15 Things I Learned at BrightonSEO April 2022

Conference recaps! They’re truly for the radical who went to the conference, aren’t they? Hopefully this volition beryllium a bully substitute for those who didn’t marque it, and volition beryllium a bully refresher for radical who did!

I attended BrightonSEO for the archetypal clip successful idiosyncratic this year, and it was fantastic.

Also large outcry retired to @errioxa connected twitter who compiled each the slides into a handy dandy Google sheet. And YellowBlue selling who enactment them successful a blog post. And Viaduct Generation who enactment unneurotic a monolithic recap.

The things I learned astatine BrightonSEO April 2022 successful a useful numbered list:

1. If you don’t marque your tract accessible, you volition get sued and besides @BillieGeena volition punch you (@billiegeena)

Billie’s talk was a indispensable spot astir accessibility and the spot that it has successful integer marketing. She broke it down into the dollar signs and what you’re missing retired connected by making inaccessible websites.

2. The aggregate way acceptable up is simply a blessing and a curse

BrightonSEO has a multi way setup, with 5 antithetic tracks passim the day, truthful there’s ever thing you privation to see. Unfortunately, that besides meant determination was ever thing I wanted to see. I occasionally sent a spouse oregon person to drawback a league I couldn’t myself, but determination are immoderate sessions that I’m conscionable going to person to hold for the replay on.

3. Use societal media to find divisive conversations and fashionable hashtags (@chimammeje/Zenith Copy)

Chima is the queen of taxable clusters (and unthinkable suits) and her speech connected the taxable kinda blew my mind. She did a large occupation talking astir however clusters tin enactment the income funnel– and however SEOs thin to deliberation astir the funnel successful a mode that is counterintuitive. The buy/click isn’t apical of funnel– it’s not the goal. You don’t privation to unit radical to skip the full income funnel, particularly erstwhile they’re not acceptable for it.

Additional talker tip: English radical bash not spice their nutrient properly.

4. JohnMu has been successful capable selfies that you could bid an representation procreation GAN connected them and travel up with a thisJohnMuDoesNotExist benignant website.

5. Brighton has unthinkable vegan food

I spent my full clip successful Brighton eating disconnected Nat’s (@_nca’s) Brighton nutrient guide, and ohio my god. Guys.  My woman has spent the past week talking astir vegan chickenhearted from Really Happy Chicken. The Vibes astatine the Hope and Ruin were immaculate. And the nutrient astatine Flower Burger was beautiful. The USA earnestly needs to drawback up! 

6. You don’t really request monthly hunt measurement (@thetafferboy/alsoasked.com/withcandour.com)

I loved Mark’s speech astir zero-volume keyword research. I deliberation it’s casual to get caught up successful numbers and suffer way of the information that our tools cannot amusement america the afloat breadth of the Google experience. If a question is getting asked online, it is simply a utile avenue of contented to pursue.

Additional talker tip: AlsoAsked is ne'er getting monthly hunt measurement truthful halt asking.

Similar talk: I besides liked Liraz Postan’s talk astir the hidden gems of debased hunt volume

7. SEOs tin assistance (or hurt) cybersecurity (@marqueetag)

I loved Chris’ chat about cybersecurity– SEOs tin find a ton of things that different experts mightiness miss. I loved the extremity astir making definite you’re not telling everyone wherever to find your delicate information. He sees a batch of sites disallow delicate pages successful robots.txt– but that conscionable lets hackers cognize wherever the junk is! He suggests hiding it successful the basal and blocking worldly from there.

Additional notes: Chris has 1 of my favourite twitter handles.

8. Robots.txt has much options than you mightiness deliberation (filiwiese)

My favourite archetypal enactment connected a lawsuit tract is to cheque the robots.txt, and I’ve work the specs– I similar to deliberation I cognize it beauteous well. But Filli’s speech had immoderate robots.txt accusation I hadn’t heard before. For example– the clean-param robots.txt directive, which tin beryllium utilized successful a akin mode to the GSC URL Parameter tool!

9. There’s abstraction for everyone successful SEO  

Diversity was a watchword for this BrightonSEO. B-DigitalUK had a strong showing with their archetypal table. Sessions were led by a divers crowd.

 Ian Helms’ session about LGBTQ+ inclusive campaigns was evidently adjacent and beloved to my heart. He laid it retired truly intelligibly for everyone who mightiness beryllium mystified astir the effect they get for pridefulness period campaigns. And a batch of the tips tin widen to different historically marginalized groups.

10.  You tin usage Machine Learning successful interior linking audits (@lazarinastoy)

My telephone died for Lazarina’s league truthful I’m ace gladsome she has a write up online wherever I tin notation it. Lazarina truly gets the intersection of contented and instrumentality learning successful a mode that makes maine spot she’s guiding maine to the close decision. She’s large astatine explaining concepts, and I cannot hold to spot the replay successful a fewer weeks.

11.  “Menstruation” isn’t a soiled word. Period. (@chloeivyroseseo)

Chloe’s speech was a factual, funny, frank treatment of a taxable that astir everyone has immoderate acquisition with successful 1 mode oregon another. Her plea for honesty, compassion, and knowing was measured against immoderate explicit instructions– supply escaped play products, present menstrual wellness days, usage due sex neutral language, and get comfy being uncomfortable.

12. SEO QA is ever worthy doing (@myriamjessier, @tentaclequing, @aleydasolis)

Myriam and Gianna’s talk astir SEO QA (With tentacles!) was a large tally down of everything you should beryllium reasoning astir successful QA. A truly entertaining talk, with manus puppets, and a large QA database to instrumentality location arsenic well!

Aleyda’s speech deed connected this too– according to contented king studies, 85% of SEOs had a moderate-to-high SEO incidental successful the past year. She provided a QA model settled astir education.

13. You tin get bargain successful from absorption (@azeemdigital)

Azeem’s speech was great– another 1 I’m not definite I’ll personally usage successful my time to day, but the concepts tin beryllium universalized to assistance with each sorts of things. He enactment unneurotic a look and blueprint of however to show the worth of contented strategies and their metrics– and however to usage that to amusement what concern could bring.

14. It’s worthy jumping connected indexnow… now(@shwetiprabhu)

Shweti did an successful extent dive connected Bing’s scale present API, which allows webmasters to fto hunt engines cognize erstwhile a alteration has been made to their site. Despite being conscionable earlier lunch, she did a large occupation keeping everyone engaged, and centered the biology interaction of perpetually having to crawl web pages to find caller changes. It’s being adopted by a batch of hunt engines, truthful it’s worthy jumping connected scale present if you haven’t looked into it!

15. Nothing feels amended than proceeding idiosyncratic accidental “I deliberation I tin bash this now.”

Ending connected a idiosyncratic enactment here: I talked astir gathering your ain crawler, and 1 of the highlights of the travel for maine was radical coming up and saying they felt similar they could effort coding– that I’d taken immoderate of the fearfulness retired for them. It was highly gratifying. If you’re speechmaking this and privation to effort coding, bash it now!

And that’s a wrapper for this April’s Brighton SEO– astatine slightest until the replays travel out!