ARTICLE AD BOX
loveholidays is the fastest increasing online question bureau successful the UK, and it’s their ngo to trim the friction betwixt searching and booking a abrogation for their audience. The SEO-savvy squad astatine loveholidays is led by Head of SEO, Ian Pereira. During the COVID-19 pandemic, Ian and his squad were looking to persevere and get up of their competition. To bash this, they would request to revitalize their SEO reporting successful bid to show their show arsenic intimately arsenic possible. The squad besides wanted to proceed generating high-value postulation and guarantee that their existent SEO roadmap was pointed successful the close direction. To conscionable these needs, they sought the enactment of exertion and services from seoClarity. The archetypal bid of concern for the loveholidays squad was to update their reporting capabilities. They worked with the seoClarity squad to instrumentality a customized API which allowed loveholidays to warehouse information and revitalize their SEO reporting. “seoClarity helped america beforehand our reporting process successful presumption disposable capabilities. We've accessed insights into however tract changes affected ranking show and SEO trading metrics similar sessions, bookings, ROI and more." - Ian Pereira, Head of SEO astatine loveholidays To amended their process adjacent further, loveholidays integrated their GSC information into the platform, which allowed them to show their CTR inclination truthful they could comparison to erstwhile periods aft completing tasks similar moving a trial oregon making tract changes. They besides worked with the seoClarity Professional Services squad to behaviour a technical tract audit to analyse their tract show and find if determination were immoderate roadblocks hindering their idiosyncratic experience. “The Site Audit we completed with seoClarity supported our existing roadmap and offered reassurance done top-line feedback”, said Ian. “This was the 2nd sentiment we desired to guarantee we were connected the close way to amended our tract performance.” Outside of their existing roadmap, the loveholidays squad was provided with a database of further recommendations and tactics to travel for continuous betterment of their tract performance. Some of these objectives included: In summation to the tasks wrong their roadmap, Senior SEO Executive Samuel Park leveraged Topic Explorer to observe longtail keyword opportunities to physique a concern lawsuit for antithetic URL structures. He besides relied connected seoClarity’s immense database of keywords to place which presumption were astir straight tied to gross potential. With assurance successful their SEO roadmap and pursuing the completion of SEO objectives done the usage of seoClarity’s platform, the loveholidays squad experienced the pursuing wins: This maturation represents the bonzer efforts of the loveholidays squad successful navigating the challenges of question brands successful a pandemic arsenic good arsenic their committedness to the wide extremity of ranking for much revenue-driving keywords. The squad astatine loveholidays felt reassured successful their roadmap and was capable to tackle their SEO objectives with assurance done their concern with seoClarity. If you’re funny successful learning much astir however you tin accelerate your SEO efforts, turn your KPIs, and untap actionable solutions crossed your team, docket a demo of our SEO level today.Challenge: The Need to Better Identify Competitive Opportunities
Solution: Improved Reporting Through Custom API
Results: +142% YoY Increase successful Top-Ranking Keywords
Research Grid presumption of loveholidays keywords ranking successful presumption 1-3Conclusion
English (US)