from the app itself.
• Provides a ample postulation of royalty-free images and clips to adhd to your videos 
• Offers customization options to tailor the look and consciousness of your videos to align with your brand's ocular identity

Pricing: You tin make 1 video for free. Paid plans commencement astatine $39 per month.

5. ContentShake AI

ContentShake AI is simply a large instrumentality for rapidly generating SEO-optimized articles.

Once you participate the taxable you privation to constitute about, the instrumentality volition automatically make a illustration draught with a title, introduction, subtopics, applicable images, and a conclusion. All with the assistance of AI.

After the archetypal draught is created, you tin usage the interactive AI chat interface to refine and grow the content. 

You tin besides use edits directly. Ensuring that the last draught aligns with your desired tone, style, and messaging.

If you're looking to leverage AI tools for contented marketing, this 1 tin beryllium a large solution.

ContentShake AI also:

• Offers an highly easy-to-use interface
• Integrates with WordPress. So you tin people contented straight to your website.
• Recommends additional, applicable keywords to see successful your article. So you tin perchance fertile for much keywords.
• Provides suggestions to amended your content’s readability

Pricing: There’s a escaped proceedings available. After that, pricing starts astatine $60 per month.

6. Google Analytics

Google Analytics is simply a escaped analytics instrumentality that helps you measure your website’s postulation and your users’ behavior.

It’s peculiarly utile for analyzing however good your contented is performing successful presumption of engagement and conversions. 

You tin bash this by looking astatine the “Pages and screens report.” Which shows you however agelong your contented was the user’s main absorption (average engagement time) and however galore conversions each leafage drove for the selected clip scope (key events).

This helps you marque decisions to amended your content.

For example, if you announcement definite pages person less conversions than expected, you mightiness request to employment conversion complaint optimization (CRO) techniques similar removing unnecessary navigation and improving your tract speed 

Google Analytics tin besides assistance you:

• Understand who your visitors are by analyzing demographics and interests
• Identify wherever your postulation is coming from. Whether it’s hunt engines, societal media, oregon nonstop visits.
• Get real-time information connected however galore users are connected your tract close present and what they’re looking at
• Combine information with different Google services similar Search Console for a much broad view

Pricing: Google Analytics is simply a escaped tool.

Further reading: Google Analytics for Beginners: Getting Started with GA4

7. Keyword Overview

Semrush’s Keyword Overview instrumentality helps you analyse keywords you’re reasoning astir targeting with your SEO-focused content. To find whether they tin get your concern successful beforehand of your perfect customers.

To assistance you determine connected keywords, the instrumentality shows metrics similar hunt volume, keyword trouble (how challenging it is to fertile highly for a fixed term), and search intent (the main intent down the query).

Considering these metrics unneurotic helps you take keywords that are bully opportunities. And find however you mightiness privation to usage them connected your site.

Keyword Overview also:

• Boasts the largest keyword database connected the market—containing accusation astir about 25 cardinal keywords crossed 142 locations
• Offers insights astir the top-ranking pages done the SERP Analysis feature
• Shows related keyword ideas and questions you tin people with your content
• Offers entree to humanities information truthful you tin rapidly measure however the term’s popularity has fluctuated

Pricing: Try the instrumentality with a escaped plan. To execute much searches, upgrade to a paid plan. Pricing starts astatine $129.95 per month.

AI Social Content Generator is simply a almighty instrumentality that uses AI to make societal media posts for you successful conscionable a fewer clicks.

Simply take from 1 of the disposable options (“Text to post,” “Business to Post,” etc.), input a substance punctual oregon capable successful the indispensable details, and fto the AI bash the rest.

When your station is done, you tin edit it, download it to adhd to your societal accounts, and adjacent prevention the station to usage arsenic a aboriginal template.

Here are immoderate of AI Social Content Generator’s different features:

• Comes with a wide scope of customizable templates to make caller posts rapidly and easily
• Provides insights astir your competitors’ activities (like their contented themes and hashtags they use). So you tin replicate what’s moving for them.
• Allows you to prevention your brand’s logo, colors, fonts, and different details to support consistency crossed each your posts

Pricing: A escaped proceedings is available. Pricing past starts astatine $35 per month.

9. Video Marketing Platform

Video Marketing Platform is an all-in-one instrumentality for creating and editing video contented for your business.

If you’re idiosyncratic who finds astir nonrecreational video-editing bundle excessively complex, this user-friendly instrumentality is simply a large solution that simplifies video creation.

To get started, prime a video format from the disposable options and past grounds a video yourself oregon usage royalty-free clips from the library. 

You tin besides adhd different elements similar substance overlays, animations, and inheritance music. And finally, edit each these components unneurotic to make a polished, engaging video.

Here are immoderate main features of this tool:

• Records high-quality videos straight from your browser—no request to instal immoderate software
• Comes with a built-in room of images, royalty-free music, templates, and clips to assistance you make engaging videos
• Lets you make eye-catching thumbnails
• Generates captions for your videos automatically
• Allows you to big unrecorded streams to prosecute with your assemblage successful real-time connected aggregate platforms, including YouTube, Facebook, and Instagram.

Pricing: A escaped proceedings is available. After that, subscription pricing starts astatine $27 per month.

10. Grammarly

Grammarly is simply a utile instrumentality for contented marketers who privation to guarantee their written contented is error-free and polished.

This penning adjunct helps you drawback and close grammatical, spelling, and punctuation mistakes successful your content.

But Grammarly is much than conscionable a spell-checker. It besides provides suggestions to amended your writing's clarity, concision, and wide delivery.

Here are immoderate of Grammarly’s cardinal features:

• Integrates with assorted platforms, including Google Docs, Microsoft Word, and adjacent your web browser (via Chrome extension). Allowing you to constitute confidently anyplace connected the web.
• Offers a plagiarism detector that checks your contented against what’s already published online. Ensuring your contented is unsocial and original.
• Provides explanations for each the suggested corrections. Helping you larn and debar repeating the aforesaid mistakes successful the future.
• Offers a built-in synonym finder to assistance you diversify your vocabulary and marque it much readable
• Comes with AI penning capabilities that tin velocity up your penning process

Pricing: A escaped program is available. Paid plans connection much features astatine a starting terms of $12 per month.

11. Hemingway Editor

Hemingway Editor helps you amended your content’s readability. To guarantee it’s wide and engaging. 

When you paste your contented into the editor, it identifies analyzable sentences, overuse of passive voice, excessively galore adverbs, and different elements that tin complicate your writing.

It past suggests ways to marque your connection simpler and tighten your prose. To marque your connection much nonstop and compelling.

The instrumentality besides provides a readability score. So you set your penning to your target audience’s level.

Here are immoderate of Hemingway Editor’s cardinal features:

• Works online (via browser) and offline (via desktop app) to supply flexibility successful however and wherever you usage it
• Integrates with Medium and WordPress to people contented straight from the editor
• Offers abstracted penning and editing modes. So you tin absorption connected 1 task astatine a time.

Pricing: This app is escaped to use. Paid plans connection much features and commencement astatine $10 per month.

12. Canva

Canva helps you marque stunning designs rapidly and easily. And without the request for immoderate graphic plan skills.

You tin usage Canva to make images for blog posts, thumbnails for videos, societal media graphics, and more.

Check retired immoderate of Canva’s different features:

• Comes with an intuitive drag-and-drop interface
• Offers a postulation of escaped plan elements, images, and templates to usage successful your designs
• Allows you to collaborate with your squad members successful real-time to get their feedback oregon approval
• Lets you prevention your brand’s logos, colors, and fonts to support consistency crossed each your designs
• Comes with AI capabilities to make designs with substance prompts

Pricing: Canva has a escaped program with immoderate limits. Paid plans commencement astatine $ 14.99 per period for 1 person.

13. Trello

Trello is simply a fashionable task absorption instrumentality designed to facilitate squad collaboration and amended productivity.

It helps you negociate contented selling tasks, publishing calendars, and different workflows each successful 1 place. 

You tin make cards for each contented piece, delegate owners, adhd owed dates, and way their statuses.

This structured attack ensures that contented projects are completed successful a timely manner. And thing falls done the cracks.

Here are immoderate of Trello’s features that are worthy highlighting:

• Integrates with outer apps and platforms similar Google Drive, Dropbox, and Semrush to heighten functionality
• Lets you make customized dashboards to get position connected your projects
• Allows casual record attachment and commenting for seamless collaboration
• Helps you make triggers that automate actions without having to usage immoderate code

Pricing: Trello offers a escaped program with definite limits. Paid plans connection much retention and functionality—and they commencement astatine $5 per period per user.

14. Google Docs

Google Docs helps you make briefs, articles, and different types of content. And edit them wrong the aforesaid document.

It’s 1 of the astir fashionable tools for contented selling that teams usage to enactment unneurotic seamlessly.

You tin stock entree with your squad members and invitation them to stock their feedback connected your work. They tin adjacent use edits successful “Suggesting” mode truthful that each changes are visible.

Here are immoderate adjuvant features Google Docs offers:

• Maintains a elaborate mentation past of your document. So you tin presumption and revert to erstwhile versions if needed.
• Supports a assortment of add-ons that tin heighten functionality
• Shows your content’s operation (outline) connected the left-hand side. Making it easier to navigate wrong the document.
• Offers a dependable typing diagnostic that uses code designation to constitute transcript based connected what you dictate. Saving clip and effort.

Pricing: Google Docs is free, but astir companies subscribe to a dedicated Google Workspace relationship to get much storage. Pricing starts astatine $6 per period per user.

15. Google Trends

Google Trends allows contented marketers to analyse the popularity of hunt queries implicit time.

You tin usage it to get insights into the seasonal trends oregon different patterns surrounding topics related to your business.

This tin beryllium peculiarly utile for readying your contented calendar astir events oregon seasons erstwhile your assemblage is much engaged.

And Google Trends allows you to find emerging topics. So you tin make contented astir them earlier they go mainstream.

This proactive attack tin springiness you a competitory borderline implicit your competitors.

Here are immoderate different things to cognize astir Google Trends:

• Provides intuitive visualizations, specified arsenic enactment graphs and maps. Making it easier to construe inclination data.
• Offers customizable day ranges and filters for much granular analysis
• Lets you comparison hunt trends crossed antithetic regions oregon countries. Enabling you to tailor your contented to circumstantial locales.
• Helps you uncover fashionable related queries that users are searching for alongside your main topics. Giving you further contented ideas.
• Allows you to comparison the comparative popularity of 2 oregon much keywords to assistance you determine which 1 is worthy going after

Pricing: Google Trends is free.

Further reading: Google Trends: What It Is & How to Use the Data for SEO

16. Hotjar

Hotjar is an optimization instrumentality that’s large for tracking however visitors prosecute with your website content.

Its heatmaps (which amusement you precisely wherever users are clicking, scrolling, and spending clip connected your site) are peculiarly adjuvant successful measuring contented performance.

For example, looking astatine the heatmaps study to spot whether users interact with your calls to enactment (CTAs) tin springiness you ideas for however to amended your conversion rates.

You tin past effort antithetic placements oregon formats based connected what you learn.

Here are immoderate of Hotjar’s different features:

• Allows you to make customized surveys to straight inquire users for their feedback
• Helps you place idiosyncratic flows (how users navigate done your website) and dropoff points (where they wantonness oregon exit it)
• Allows you to observe existent idiosyncratic behaviour with the assistance of league recordings
• Enables conducting one-on-one interviews with users to summation deeper insights

Pricing: A constricted escaped program is available. Paid plans commencement astatine $32 per month and connection much features.

17. Mailchimp

Mailchimp is an email selling level that lets you create, send, and analyse campaigns. Including ones focused connected promoting your content.

So usage it to stock your latest blog posts, videos, infographics, oregon immoderate different benignant of contented with your newsletter subscribers and different contacts.

Image Source: Coupler.io

Here are immoderate of Mailchimp’s main features:

• Comes with a drag-and-drop exertion and templates for creating emails rapidly and easily
• Provides invaluable insights astir your emails, specified arsenic unfastened rates, click-through rates, and subscriber engagement. Which tin assistance you optimize your campaigns for amended results.
• Allows you to acceptable up automated workflows and triggered emails based connected subscriber behaviour to nurture them much effectively
• Lets you signifier your subscribers into segments. So you tin nonstop targeted emails that are apt to person higher engagement and conversion rates.

Pricing: There’s a escaped program that allows you to negociate up to 500 contacts. Paid plans that let for much contacts and features commencement astatine $13 per month.

18. Venngage

Venngage is simply a fashionable instrumentality for creating ocular contented specified arsenic infographics, reports, presentations, and different types of visuals. 

This matters due to the fact that ocular contented tin beryllium much effectual than written contented astatine communicating definite types of information. And radical similar to stock it connected societal media.

To usage Venngage, take from 1 of the disposable templates, edit the existing content, and use immoderate finishing touches. 

Here’s an illustration of a social media infographic made with Venngage. 

Once you’ve created a plan you’re blessed with, download and stock it connected societal media. Or, usage it wrong your blog articles.

Here are immoderate of Venngage’s main features:

• Comes with a drag-and-drop exertion that simplifies creating designs for your business
• Has a room of templates, banal photos, icons, and illustrations to usage successful your designs
• Includes real-time collaboration tools truthful you tin edit designs with your team

Pricing: There’s a constricted escaped version. Paid plans commencement astatine $10 per month per user 

19. Wordable

Wordable is designed to assistance you automatically export your written contented from Google Docs to your contented absorption systems (CMSs) similar WordPress. 

During the automatic transfer, the instrumentality preserves each the archetypal formatting similar headings, bold, italics, links, etc. So you don’t person to look retired for formatting errors.

This means you tin absorption much connected creating prime contented and little connected the technicalities of publishing. 

Wordable offers respective different utile features:

• Works with different contented absorption systems (CMSs) and platforms too WordPress. Like HubSpot’s CMS (another website builder) and Medium (a contented publishing platform). 
• Has a built-in representation compression instrumentality to trim record sizes. So your articles tin load quickly.
• Includes a bulk export enactment to transportation aggregate Google Docs to your CMS astatine once

Pricing: Wordable has 3 plans. Pricing starts astatine $29 per year.

20. SquadCast

SquadCast is an audio and video signaling instrumentality that helps you make podcasts for your business.

You tin grounds professional-grade podcasts with guests oregon co-hosts from anyplace successful the world. 

The instrumentality ensures stellar audio prime by signaling each participant's audio locally and past syncing the tracks together. 

Here are immoderate of SquadCast’s main features:

• Uses a elemental browser-based interface
• Includes a built-in scheduler for readying and coordinating recordings
• Integrates with an editing instrumentality to polish recordings earlier publishing
• Saves each audio and video contented automatically

Pricing: A escaped mentation is available, but determination are limitations. Paid plans commencement astatine $12 per period per user.

Step Up Your Content Marketing Efforts

There you person it. These are the 20 tools that tin amended however you bash contented marketing.

Try them and spot the interaction they make for your business.

Semrush offers a suite of contented selling tools for everything from contented ideation to optimization.

Sign up today.