13 Content Promotion Tactics to Get More Eyeballs on Your Content

If your newly published nonfiction is not work by anyone, past it cannot bash its occupation to persuade, engage, or sell.

You have to beforehand your content. Content promotion puts “marketing” into “content marketing.”

In this post, you’ll larn 13 tactics connected however to beforehand your contented and scope much people:

1. Do SEO
2. Make your contented shareable
3. Share it with your audience
4. Email radical mentioned successful your content
5. Add interior links to recently published pages
6. Get your employees to share
7. Share contented successful applicable communities
8. Repurpose your content
9. Get featured successful newsletters
10. Republish contented connected third-party sites
11. Publish aggregate impermanent posts connected other blogs
12. Contact radical who wrote thing you’ve covered
13. Run ads

One of the champion ways to beforehand your contented is to person it fertile connected Google. For arsenic agelong arsenic your nonfiction ranks, you’ll beryllium capable to get postulation continuously implicit the long term. 

However, since radical overwhelmingly click lone the archetypal fewer results, your contented volition beryllium invisible unless you fertile high. And successful bid to rank precocious connected Google, you request to bash search motor optimization (SEO).

Generally speaking, the process involves:

1. Knowing what your assemblage is searching for – Do keyword research to assistance you fig retired which topics they are searching for.
2. Creating contented that deserves to fertile – Align with the topic’s search intent and travel SEO champion practices to marque it wide to Google that your leafage is the champion result.
3. Getting radical to nexus to your pages – This tin beryllium either organically oregon via outreach.

We person a usher that goes into item astir however to fertile your contented connected the archetypal leafage of Google, truthful I highly urge you work it and travel the process.

Recommended reading: How to Get connected the First Page of Google [Interactive Guide]

Encourage radical to stock your contented with their friends truthful you tin scope a wider audience. Do this by removing blockers—make it casual for radical to share.

One of the astir straightforward ways is to adhd “social sharing” buttons to your content.

Another mode is to make images that summarize analyzable concepts truthful that it’s easier for readers to digest. This is thing we often bash connected the Ahrefs blog. For example, we often speech astir the “vicious rhythm of SEO.” This is the thought that top-ranking pages thin to enactment connected apical due to the fact that of the links they accumulate.

It tin beryllium hard to recognize the conception via a clump of text, truthful we illustrated the conception utilizing a customized image:

Custom images similar the 1 supra enactment truly good connected societal media. For example, our “SEO checklist” customized representation received implicit 1,000 likes and implicit 300 retweets connected Twitter alone:

Another mode is to cook “link triggers” into your content. As mentioned successful maneuver #1, getting radical to nexus to your contented is important for ranking precocious connected Google. Link triggers—the reasons wherefore radical nexus to a definite portion of content—will marque it easier for you to scope retired and physique links; plus, it tin besides assistance successful people attracting them.

Here’s however you do it:

1. Go to Ahrefs’ Keywords Explorer
2. Search for your people keyword and scroll to the SERP overview
3. Find a akin nonfiction with tons of referring domains
4. Click connected the fig successful the Backlinks column
5. Skim the Anchor and people URL column for commonalities

For example, if we cheque the backlinks for BigCommerce’s nonfiction connected affiliate marketing, we tin spot that radical are linking due to the fact that of definite stats.

If we tackle the aforesaid topic, we’ll privation to notation these stats too.

You person a blog post. You person fans. Blogging fans!

I anticipation you sang that to PPAP. Nevertheless, my constituent is this: You apt already person fans pursuing your work. Big oregon small, fto them cognize each clip you people thing new.

For example, we stock the latest article/video connected each our societal channels:

We besides nonstop a newsletter each Thursday with each the contented we’ve published that week:

If you’ve written an in-depth article, chances are you’ve linked to utile resources from different bloggers. Why not scope retired and fto them know?

Most of them volition beryllium delighted to cognize their contented has been featured. Some of them whitethorn adjacent stock it connected societal media and nonstop immoderate other postulation your way.

Even if they don’t, it’s OK. Focus connected gathering a narration with the different person. It whitethorn yet pb to thing bigger down the road: a partnership, a cross-promotion, links, etc.

To bash this, conscionable spell done your blog station and marque a enactment whenever you nexus elsewhere. Then, find their emails and scope retired to fto them know. You tin constitute a elemental email like this:

Hey [First Name],

I work your station connected [topic] and loved [something you enjoyed astir the blog post]. 

I included it successful my station connected [topic].

Here it is: [LINK] 

Thanks for the tip, and I anticipation the notation sends immoderate deserved visitors your way.

Cheers,
[Your Name]

Have you ever work an nonfiction connected Wikipedia, ended up connected Article Z, and wondered wherever the erstwhile 5 hours went?

The powerfulness down “Wiki rabbit holes” is interior links. Internal links are simply links from 1 leafage connected the aforesaid website to another. And adding these links tin assistance readers observe much of your content. Plus, it tin assistance to boost your pages’ show successful Google too.

Doing this is beauteous simple. Just caput to Google and bash a site: search for your ain blog oregon website. For example, if I wanted to adhd interior links to our precocious republished nonfiction connected the buyer’s journey, I’ll hunt for this successful Google:

Then, I’ll spell done each of these pages and adhd interior links to the people leafage with applicable anchor text.

Do this each clip you people a caller post, and you’ll beryllium all set.

Recommended reading: Internal Links for SEO: An Actionable Guide

After publishing, we promote each writer to stock their enactment connected their socials. This tin beryllium a elemental stock oregon possibly adjacent a thread connected Twitter.

As you tin see, they tin get a ton of traction.

It’s a elemental idea, but it’s 1 that galore companies neglect. Your employees enactment for you, nutrient content, and apt usage your product. They’re successful the champion presumption to beforehand your content—some of them whitethorn person adjacent cultivated an assemblage of their own.

They should beryllium 1 of your archetypal ports of telephone whenever you people something.

No substance which niche you’re in, determination are apt to beryllium communities that radical actively enactment in. These communities tin beryllium connected Facebook, Reddit, Discord, Slack, etc., and are large places wherever you tin beforehand your content.

But this doesn’t mean that you tin saunter into immoderate of these groups, driblet your link, and disappear. In lawsuit you missed the memo, that’s called spamming and a surefire mode to get banned.

Instead, what you should bash is dainty each assemblage arsenic if you’re a tourer successful a caller country. You person to respect the civilization and bash arsenic the Romans do. Figure retired what the explicit and implicit rules are and travel them. You should besides enactment successful discussions, inquire questions, and connection constructive advice.

Only erstwhile you’re a well-respected “citizen” tin you statesman to beforehand your content.

Even then, it’s not licence to beforehand everything you’ve published. Share lone your champion ones. For example, our main selling officer, Tim Soulo, has written a just fig of posts on our blog, but helium lone promotes one oregon 2 successful specified communities:

What’s adjacent amended is to befriend radical successful these communities truthful that they stock your enactment without asking:

Just due to the fact that your contented is successful 1 format doesn’t mean it has to beryllium successful that format forever. Make your contented selling efficient—turn your existing contented into aggregate formats for antithetic platforms.

For example, we turned our guide to influencer marketing into a video and turned our video astir affiliate marketing into a blog post.

Not lone does this assistance you scope much radical who similar antithetic formats, but you whitethorn besides inhabit 2 positions connected the SERPs.

Last month, my article connected B2B marketing was featured successful Aleyda Solis’ #SEOFOMO newsletter.

Similar to communities, determination are plentifulness of niche-specific newsletters around. Get featured successful 1 of them, and you tin get plentifulness of vulnerability for your articles.

While my nonfiction was picked up organically, you don’t person to follow a “wait and hope” approach. Actively scope retired to the owners of specified newsletters and present your recently published nonfiction to them. Again, similar communities, don’t scope retired to beforehand each recently published nonfiction connected your site. Promote lone your champion ones. 

I urge pursuing the principles successful this article connected outreach for maximum success.

Don’t beryllium pushy, though. Such newsletters are sent connected a predominant basis, and you don’t person to diagnostic connected the adjacent one. Think successful the agelong term—it’s amended to physique a narration with the newsletter creator. Who knows? You whitethorn yet beryllium featured not conscionable erstwhile but many times.

On Nov. 10, 2021, Ryan Holiday published this piece on his blog.

The adjacent day, helium republished it—word for word—on Forge, a idiosyncratic improvement work connected Medium.

Here’s different example: He wrote this piece for the concern magazine, Inc. Later on, helium republished it on his own site.

This is called contented syndication, and it’s erstwhile third-party sites republish an nonstop transcript of contented that primitively appeared elsewhere. This is practically sidesplitting 2 birds with 1 stone—you’re only writing 1 portion of contented and exposing it to antithetic audiences.

This leads to the adjacent question: How bash you find specified syndication opportunities?

The easiest mode is to commencement with self-syndication sites—sites wherever you tin republish your contented yourself. Examples similar Medium and LinkedIn marque it casual for you to import existing contented and republish it:

Beyond that, you request to find publications that judge syndicated content. To find these sites, you tin hunt successful Google for these phrases, on with the taxable of your choice:

• Republished with permission
• Originally appeared on
• Originally published on
• A mentation of this
• Also published

When you person a database of publications you privation to transportation to, find the sanction and email code of the website proprietor oregon editor. Then scope retired to inquire if they’d beryllium unfastened to syndicating your content.

Do retrieve that larger sites person antithetic editors for antithetic topics, truthful bash your probe beforehand to guarantee you’re reaching retired to the close person.

Recommended reading: Content Syndication: What It Is and How to Get Started

Even if sites are not consenting to judge syndicated content, they whitethorn beryllium blessed to judge caller contented successful the signifier of impermanent posts. But successful this scenario, you don’t person to rewrite contented from scratch either.

Use your existing nonfiction arsenic a basal and make standalone articles from it. You tin past taxable these “splintered” articles arsenic guest posts.

For example, our guide to nexus building has 5 chapters.

Each of these chapters could beryllium cleanable impermanent posts connected their own. You’ve already done the hard enactment beforehand, truthful “recreating” these articles arsenic impermanent posts should beryllium comparatively straightforward.

Recommended reading: Guest Blogging for SEO: How to Build High-Quality Links at Scale

If idiosyncratic wrote an nonfiction that mentions your taxable without going into detail, past your nonfiction mightiness beryllium a cleanable acceptable arsenic an further assets they tin point to.

How bash you find these articles? Here’s how:

1. Go to Ahrefs’ Content Explorer
2. Search for your topic

For example, if we hunt for “mechanical keyboard,” you’ll spot astir 280,000 pages you tin target.

But that’s excessively galore pages to look through, truthful let’s acceptable a fewer much filters to constrictive down the results:

• Domain Rating score: 30–90
• Website traffic: 500+
• Words: 500+
• Language: English
• One leafage per domain – Checked
• Exclude homepages – Checked
• Exclude subdomains – Checked
• Live & Broken – Only live
• Filter explicit results – On

This reduces the fig of pages to ~3,000 of the champion ones. If this fig is inactive excessively daunting for you, past you tin ever play astir with the filters until you get a fig you’re comfy with.

Once you person a satisfactory list, spell done each leafage and spot if your nonfiction tin adhd worth arsenic a resource. If the reply is yes, scope retired to the writer oregon website proprietor and spot if you tin transportation them to nexus to your article.

Most tiny businesses shy distant from this. But the astir nonstop mode to get much postulation to your contented is simply to tally ads. At Ahrefs, we tally ads to each caller nonfiction we publish:

If you deliberation fashionable advertisement platforms are retired of your reach, don’t hide that determination are besides comparatively niche advertisement platforms similar Quora and Reddit. For example, we besides tally Quora ads to our content:

Recommended reading: PPC Marketing: Beginner’s Guide to Pay-Per-Click Ads

Final thoughts

Even if you person a portion of contented that checks each the boxes connected the contented prime checklist, it can’t bash its occupation of persuading your readers to bargain if nary 1 sees it.

That’s wherefore you request to beforehand your content—so it tin scope the close people. Use immoderate oregon each of the tactics supra to springiness your contented a boost successful distribution.

Did I miss retired connected immoderate effectual contented promotion tactics? Let maine cognize on Twitter.