13 Podcast Statistics You Need To Know

In caller years, podcasts person taken the integer satellite by storm.

With much than 460 cardinal listeners worldwide, the podcast manufacture provides lucrative opportunities for some podcasters and marketers alike and offers an effectual mode for you to link with your people audience.

To enactment it into perspective, determination are presently implicit 5 cardinal podcasts successful the world, boasting implicit 70 cardinal episodes betwixt them. Crazy right?

In this guide, I’ll springiness you immoderate fascinating stats about:

• Podcast Statistics astatine a Glance
• Podcast Growth and Trends
• Popular Podcast Platforms
• Podcast Listening Behavior Trends
• Podcast Listener Demographics
• Podcast Listeners Per Country
• Popular Podcast Genres
• Popular Podcast Channels
• Podcast Downloads
• Podcast Duration
• Podcast Marketing Statistics
• Video Podcast Statistics
• Podcast Advertising Revenue
• The Impact of Artificial Intelligence connected Podcasts
• Leveraging Podcast Statistics

Podcast Statistics astatine a Glance

The podcasting scenery is booming, with millions tuning successful for their hole of audio amusement and education. Taking a look done each of our statistic volition payment your podcast, but if you don’t person clip to spell done everything, present are a fewer of the apical podcast stats you should know.

• There are implicit 464 cardinal podcast listeners worldwide, which is projected to scope 504.9 cardinal by 2024.
• The mean listener spends a whopping 7 hours per week glued to their favourite podcast app.
• Episodes betwixt 20-40 minutes reign supreme, catering to engaged schedules and attraction spans.
• Podcast listenership transcends gender, with women somewhat edging retired men (48% vs. 43%).
• Podcasting isn’t conscionable an American phenomenon. Sweden and Norway person the largest fig of monthly listeners by percent of net users
• Video podcasts are connected the rise, offering a caller magnitude to audio storytelling.
• Spotify and Apple Podcasts pb the pack, battling for planetary audio dominance.
• Peak listening clip successful the morning, with astir episodes enjoyed connected mobile devices.

Now it’s clip to instrumentality a look astatine immoderate fascinating podcast statistics. While podcasting whitethorn person originated successful the United States, determination are present listeners successful each country of the globe, and these stats item conscionable however fashionable it is.

Let’s dive into each the latest podcast stats:

Podcast Growth and Trends

The fig of planetary podcast listeners has grown importantly since 2019.

Let’s instrumentality a look astatine the fig of radical who person tuned into podcasts astir the satellite implicit the past fewer years.

Podcast Growth Rate Per Country

Below you’ll find immoderate of the fastest-growing nations successful presumption of podcasts, with South America showing a monolithic summation successful interest.

How People Discover Podcasts

Podcast enthusiasts observe caller contented done assorted channels, with 40% of listeners exploring caller podcasts by utilizing in-app hunt bars.

Other communal ways include:

• Talking to friends oregon family
• Listening to different podcasts
• Internet searches

Podcast Market Size

So, conscionable however large is the podcasting manufacture worldwide?

Turns out, it’s an implicit 23 cardinal dollar manufacture arsenic of 2023, but this maturation is projected to summation to implicit 100 cardinal earlier 2030.

Here’s a elaborate table:

Popular Podcast Platforms

Podcast listeners utilize assorted platforms, and fashionable go-to choices for galore see Spotify and Apple Podcasts.

Here are stats showing the percent of full listeners connected each platform:

How Many Podcasts Are On The Top Two Platforms?

As of January 2023, Spotify recorded astir 5 million podcast titles connected its platform, portion Apple Podcasts has 2.5 million.

Podcast Listening Behavior Trends

The go-to instrumentality for podcast listening is the smartphone, with a whopping 73% of users choosing it, portion laptop and desktop listening lag down astatine only 13%.

Additional devices utilized to perceive to podcasts include:

• Tablets
• Digital euphony players
• Voice-activated speakers

People chiefly perceive to podcasts done headphones (71%), portion the remainder (29%) take to perceive done speakers.

When Do People Listen to Podcasts

To recognize wherefore podcasts person grown successful popularity, let’s instrumentality a person look astatine erstwhile radical perceive and what they’re doing portion tuning in.

Interestingly, 59% of radical perceive to podcasts portion doing thing other astatine the aforesaid time. 32% of radical tune successful portion driving oregon traveling, portion 59% devour podcasts portion astatine home.

People often tune successful portion working, doing household chores, exercising, oregon during moments of relaxation and idleness.

The premier podcast-listening hours typically scope from 10:00 to 15:00. However, a study by Jay Harrison reveals that listening besides peaks during weekday evenings.

The aforesaid survey shows that much radical perceive to podcasts during the week arsenic opposed to weekends.

Podcast Listener Demographics

When it comes to podcasts, it’s absorbing to unpack who is listening to the content. If you’re readying connected starting your ain podcast, you’ll request to find your people assemblage from the get-go.

By Age:

• 66% of podcast listeners successful the United States are aged 12-34.

  

• According to a 2022 Edison Research study, 50% of podcast listeners successful the United States aged 12-34 had listened to a podcast successful the past 30 days.
• In the aforesaid study, 43% of podcast listeners aged 35-54 had listened to a podcast occurrence successful the past 30 days, making them the fastest-growing radical of listeners.
• Over 25% of American podcast listeners aged implicit 55 perceive to podcasts connected a monthly basis.
• 28% of Americans aged 65 and older perceive to podcasts.

By Gender:

• 56% of podcast listeners successful the United States are male.
• 44% of American podcast listeners are female.
• In the UK, 53% of podcast listeners are antheral and 47% are female.
• 44% of podcast listeners successful Australia are pistillate and 56% are male.
• In Canada, 46% of podcast listeners are pistillate and 54% are male.

Podcast Listeners Per Country

Podcasts are fashionable worldwide, but immoderate countries walk much clip tuning into podcasts than others. Let’s person a look astatine however these are distributed astir the globe.

The pursuing countries person the largest fig of monthly listeners by percent of net users:

Popular Podcast Genres

The astir fashionable podcast genre successful the US by stock of play listeners is comedy, with 22%.

The different astir fashionable genres are:

Bonus Podcast Genre Statistics:

• 34% of US adults who person engaged with podcasts successful the past 12 months consistently tune successful to podcasts dedicated to existent crime.
• Female podcast listeners are astir doubly arsenic apt to perceive to podcasts astir existent transgression than antheral podcast listeners.
• 7% of US podcast listeners aged 30-44 perceive to sports podcasts connected a regular basis.
• Podcast genres with the highest completion complaint are True Crime and Fiction.

Popular Podcast Channels

Below, I’ve gathered stats for the apical podcast channels connected Spotify successful immoderate of the countries with the highest podcast listeners.

Here are the apical podcast channels successful the US:

You tin cheque retired which Podcasts are the astir fashionable successful each state connected Spotify’s podcast charts.

Podcast Downloads

Despite Spotify being the go-to level for streaming podcasts, a important bulk of podcast downloads, over 70%, hap done Apple Podcasts.

In contrast, Spotify users thin to download less, and the level lags down with lone 8.9% of download requests.

Here’s a breakdown of the astir fashionable apps for offline listening:

How Many Downloads Does the Average Podcast Get?

On average, podcasts that person been unrecorded for 30 days get astir 141 downloads wrong the archetypal month.

It mightiness dependable modest, but fixed the immense excavation of podcasts retired there, the contention for downloads is fierce. Plus, arsenic a podcaster, you’re not conscionable aft downloads, you’re besides aft listens.

Additionally, the mean download numbers alteration importantly betwixt niches. More specializer podcasts mightiness person less downloads compared to those covering broader topics.

How Podcast Rank Affects Downloads

Does the fertile of a podcast really marque a quality successful however galore users perceive to and download episodes?

Turns out, it does. The apical 1% of podcasts get astir 4,000 downloads wrong the archetypal 7 days of release.

These stats exemplify conscionable however overmuch of a quality a podcast’s fertile makes to its download numbers:

Podcast Duration

The magnitude of a podcast tin alteration greatly. Some are truly abbreviated astatine little than 10 minutes but some, similar The Joe Rogan Experience, are often longer than 2 hours. However, the bulk of podcasts are between 20 and 40 minutes long.

Here’s a array breaking down however agelong the mean podcast is:

Podcast Marketing Statistics

If you haven’t added podcasting to your selling strategy yet, it’s worthy considering. Over 50% of marketers are already utilizing podcasts to scope their people audience, and it won’t beryllium agelong earlier this manufacture becomes adjacent much competitive.

Currently, investing successful podcasts oregon podcast advertizing is an fantabulous avenue for start-ups to bolster their marque growth. However, fixed the anticipated enlargement of this industry, it’s advisable to get started sooner alternatively than aboriginal to enactment up of expanding competition.

Video Podcast Statistics

Also known arsenic vodcasts, video podcasts are besides making waves successful the podcasting industry. They harvester audio and visual content, tailoring it to divers audiences portion offering thing unique.

Since the podcasting manufacture is increasing rapidly, truthful is vodcasting.

Here are immoderate stats to beryllium it:

• Around 17% of podcast hosts grounds their episodes successful some audio and video format
• In 2023, the Podcast Index listed 50,000 video podcasts, increasing from astir 39,000 the erstwhile year
• According to a Morning Consult study, 32% of podcast listeners successful the US similar video podcasts to audio-only podcasts

Podcast Advertising Revenue

The fig of radical who perceive to podcasts continues to emergence astronomically. But what does this mean for the magnitude of gross that’s generated?

Let’s instrumentality a look astatine immoderate intriguing statistic that exemplify the economical podcast boom!

• Podcasting became a billion-dollar manufacture successful 2021, and successful 2023, podcasting gross is expected to scope $2.3 billion successful the US alone. That would beryllium a 24.8% summation connected the erstwhile year.
• In 2024, it’s estimated that podcasting advertisement gross volition deed the $4 billion mark.

  

• The wide integer advertisement marketplace grew by 12% successful 2022, but podcasting advertisement gross grew by 26%.
• The IAB’s US Podcast Advertising Report states that 70% of advertisement gross comes from podcasts that station bi-weekly oregon play episodes.

Ad Revenue Share By Podcast Genres (US)

1. Sports: 15%
2. Society & Culture: 14%
3. Comedy: 14%
4. News & Politics: 12%

How Podcast Creators Make Money

There’s intelligibly wealth to beryllium made successful podcasting.

Payment for these ads typically depends connected the fig of impressions the ads get, and the much listeners you have, the much impressions you’ll get.

This is however overmuch gross the astir communal types of podcast ads make:

• Host-read ads: Adverts work by hosts relationship for astir 55% of podcasting advertisement revenue
• Announcer-read ads: 40% of podcast advertisement gross comes from ads work by announcers
• Brand oregon Agency work ads: Adverts produced by brands oregon agencies marque up only3% of podcast advertizing revenue.

But, if you don’t person galore listeners yet, determination are alternate methods to kickstart your earnings. These include:

• Affiliate marketing: This involves promoting a work oregon merchandise and earning commissions for the income made via your affiliate link.
• Premium content: You could effort charging an other interest for listeners to entree exclusive contented that’s not disposable connected your regular podcast feed. You could acceptable up a subscription, having definite episodes that are lone disposable to paying subscribers. Many podcast hosts merchandise escaped episodes connected platforms similar Apple Podcasts and besides merchandise episodes connected Patreon for their paying subscribers.
• Video monetization: You could marque video recordings of your podcast arsenic good arsenic audio recordings and past upload your videos to YouTube, wherever you tin monetize them with YouTube ads.

The Impact of Artificial Intelligence connected Podcasts

With the emergence of AI, it’s absorbing to person a look astatine however it impacts podcasting.

It’s predicted that AI-enabled podcasting volition beryllium worthy $3 billion astatine the commencement of 2024.

Here are stats astir Generative AI and podcasts:

• AI-powered podcasts saw a 500% maturation successful 2022.
• AI has the imaginable to trim costs for podcasters by up to 50%.
• According to a study by Acast, 85% of listeners judge that it’s ethical for podcasters to usage AI successful creating podcasts.
• The aforesaid survey besides recovered that 84% of podcasters and 57% of podcast listeners judge that AI tools similar ChatGPT and Canva volition amended the prime of podcast content.
• A survey by Headliner discovered that 66% of podcasters are leveraging AI to amended their podcasts.

Additionally, the aforesaid survey by Headliner revealed podcasters are utilizing AI successful the pursuing ways:

• Image generation
• Social media help
• Transcription
• Copywriting (eg. podcast notes)
• Podcast metadata
• Audiograms
• YouTube automation

Leveraging Podcast Statistics

Judging by the statistic alone, it’s wide that podcasts are incredibly fashionable each astir the world.

Reviewing manufacture stats tin beryllium a invaluable mode to observe insights that tin animate your contented strategy. You tin find retired what’s trending, make contented ideas, and find caller ways to outdo your competition.

An awesome mode to find contented ideas is by utilizing Semrush’s Topic Research tool. The instrumentality volition amusement you the astir trending topics related to your niche.

All you request to bash is benignant successful your taxable (I went with “running shoes”), prime a region, and click “Get contented ideas”.

On the adjacent page, toggle “See trending subtopics first” on, and you get a postulation of “cards” containing trending topics related to your keyword.

You tin past instrumentality these trends into podcast topics for upcoming podcast episodes.

Final Thoughts

From connecting with your assemblage to boosting your advertisement revenue, podcasts connection a full caller scope of possibilities. Plus, the numbers amusement a skyrocketing audience, divers tastes, and immoderate superior advertisement potential.

Considering the predicted size of the podcasting manufacture is acceptable to beryllium implicit $100 cardinal by 2030, present is the cleanable clip to adhd it to your integer selling portfolio.

Do you person thing absorbing to stock astir podcasts? Leave a remark below, we’d emotion to perceive your thoughts.